Sapphire Sport I

Sapphire Sport I, established in 2019, is an early-stage venture capital fund managed by Sapphire Ventures, a global software-focused firm with over $11 billion in assets under management. Based in Austin, Texas, Sapphire Sport I invests in the United States, Europe, and Israel, targeting the intersection of sport, media, and entertainment technology. The fund, with a commitment of $115 million, aims to back 5 to 6 companies, investing between $3 to $7 million each, to address the broader sport technology markets.

Steve Abbott

Partner

Jason Brooke

Vice President

Mackenzie Chapman

Associate

Hillary Cook

Senior Associate

Georgie Davies

Tech Investor

Rajeev Dham

Partner

Kevin Diestel

Partner

Cathy Gao

Partner

David Hartwig

Co-Founder and Partner

Doug Higgins

Co-Founder and Partner

Alex Lehman

Vice President

Paul Levine

Partner

Adam Liu

Senior Associate

Mahau Ma

Operating Partner

Rico Mallozzi

Principal

Nino Marakovic

CEO and Partner

Imogen Mulliner

Associate

Sam Procter

Senior Associate

Anders Ranum

Partner

Aditya Reddy

Senior Associate

Andrew Slade

Associate

Michael Spirito

Partner

Chloe Steinberg

Partner

Casber Wang

Partner

Andreas Weiskam

Co-Founder and Partner

Andrew Yanover

Associate

Past deals in CRM

Supio

Series B in 2025
Supio is a software developer that provides innovative solutions for professional services, focusing on automation and efficiency. Its AI-driven technology assists attorneys in gathering essential information to secure better settlements for their clients. Additionally, Supio features an AI chatbot designed to help clients identify undiagnosed or untreated symptoms, ensuring they receive the necessary care. The company's software facilitates seamless communication, maps data across various platforms, and automates workflows, enabling users to quickly and easily create documents and spreadsheets. This comprehensive approach aims to enhance productivity and improve outcomes for both legal professionals and their clients.

UJET

Series D in 2024
UJET, Inc. specializes in developing customer support software and platform solutions that enhance customer communications. Founded in 2015 and headquartered in San Francisco, with additional offices in New York and Seoul, the company offers a cloud contact center platform that integrates seamlessly with major customer relationship management systems like Salesforce, Zendesk, and Kustomer. UJET's platform is designed for the smartphone era, modernizing digital and in-app customer experiences while eliminating the need for customers to switch between different communication channels. By utilizing multiple voices, online messaging, and mobile features, UJET assists customer service agents in managing incoming calls and resolving issues efficiently. The incorporation of artificial intelligence across its services further automates processes and improves interaction quality. Additionally, UJET provides a wait time messaging tool that offers live updates to customers while they are on hold, enhancing overall service satisfaction.

Supio

Series A in 2024
Supio is a software developer that provides innovative solutions for professional services, focusing on automation and efficiency. Its AI-driven technology assists attorneys in gathering essential information to secure better settlements for their clients. Additionally, Supio features an AI chatbot designed to help clients identify undiagnosed or untreated symptoms, ensuring they receive the necessary care. The company's software facilitates seamless communication, maps data across various platforms, and automates workflows, enabling users to quickly and easily create documents and spreadsheets. This comprehensive approach aims to enhance productivity and improve outcomes for both legal professionals and their clients.

Rewst

Series C in 2024
Rewst is a Robotic Process Automation (RPA) platform designed specifically for Managed Service Providers (MSPs), particularly targeting smaller firms in the sector. The platform employs low-code and no-code technology to simplify automation tasks, making it accessible for businesses that may lack extensive technical resources. By integrating with various tools such as CRM systems, ticketing systems, and accounting software, Rewst enables organizations to track performance metrics and identify opportunities for cost savings and efficiency improvements. This tailored approach helps MSPs optimize their operations and better serve their clients.

Creatio

Venture Round in 2024
Creatio is a global vendor specializing in a no-code platform that automates workflows and customer relationship management (CRM) processes. The company's platform empowers businesses to create applications and automate various processes without requiring programming skills. It provides comprehensive CRM solutions that enhance marketing, sales, and service automation, enabling organizations to manage customer relationships effectively and improve overall customer experience. Additionally, Creatio offers robust business process management tools that allow users to design, execute, monitor, and optimize their workflows. By combining CRM and business process management capabilities with a user-friendly no-code approach, Creatio aims to accelerate organizational efficiency and innovation.

Qualified

Series C in 2022
Qualified.com, Inc. specializes in a conversational marketing platform designed to enhance engagement with potential customers. The platform alerts sales teams when qualified leads visit their websites, enabling immediate interaction through chat, voice calls, and screen sharing. Tailored for companies utilizing Salesforce, Qualified empowers enterprise sales and marketing teams to convert their corporate websites into effective sales tools, thereby optimizing their sales pipelines. By providing a comprehensive view of website visitors and equipping businesses with the necessary tools to identify target buyers, Qualified facilitates real-time conversations that can significantly drive sales growth. The company, based in San Francisco, California, was formerly known as FATBEAR LABS Inc. and rebranded in January 2019.

6Sense

Series E in 2022
6sense is a developer of a predictive intelligence platform that enhances revenue growth for organizations. The company utilizes artificial intelligence, big data, and machine learning to provide comprehensive visibility across the customer journey, from brand awareness to revenue generation. Its platform captures anonymous buying signals and buyer intent data, allowing sales, marketing, and customer success teams to target the right accounts effectively. By recommending optimal channels and messages, 6sense removes guesswork and inefficiencies from the sales process, leading to improved pipeline quality, accelerated sales velocity, and higher conversion rates. Through its innovative approach, 6sense aims to empower revenue teams to grow revenue predictably and efficiently.

Gem

Series C in 2021
Gem is a comprehensive recruiting platform that integrates seamlessly with LinkedIn, Gmail, Outlook, and applicant tracking systems, designed to enhance the efficiency of talent acquisition teams. It allows recruiters to compile targeted lists, find email addresses, and automate follow-up communications, significantly improving response rates and saving time. The platform provides visibility into the entire hiring funnel by automatically tracking each touchpoint and offering insights into potential biases related to gender, race, and ethnicity throughout the interview process. This data-driven approach enables teams to collaborate effectively, ensuring that no candidate is contacted multiple times. Additionally, managers gain insights into their team's recruiting pipeline, with all interactions and activities synchronized for optimal data integrity.

6Sense

Series D in 2021
6sense is a developer of a predictive intelligence platform that enhances revenue growth for organizations. The company utilizes artificial intelligence, big data, and machine learning to provide comprehensive visibility across the customer journey, from brand awareness to revenue generation. Its platform captures anonymous buying signals and buyer intent data, allowing sales, marketing, and customer success teams to target the right accounts effectively. By recommending optimal channels and messages, 6sense removes guesswork and inefficiencies from the sales process, leading to improved pipeline quality, accelerated sales velocity, and higher conversion rates. Through its innovative approach, 6sense aims to empower revenue teams to grow revenue predictably and efficiently.

Flowhaven, Licensing Suite

Series A in 2021
Flowhaven is the leading brand licensing management platform. Built on Salesforce, the #1 customer relationship management (CRM) platform, Flowhaven enables licensing professionals to automate every phase of the brand licensing workflow process within a single solution, including planning and strategy, account and agreement management, content distribution, design approvals, royalty reporting and more. Flowhaven is a Licensing International member with offices in London, Los Angeles, and Helsinki. For more information, please visit: https://www.flowhaven.com/

UJET

Series C in 2020
UJET, Inc. specializes in developing customer support software and platform solutions that enhance customer communications. Founded in 2015 and headquartered in San Francisco, with additional offices in New York and Seoul, the company offers a cloud contact center platform that integrates seamlessly with major customer relationship management systems like Salesforce, Zendesk, and Kustomer. UJET's platform is designed for the smartphone era, modernizing digital and in-app customer experiences while eliminating the need for customers to switch between different communication channels. By utilizing multiple voices, online messaging, and mobile features, UJET assists customer service agents in managing incoming calls and resolving issues efficiently. The incorporation of artificial intelligence across its services further automates processes and improves interaction quality. Additionally, UJET provides a wait time messaging tool that offers live updates to customers while they are on hold, enhancing overall service satisfaction.

Outreach

Series F in 2020
Outreach Inc. is a Seattle-based company that specializes in sales engagement solutions designed to enhance revenue growth by streamlining customer interactions across various channels, including email, voice, and social media. Founded in 2011, Outreach offers a platform that utilizes machine learning to automate repetitive sales tasks, optimize communication, and provide real-time insights based on buyer sentiment. Its features include account-based sales solutions, task management, and comprehensive tracking of email and activity metrics. Outreach's clientele encompasses major companies such as Zoom, Okta, Adobe, and Microsoft, which depend on its technology to improve sales efficiency and effectiveness. The company also maintains an office in London, United Kingdom.

Monday.com

Series D in 2019
Monday.com is a global technology company that develops and markets a customizable work management platform, known as the monday.com Work OS. This platform enables organizations across diverse industries to build and tailor software tools to fit their specific needs, fostering transparency and efficiency. With teams worldwide, monday.com serves over 152,000 customers in more than 200 countries, supporting various use cases and business verticals.

Outreach

Series E in 2019
Outreach Inc. is a Seattle-based company that specializes in sales engagement solutions designed to enhance revenue growth by streamlining customer interactions across various channels, including email, voice, and social media. Founded in 2011, Outreach offers a platform that utilizes machine learning to automate repetitive sales tasks, optimize communication, and provide real-time insights based on buyer sentiment. Its features include account-based sales solutions, task management, and comprehensive tracking of email and activity metrics. Outreach's clientele encompasses major companies such as Zoom, Okta, Adobe, and Microsoft, which depend on its technology to improve sales efficiency and effectiveness. The company also maintains an office in London, United Kingdom.

Outreach

Series D in 2018
Outreach Inc. is a Seattle-based company that specializes in sales engagement solutions designed to enhance revenue growth by streamlining customer interactions across various channels, including email, voice, and social media. Founded in 2011, Outreach offers a platform that utilizes machine learning to automate repetitive sales tasks, optimize communication, and provide real-time insights based on buyer sentiment. Its features include account-based sales solutions, task management, and comprehensive tracking of email and activity metrics. Outreach's clientele encompasses major companies such as Zoom, Okta, Adobe, and Microsoft, which depend on its technology to improve sales efficiency and effectiveness. The company also maintains an office in London, United Kingdom.

Qubit

Series C in 2016
Qubit Digital Limited specializes in software solutions that collect and process extensive data sets to enhance online customer experiences. The company develops and licenses technology for web data processing, offering a variety of services including tag management, marketing attribution, customer intelligence, and web personalization. Key offerings include OpenTag, an open-source tag management solution that improves website efficiency, and Qubit Pro, a personalization platform that leverages customer data to influence user behavior. Its customer analytics solutions encompass behavioral attribution and usability labs, while automation tools facilitate web testing and personalized experiences. Qubit serves various sectors, including e-commerce, publishing, and lead generation, with a focus on helping businesses understand and influence customer behavior to drive revenue and improve marketing efficiency. Founded in 2010 and headquartered in London, Qubit has expanded its presence with offices in major cities across the United States and Europe.

Krux

Series B in 2014
Krux Digital Inc. develops a cloud-based data management platform designed for marketers, media companies, publishers, and agencies on a global scale. The platform consolidates consumer data from various sources and devices, analyzes individual preferences, and activates this data in real time across multiple channels, including desktop, mobile, social, and video. Founded in 2010 and headquartered in San Francisco, Krux operates additional offices in major cities worldwide. The company provides a comprehensive range of services, including audience data management, identity management, and cross-channel frequency management. With its platform, Krux enables businesses to deliver tailored content, advertising, and shopping experiences, making it easier to engage audiences effectively. As of November 2016, Krux operates as a subsidiary of Salesforce.com.

SAVO Group

Venture Round in 2014
SAVO, founded in 1999, specializes in on-demand sales enablement solutions aimed at enhancing the effectiveness of sales teams, regardless of size. The company's software empowers sales representatives by providing them with timely access to the most relevant resources, insights, and expertise from across their organization. By integrating key Web 2.0 concepts, SAVO allows users to contribute content and feedback, facilitating collaboration and continuous improvement. The platform enables sales professionals to rate the quality and effectiveness of content, ensuring that the most impactful materials are easily customizable and aligned with the brand's identity. SAVO's solutions are informed by extensive client relationships with notable companies, allowing it to deliver practical and innovative tools that enhance the overall sales process and drive value for customers.

Lithium Technologies

Series D in 2012
Lithium builds trusted relationships between the world’s best brands and their customers, helping people get answers and share their experiences. Brands like Microsoft, HP, Sephora, Virgin and Barclaycard and customers in more than 34 countries rely on Lithium to help them connect, engage, and understand their total community. With more than 100 million monthly visits over all Lithium communities and 750 million online profiles scored by Klout, Lithium has one of the largest digital footprints in the world. Using that data and the company’s software, Lithium customers boost sales, reduce service costs, spark innovation, and build long-term brand loyalty and advocacy.

SAVO Group

Venture Round in 2011
SAVO, founded in 1999, specializes in on-demand sales enablement solutions aimed at enhancing the effectiveness of sales teams, regardless of size. The company's software empowers sales representatives by providing them with timely access to the most relevant resources, insights, and expertise from across their organization. By integrating key Web 2.0 concepts, SAVO allows users to contribute content and feedback, facilitating collaboration and continuous improvement. The platform enables sales professionals to rate the quality and effectiveness of content, ensuring that the most impactful materials are easily customizable and aligned with the brand's identity. SAVO's solutions are informed by extensive client relationships with notable companies, allowing it to deliver practical and innovative tools that enhance the overall sales process and drive value for customers.

SocialText

Series C in 2007
Socialtext, a portfolio company of Bedford Funding, specializes in enterprise social software designed to enhance collaboration and information sharing within organizations. The company was the first to offer social software tailored for business environments, helping to break down information silos and improve overall performance. Its suite of products includes tools for microblogging, blogging, wikis, profiles, and social spreadsheets, all aimed at facilitating real-time communication among employees. Socialtext provides flexible deployment options, allowing customers to choose between hosted cloud services and on-site appliances to meet their security needs. The software is built on a web-oriented architecture, enabling seamless integration with traditional systems of record like CRM and ERP. With over 6,500 businesses, including notable clients such as Getty Images and Symantec, Socialtext has proven to be a valuable asset in driving revenue growth, customer satisfaction, and organizational agility.

SAVO Group

Series A in 2005
SAVO, founded in 1999, specializes in on-demand sales enablement solutions aimed at enhancing the effectiveness of sales teams, regardless of size. The company's software empowers sales representatives by providing them with timely access to the most relevant resources, insights, and expertise from across their organization. By integrating key Web 2.0 concepts, SAVO allows users to contribute content and feedback, facilitating collaboration and continuous improvement. The platform enables sales professionals to rate the quality and effectiveness of content, ensuring that the most impactful materials are easily customizable and aligned with the brand's identity. SAVO's solutions are informed by extensive client relationships with notable companies, allowing it to deliver practical and innovative tools that enhance the overall sales process and drive value for customers.

SocialText

Series B in 2005
Socialtext, a portfolio company of Bedford Funding, specializes in enterprise social software designed to enhance collaboration and information sharing within organizations. The company was the first to offer social software tailored for business environments, helping to break down information silos and improve overall performance. Its suite of products includes tools for microblogging, blogging, wikis, profiles, and social spreadsheets, all aimed at facilitating real-time communication among employees. Socialtext provides flexible deployment options, allowing customers to choose between hosted cloud services and on-site appliances to meet their security needs. The software is built on a web-oriented architecture, enabling seamless integration with traditional systems of record like CRM and ERP. With over 6,500 businesses, including notable clients such as Getty Images and Symantec, Socialtext has proven to be a valuable asset in driving revenue growth, customer satisfaction, and organizational agility.
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