Sauce.vc

Sauce.VC is a venture capital firm established in 2019 and located in New Delhi, India. The firm focuses on early-stage investments in the consumer sector, particularly in areas such as food and beverages, personal care, apparel, and lifestyle. Sauce.VC is distinguished by its high engagement model, which is bolstered by a robust network of service partners that provide essential support for brands aiming to scale within the Indian market.

Manu Chandra

Founder and Managing Partner

Karan Kathpalia

Senior Associate

52 past transactions

Uni Seoul

Seed Round in 2025
Uni Seoul design, the brand offers over 700 affordable, Korea-inspired products.

Innovist

Series B in 2025
Innovist is a personal care company that specializes in developing a variety of products for hair, skin, and sun care. Operating under brands such as Bare Anatomy, Chemist At Play, and SunScoop, Innovist emphasizes science-backed formulations that prioritize clean and transparent ingredients. The company's extensive product line includes customized hair shampoos, conditioners, hair oils, body lotions, sunscreens, and various skincare items like eye cream and face serums. These products are tailored to meet individual customer needs, addressing concerns such as dandruff, dryness, and sun protection. Through its focus on personalization and quality, Innovist aims to provide effective solutions for diverse personal care requirements.

Cove & Lane

Seed Round in 2025
Cove & Lane is an apparel brand that develops timeless goods to celebrate the dynamic, ambitious Indian.

The Whole Truth

Series C in 2025
The Whole Truth specializes in the production of protein bars that emphasize health and nutrition. The company focuses on creating snacks that are free from added sugars, artificial sweeteners, preservatives, and flavoring agents. Utilizing natural ingredients such as dry fruits, cocoa, and raw whey, The Whole Truth aims to offer a nutritionally balanced option for consumers seeking wholesome snacks. Their products can be conveniently purchased online, allowing customers across India to enjoy minimally processed and nutritious snacks delivered directly to their homes.

Sammmm

Seed Round in 2025
SAMmmm – A teen-founded self-love brand delivering fresh health, beauty, and vibe essentials

MetaShot

Seed Round in 2025
MetaShot is a gaming platform that provides cricket enthusiasts with an immersive experience through its innovative metaphysical smart bat. This device allows users to enjoy playing cricket from the comfort of their homes, making the sport accessible anytime and anywhere. By blending technology with gameplay, MetaShot aims to enhance the enjoyment of cricket for fans and players alike.

Perfora

Series B in 2024
Perfora is an oral care company that focuses on enhancing daily dental hygiene through a variety of innovative products. Their offerings include electric sonic toothbrushes featuring advanced technology such as quad interval timers and smart memory functions, as well as alcohol-free mouthwash enriched with hyaluronic acid, vitamin C, and essential oils. Additionally, Perfora produces probiotic mouthwash, smart flossers, and a peroxide-free teeth whitening pen. The company is dedicated to providing effective oral wellness solutions that are scientifically developed, aiming to make oral care easy, enjoyable, and effective for users while promoting overall dental health.

Dr. Paws

Seed Round in 2024
Dr. Paws is a brand specializing in premium pet care products. It offers solutions designed to enhance the health and well-being of pets.

BabyOrgano

Seed Round in 2024
BabyOrgano is India’s first dedicated Ayurvedic Baby care and wellness D2C brand. We rekindle Ayurveda in Kids segment by reintroducing 5000-year-old Authentic Ayurvedic, holistic health, beauty, and wellness solutions. We deliver this through their 100% Ayurvedic product range made with Powerful Ayurvedic herbs, and Pure & Potent Essential Oils. We are working on the strong foundation of kids with the time-tested approach Ayurveda. Its unique range of premium Ayurvedic kids’ products includes Immunity Booster Swarnaprashan, Cold Relief Roll On, Instant Colic Relief Roll On, Ayurvedic Milk Mix Chocovita, Natural Bath Powder Ubtan and kids personal care range. All products from BabyOrgano are 100% Natural and Ayurvedic, approved by FDCA and manufactured under ISO & GMP certified facilities.

Mokobara

Series B in 2024
Mokobara is a luggage brand focused on providing innovative travel solutions through a range of products including suitcases, bags, duffels, and backpacks. The company aims to enhance the travel experience by offering luggage designed for modern travelers, featuring practical elements such as built-in chargers, silent wheels, and compression systems for efficient packing. Mokobara's mission is to facilitate ease of travel while ensuring that customers arrive at their destinations looking sharp.

Supertails

Series B in 2024
Supertails is a digital platform dedicated to pet care, offering a comprehensive range of products and services tailored for pets and their owners. It provides online veterinary consultations facilitated by a team of experienced in-house veterinarians, ensuring access to expert-led healthcare. Additionally, Supertails features a robust support system for pet parents, enabling them to meet all their pet care needs through a seamless online experience. The platform also includes doorstep delivery of pet supplies, making it convenient for customers to obtain essential items for their pets. Overall, Supertails aims to enhance the pet care ecosystem by combining healthcare services with a wide array of pet products.

MyMuse India

Seed Round in 2024
MyMuse India creates high quality, well-designed products for your sacred spaces, and content that’s informative and real.

GRM Foodkraft

Venture Round in 2023
GRM Foodkraft is a food manufacturer and a subsidiary of GRM Overseas Limited.

Innovist

Series A in 2023
Innovist is a personal care company that specializes in developing a variety of products for hair, skin, and sun care. Operating under brands such as Bare Anatomy, Chemist At Play, and SunScoop, Innovist emphasizes science-backed formulations that prioritize clean and transparent ingredients. The company's extensive product line includes customized hair shampoos, conditioners, hair oils, body lotions, sunscreens, and various skincare items like eye cream and face serums. These products are tailored to meet individual customer needs, addressing concerns such as dandruff, dryness, and sun protection. Through its focus on personalization and quality, Innovist aims to provide effective solutions for diverse personal care requirements.

Mokobara

Series A in 2023
Mokobara is a luggage brand focused on providing innovative travel solutions through a range of products including suitcases, bags, duffels, and backpacks. The company aims to enhance the travel experience by offering luggage designed for modern travelers, featuring practical elements such as built-in chargers, silent wheels, and compression systems for efficient packing. Mokobara's mission is to facilitate ease of travel while ensuring that customers arrive at their destinations looking sharp.

Dpanda

Seed Round in 2023
Dpanda is a company that focuses on empowering direct-to-consumer (DTC) brands by providing them with an innovative e-commerce platform. This platform is designed to transform various digital surfaces into interactive micro-e-commerce sites, allowing brands to enhance their online presence and sales capabilities. By making the e-commerce experience personalized, spontaneous, and seamless, Dpanda enables clients to effectively monetize their platforms and improve their marketing strategies. Through its services, Dpanda aims to streamline the sales process for DTC brands, facilitating greater engagement with customers in the digital marketplace.

Kreo

Seed Round in 2023
Kreo is a consumer electronics brand focused on enhancing the experiences of content creators and gamers. The company develops a range of products, including ring lights, microphones, webcams, gaming triggers, and tripods, aimed at providing essential tools for successful content creation. By offering high-quality accessories, Kreo empowers users to elevate their passion and creativity in both gaming and content production.

XYXX Apparels

Series C in 2023
XYXX Apparels is a retail and fashion company that offers clothing and accessories for men. It makes life interesting via functional and refreshing products with quirky designs. The company was founded in 2016 and is headquartered in Surat, India.

Hypd Marketing Technologies Pvt Ltd

Seed Round in 2023
Hypd Marketing Technologies Pvt Ltd operates a creator-tech platform designed to empower influencers by allowing them to launch their own online stores. The platform facilitates live shopping sessions and provides a wealth of content, including videos, fashion trends, and tips. This enables creators to effectively explore various products and brands while monetizing their influence. Additionally, Hypd offers resources and guidance for creators to establish and manage their own stores, enhancing their ability to engage with audiences and drive sales. Through its innovative approach, the company aims to create a dynamic shopping environment where users can virtually experience products before making a purchase.

Perfora

Series A in 2023
Perfora is an oral care company that focuses on enhancing daily dental hygiene through a variety of innovative products. Their offerings include electric sonic toothbrushes featuring advanced technology such as quad interval timers and smart memory functions, as well as alcohol-free mouthwash enriched with hyaluronic acid, vitamin C, and essential oils. Additionally, Perfora produces probiotic mouthwash, smart flossers, and a peroxide-free teeth whitening pen. The company is dedicated to providing effective oral wellness solutions that are scientifically developed, aiming to make oral care easy, enjoyable, and effective for users while promoting overall dental health.

The Whole Truth

Series B in 2022
The Whole Truth specializes in the production of protein bars that emphasize health and nutrition. The company focuses on creating snacks that are free from added sugars, artificial sweeteners, preservatives, and flavoring agents. Utilizing natural ingredients such as dry fruits, cocoa, and raw whey, The Whole Truth aims to offer a nutritionally balanced option for consumers seeking wholesome snacks. Their products can be conveniently purchased online, allowing customers across India to enjoy minimally processed and nutritious snacks delivered directly to their homes.

Mabel

Seed Round in 2022
Mabel is a one-stop jewelry shopping platform, that offers options across traditional and contemporary styles.

Hoovu

Seed Round in 2022
Hoovu Fresh is a startup focused on the online retail of fresh flowers, specializing in a subscription-based model. The company streamlines the supply chain to offer same-day delivery of a variety of products, including puja flowers, agarbattis, and dhoop cones and sticks. By utilizing innovative packaging solutions, Hoovu Fresh significantly extends the shelf life of flowers, enhancing their freshness for customers. This approach enables households to conveniently access flowers for daily prayers, making it easier to incorporate traditional practices into modern lifestyles.

MyMuse India

Seed Round in 2022
MyMuse India creates high quality, well-designed products for your sacred spaces, and content that’s informative and real.

XYXX Apparels

Series B in 2022
XYXX Apparels is a retail and fashion company that offers clothing and accessories for men. It makes life interesting via functional and refreshing products with quirky designs. The company was founded in 2016 and is headquartered in Surat, India.

Mokobara

Series A in 2022
Mokobara is a luggage brand focused on providing innovative travel solutions through a range of products including suitcases, bags, duffels, and backpacks. The company aims to enhance the travel experience by offering luggage designed for modern travelers, featuring practical elements such as built-in chargers, silent wheels, and compression systems for efficient packing. Mokobara's mission is to facilitate ease of travel while ensuring that customers arrive at their destinations looking sharp.

Perfora

Seed Round in 2022
Perfora is an oral care company that focuses on enhancing daily dental hygiene through a variety of innovative products. Their offerings include electric sonic toothbrushes featuring advanced technology such as quad interval timers and smart memory functions, as well as alcohol-free mouthwash enriched with hyaluronic acid, vitamin C, and essential oils. Additionally, Perfora produces probiotic mouthwash, smart flossers, and a peroxide-free teeth whitening pen. The company is dedicated to providing effective oral wellness solutions that are scientifically developed, aiming to make oral care easy, enjoyable, and effective for users while promoting overall dental health.

Innovist

Seed Round in 2022
Innovist is a personal care company that specializes in developing a variety of products for hair, skin, and sun care. Operating under brands such as Bare Anatomy, Chemist At Play, and SunScoop, Innovist emphasizes science-backed formulations that prioritize clean and transparent ingredients. The company's extensive product line includes customized hair shampoos, conditioners, hair oils, body lotions, sunscreens, and various skincare items like eye cream and face serums. These products are tailored to meet individual customer needs, addressing concerns such as dandruff, dryness, and sun protection. Through its focus on personalization and quality, Innovist aims to provide effective solutions for diverse personal care requirements.

Hypd Marketing Technologies Pvt Ltd

Seed Round in 2022
Hypd Marketing Technologies Pvt Ltd operates a creator-tech platform designed to empower influencers by allowing them to launch their own online stores. The platform facilitates live shopping sessions and provides a wealth of content, including videos, fashion trends, and tips. This enables creators to effectively explore various products and brands while monetizing their influence. Additionally, Hypd offers resources and guidance for creators to establish and manage their own stores, enhancing their ability to engage with audiences and drive sales. Through its innovative approach, the company aims to create a dynamic shopping environment where users can virtually experience products before making a purchase.

Perfora

Pre Seed Round in 2021
Perfora is an oral care company that focuses on enhancing daily dental hygiene through a variety of innovative products. Their offerings include electric sonic toothbrushes featuring advanced technology such as quad interval timers and smart memory functions, as well as alcohol-free mouthwash enriched with hyaluronic acid, vitamin C, and essential oils. Additionally, Perfora produces probiotic mouthwash, smart flossers, and a peroxide-free teeth whitening pen. The company is dedicated to providing effective oral wellness solutions that are scientifically developed, aiming to make oral care easy, enjoyable, and effective for users while promoting overall dental health.

AroLeap

Seed Round in 2021
AroLeap is a developer of an AI-powered home gym machine that aims to make strength training accessible and effective for users. The equipment is designed to cover over 100 different movements, engaging every muscle group while fitting conveniently in any room by utilizing less than two feet of wall space. AroLeap's platform provides a personalized and data-driven strength training experience, helping customers achieve their fitness goals efficiently and safely while minimizing the risk of injury.

Gobbly

Seed Round in 2021
Gobbly is focused on providing contactless retail experiences for segments including farm produce, curated food and beverages like meals and snacks, and packaged third-party goods.

Innovist

Venture Round in 2021
Innovist is a personal care company that specializes in developing a variety of products for hair, skin, and sun care. Operating under brands such as Bare Anatomy, Chemist At Play, and SunScoop, Innovist emphasizes science-backed formulations that prioritize clean and transparent ingredients. The company's extensive product line includes customized hair shampoos, conditioners, hair oils, body lotions, sunscreens, and various skincare items like eye cream and face serums. These products are tailored to meet individual customer needs, addressing concerns such as dandruff, dryness, and sun protection. Through its focus on personalization and quality, Innovist aims to provide effective solutions for diverse personal care requirements.

The Whole Truth

Series A in 2021
The Whole Truth specializes in the production of protein bars that emphasize health and nutrition. The company focuses on creating snacks that are free from added sugars, artificial sweeteners, preservatives, and flavoring agents. Utilizing natural ingredients such as dry fruits, cocoa, and raw whey, The Whole Truth aims to offer a nutritionally balanced option for consumers seeking wholesome snacks. Their products can be conveniently purchased online, allowing customers across India to enjoy minimally processed and nutritious snacks delivered directly to their homes.

Supertails

Seed Round in 2021
Supertails is a digital platform dedicated to pet care, offering a comprehensive range of products and services tailored for pets and their owners. It provides online veterinary consultations facilitated by a team of experienced in-house veterinarians, ensuring access to expert-led healthcare. Additionally, Supertails features a robust support system for pet parents, enabling them to meet all their pet care needs through a seamless online experience. The platform also includes doorstep delivery of pet supplies, making it convenient for customers to obtain essential items for their pets. Overall, Supertails aims to enhance the pet care ecosystem by combining healthcare services with a wide array of pet products.

XYXX Apparels

Series A in 2021
XYXX Apparels is a retail and fashion company that offers clothing and accessories for men. It makes life interesting via functional and refreshing products with quirky designs. The company was founded in 2016 and is headquartered in Surat, India.

Gobbly

Seed Round in 2021
Gobbly is focused on providing contactless retail experiences for segments including farm produce, curated food and beverages like meals and snacks, and packaged third-party goods.

MyMuse India

Pre Seed Round in 2021
MyMuse India creates high quality, well-designed products for your sacred spaces, and content that’s informative and real.

QUIKAF

Venture Round in 2021
QuikAF is a company that specializes in developing a software platform aimed at enhancing express e-commerce fulfillment and establishing a digital presence for the retail sector. The platform enables local stores to digitize their inventory, fostering new consumer relationships and providing access to valuable business data and insights. By simplifying the process for local retailers, QuikAF helps them create an online presence, making their products easily discoverable to consumers. This approach supports local businesses in adapting to the digital marketplace and meeting the demands of modern shoppers.

Gobbly

Seed Round in 2020
Gobbly is focused on providing contactless retail experiences for segments including farm produce, curated food and beverages like meals and snacks, and packaged third-party goods.

Postcard

Seed Round in 2020
Postcard is an Indian regional snacks brand that operates an online platform specializing in traditional and savory snacks. The company focuses on showcasing the authentic and diverse flavors of India by offering a wide range of snacks that reflect the specialties of various local regions. By utilizing genuine ingredients, Postcard enhances the original taste of these snacks, catering to consumers who appreciate regional culinary traditions. Additionally, the brand supports local food producers by helping them reach new customers and markets throughout India.

Near.Store

Seed Round in 2020
Near.Store is a plug and play ecommerce platform for offline stores.

Mokobara

Seed Round in 2020
Mokobara is a luggage brand focused on providing innovative travel solutions through a range of products including suitcases, bags, duffels, and backpacks. The company aims to enhance the travel experience by offering luggage designed for modern travelers, featuring practical elements such as built-in chargers, silent wheels, and compression systems for efficient packing. Mokobara's mission is to facilitate ease of travel while ensuring that customers arrive at their destinations looking sharp.

&ME

Seed Round in 2020
A women's food and nutrition company based out of Bangalore. Carefully blending ancient ayurveda with modern science to make products that match the active lifestyle of this generation's women.

The Whole Truth

Seed Round in 2019
The Whole Truth specializes in the production of protein bars that emphasize health and nutrition. The company focuses on creating snacks that are free from added sugars, artificial sweeteners, preservatives, and flavoring agents. Utilizing natural ingredients such as dry fruits, cocoa, and raw whey, The Whole Truth aims to offer a nutritionally balanced option for consumers seeking wholesome snacks. Their products can be conveniently purchased online, allowing customers across India to enjoy minimally processed and nutritious snacks delivered directly to their homes.

Misters.in

Series B in 2019
Misters.in is a Gurugram-based direct-to-customer health and wellness platform that more power to you. Anyway, they reckon that there's a lot of compensation and overcompensation for the lack of confidence that's going around.

Innovist

Seed Round in 2019
Innovist is a personal care company that specializes in developing a variety of products for hair, skin, and sun care. Operating under brands such as Bare Anatomy, Chemist At Play, and SunScoop, Innovist emphasizes science-backed formulations that prioritize clean and transparent ingredients. The company's extensive product line includes customized hair shampoos, conditioners, hair oils, body lotions, sunscreens, and various skincare items like eye cream and face serums. These products are tailored to meet individual customer needs, addressing concerns such as dandruff, dryness, and sun protection. Through its focus on personalization and quality, Innovist aims to provide effective solutions for diverse personal care requirements.

Bare Anatomy

Seed Round in 2019
No two people are alike, neither are their personal care needs. You’re unique, you deserve unique care, too! They, at Bare Anatomy, like it precise, and they’re not okay with anything less than that. Hence, Personalization is the new way to Beauty! ‘Bare’ means without addition, something basic and simple, and ‘Anatomy’ means a study of the structure or internal workings of something. Both words share common grounds of being Natural, Pure in Form, Uncovered, Transparent and Fundamental. Bare Anatomy celebrates and respects the most natural, unique, and the purest form of Individuals. Bare Anatomy is a next-gen personal care and beauty brand for women. The team consists of very passionate and pedigreed individuals, who are alums of top schools like INSEAD (France), Carnegie Mellon University (CMU), National Institute of Fashion Technology (NIFT), Indian Institute of Technology (IIT), etc. An out of the box and innovative concept, backed by advanced science and creativity makes Bare Anatomy a perfect balance of the heart and the mind! The company started with the aim of revolutionizing the personal care and beauty industry, starting with haircare products that include shampoos, hair oils, hair serums, and hair masks.

XYXX Apparels

Seed Round in 2019
XYXX Apparels is a retail and fashion company that offers clothing and accessories for men. It makes life interesting via functional and refreshing products with quirky designs. The company was founded in 2016 and is headquartered in Surat, India.

&ME

Seed Round in 2019
A women's food and nutrition company based out of Bangalore. Carefully blending ancient ayurveda with modern science to make products that match the active lifestyle of this generation's women.

XYXX Apparels

Seed Round in 2019
XYXX Apparels is a retail and fashion company that offers clothing and accessories for men. It makes life interesting via functional and refreshing products with quirky designs. The company was founded in 2016 and is headquartered in Surat, India.

Postcard

Venture Round in 2019
Changing the paradigm of social decision making.
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