Sary owns and operates a digital business-to-business (B2B) marketplace that connects small businesses with merchant wholesalers of fast moving consumer goods (FMCG). Its mobile and web application offers FMCG, including milk, tea and coffee, water, soft drinks, juices, oil, and chocolates. The company serves small and medium-sized enterprises, mini-market chains, hotels, restaurants, and convenience shops in Riyadh, Jeddah, and Dammam. Sary was founded in 2018 and is headquartered in Riyadh, Saudi Arabia.