Sapphire Ventures

Sapphire Ventures is a global software-focused venture capital firm with teams across Austin, London, Menlo Park and San Francisco. It partners with visionary management teams and venture funds to back companies that can become category leaders and has backed hundreds of companies worldwide, generating a track record of public listings and acquisitions. The firm operates a multi-pronged platform—Sapphire Ventures, Sapphire Partners and Sapphire Sport—that combines growth and early-stage investing with a portfolio-growth team providing strategic resources and operational support to help portfolio companies scale. Sapphire Sport is an early-stage investment vehicle focused on the intersection of sport, media and entertainment technology, while the broader platform targets software, cloud, cybersecurity, AI and other technology-enabled sectors.

Steve Abbott

Partner

Jason Brooke

Vice President

Hillary Cook

Senior Associate

Jai Das

President

Georgie Davies

Tech Investor

Past deals in Marketing

Hightouch

Series C in 2025
Hightouch operates a customer data platform that synchronizes data between various marketing and operational tools. It connects businesses' existing data warehouses with applications like CRM systems, email platforms, and advertising networks for personalized marketing campaigns and enhanced customer engagement.

Creatio

Venture Round in 2024
Creatio is a global provider of a no-code platform designed to automate workflows and customer relationship management (CRM) processes. The company enables businesses to create applications and streamline operations without requiring programming expertise. Its comprehensive CRM solutions cover marketing, sales, and service automation, helping organizations enhance customer relationships and improve overall customer experience. In addition to CRM capabilities, Creatio offers robust business process management tools that allow users to design, execute, monitor, and optimize workflows effectively. By combining CRM and business process management features within a user-friendly no-code environment, Creatio aims to empower organizations to accelerate their operational efficiency and adapt to changing market demands.

Gorgias

Series C in 2024
Founded in 2015, Gorgias is a leading customer service platform designed specifically for e-commerce businesses. It offers cutting-edge automation and AI capabilities to deliver personalized support across multiple channels, including email, voice, SMS, live chat, and social media. With over 250 employees across eight global offices, Gorgias serves more than 12,000 merchants worldwide, including prominent brands like Steve Madden and Glossier.

beehiiv

Series B in 2024
Beehiiv operates an email newsletter platform designed for creators. It facilitates the production, monetization, and expansion of newsletters while enhancing audience engagement and growth. The platform's direct engagement model reduces reliance on cookie-based data.

Qualified

Series C in 2022
Qualified.com, Inc. specializes in a conversational marketing platform designed to enhance engagement with potential customers. The platform alerts sales teams when qualified leads visit their websites, enabling immediate interaction through chat, voice calls, and screen sharing. Tailored for companies utilizing Salesforce, Qualified empowers enterprise sales and marketing teams to convert their corporate websites into effective sales tools, thereby optimizing their sales pipelines. By providing a comprehensive view of website visitors and equipping businesses with the necessary tools to identify target buyers, Qualified facilitates real-time conversations that can significantly drive sales growth. The company, based in San Francisco, California, was formerly known as FATBEAR LABS Inc. and rebranded in January 2019.

Podium

Series D in 2021
Podium, Inc. is a technology company based in Provo, Utah, that specializes in customer communication and review management for businesses. Founded in 2013, Podium provides a mobile platform that enables businesses to collect and manage online reviews from customers at the point of transaction. Its features allow users to post reviews across multiple platforms like Google and Facebook, helping businesses to enhance their online reputation and customer engagement. The platform includes tools for managing customer interactions, offering messaging capabilities for businesses to communicate effectively with leads and customers. Through aggregation, analysis, and management of reviews, Podium aims to assist organizations in understanding customer feedback, increasing their online visibility, and influencing purchasing decisions.

Fevo

Series C in 2021
Fevo operates a collaborative social commerce platform that enables groups to socialize and split payments for live events and merchandise. Users can select an event, invite friends, purchase tickets from vendors, arrange group seating, and manage campaigns and offers to boost sales and enhance the purchase experience. The platform also handles inventory and allows brands to build campaigns and launch offers to engage customers. Founded in 2011 and based in New York, Fevo focuses on simplifying group purchasing for live events and related merchandise.

Gem

Series C in 2021
Gem is a comprehensive recruiting platform that integrates seamlessly with LinkedIn, Gmail, Outlook, and applicant tracking systems, designed to enhance the efficiency of talent acquisition teams. It allows recruiters to compile targeted lists, find email addresses, and automate follow-up communications, significantly improving response rates and saving time. The platform provides visibility into the entire hiring funnel by automatically tracking each touchpoint and offering insights into potential biases related to gender, race, and ethnicity throughout the interview process. This data-driven approach enables teams to collaborate effectively, ensuring that no candidate is contacted multiple times. Additionally, managers gain insights into their team's recruiting pipeline, with all interactions and activities synchronized for optimal data integrity.

Adverity

Series D in 2021
Adverity GmbH is a technology company that specializes in developing a web-based marketing reporting and analytics platform. Founded in 2014 and headquartered in Vienna, Austria, Adverity offers a solution that collects, normalizes, and analyzes data from various marketing applications, media tools, and databases. The platform features an API-like connector builder that facilitates data integration and a transformation engine that ensures the creation of clean and accurate datasets. By enabling businesses to blend disparate data from marketing, advertising, and sales, Adverity provides a centralized source of truth for evaluating business performance. The platform automates reporting through shareable dashboards, optimizes marketing campaigns, and enhances data governance, allowing marketing teams to make informed decisions efficiently. Adverity serves notable clients, including Unilever, Bosch, and IKEA, underscoring its relevance in the marketing analytics landscape.

Gorgias

Series B in 2020
Founded in 2015, Gorgias is a leading customer service platform designed specifically for e-commerce businesses. It offers cutting-edge automation and AI capabilities to deliver personalized support across multiple channels, including email, voice, SMS, live chat, and social media. With over 250 employees across eight global offices, Gorgias serves more than 12,000 merchants worldwide, including prominent brands like Steve Madden and Glossier.

Outreach

Series F in 2020
Outreach is a sales engagement platform that helps organizations manage and optimize interactions across email, voice, and social channels throughout the customer lifecycle. The platform uses machine learning to guide sales representatives to take the right actions, automate repetitive tasks, and personalize communications while tracking sales activity and performance. It supports account-based, outbound, and inbound sales, as well as sequence and task management, email and activity tracking, and insights that analyze buyer sentiment to optimize content and sequences in real time. By integrating automated alerts, collaboration features, and performance analytics, Outreach aims to increase the volume of qualified meetings and improve the efficiency and effectiveness of customer-facing teams.

Adverity

Series C in 2020
Adverity GmbH is a technology company that specializes in developing a web-based marketing reporting and analytics platform. Founded in 2014 and headquartered in Vienna, Austria, Adverity offers a solution that collects, normalizes, and analyzes data from various marketing applications, media tools, and databases. The platform features an API-like connector builder that facilitates data integration and a transformation engine that ensures the creation of clean and accurate datasets. By enabling businesses to blend disparate data from marketing, advertising, and sales, Adverity provides a centralized source of truth for evaluating business performance. The platform automates reporting through shareable dashboards, optimizes marketing campaigns, and enhances data governance, allowing marketing teams to make informed decisions efficiently. Adverity serves notable clients, including Unilever, Bosch, and IKEA, underscoring its relevance in the marketing analytics landscape.

Podium

Series C in 2020
Podium, Inc. is a technology company based in Provo, Utah, that specializes in customer communication and review management for businesses. Founded in 2013, Podium provides a mobile platform that enables businesses to collect and manage online reviews from customers at the point of transaction. Its features allow users to post reviews across multiple platforms like Google and Facebook, helping businesses to enhance their online reputation and customer engagement. The platform includes tools for managing customer interactions, offering messaging capabilities for businesses to communicate effectively with leads and customers. Through aggregation, analysis, and management of reviews, Podium aims to assist organizations in understanding customer feedback, increasing their online visibility, and influencing purchasing decisions.

Adverity

Series B in 2019
Adverity GmbH is a technology company that specializes in developing a web-based marketing reporting and analytics platform. Founded in 2014 and headquartered in Vienna, Austria, Adverity offers a solution that collects, normalizes, and analyzes data from various marketing applications, media tools, and databases. The platform features an API-like connector builder that facilitates data integration and a transformation engine that ensures the creation of clean and accurate datasets. By enabling businesses to blend disparate data from marketing, advertising, and sales, Adverity provides a centralized source of truth for evaluating business performance. The platform automates reporting through shareable dashboards, optimizes marketing campaigns, and enhances data governance, allowing marketing teams to make informed decisions efficiently. Adverity serves notable clients, including Unilever, Bosch, and IKEA, underscoring its relevance in the marketing analytics landscape.

Outreach

Series E in 2019
Outreach is a sales engagement platform that helps organizations manage and optimize interactions across email, voice, and social channels throughout the customer lifecycle. The platform uses machine learning to guide sales representatives to take the right actions, automate repetitive tasks, and personalize communications while tracking sales activity and performance. It supports account-based, outbound, and inbound sales, as well as sequence and task management, email and activity tracking, and insights that analyze buyer sentiment to optimize content and sequences in real time. By integrating automated alerts, collaboration features, and performance analytics, Outreach aims to increase the volume of qualified meetings and improve the efficiency and effectiveness of customer-facing teams.

Fevo

Series B in 2019
Fevo operates a collaborative social commerce platform that enables groups to socialize and split payments for live events and merchandise. Users can select an event, invite friends, purchase tickets from vendors, arrange group seating, and manage campaigns and offers to boost sales and enhance the purchase experience. The platform also handles inventory and allows brands to build campaigns and launch offers to engage customers. Founded in 2011 and based in New York, Fevo focuses on simplifying group purchasing for live events and related merchandise.

Outreach

Series D in 2018
Outreach is a sales engagement platform that helps organizations manage and optimize interactions across email, voice, and social channels throughout the customer lifecycle. The platform uses machine learning to guide sales representatives to take the right actions, automate repetitive tasks, and personalize communications while tracking sales activity and performance. It supports account-based, outbound, and inbound sales, as well as sequence and task management, email and activity tracking, and insights that analyze buyer sentiment to optimize content and sequences in real time. By integrating automated alerts, collaboration features, and performance analytics, Outreach aims to increase the volume of qualified meetings and improve the efficiency and effectiveness of customer-facing teams.

Bryj

Series B in 2017
Bryj is an enterprise mobile app solution provider that offers a comprehensive platform for mobile application development and management. Founded in Paris in 2013 and later relocating to Silicon Valley in 2022, Bryj delivers a full lifecycle service that supports clients from the initial idea stage to ongoing app success through a single subscription model. The platform integrates enterprise systems and utilizes advanced analytics and artificial intelligence to enhance user experience and marketing effectiveness. Bryj's services include an app configurator studio and tools for real-time engagement and personalized marketing. The company has established partnerships with leading technology firms and has facilitated trillions of user engagements and billions of app sessions, showcasing its capability in the mobile app ecosystem.

Bryj

Series A in 2016
Bryj is an enterprise mobile app solution provider that offers a comprehensive platform for mobile application development and management. Founded in Paris in 2013 and later relocating to Silicon Valley in 2022, Bryj delivers a full lifecycle service that supports clients from the initial idea stage to ongoing app success through a single subscription model. The platform integrates enterprise systems and utilizes advanced analytics and artificial intelligence to enhance user experience and marketing effectiveness. Bryj's services include an app configurator studio and tools for real-time engagement and personalized marketing. The company has established partnerships with leading technology firms and has facilitated trillions of user engagements and billions of app sessions, showcasing its capability in the mobile app ecosystem.

Qubit

Series C in 2016
Qubit Digital Limited specializes in software solutions that collect and process extensive data sets to enhance online customer experiences. The company develops and licenses technology for web data processing, offering a variety of services including tag management, marketing attribution, customer intelligence, and web personalization. Key offerings include OpenTag, an open-source tag management solution that improves website efficiency, and Qubit Pro, a personalization platform that leverages customer data to influence user behavior. Its customer analytics solutions encompass behavioral attribution and usability labs, while automation tools facilitate web testing and personalized experiences. Qubit serves various sectors, including e-commerce, publishing, and lead generation, with a focus on helping businesses understand and influence customer behavior to drive revenue and improve marketing efficiency. Founded in 2010 and headquartered in London, Qubit has expanded its presence with offices in major cities across the United States and Europe.

Upland Localytics

Series D in 2015
Localytics is a mobile app analytics and marketing platform that helps businesses enhance their mobile app acquisition, engagement, and retention strategies. It offers a suite of tools that integrate marketing capabilities—such as push notifications, in-app messaging, and email marketing—with robust analytics features. This allows companies to utilize real-time user data for personalized and automated marketing campaigns. Localytics serves over 6,000 apps across more than 2 billion devices, catering to notable clients like Live Nation, HSN, Comcast, and The New York Times. By focusing on mobile and web app engagement, Localytics equips organizations with the insights and tools necessary for improving user interaction and loyalty.

Return Path

Private Equity Round in 2014
Return Path is a specialized provider of email marketing solutions, established in 1999 and headquartered in New York, with additional offices in various global locations including Denver, Toronto, London, and Sydney. The company focuses on helping clients optimize their email marketing campaigns through its comprehensive platform, which delivers valuable data and insights. By collaborating with leading email service providers, Return Path enables marketers to enhance their email deliverability, ensuring that their messages reach a larger audience. This strategic approach allows clients to increase engagement and drive revenue, ultimately elevating their email marketing programs to achieve better results.

Krux

Series B in 2014
Krux Digital Inc. develops a cloud-based data management platform designed for marketers, media companies, publishers, and agencies on a global scale. The platform consolidates consumer data from various sources and devices, analyzes individual preferences, and activates this data in real time across multiple channels, including desktop, mobile, social, and video. Founded in 2010 and headquartered in San Francisco, Krux operates additional offices in major cities worldwide. The company provides a comprehensive range of services, including audience data management, identity management, and cross-channel frequency management. With its platform, Krux enables businesses to deliver tailored content, advertising, and shopping experiences, making it easier to engage audiences effectively. As of November 2016, Krux operates as a subsidiary of Salesforce.com.

Criteo

Series D in 2012
Founded in Paris, Criteo is a global leader in commerce marketing, specializing in performance display and retargeting. It employs machine-learning technology and data-driven insights to deliver measurable ROI for clients worldwide.

Ticketfly

Series C in 2012
Ticketfly is an online ticketing and marketing platform designed to enhance the ticketing experience for live events. The company offers a comprehensive platform that provides tickets for various venues, including theaters and concert houses, while also delivering analytics and reporting tools. Additionally, Ticketfly supports entry management and offers web design and development services, enabling event promoters to optimize their operations and increase ticket sales. Through its innovative approach, Ticketfly aims to transform the live event industry by streamlining the ticketing process and enhancing marketing efforts.

ExactTarget

Private Equity Round in 2011
ExactTarget is a provider of on-demand email marketing software solutions, specializing in enhancing customer engagement through targeted communication. The company offers a suite of marketing applications that allow clients to send critical business messages and event-triggered communications, ultimately aimed at increasing sales and optimizing marketing investments. In addition to its core software, ExactTarget provides integrated solutions designed for platforms like AppExchange and Microsoft Dynamics CRM. The company's focus on one-to-one marketing applications enables businesses to build and strengthen customer relationships effectively.

ExactTarget

Venture Round in 2009
ExactTarget is a provider of on-demand email marketing software solutions, specializing in enhancing customer engagement through targeted communication. The company offers a suite of marketing applications that allow clients to send critical business messages and event-triggered communications, ultimately aimed at increasing sales and optimizing marketing investments. In addition to its core software, ExactTarget provides integrated solutions designed for platforms like AppExchange and Microsoft Dynamics CRM. The company's focus on one-to-one marketing applications enables businesses to build and strengthen customer relationships effectively.
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