HSG

Sequoia Capital, founded in 1972 and based in Menlo Park, California, is a prominent venture capital firm that invests in early to growth stage companies across various sectors, including technology, healthcare, financial services, and consumer services. The firm specializes in supporting startups and emerging growth companies, typically investing between $100,000 and $1 million in seed companies, $1 million to $10 million in early ventures, and $10 million to $100 million in growth investments. Sequoia Capital operates globally, with a presence in regions such as Israel, China, and Southeast Asia, and has built a diverse portfolio that includes notable companies like Airbnb, Alibaba, and JD.com. The firm emphasizes a partnership approach with entrepreneurs, leveraging decades of experience to guide them from initial concept through to public offering and beyond.

Rosemarie Boyd

Partner

David Cahn

Partner

Teng Lei

Associate

Dean Meyer

Partner

Glen Sun

Vice President, China

Past deals in Beauty

Somethinc Beauty

Series B in 2022
Somethinc Beauty is a skincare brand on e-commerce by offering genderless products at affordable prices.

Destree

Series A in 2022
Destree is a ready-to-wear and accessories brand that focuses on high-end products inspired by contemporary art. The company offers a diverse range of luxury items, including hats, bags, belts, and jewelry. By blending graphic charm with essential wardrobe pieces, Destree enables customers to express their individuality through unique and stylish fashion choices.

Purplle

Series E in 2021
Purplle is an online store selling cosmetics, fragrances, skin, and hair care products. It gives an online space to beauty and wellness needs that showcases some of the beauty brands and products. Purplle aims to take shopping experience to a different level. Purplle was founded in 2011 and is headquartered in Mumbai, Maharashtra, India.

Minimalist

Series A in 2021
Minimalist is a skincare brand that is gaining popularity rapidly due to its innovative and honest approach. Synonymous with Transparent Beauty, the brand has a wide range of products that target various skin types. Minimalist is said to be transparent in terms of the ingredients that they use in their products. They aim to create clean products. Niacinamide, Salicylic Acid, Alpha Arbutin, and AHA PHA BHA peel are some of the best-selling products of the brand.

Mamaearth

Series C in 2021
Mamaearth is a personal care brand that specializes in baby and toddler products. It develops products from world-class research and attempts to solve every little problem that parents face. Started by couple Varun and Ghazal Alagh in 2016, all products under the brand go through multiple testing processes including clinical dermatology testing in Europe to make sure they are high-quality, global standard products. Apart from being safe as certified by external agency MadeSafe these products are also enriched with the goodness of natural ingredients like Calendula Extract, Shea butter, and Jojoba Oil to name a few. Mamaearth plans to provide a safe natural solutions to problems ranging from morning sickness to baby colic in the future.

Glossier

Series E in 2021
Glossier is a direct-to-consumer beauty company that leverages content and community to power a superior shopping experience. Their skincare, makeup, body, and fragrance products are sold in the United States, Canada, Sweden, and the United Kingdom directly through Glossier and in their New York City showroom.

NEWNESS

Seed Round in 2021
Newness is focused on building differentiated tools and features that work well for the beauty streamer market in particular.

Mamaearth

Series B in 2020
Mamaearth is a personal care brand that specializes in baby and toddler products. It develops products from world-class research and attempts to solve every little problem that parents face. Started by couple Varun and Ghazal Alagh in 2016, all products under the brand go through multiple testing processes including clinical dermatology testing in Europe to make sure they are high-quality, global standard products. Apart from being safe as certified by external agency MadeSafe these products are also enriched with the goodness of natural ingredients like Calendula Extract, Shea butter, and Jojoba Oil to name a few. Mamaearth plans to provide a safe natural solutions to problems ranging from morning sickness to baby colic in the future.

Yours

Seed Round in 2019
Yours is on a mission to make self-care simple and sustainable. We use computer vision and machine learning to create personalized products, content and customer experiences all along the customer journey. We started with the skincare category– a $155B industry that runs on trial-and-error leading to wasteful consumption (120bn units of packaging are produced every year!). We create a better customer-product fit using our personalization platform.

Glossier

Series D in 2019
Glossier is a direct-to-consumer beauty company that leverages content and community to power a superior shopping experience. Their skincare, makeup, body, and fragrance products are sold in the United States, Canada, Sweden, and the United Kingdom directly through Glossier and in their New York City showroom.

Cestbon

Series B in 2018
C'estbon Group is a beauty and personal care products. They produce daily chemical services, incorporating product research and development, production, sales, and service. They offer customers perfumes, hair care, skin care, beauty, baby care, and other personal care products.

Cocovel

Series B in 2018
Cocovel is a personal care brand company.

HEDONE

Series A in 2018
HEDONE provides various types of fashion and beauty products.

FACES Cosmetics

Acquisition in 2017
FACES Cosmetics, with a proud Canadian heritage spanning over 40 years, offers an exclusive line of makeup, skincare products and personal care accessories. FACES offer unparalleled variety in its products, which are designed to suit every ethnicity, skin type and tone, complexion and texture. Not tested on animals, FACES products are hypoallergenic and conform to the most stringent quality and safety requirements. FACES products are globally acclaimed and are available at attractive price points in all its markets from North America to India. The wide assortment of shades, textures and designs helps the FACES consumers capture every look and style, right from casual to professional to glamorous.

Charlotte Tilbury Beauty

Venture Round in 2017
Charlotte Tilbury Beauty provides makeup, skin care & beauty collection, including Magic Cream & film star Bronze & Glow.
Owned by Guangzhou Shichangsheng Comestics Company, Hanhoo focuses on the development of organic cosmetics. The company markets and sells their products through both e-commerce and offline stores.

Gengmei

Series A in 2014
Gengmei is a Chinese cosmetic surgery social networking app. It is a professional micro-plastic platform, providing plastic, micro-plastic, dental, ophthalmology, anti-aging and other consumer medical services. Gengmei is dedicated to helping beauty seekers find the right doctors more efficiently, reduce the risk of consumption, and help doctors shape their personal brands. The platform has accumulated 3.4 million cases of real-life plastic surgery, covering 204 cities and 5 overseas countries and regions, helping 22 million users to become more and more beautiful. Gengmei is established in 2013.

Meilishuo

Series A in 2011
Meilishuo.com is a Chinese Pinterest-like website that enables women to find personalized clothing and skin care products. Users can search for experts, shops, group buying sites, and share online shopping links and information on their favorite products. The products listed on Meilishuo.com come from third party websites, and primarily have listings on Taobao, China’s largest e-commerce site. When users click on a product on Meilishuo, they are re-directed to the third party sites, including Taobao, where they can make their purchase, after which Meilishuo receives a commission. Launched in November 2009 Meilishuo.com received its financing round A from Blue Run Ventures. According to Meilishuo.com, the number of its registered users has reached 150 million since its launch in March 2010. The daily user volume is 3.2 million while the daily number of page views is 164 million, and per user traffic is averaged at 51 pages. Every month, the website brings about 700 million yuan to Taobao’s turnover, while its biggest competitor in China is Mogujie.

Jumei

Series A in 2011
Jumei is a China-based online platform specializing in cosmetics and personal care products, catering primarily to women. As a pioneering business-to-consumer e-commerce site focused on the cosmetics sector, Jumei aims to capitalize on the growing demand for beauty products while minimizing competition with other retail markets. Since its inception, the platform has experienced significant growth, with monthly sales increasing from 100,000 Yuan to 500,000,000 Yuan within three years. Jumei offers a diverse range of products, featuring well-known brands such as Calvin Klein, Estee Lauder, Avon, and Elizabeth Arden. The company has attracted substantial venture capital from notable investors, including Alibaba and Sequoia Capital, and currently boasts nearly four million registered users. Founded by Chen Ou in Beijing, Jumei has established itself as a key player in the online beauty retail industry.
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