Sawari Ventures

Sawari Ventures, established in 2009, is an Egyptian private equity firm specializing in early-to-growth stage investments in technology businesses across the Middle East and North Africa (MENA) region. Based in Cairo, the firm focuses on sectors such as consumer internet, fintech, edtech, health tech, deep tech, and e-commerce, aiming to translate local visionaries into global successes. With a deep understanding of the region's culture, context, and business climate, Sawari Ventures leverages its global network and experience to support and grow innovative tech companies, typically investing between $250,000 and $1 million per company.

Ahmed Alfi

Co-Founder, Partner and Chairman

Wael Amin

Partner

Fatima Bennani

Principal

Farah El-Gawad

Principal

Ibrahim Ramadan

Partner

Jennifer Schoeberlein

Partner, ESG and Impact

Past deals in North Africa

Axis

Seed Round in 2023
Axis is a digital banking alternative tailored for small businesses and solopreneurs, addressing the various challenges they face in managing operations and finances. The platform simplifies employee payroll, salary advances, and business payments to suppliers, contractors, and vendors through an interoperable mobile wallet. Employees benefit from this system by being able to send and receive money from any mobile wallet in Egypt, while also earning rewards for their transactions. Fully licensed by the Central Bank of Egypt, Axis has developed its entire technology infrastructure in-house, offering a comprehensive suite of tools and resources designed to help small business founders thrive in a competitive landscape.

ADVA

Seed Round in 2022
ADVA is an innovative online service installment platform based in Egypt. The company has developed a mobile application that allows users to access various services, including health, education, insurance, home finishing, and wedding expenses, through tailored installment plans. This user-friendly application simplifies the process of obtaining necessary services by enabling customers to complete transactions with just one click. ADVA aims to make essential services more accessible by providing flexible payment options that cater to individual needs.

GoodsMart

Venture Round in 2021
GoodsMart is a mobile application developed to facilitate online grocery shopping and delivery. Founded in 2013 and headquartered in Cairo, Egypt, the platform aggregates local grocery stores, allowing users to purchase groceries, personal care, and home care products conveniently. GoodsMart aims to provide premium products while ensuring timely delivery, with options for next-day drop-off. The service is designed to help consumers streamline their daily errands, enjoy fresh products, and save money by bringing essential items directly to their homes.

Fatura

Seed Round in 2021
Fatura is a technology platform transforming the fast-moving consumer goods (FMCG) sector in Egypt and Africa since its inception in 2019. It serves as the first application to facilitate the entire FMCG traditional trade cycle, connecting manufacturers and wholesalers directly with retailers. By digitizing the ordering process, Fatura addresses critical challenges within the traditional FMCG framework, while also enhancing retailers' cash flow through the option of on-credit purchasing. The platform utilizes data analytics and advanced AI models to evaluate the creditworthiness of retailers efficiently. With a strong presence in Cairo and Giza, Fatura is positioned to become a leading technology provider in the FMCG industry across the region, helping to correct supply-side inefficiencies and providing valuable market intelligence.

Financial Services Company

Venture Round in 2012
FSC is a market leader in retail based financial services. Our professional team and widespread service teams enable our clients to attain the utmost satisfaction. FSC was founded in 2008 with the idea of providing a suite of field based services to banks and financial sectors. Quickly, FSC proved its success and creative approach and diversity. FSC today operates Vodafone One loyalty system as well as having launched Egypt’s first anonymous prepaid cards nationwide, in collaboration with SAIB bank. FSC is currently operating in Egypt with a strategic plan to expand in the MENA region, specifically into North Africa and GCC markets. Our regional expansion is driven by our success and our belief that FSC has the capability and resources to serve its customers wherever and whenever required.

Vimov

Series A in 2011
Vimov LLC is a mobile application development company established in 2008 and headquartered in Alexandria, Egypt. It specializes in creating sophisticated yet user-friendly software solutions that enhance the end-user experience. One of its notable products is iSimulate, which allows developers to wirelessly send multi-touch events, accelerometer and compass data, and GPS location information to the iPhone simulator. Additionally, Vimov has developed a weather forecasting application that provides users with daily temperature updates and rain forecasts, helping them stay informed about weather conditions. The company primarily serves software developers and aims to deliver innovative tools that facilitate mobile app development.
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