HSG

HSG, formerly known as Sequoia Capital China, is a global venture capital and private equity firm, managing over USD 55 billion across various funds. Established in 2005, HSG invests in technology, healthcare, and consumer sectors, with a focus on seed, venture, growth, buyout, and infrastructure stages. The firm has backed over 1,500 companies, with more than 160 listed on public exchanges and over 140 achieving unicorn status. HSG operates globally, with offices in Hong Kong, Shanghai, Beijing, Shenzhen, London, Tokyo, and Singapore, providing extensive resources and industry expertise to its portfolio companies.

Rohit Agarwal

Managing Director

Wang Chenyu

Vice President

Sakshi Chopra

Managing Director

Raghavv Garg

Analyst

Amit Jain

Managing Director

Pushpak Kedia

Vice President

Sunint Khurana

Analyst

Cherry Lu

Partner

Ishaan Mittal

Managing Director

Saksham Mittal

Analyst

Abhishek Mohan

Principal

Javier Ng

Associate

Enita Pu

Partner

Wendy Qian

Analyst

Haim Sadger

Partner

Harshjit Sethi

Managing Director

Yoav Shaked

Partner

Johan Surani

Vice President

Vedant Trivedi

Associate

Aradhita Tuli

Investment Analyst

Pavel Vyhnalek

Operating Partner

Fu Xin

Partner

Past deals in Furniture

Wakefit

Series D in 2023
Wakefit is a Bangalore-based company specializing in sleep and home solutions, co-founded in 2016 by Ankit Garg and Chaitanya Ramalingegowda. Initially focused on manufacturing high-quality memory foam mattresses, Wakefit emphasizes parameters such as pressure and weight distribution, foam quality, and stress testing to ensure healthy sleep. The mattresses are sold directly through an e-commerce platform, allowing customers to access quality sleep products at affordable prices. Over the years, the company has expanded its offerings to include a range of home furnishings, such as sofas, cots, coffee tables, and wardrobes, enhancing its portfolio beyond sleep solutions.

Wakefit

Venture Round in 2022
Wakefit is a Bangalore-based company specializing in sleep and home solutions, co-founded in 2016 by Ankit Garg and Chaitanya Ramalingegowda. Initially focused on manufacturing high-quality memory foam mattresses, Wakefit emphasizes parameters such as pressure and weight distribution, foam quality, and stress testing to ensure healthy sleep. The mattresses are sold directly through an e-commerce platform, allowing customers to access quality sleep products at affordable prices. Over the years, the company has expanded its offerings to include a range of home furnishings, such as sofas, cots, coffee tables, and wardrobes, enhancing its portfolio beyond sleep solutions.

Wakefit

Series C in 2021
Wakefit is a Bangalore-based company specializing in sleep and home solutions, co-founded in 2016 by Ankit Garg and Chaitanya Ramalingegowda. Initially focused on manufacturing high-quality memory foam mattresses, Wakefit emphasizes parameters such as pressure and weight distribution, foam quality, and stress testing to ensure healthy sleep. The mattresses are sold directly through an e-commerce platform, allowing customers to access quality sleep products at affordable prices. Over the years, the company has expanded its offerings to include a range of home furnishings, such as sofas, cots, coffee tables, and wardrobes, enhancing its portfolio beyond sleep solutions.

Cabana

Series A in 2021
Cabana is a new home furnishings retail brand focusing on global design furniture. Cabana offers modern design furniture, lamps, and lifestyle brand products. Cabana provides a variety of products and exclusive services for new consumers.

Outer

Series B in 2021
Outer, Inc. is a direct-to-consumer company based in Santa Monica, California, specializing in outdoor furniture. Founded in 2017 and originally named Jia Outdoor, Inc., the company rebranded in 2018. Outer focuses on creating durable, eco-conscious outdoor furniture designed to enhance outdoor living spaces. The products are crafted from sustainable materials and are engineered to withstand harsh weather conditions, aligning with the brand's mission to encourage outdoor enjoyment. The design team is led by Terry Lin, a former head furniture designer at Pottery Barn, and the manufacturing is conducted at a family-owned factory. Since its inception, Outer has experienced significant growth, with an elevenfold revenue increase by 2020 and a substantial expansion of its workforce.

HomeLane

Series E in 2021
HomeLane is a home interior company based in Bangalore, Karnataka, that specializes in providing personalized interior design solutions for the urban Indian middle class. Founded in 2014, it has successfully delivered over 21,000 projects across the country, demonstrating significant expertise in helping customers realize their dream homes. The company offers a comprehensive range of services on a single platform, including interior design, modular furniture, decor products, painting, loose furniture, appliances, and home automation. HomeLane enables customers to visualize various design options in three dimensions and provides instant quotes, making the process of home interior design accessible and efficient.

Outer

Series A in 2021
Outer, Inc. is a direct-to-consumer company based in Santa Monica, California, specializing in outdoor furniture. Founded in 2017 and originally named Jia Outdoor, Inc., the company rebranded in 2018. Outer focuses on creating durable, eco-conscious outdoor furniture designed to enhance outdoor living spaces. The products are crafted from sustainable materials and are engineered to withstand harsh weather conditions, aligning with the brand's mission to encourage outdoor enjoyment. The design team is led by Terry Lin, a former head furniture designer at Pottery Barn, and the manufacturing is conducted at a family-owned factory. Since its inception, Outer has experienced significant growth, with an elevenfold revenue increase by 2020 and a substantial expansion of its workforce.

Wakefit

Series B in 2020
Wakefit is a Bangalore-based company specializing in sleep and home solutions, co-founded in 2016 by Ankit Garg and Chaitanya Ramalingegowda. Initially focused on manufacturing high-quality memory foam mattresses, Wakefit emphasizes parameters such as pressure and weight distribution, foam quality, and stress testing to ensure healthy sleep. The mattresses are sold directly through an e-commerce platform, allowing customers to access quality sleep products at affordable prices. Over the years, the company has expanded its offerings to include a range of home furnishings, such as sofas, cots, coffee tables, and wardrobes, enhancing its portfolio beyond sleep solutions.

HomeLane

Convertible Note in 2020
HomeLane is a home interior company based in Bangalore, Karnataka, that specializes in providing personalized interior design solutions for the urban Indian middle class. Founded in 2014, it has successfully delivered over 21,000 projects across the country, demonstrating significant expertise in helping customers realize their dream homes. The company offers a comprehensive range of services on a single platform, including interior design, modular furniture, decor products, painting, loose furniture, appliances, and home automation. HomeLane enables customers to visualize various design options in three dimensions and provides instant quotes, making the process of home interior design accessible and efficient.

HomeLane

Series D in 2019
HomeLane is a home interior company based in Bangalore, Karnataka, that specializes in providing personalized interior design solutions for the urban Indian middle class. Founded in 2014, it has successfully delivered over 21,000 projects across the country, demonstrating significant expertise in helping customers realize their dream homes. The company offers a comprehensive range of services on a single platform, including interior design, modular furniture, decor products, painting, loose furniture, appliances, and home automation. HomeLane enables customers to visualize various design options in three dimensions and provides instant quotes, making the process of home interior design accessible and efficient.

Urban Ladder

Venture Round in 2019
Urban Ladder, founded in July 2012 by Ashish Goel and Rajiv Srivatsa, is an online furniture retailer focused on providing curated home solutions for Urban Indian consumers. The company offers over 1,000 products across 25 categories, including wardrobes, sofas, beds, and dining tables, with designs developed by an in-house team of experienced designers. Urban Ladder emphasizes high-quality, handcrafted furniture that combines aesthetics with functionality. The company operates its own logistics team to ensure safe and reliable doorstep deliveries. Currently, Urban Ladder serves seven major cities in India—Bangalore, Mumbai, Delhi/NCR, Chennai, Pune, Hyderabad, and Ahmedabad—with plans to expand. The user-friendly website enhances the shopping experience, making it easier for customers to navigate its extensive collection. Urban Ladder has received backing from prominent venture capital firms, including Steadview Capital, SAIF Partners, and Kalaari Capital.

HomeLane

Series D in 2019
HomeLane is a home interior company based in Bangalore, Karnataka, that specializes in providing personalized interior design solutions for the urban Indian middle class. Founded in 2014, it has successfully delivered over 21,000 projects across the country, demonstrating significant expertise in helping customers realize their dream homes. The company offers a comprehensive range of services on a single platform, including interior design, modular furniture, decor products, painting, loose furniture, appliances, and home automation. HomeLane enables customers to visualize various design options in three dimensions and provides instant quotes, making the process of home interior design accessible and efficient.

Urban Ladder

Venture Round in 2018
Urban Ladder, founded in July 2012 by Ashish Goel and Rajiv Srivatsa, is an online furniture retailer focused on providing curated home solutions for Urban Indian consumers. The company offers over 1,000 products across 25 categories, including wardrobes, sofas, beds, and dining tables, with designs developed by an in-house team of experienced designers. Urban Ladder emphasizes high-quality, handcrafted furniture that combines aesthetics with functionality. The company operates its own logistics team to ensure safe and reliable doorstep deliveries. Currently, Urban Ladder serves seven major cities in India—Bangalore, Mumbai, Delhi/NCR, Chennai, Pune, Hyderabad, and Ahmedabad—with plans to expand. The user-friendly website enhances the shopping experience, making it easier for customers to navigate its extensive collection. Urban Ladder has received backing from prominent venture capital firms, including Steadview Capital, SAIF Partners, and Kalaari Capital.

HomeLane

Series C in 2017
HomeLane is a home interior company based in Bangalore, Karnataka, that specializes in providing personalized interior design solutions for the urban Indian middle class. Founded in 2014, it has successfully delivered over 21,000 projects across the country, demonstrating significant expertise in helping customers realize their dream homes. The company offers a comprehensive range of services on a single platform, including interior design, modular furniture, decor products, painting, loose furniture, appliances, and home automation. HomeLane enables customers to visualize various design options in three dimensions and provides instant quotes, making the process of home interior design accessible and efficient.

GoZefo

Series B in 2017
Zefo, an early stage eCommerce startup committed to giving buyers and sellers an absolutely hassle free used furniture shopping experience.

Urban Ladder

Series E in 2017
Urban Ladder, founded in July 2012 by Ashish Goel and Rajiv Srivatsa, is an online furniture retailer focused on providing curated home solutions for Urban Indian consumers. The company offers over 1,000 products across 25 categories, including wardrobes, sofas, beds, and dining tables, with designs developed by an in-house team of experienced designers. Urban Ladder emphasizes high-quality, handcrafted furniture that combines aesthetics with functionality. The company operates its own logistics team to ensure safe and reliable doorstep deliveries. Currently, Urban Ladder serves seven major cities in India—Bangalore, Mumbai, Delhi/NCR, Chennai, Pune, Hyderabad, and Ahmedabad—with plans to expand. The user-friendly website enhances the shopping experience, making it easier for customers to navigate its extensive collection. Urban Ladder has received backing from prominent venture capital firms, including Steadview Capital, SAIF Partners, and Kalaari Capital.

GoZefo

Series A in 2016
Zefo, an early stage eCommerce startup committed to giving buyers and sellers an absolutely hassle free used furniture shopping experience.

Urban Ladder

Series C in 2015
Urban Ladder, founded in July 2012 by Ashish Goel and Rajiv Srivatsa, is an online furniture retailer focused on providing curated home solutions for Urban Indian consumers. The company offers over 1,000 products across 25 categories, including wardrobes, sofas, beds, and dining tables, with designs developed by an in-house team of experienced designers. Urban Ladder emphasizes high-quality, handcrafted furniture that combines aesthetics with functionality. The company operates its own logistics team to ensure safe and reliable doorstep deliveries. Currently, Urban Ladder serves seven major cities in India—Bangalore, Mumbai, Delhi/NCR, Chennai, Pune, Hyderabad, and Ahmedabad—with plans to expand. The user-friendly website enhances the shopping experience, making it easier for customers to navigate its extensive collection. Urban Ladder has received backing from prominent venture capital firms, including Steadview Capital, SAIF Partners, and Kalaari Capital.

HomeLane

Series A in 2015
HomeLane is a home interior company based in Bangalore, Karnataka, that specializes in providing personalized interior design solutions for the urban Indian middle class. Founded in 2014, it has successfully delivered over 21,000 projects across the country, demonstrating significant expertise in helping customers realize their dream homes. The company offers a comprehensive range of services on a single platform, including interior design, modular furniture, decor products, painting, loose furniture, appliances, and home automation. HomeLane enables customers to visualize various design options in three dimensions and provides instant quotes, making the process of home interior design accessible and efficient.
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