Selva Ventures

Selva Ventures is a venture capital firm founded in 2019 and based in San Francisco, California. The firm focuses on investing in early-stage consumer brands, particularly in the branded consumer products sector. By targeting innovative companies in this field, Selva Ventures aims to support and accelerate the growth of emerging businesses that have the potential to reshape their markets.

Kiva Dickinson

Managing Partner

Madeline Kaplan

Principal

15 past transactions

OneSkin

Series A in 2024
OneSkin is a biotechnology company focused on skin aging and longevity that develops testing platforms and consumer products. It uses animal-free three-dimensional human skin models to evaluate the safety and efficacy of cosmetic ingredients and anti-aging compounds, supporting research and validation for the cosmetic and ingredient supplier industries. The company has developed a proprietary peptide, OS-01, intended to reduce skin biological age by decreasing the accumulation of aged cells, improving cellular repair, and strengthening the epidermal barrier. Its consumer offering includes a vegan topical product based on OS-01 designed for all skin types, marketed through its website. The business combines in vitro testing services with product development to address root causes of skin aging and support proper skin cell function.

Grüns

Debt Financing in 2024
Grüns is a health and wellness company specializing in the production of nutrition supplements in a convenient gummy snack format. Their gummies are crafted with 60 nutrient-dense, whole-food ingredients, making them suitable for various dietary preferences and restrictions, including vegan, gluten-free, dairy-free, and nut-free diets. Grüns' products aim to support and enhance gut health, energy levels, immunity, recovery, beauty, and cognitive function.

Perelel

Series A in 2024
Perelel is a manufacturer of dietary supplements specifically focused on the different stages of a woman's reproductive life cycle. The company develops fertility, prenatal, and postnatal vitamins aimed at supporting the health of women from conception through postpartum. By providing essential vitamins and minerals tailored to each stage of motherhood, Perelel enables women to access the necessary nutrients to enhance their overall well-being during this critical period.

Javvy Coffee

Series A in 2023
Javvy Coffee Company is a coffee brand that specializes in providing quick and convenient coffee solutions. The company offers original concentrated coffee in a variety of flavors, allowing customers to enjoy a smooth and customizable coffee experience. With its focus on simplicity, Javvy Coffee caters to individuals seeking an efficient way to enjoy high-quality coffee.

Hello Cake

Series A in 2022
Hello Cake, Inc., established in 2018 and headquartered in Calabasas, California, is a manufacturer and retailer of premium sexual health products. The company specializes in moisturizing lubricants designed for both men and women, sold exclusively online. Hello Cake's product line aims to enhance sexual wellness and pleasure, with offerings including prescription medication, supplements, cleansing wipes, and devices. All products are inspired by real couples and extensively tested across diverse preferences prior to launch. The company formerly operated under the name Cake For Men, Inc., but rebranded as Hello Cake in April 2020 to better reflect its expanded product range for both men and women.

Nowadays

Seed Round in 2022
Nowadays is a producer of plant-based meat that aims to create affordable and scalable manufacturing solutions for whole cuts of plant-based products. The company specializes in developing healthier alternatives to traditional junk food, utilizing animal-free ingredients to cater to consumers seeking nutritious and sustainable options. By prioritizing health and sustainability, Nowadays strives to provide innovative meat alternatives that meet the growing demand for plant-based diets.

Mid-Day Squares

Series C in 2022
Mid-Day Squares is a manufacturer of functional chocolate bars, offering healthier snacking alternatives. Their products are made from real chocolate and contain protein, fiber, organic sugar, and other raw, vegan, gluten-free, and organic ingredients.

Hello Cake

Convertible Note in 2022
Hello Cake, Inc., established in 2018 and headquartered in Calabasas, California, is a manufacturer and retailer of premium sexual health products. The company specializes in moisturizing lubricants designed for both men and women, sold exclusively online. Hello Cake's product line aims to enhance sexual wellness and pleasure, with offerings including prescription medication, supplements, cleansing wipes, and devices. All products are inspired by real couples and extensively tested across diverse preferences prior to launch. The company formerly operated under the name Cake For Men, Inc., but rebranded as Hello Cake in April 2020 to better reflect its expanded product range for both men and women.

Native Pet

Series A in 2022
Native Pet LLC, founded in 2017 and based in St. Louis, Missouri, specializes in the online retail of organic pet food and nutrition products. The company focuses on creating high-quality, limited-ingredient supplements for dogs and cats, utilizing whole food and superfood ingredients to enhance pet health and well-being. Native Pet develops proprietary formulas that are free from fillers and additives, ensuring that pet owners can provide their animals with effective nutrition that supports their overall health. With vet-developed formulas, Native Pet aims to deliver innovative solutions that cater to the specific dietary needs of pets.

Javvy Coffee

Seed Round in 2022
Javvy Coffee Company is a coffee brand that specializes in providing quick and convenient coffee solutions. The company offers original concentrated coffee in a variety of flavors, allowing customers to enjoy a smooth and customizable coffee experience. With its focus on simplicity, Javvy Coffee caters to individuals seeking an efficient way to enjoy high-quality coffee.

Hello Cake

Seed Round in 2021
Hello Cake, Inc., established in 2018 and headquartered in Calabasas, California, is a manufacturer and retailer of premium sexual health products. The company specializes in moisturizing lubricants designed for both men and women, sold exclusively online. Hello Cake's product line aims to enhance sexual wellness and pleasure, with offerings including prescription medication, supplements, cleansing wipes, and devices. All products are inspired by real couples and extensively tested across diverse preferences prior to launch. The company formerly operated under the name Cake For Men, Inc., but rebranded as Hello Cake in April 2020 to better reflect its expanded product range for both men and women.

House of Wise

Seed Round in 2021
House Of Wise is a CBD and personal wellness brand that empowers women to take control of their sleep, sex, stress and strength routines with the help of high-quality, organic, full-spectrum CBD products. The brand is at the intersection of compelling content, community building and commerce. House of Wise features a collection of six originally formulated, high-quality and trusted, full-spectrum CBD products and one topical isolate-CBD product. Each product is specially designed and paired with additional, thoughtfully selected active ingredients to help women make the most of their daily rituals and routines.

House of Wise

Seed Round in 2021
House Of Wise is a CBD and personal wellness brand that empowers women to take control of their sleep, sex, stress and strength routines with the help of high-quality, organic, full-spectrum CBD products. The brand is at the intersection of compelling content, community building and commerce. House of Wise features a collection of six originally formulated, high-quality and trusted, full-spectrum CBD products and one topical isolate-CBD product. Each product is specially designed and paired with additional, thoughtfully selected active ingredients to help women make the most of their daily rituals and routines.

Mid-Day Squares

Series B in 2021
Mid-Day Squares is a manufacturer of functional chocolate bars, offering healthier snacking alternatives. Their products are made from real chocolate and contain protein, fiber, organic sugar, and other raw, vegan, gluten-free, and organic ingredients.

Haus

Seed Round in 2020
Haus specializes in the manufacturing and distillation of wine and spirits. Haus is taking on the American liquor industry, which hasn’t changed since prohibition. Through products made with only natural ingredients, new approaches to distribution, and transparent processes.
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