HSG

HSG, formerly known as Sequoia Capital China, is a prominent venture capital and private equity firm with a global focus on technology, healthcare, and consumer sectors. Established in 2005, HSG operates offices in key international cities including Hong Kong, Shanghai, Beijing, Shenzhen, London, Tokyo, and Singapore, managing over $55 billion in assets for leading institutional investors. The firm has supported over 1,500 companies, fostering innovation and entrepreneurship through investments in transformative technologies and high-growth business models. HSG has a track record of success, with more than 160 portfolio companies having gone public and over 140 achieving unicorn status. It has developed a comprehensive investment platform that encompasses seed, venture, growth, buyout, and infrastructure investing, as well as public equities. HSG is dedicated to empowering entrepreneurs and companies to create enduring enterprises while delivering strong returns to its limited partners. Through its extensive resources and industry expertise, HSG provides significant advantages to the companies it partners with.

Wang Chenyu

Vice President

Sakshi Chopra

Managing Director

Amit Jain

Managing Director

Cherry Lu

Partner

Mittal, Ishaan

Managing Director

Enita Pu

Partner

Harshjit Sethi

Managing Director

Sharma, Tejeshwi

Managing Director

Pavel Vyhnalek

Operating Partner

Fu Xin

Partner

Past deals in Apparel

Shein

Venture Round in 2023
Shein is an online marketplace focused on women's apparel, offering a wide range of clothing, shoes, jewelry, and accessories. Founded in 2008 and headquartered in Jiangsu, China, the company utilizes on-demand manufacturing technologies to connect suppliers with an agile supply chain, effectively reducing inventory waste. This approach allows Shein to provide affordable fast fashion products to customers in over 220 countries and regions worldwide. By emphasizing accessibility and efficiency, Shein aims to make contemporary fashion more attainable for consumers globally.

Shein

Series F in 2022
Shein is an online marketplace focused on women's apparel, offering a wide range of clothing, shoes, jewelry, and accessories. Founded in 2008 and headquartered in Jiangsu, China, the company utilizes on-demand manufacturing technologies to connect suppliers with an agile supply chain, effectively reducing inventory waste. This approach allows Shein to provide affordable fast fashion products to customers in over 220 countries and regions worldwide. By emphasizing accessibility and efficiency, Shein aims to make contemporary fashion more attainable for consumers globally.

Miracle Miles tech

Series A in 2022
Miracle Miles tech is a footwear and clothing enterprise that owns five independent brands.

HelloMida

Pre Seed Round in 2022
HelloMida is a direct-to-consumer fashion commerce platform that focuses on providing an exceptional shopping experience for its customers. The company offers a diverse range of products that blend various fashion styles, including classic, elegant, modern, and trendy options. This variety allows consumers to find practical and suitable attire for everyday occasions, catering to diverse tastes and preferences in the fashion market.

Doublefs

Series A in 2021
e-commerce fashion platform

SSENSE

Venture Round in 2021
SSENSE is an online fashion retail platform that specializes in luxury designer clothing for both men and women. The company operates as a retail agency, offering a curated selection of products from independent luxury and streetwear designers. In addition to its e-commerce operations, SSENSE also maintains physical retail outlets and produces original editorial content, enhancing the shopping experience by providing customers with diverse luxury brands in a single location.

AMI Paris

Private Equity Round in 2021
AMI Paris is an upscale boutique fashion site selling clothes, shoes and accessories.

STARLINK

Series B in 2021
STARLINK is an online technology company based in Shenzhen, China, with additional offices in Chengdu and Xuzhou. Founded in 2017, the company focuses on developing an e-commerce platform that leverages technology to streamline and integrate China's high-quality supply chain. STARLINK provides a variety of products for the overseas market, including apparel, footwear, and home and outdoor items. The company's goal is to connect global users with quality industrial products while enhancing the efficiency of the supply chain.

STARLINK

Series A in 2020
STARLINK is an online technology company based in Shenzhen, China, with additional offices in Chengdu and Xuzhou. Founded in 2017, the company focuses on developing an e-commerce platform that leverages technology to streamline and integrate China's high-quality supply chain. STARLINK provides a variety of products for the overseas market, including apparel, footwear, and home and outdoor items. The company's goal is to connect global users with quality industrial products while enhancing the efficiency of the supply chain.

Bulbulshop

Series A in 2020
Bulbulshop is a purchasing e-commerce app that provides health, gadgets, beauty, cosmetics, apparel, jewelry, home, kitchen, and bags. It was founded on November 28, 2018, and is based in Delhi, India.

Revobit

Series A in 2020
Revobit specializes in digital creation and sourcing solutions tailored for the fashion industry. The company offers a comprehensive platform that enhances the product development process by integrating various digital tools, which fosters creativity and collaboration among teams. By providing end-to-end digitization of the value chain, Revobit enables clients to streamline design, manufacturing, simulation, production, and product presentation. This commitment to innovation allows fashion brands to create better products more efficiently, ultimately speeding up their time to market.

Bulbulshop

Seed Round in 2019
Bulbulshop is a purchasing e-commerce app that provides health, gadgets, beauty, cosmetics, apparel, jewelry, home, kitchen, and bags. It was founded on November 28, 2018, and is based in Delhi, India.

Shein

Series D in 2019
Shein is an online marketplace focused on women's apparel, offering a wide range of clothing, shoes, jewelry, and accessories. Founded in 2008 and headquartered in Jiangsu, China, the company utilizes on-demand manufacturing technologies to connect suppliers with an agile supply chain, effectively reducing inventory waste. This approach allows Shein to provide affordable fast fashion products to customers in over 220 countries and regions worldwide. By emphasizing accessibility and efficiency, Shein aims to make contemporary fashion more attainable for consumers globally.

Abox Yihe

Series A in 2018
Abox Yihe is a women's clothing subscription platform.

Loho Eyewear

Series C in 2018
Loho Eyewear is a lifestyle company based in China that specializes in the design, production, and sale of eyewear. It operates an online platform for the sale of spectacles and related products, complemented by physical retail outlets located in malls across the country. This business model allows Loho Eyewear to provide a comprehensive service that includes customer support, catering to both online and offline consumers.

Maia Active

Series A in 2018
Maia Active is an athleisure sportswear brand focused on creating stylish and functional clothing for Asian girls. The company designs and manufactures sportswear that emphasizes comfort, lightweight materials, and motivation for active lifestyles. By catering specifically to the needs and preferences of fashionable young women, Maia Active aims to enhance the sports experience, allowing customers to look good while participating in various physical activities.

JollyChic

Series C in 2018
JollyChic is an e-commerce platform founded in 2012 by Aaron Li, headquartered in China. It specializes in the online retail of a diverse range of consumer products, including clothing, shoes, bags, babywear, home goods, electronics, and various accessories. The platform aims to provide quality and stylish products at competitive prices, catering to a broad customer base. JollyChic's offerings also extend to items such as toys, bedding, wedding supplies, and cleaning tools, making it a comprehensive destination for online shoppers seeking a variety of products.

Carousell

Series C in 2018
Carousell is a Singapore-based classifieds marketplace that facilitates the buying and selling of preloved items through its mobile app, available on iOS and Android. Launched in August 2012, Carousell has expanded its operations to 19 cities across seven countries, offering a wide range of products, including fashion, electronics, and home goods. Users can easily list items for sale by taking a photo and adding a description, allowing for a straightforward and efficient trading experience. The platform has gained significant popularity, ranking as the top shopping app in Singapore, Taiwan, Hong Kong, and Australia. Carousell is supported by prominent venture capital firms, underscoring its position as a leader in the consumer-to-consumer marketplace sector.

Patpat

Series C in 2018
PatPat is an online shopping platform tailored for mothers, providing significant discounts on a variety of products for babies, infants, toddlers, children, and maternity needs. The app features daily deals that can reach discounts of 50-90%, with some items available for free. By maintaining strong relationships with manufacturers, PatPat ensures competitive pricing and a diverse selection of products. The platform makes it easier for mothers to shop efficiently and economically, with new promotional events launching every day at 6am PST.

Shein

Series C in 2018
Shein is an online marketplace focused on women's apparel, offering a wide range of clothing, shoes, jewelry, and accessories. Founded in 2008 and headquartered in Jiangsu, China, the company utilizes on-demand manufacturing technologies to connect suppliers with an agile supply chain, effectively reducing inventory waste. This approach allows Shein to provide affordable fast fashion products to customers in over 220 countries and regions worldwide. By emphasizing accessibility and efficiency, Shein aims to make contemporary fashion more attainable for consumers globally.

Genesis Colors

Venture Round in 2017
Established in 1998, Genesis Colors Pvt. Ltd. is the holding company of well known Indian fashion brands – Satya Paul and Bwitch (premium lingerie). Satya Paul is known across the globe for its iconic prints and a vivid color palette that transformed the way the world viewed the traditional Indian Sari. The brand has successfully reinvented the Sari and moved onto include ready-to-wear and accessories that have a universal appeal. Genesis Colors also holds the marketing and distribution rights in India for several international luxury labels under its arm ‘Genesis Luxury Fashion Pvt. Ltd.’ Modeled on the lines of International fashion conglomerates, the Genesis Group brings an eclectic mix of splendid designer labels from India and across the globe ensuring that their customers are spoilt for choice from opulence to effervescence by brands that are par excellence. They are the exclusive Indian distribution and marketing partners for the iconic British label Paul Smith, Italian hand-crafted leather bags and accessories by Bottega Veneta that exude a high glamour quotient, the stylish red carpet favorite Jimmy Choo, the most respected Italian fashion brand Armani, high quality Italian accessory maker Furla, the leading American travel and lifestyle accessories brand Tumi, luxurious personal care from Crabtree & Evelyn and the Iconic American designer label Michael Kors.

Voonik

Series C in 2017
Voonik is an online personal shopping platform based in Bangalore, India, that aims to assist customers in dressing well within their budget by providing tailored style advice and curated recommendations. The platform utilizes a combination of machine learning and expert curation to address the common query of "What should I wear today?" By leveraging advanced technology and stylist recommendations, Voonik enables users to discover fashion that aligns with their personal preferences and body types. The company operates a multi-brand marketplace that focuses on delivering quality and affordable fashion products, making it easier for individuals to find outfits that suit their unique personalities. Founded by a team with backgrounds from leading tech companies and prestigious academic institutions, Voonik is focused on reshaping the future of shopping.

Carousell

Series B in 2016
Carousell is a Singapore-based classifieds marketplace that facilitates the buying and selling of preloved items through its mobile app, available on iOS and Android. Launched in August 2012, Carousell has expanded its operations to 19 cities across seven countries, offering a wide range of products, including fashion, electronics, and home goods. Users can easily list items for sale by taking a photo and adding a description, allowing for a straightforward and efficient trading experience. The platform has gained significant popularity, ranking as the top shopping app in Singapore, Taiwan, Hong Kong, and Australia. Carousell is supported by prominent venture capital firms, underscoring its position as a leader in the consumer-to-consumer marketplace sector.

Voonik

Series B in 2016
Voonik is an online personal shopping platform based in Bangalore, India, that aims to assist customers in dressing well within their budget by providing tailored style advice and curated recommendations. The platform utilizes a combination of machine learning and expert curation to address the common query of "What should I wear today?" By leveraging advanced technology and stylist recommendations, Voonik enables users to discover fashion that aligns with their personal preferences and body types. The company operates a multi-brand marketplace that focuses on delivering quality and affordable fashion products, making it easier for individuals to find outfits that suit their unique personalities. Founded by a team with backgrounds from leading tech companies and prestigious academic institutions, Voonik is focused on reshaping the future of shopping.

Loho Eyewear

Series B in 2015
Loho Eyewear is a lifestyle company based in China that specializes in the design, production, and sale of eyewear. It operates an online platform for the sale of spectacles and related products, complemented by physical retail outlets located in malls across the country. This business model allows Loho Eyewear to provide a comprehensive service that includes customer support, catering to both online and offline consumers.

Voonik

Series A in 2015
Voonik is an online personal shopping platform based in Bangalore, India, that aims to assist customers in dressing well within their budget by providing tailored style advice and curated recommendations. The platform utilizes a combination of machine learning and expert curation to address the common query of "What should I wear today?" By leveraging advanced technology and stylist recommendations, Voonik enables users to discover fashion that aligns with their personal preferences and body types. The company operates a multi-brand marketplace that focuses on delivering quality and affordable fashion products, making it easier for individuals to find outfits that suit their unique personalities. Founded by a team with backgrounds from leading tech companies and prestigious academic institutions, Voonik is focused on reshaping the future of shopping.

Carousell

Series A in 2014
Carousell is a Singapore-based classifieds marketplace that facilitates the buying and selling of preloved items through its mobile app, available on iOS and Android. Launched in August 2012, Carousell has expanded its operations to 19 cities across seven countries, offering a wide range of products, including fashion, electronics, and home goods. Users can easily list items for sale by taking a photo and adding a description, allowing for a straightforward and efficient trading experience. The platform has gained significant popularity, ranking as the top shopping app in Singapore, Taiwan, Hong Kong, and Australia. Carousell is supported by prominent venture capital firms, underscoring its position as a leader in the consumer-to-consumer marketplace sector.

PurCotton

Venture Round in 2014
PurCotton is an online marketplace for natural cotton products for families, children, women, and men. PurCotton cotton spunlace non-woven fabrics were used as raw materials for the PurCotton cotton series of daily necessities, which included pure cotton soft towels, Nasi Princess sanitary napkins, and Nasi baby cotton diapers, among others. It bridges the gap in the use of cotton materials for a variety of daily necessities.

Fashion & You

Series D in 2014
Fashion and You is a private online shopping club based in Gurugram, India, that specializes in offering a wide range of fashion apparel and accessories for men, women, and children. Founded in 2010, the platform features collections from top designers and provides members with exclusive access to authentic merchandise at discounted prices, often up to 80% off retail. The company focuses on creating limited-time events that allow members to shop for clothing, ethnic wear, western wear, footwear, handbags, and various fashion accessories, all curated from international lifestyle brands and designer labels.

Fashion & You

Venture Round in 2011
Fashion and You is a private online shopping club based in Gurugram, India, that specializes in offering a wide range of fashion apparel and accessories for men, women, and children. Founded in 2010, the platform features collections from top designers and provides members with exclusive access to authentic merchandise at discounted prices, often up to 80% off retail. The company focuses on creating limited-time events that allow members to shop for clothing, ethnic wear, western wear, footwear, handbags, and various fashion accessories, all curated from international lifestyle brands and designer labels.

Weipinhui

Series B in 2011
Weipinhui (formerly Vipshop) is a Chinese online discount retailer for brands. The company offers quality branded products to consumers throughout China at a significant discount from retail prices. Weipinhui has successfully created and proven that there is a third e-commerce model that can provide tremendous scale and profitability. By providing special offers and large discounts on branded products, the company has pioneered the online discount retail model in China. Weipinhui has approximately 4.9 million cumulative customers and partnerships with over 5,800 domestic and international brands. Weipinhui was founded in August 2008. The company raised $50 million in Series B from DCM and Sequoia Capital after securing 20 million in its Series A. On March 23, the company raised USD 72.64 million through its IPO.

Weipinhui

Series A in 2011
Weipinhui (formerly Vipshop) is a Chinese online discount retailer for brands. The company offers quality branded products to consumers throughout China at a significant discount from retail prices. Weipinhui has successfully created and proven that there is a third e-commerce model that can provide tremendous scale and profitability. By providing special offers and large discounts on branded products, the company has pioneered the online discount retail model in China. Weipinhui has approximately 4.9 million cumulative customers and partnerships with over 5,800 domestic and international brands. Weipinhui was founded in August 2008. The company raised $50 million in Series B from DCM and Sequoia Capital after securing 20 million in its Series A. On March 23, the company raised USD 72.64 million through its IPO.

Fashion & You

Venture Round in 2010
Fashion and You is a private online shopping club based in Gurugram, India, that specializes in offering a wide range of fashion apparel and accessories for men, women, and children. Founded in 2010, the platform features collections from top designers and provides members with exclusive access to authentic merchandise at discounted prices, often up to 80% off retail. The company focuses on creating limited-time events that allow members to shop for clothing, ethnic wear, western wear, footwear, handbags, and various fashion accessories, all curated from international lifestyle brands and designer labels.

OkBuy.com

Series A in 2009
OkBuy.com is a Chinese online retail platform that specializes in certified clothing and footwear. The company offers a diverse range of products, including discount clothing, outdoor gear, sportswear, and lighting products from multiple brands, allowing customers to conveniently shop for various items in one place. OkBuy.com utilizes an innovative business model that merges e-commerce with traditional retailing, supported by advanced capital management and network technologies. The platform emphasizes a direct selling approach and efficient delivery systems, enhancing the shopping experience for its users. By leveraging partnerships both domestically and internationally, OkBuy.com aims to provide a comprehensive and cost-effective shopping solution.
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