HSG

HSG, formerly known as Sequoia Capital China, is a global venture capital and private equity firm, managing over USD 55 billion across various funds. Established in 2005, HSG invests in technology, healthcare, and consumer sectors, with a focus on seed, venture, growth, buyout, and infrastructure stages. The firm has backed over 1,500 companies, with more than 160 listed on public exchanges and over 140 achieving unicorn status. HSG operates globally, with offices in Hong Kong, Shanghai, Beijing, Shenzhen, London, Tokyo, and Singapore, providing extensive resources and industry expertise to its portfolio companies.

Rohit Agarwal

Managing Director

Wang Chenyu

Vice President

Sakshi Chopra

Managing Director

Raghavv Garg

Analyst

Amit Jain

Managing Director

Pushpak Kedia

Vice President

Sunint Khurana

Analyst

Cherry Lu

Partner

Ishaan Mittal

Managing Director

Saksham Mittal

Analyst

Abhishek Mohan

Principal

Javier Ng

Associate

Enita Pu

Partner

Wendy Qian

Analyst

Haim Sadger

Partner

Harshjit Sethi

Managing Director

Yoav Shaked

Partner

Johan Surani

Vice President

Vedant Trivedi

Associate

Aradhita Tuli

Investment Analyst

Pavel Vyhnalek

Operating Partner

Fu Xin

Partner

Past deals in Beauty

Amaani

Seed Round in 2024
Amaani is a beauty and wellness company that operates a premium skincare and haircare brand called AÏZA. Inspired by the rich ingredients and rituals of the region, Amaani's products are alcohol-free, vegan, and designed to provide customers with a luxurious and sensory experience while delivering superior efficacy.

Xiaohongshu

Secondary Market in 2024
Xiaohongshu, founded in 2013 and based in Shanghai, China, is a lifestyle sharing platform that allows users to share experiences through text, images, and videos. Initially aimed at assisting overseas travelers with shopping, it has transformed into a vibrant community focused on various lifestyle areas, including cosmetics, fashion, food, travel, entertainment, reading, fitness, and childcare. The platform serves as a social e-commerce space where users can post their favorite products, share shopping experiences, and discover global merchandise, particularly in luxury and beauty sectors. By fostering user-generated content, Xiaohongshu encourages a collaborative environment for lifestyle enthusiasts to exchange insights and recommendations.

CHOSEN By Dermatology

Grant in 2024
CHOSEN By Dermatology is a retailer specializing in dermatologist-endorsed skin care and hair care products. It offers a range of cosmeceutical and nutraceutical items, such as sunscreens, hair growth serums, moisturizers, and collagen supplements, all available for purchase online. The company fosters customer loyalty through a rewards program and encourages informed decision-making by providing access to user experiences and insights.

Xiaohongshu

Secondary Market in 2023
Xiaohongshu, founded in 2013 and based in Shanghai, China, is a lifestyle sharing platform that allows users to share experiences through text, images, and videos. Initially aimed at assisting overseas travelers with shopping, it has transformed into a vibrant community focused on various lifestyle areas, including cosmetics, fashion, food, travel, entertainment, reading, fitness, and childcare. The platform serves as a social e-commerce space where users can post their favorite products, share shopping experiences, and discover global merchandise, particularly in luxury and beauty sectors. By fostering user-generated content, Xiaohongshu encourages a collaborative environment for lifestyle enthusiasts to exchange insights and recommendations.

Beauty Haul

Series B in 2022
Beauty Haul specializes in retail and wholesale of a spectrum of beauty products online and offline.

Somethinc Beauty

Series B in 2022
Somethinc Beauty is an e-commerce skincare brand that offers a diverse range of genderless personal care products at affordable prices. The company specializes in manufacturing skincare items, including serums, body care solutions, sunscreens, lip scrubs, and facial washes. In addition to skincare, Somethinc provides a variety of makeup products such as mascara, lipstick, eyeshadow, loose powder, and compact powder. By focusing on quality ingredients and an extensive product lineup, Somethinc aims to meet the needs of customers seeking effective beauty solutions without high costs.

Purplle

Series D in 2022
Purplle is an online marketplace based in Mumbai, India, that specializes in cosmetics, skincare, hair care, fragrances, and personal hygiene products. Founded in 2011, the company offers a diverse range of beauty and wellness items, catering to individual preferences related to skin and hair types. Purplle's platform aims to enhance the shopping experience by providing personalized recommendations and a curated selection of products from various brands. Through its focus on customer needs, Purplle has established itself as a significant player in the beauty e-commerce sector.

Mamaearth

Venture Round in 2021
Mamaearth is a personal care brand founded in 2016 by Varun and Ghazal Alagh, focusing on baby and toddler products. The brand is committed to addressing common challenges faced by parents by developing high-quality products that undergo rigorous testing, including clinical dermatology assessments in Europe. Mamaearth emphasizes safety and effectiveness, with its products certified by the external agency MadeSafe. The offerings are enriched with natural ingredients such as Calendula Extract, Shea Butter, and Jojoba Oil. In addition to baby care, Mamaearth operates in various personal care categories, including skin and hair care, and plans to expand its product range to provide natural solutions for issues like morning sickness and baby colic. The company primarily generates its revenue in India, leveraging a digital-first approach to reach its customers.

Lemonilo

Series C in 2021
PT Lemonilo Indonesia Sehat operates as a retail platform that focuses on promoting healthier lifestyle choices through a diverse range of natural and affordable products. Established in 2016 and based in Jakarta Barat, Indonesia, Lemonilo offers an extensive selection of food products, such as snacks, vegetables, fruits, meat, seafood, baby food, and juices, alongside personal care items like face treatments, body care, dental hygiene products, and essential oils. The company is dedicated to providing products free from over 100 harmful synthetic ingredients and collaborates with small and medium-sized enterprises across Indonesia. Lemonilo aims to support the Indonesian population in leading healthier and more productive lives by making healthy living accessible and affordable through both its online platform and physical retail stores.

Purplle

Series E in 2021
Purplle is an online marketplace based in Mumbai, India, that specializes in cosmetics, skincare, hair care, fragrances, and personal hygiene products. Founded in 2011, the company offers a diverse range of beauty and wellness items, catering to individual preferences related to skin and hair types. Purplle's platform aims to enhance the shopping experience by providing personalized recommendations and a curated selection of products from various brands. Through its focus on customer needs, Purplle has established itself as a significant player in the beauty e-commerce sector.

WOSADO

Series A in 2021
WOSADO is a fashion and beauty brand that offers zero-pressure eye makeup products. WOSADO offers soft magnetic false eyelashes and R-SLMTM technology, allowing customers to save makeup time.

Minimalist

Series A in 2021
Minimalist is a rapidly growing skincare brand known for its commitment to transparency and clean beauty. The company offers a diverse range of affordable products designed to cater to various skin types, including anti-acne treatments, toners, serums, and hair care solutions. By focusing on key ingredients such as niacinamide, salicylic acid, alpha arbutin, and AHA PHA BHA peels, Minimalist has established itself as a trusted name in skincare. The brand emphasizes the importance of honest labeling and ingredient clarity, ensuring customers are well-informed about the products they use.

Mamaearth

Series C in 2021
Mamaearth is a personal care brand founded in 2016 by Varun and Ghazal Alagh, focusing on baby and toddler products. The brand is committed to addressing common challenges faced by parents by developing high-quality products that undergo rigorous testing, including clinical dermatology assessments in Europe. Mamaearth emphasizes safety and effectiveness, with its products certified by the external agency MadeSafe. The offerings are enriched with natural ingredients such as Calendula Extract, Shea Butter, and Jojoba Oil. In addition to baby care, Mamaearth operates in various personal care categories, including skin and hair care, and plans to expand its product range to provide natural solutions for issues like morning sickness and baby colic. The company primarily generates its revenue in India, leveraging a digital-first approach to reach its customers.

Lemonilo

Series B in 2021
PT Lemonilo Indonesia Sehat operates as a retail platform that focuses on promoting healthier lifestyle choices through a diverse range of natural and affordable products. Established in 2016 and based in Jakarta Barat, Indonesia, Lemonilo offers an extensive selection of food products, such as snacks, vegetables, fruits, meat, seafood, baby food, and juices, alongside personal care items like face treatments, body care, dental hygiene products, and essential oils. The company is dedicated to providing products free from over 100 harmful synthetic ingredients and collaborates with small and medium-sized enterprises across Indonesia. Lemonilo aims to support the Indonesian population in leading healthier and more productive lives by making healthy living accessible and affordable through both its online platform and physical retail stores.

Purplle

Series D in 2021
Purplle is an online marketplace based in Mumbai, India, that specializes in cosmetics, skincare, hair care, fragrances, and personal hygiene products. Founded in 2011, the company offers a diverse range of beauty and wellness items, catering to individual preferences related to skin and hair types. Purplle's platform aims to enhance the shopping experience by providing personalized recommendations and a curated selection of products from various brands. Through its focus on customer needs, Purplle has established itself as a significant player in the beauty e-commerce sector.

Foxy

Series A in 2020
Foxy is a startup dedicated to creating a comprehensive ecosystem for new-age brands within lifestyle categories, particularly in the beauty sector. The company has developed a social engagement platform designed to connect beauty influencers and artists with leading brands. By establishing influencer networks and commerce platforms, Foxy aims to enhance social infrastructure that fosters growth in online communities, facilitating stronger connections between influencers, brands, and consumers. The venture is led by Kartik Sheth and Chandranshu Sinha and is backed by three prominent venture capital firms, providing sufficient funding for its operations over the next two to three years.

Bulbulshop

Series A in 2020
Bulbulshop is a purchasing e-commerce app that provides health, gadgets, beauty, cosmetics, apparel, jewelry, home, kitchen, and bags. It was founded on November 28, 2018, and is based in Delhi, India.

Mamaearth

Series B in 2020
Mamaearth is a personal care brand founded in 2016 by Varun and Ghazal Alagh, focusing on baby and toddler products. The brand is committed to addressing common challenges faced by parents by developing high-quality products that undergo rigorous testing, including clinical dermatology assessments in Europe. Mamaearth emphasizes safety and effectiveness, with its products certified by the external agency MadeSafe. The offerings are enriched with natural ingredients such as Calendula Extract, Shea Butter, and Jojoba Oil. In addition to baby care, Mamaearth operates in various personal care categories, including skin and hair care, and plans to expand its product range to provide natural solutions for issues like morning sickness and baby colic. The company primarily generates its revenue in India, leveraging a digital-first approach to reach its customers.

Perfect Diary

Series C in 2019
Perfect Diary is an e-commerce-based cosmetic brand. The company is committed to exploring the trends in international cosmetics and the frontiers of fashion to provide easy-to-use cosmetics products for young Asian women.Perfect Diary is professional in branding and online traffic management. By launching co-branded cosmetic products with KOLs, idols and even some famous organizations like the British Museum

Beidian

Series A in 2019
Beidian operates as an innovative e-commerce platform that connects consumers, shop owners, and suppliers, offering a diverse range of products including home goods, clothing, food, beauty items, and products for mothers and babies. Unlike traditional e-commerce platforms, Beidian emphasizes social sharing among users, fostering a three-way connection that enhances the shopping experience. The company adheres to a source supply chain model, collaborating closely with numerous high-quality brands, source factories, and agricultural bases worldwide. This approach ensures that consumers have access to premium products at competitive prices, allowing them to purchase better goods while spending less.

Bulbulshop

Seed Round in 2019
Bulbulshop is a purchasing e-commerce app that provides health, gadgets, beauty, cosmetics, apparel, jewelry, home, kitchen, and bags. It was founded on November 28, 2018, and is based in Delhi, India.

Foxy

Seed Round in 2019
Foxy is a startup dedicated to creating a comprehensive ecosystem for new-age brands within lifestyle categories, particularly in the beauty sector. The company has developed a social engagement platform designed to connect beauty influencers and artists with leading brands. By establishing influencer networks and commerce platforms, Foxy aims to enhance social infrastructure that fosters growth in online communities, facilitating stronger connections between influencers, brands, and consumers. The venture is led by Kartik Sheth and Chandranshu Sinha and is backed by three prominent venture capital firms, providing sufficient funding for its operations over the next two to three years.

Cestbon

Series B in 2018
C'estbon Group specializes in the development, manufacturing, and retailing of beauty and personal care products. The company offers a diverse range of consumer products across several segments, including COCOVEL, MARTIN, Clearsoft, BARBER, Man Zhi Tang, HOF, Kangpai, Dr. Kawamoto, molimood, and White Essence. Their product lineup encompasses perfumes, hair care, skin care, beauty items, baby care, and other personal care essentials, catering to the varied needs of their customers. C'estbon is involved in all aspects of the business, from product research and development to sales and service.

Vini Cosmetics

Secondary Market in 2017
Vini Cosmetic is a cosmetic company based in Ahmedabad, India, founded in 2009. The company specializes in personal care and over-the-counter products, primarily focusing on deodorants and face creams. Vini Cosmetic is known for its popular brands, including Fogg, 18+ deodorants, and White Tone Talc. The company manufactures and supplies a diverse range of products, such as deodorants, perfumes, roll-ons, and face powders, aimed at helping customers express their personalities and fulfill their aspirations.

Vini Cosmetics

Venture Round in 2017
Vini Cosmetic is a cosmetic company based in Ahmedabad, India, founded in 2009. The company specializes in personal care and over-the-counter products, primarily focusing on deodorants and face creams. Vini Cosmetic is known for its popular brands, including Fogg, 18+ deodorants, and White Tone Talc. The company manufactures and supplies a diverse range of products, such as deodorants, perfumes, roll-ons, and face powders, aimed at helping customers express their personalities and fulfill their aspirations.

FACES Cosmetics

Acquisition in 2017
FACES Cosmetics, with a proud Canadian heritage spanning over 40 years, offers an exclusive line of makeup, skincare products and personal care accessories. FACES offer unparalleled variety in its products, which are designed to suit every ethnicity, skin type and tone, complexion and texture. Not tested on animals, FACES products are hypoallergenic and conform to the most stringent quality and safety requirements. FACES products are globally acclaimed and are available at attractive price points in all its markets from North America to India. The wide assortment of shades, textures and designs helps the FACES consumers capture every look and style, right from casual to professional to glamorous.

Genesis Colors

Venture Round in 2017
Genesis Colors Limited, established in 1998 and based in Gurugram, India, is a prominent player in the fashion industry, specializing in the design, manufacture, and distribution of a diverse range of apparel and lifestyle products. The company is known for its well-established brands, including Satya Paul, renowned for its innovative sarees and vibrant prints, and Bwitch, which focuses on premium lingerie. Genesis Colors also holds the marketing and distribution rights for several international luxury labels, including Paul Smith, Bottega Veneta, Jimmy Choo, Armani, Furla, Tumi, Crabtree & Evelyn, and Michael Kors. Products are distributed through boutiques, multi-brand stores, and shop-in-shops across major cities in India, catering to various consumer preferences. The company prides itself on its modern design studio, where experienced in-house designers create a compelling array of garments and accessories that blend traditional and contemporary styles.

Craftsvilla

Series C in 2015
Craftsvilla Handicrafts Pvt Limited is an online marketplace based in Mumbai, India, that specializes in unique Indian products, including handmade, vintage, ethnic, and organic items. Founded in 2011, the company offers a diverse range of products such as sarees, bridal lehengas, salwar suits, jewelry, bags, accessories, and footwear, alongside home décor, bath and beauty products, and health items. It aims to empower local designers and artisans by showcasing their creations to a global audience, thereby fostering connections between small businesses and customers. Craftsvilla prioritizes the use of quality raw materials, minimizes the application of chemicals, and employs natural dyes, ensuring that each product undergoes rigorous quality checks. This commitment to craftsmanship and cultural representation positions Craftsvilla as a vibrant platform for celebrating Indian artistry and enhancing everyday life.

Gengmei

Series B in 2015
Gengmei is a Chinese social networking app focused on cosmetic surgery and beauty services. Established in 2013, the platform serves as a professional micro-plastic surgery resource, offering a range of consumer medical services including plastic surgery, dental care, ophthalmology, and anti-aging treatments. Gengmei aims to assist beauty seekers in efficiently finding qualified doctors while minimizing risks associated with cosmetic procedures. The application features a wealth of information, social networking opportunities, and e-commerce channels tailored for individuals interested in cosmetic enhancements. With a database of 3.4 million documented plastic surgery cases spanning 204 cities and five countries, Gengmei has supported 22 million users in their beauty journeys.

Craftsvilla

Series B in 2015
Craftsvilla Handicrafts Pvt Limited is an online marketplace based in Mumbai, India, that specializes in unique Indian products, including handmade, vintage, ethnic, and organic items. Founded in 2011, the company offers a diverse range of products such as sarees, bridal lehengas, salwar suits, jewelry, bags, accessories, and footwear, alongside home décor, bath and beauty products, and health items. It aims to empower local designers and artisans by showcasing their creations to a global audience, thereby fostering connections between small businesses and customers. Craftsvilla prioritizes the use of quality raw materials, minimizes the application of chemicals, and employs natural dyes, ensuring that each product undergoes rigorous quality checks. This commitment to craftsmanship and cultural representation positions Craftsvilla as a vibrant platform for celebrating Indian artistry and enhancing everyday life.

Hanhoo Cosmetics Co.

Series A in 2014
Hanhoo Cosmetics Co., Ltd., a subsidiary of Guangzhou Shichangsheng Cosmetics Company, specializes in the development and sale of organic cosmetics. The company focuses on providing skincare products for women and children, catering to the growing demand for natural beauty solutions in China. Hanhoo markets its products through a combination of e-commerce platforms and physical retail locations, including offline distribution centers and franchise shops, ensuring accessibility for consumers. By offering these products at reasonable prices, Hanhoo aims to make quality skincare accessible to a broader audience.

Curatio Healthcare

Venture Round in 2014
Curatio Healthcare (I) Pvt. Ltd. is a specialty dermatology company focused on addressing therapy gaps in general and specialty dermatology. The company conducts extensive market research to identify the needs within the dermatology field and develops innovative solutions. Curatio's product range includes dermatology and cosmetology offerings such as skincare, baby care, and hair care products, specifically targeting issues like pigmentary disorders, acne therapy, and providing emollients and protectives. With a strong emphasis on research and development, Curatio collaborates with top research partners to create effective products that meet the daily challenges faced by dermatologists and cosmetologists.

Tokopedia

Series E in 2014
Tokopedia is an Indonesian technology company established in 2019, aimed at democratizing commerce through digital innovation. It operates an online marketplace that allows individuals and businesses to create and manage their online stores without charge. The platform offers a wide range of products, including fashion accessories, beauty and health items, electronics, food, and toys, serving as a comprehensive e-commerce destination for customers. Tokopedia has successfully reached over 99% of districts in Indonesia, empowering more than 10 million merchants and boasting a user base of over 100 million. The company is committed to fostering a Super Ecosystem that facilitates the discovery and initiation of various commerce activities. To support this vision, Tokopedia collaborates with strategic partners across various sectors, including logistics and financial technology, while providing extensive payment options throughout Indonesia. Its contributions have significantly impacted the Indonesian economy, accounting for more than 1% of its growth.

Manuka Bee LIP CARE

Series A in 2014
Manuka Bee LIP CARE is a brand of natural skin care products.

Gengmei

Series A in 2014
Gengmei is a Chinese social networking app focused on cosmetic surgery and beauty services. Established in 2013, the platform serves as a professional micro-plastic surgery resource, offering a range of consumer medical services including plastic surgery, dental care, ophthalmology, and anti-aging treatments. Gengmei aims to assist beauty seekers in efficiently finding qualified doctors while minimizing risks associated with cosmetic procedures. The application features a wealth of information, social networking opportunities, and e-commerce channels tailored for individuals interested in cosmetic enhancements. With a database of 3.4 million documented plastic surgery cases spanning 204 cities and five countries, Gengmei has supported 22 million users in their beauty journeys.

Vini Cosmetics

Venture Round in 2013
Vini Cosmetic is a cosmetic company based in Ahmedabad, India, founded in 2009. The company specializes in personal care and over-the-counter products, primarily focusing on deodorants and face creams. Vini Cosmetic is known for its popular brands, including Fogg, 18+ deodorants, and White Tone Talc. The company manufactures and supplies a diverse range of products, such as deodorants, perfumes, roll-ons, and face powders, aimed at helping customers express their personalities and fulfill their aspirations.

Paras Pharmaceuticals

Venture Round in 2013
Paras Pharmaceuticals Limited is a fast-moving consumer goods company based in India that specializes in developing and manufacturing healthcare and personal care products. The company's diverse product range includes skin and hair care items, deodorants, prickly heat powders, absorbent dusting powders, pain-relieving ointments, and creams for cracked heels. It also offers various healthcare solutions such as itch relief products, treatments for ringworm, cold and cough medications, analgesic pills, hand sanitizers, skin defense talc, and contraceptive pills. Paras Pharmaceuticals serves a wide customer base both domestically and internationally, focusing on delivering quality products in the healthcare and personal care sectors.

Jumei

Series A in 2011
JuMei.com is a China-based online cosmetic shopping platform focused on make-up and skin-care brands. As a first vertical business-to-consumer website of cosmetics, it positions itself as a professional e-commerce website for women. It is focused on the potential cosmetics market, so that it can avoid conflicting with other business-to-consumer markets. Within three years, JuMei.com went from 100,000 Yuan in monthly sales to 500,000,000 Yuan. JuMei.com has raised venture funding from many investors, including angel investor Xu Xiaoping, Alibaba, and Sequoia Capital. Today, it has a product line-up that includes brands such as Calvin Klein, Estee Lauder, Avon, and Elizabeth Arden. The website currently has nearly four million registered users. JuMei.com was launched by Chen Ou, the creator of the gaming platform, Gerena. It is based in Beijing, China.

Mecox Lane

Series C in 2008
Mecox Lane Limited is a retailer based in Shanghai, China, specializing in health, beauty, and lifestyle products. Established in 1996, the company offers a diverse range of items, including skincare beauty supplements, functional nutrition, weight management products, and personal care items under brands such as Maxicare, La Celler, and Skin Fairy. In addition to beauty products, Mecox Lane provides lifestyle goods, including mattresses, air purifiers, and home furnishings, as well as apparel and accessories. The company sells its products through its online store, WM18.com, and various e-commerce platforms, including mobile apps, WeChat, and social media networks. Mecox Lane also engages in telephonic sales and offers wholesale and retail services for garments and accessories. As of 2016, it operates as a subsidiary of Cnshangquan E-Commerce Co., Ltd.
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