HSG

HSG, formerly known as Sequoia Capital China, is a global venture capital and private equity firm, managing over USD 55 billion across various funds. Established in 2005, HSG invests in technology, healthcare, and consumer sectors, with a focus on seed, venture, growth, buyout, and infrastructure stages. The firm has backed over 1,500 companies, with more than 160 listed on public exchanges and over 140 achieving unicorn status. HSG operates globally, with offices in Hong Kong, Shanghai, Beijing, Shenzhen, London, Tokyo, and Singapore, providing extensive resources and industry expertise to its portfolio companies.

Rohit Agarwal

Managing Director

Wang Chenyu

Vice President

Sakshi Chopra

Managing Director

Raghavv Garg

Analyst

Amit Jain

Managing Director

Pushpak Kedia

Vice President

Sunint Khurana

Analyst

Cherry Lu

Partner

Ishaan Mittal

Managing Director

Saksham Mittal

Analyst

Abhishek Mohan

Principal

Javier Ng

Associate

Enita Pu

Partner

Wendy Qian

Analyst

Haim Sadger

Partner

Harshjit Sethi

Managing Director

Yoav Shaked

Partner

Johan Surani

Vice President

Vedant Trivedi

Associate

Aradhita Tuli

Investment Analyst

Pavel Vyhnalek

Operating Partner

Fu Xin

Partner

Past deals in Home Decor

Sweet Karam Coffee

Series A in 2025
Sweet Karam Coffee is an online food store dedicated to offering a range of traditional Indian delicacies that evoke the flavors and memories of grandmothers' kitchens. The company specializes in a variety of homemade food products, including sweets, snacks, instant mixes, and pickles, all crafted with care by a network of home chefs. Their offerings include items such as Avakkai, Elai Vadam, Badusha, Kai Murukku, and Paruppu Podi, which aim to provide customers with authentic and wholesome homemade food. By focusing on traditional recipes and quality ingredients, Sweet Karam Coffee seeks to connect consumers with the nostalgic tastes of their heritage while promoting a healthier approach to food.

Wakefit

Series D in 2023
Wakefit is a Bangalore-based company specializing in sleep and home solutions, co-founded in 2016 by Ankit Garg and Chaitanya Ramalingegowda. Initially focused on manufacturing high-quality memory foam mattresses, Wakefit emphasizes parameters such as pressure and weight distribution, foam quality, and stress testing to ensure healthy sleep. The mattresses are sold directly through an e-commerce platform, allowing customers to access quality sleep products at affordable prices. Over the years, the company has expanded its offerings to include a range of home furnishings, such as sofas, cots, coffee tables, and wardrobes, enhancing its portfolio beyond sleep solutions.

Wakefit

Venture Round in 2022
Wakefit is a Bangalore-based company specializing in sleep and home solutions, co-founded in 2016 by Ankit Garg and Chaitanya Ramalingegowda. Initially focused on manufacturing high-quality memory foam mattresses, Wakefit emphasizes parameters such as pressure and weight distribution, foam quality, and stress testing to ensure healthy sleep. The mattresses are sold directly through an e-commerce platform, allowing customers to access quality sleep products at affordable prices. Over the years, the company has expanded its offerings to include a range of home furnishings, such as sofas, cots, coffee tables, and wardrobes, enhancing its portfolio beyond sleep solutions.

Wakefit

Series C in 2021
Wakefit is a Bangalore-based company specializing in sleep and home solutions, co-founded in 2016 by Ankit Garg and Chaitanya Ramalingegowda. Initially focused on manufacturing high-quality memory foam mattresses, Wakefit emphasizes parameters such as pressure and weight distribution, foam quality, and stress testing to ensure healthy sleep. The mattresses are sold directly through an e-commerce platform, allowing customers to access quality sleep products at affordable prices. Over the years, the company has expanded its offerings to include a range of home furnishings, such as sofas, cots, coffee tables, and wardrobes, enhancing its portfolio beyond sleep solutions.

Cabana

Series A in 2021
Cabana is a new home furnishings retail brand focusing on global design furniture. Cabana offers modern design furniture, lamps, and lifestyle brand products. Cabana provides a variety of products and exclusive services for new consumers.

Vesta Home

Series A in 2021
Vesta Home, founded in 2019 and based in Beijing, China, specializes in designing, developing, and selling a variety of sleep essentials and household products. The company offers an extensive range of items, including silk-filled duvet covers, comforters, dual-sided pillows, and bamboo sheets. Vesta Home's products are designed to enhance sleep quality, featuring moisture-wicking and thermoregulating properties to keep users comfortable throughout the night. Additionally, the company provides silk eye masks and woven baskets, catering to diverse consumer needs in the sleep product market.

Outer

Series B in 2021
Outer, Inc. is a direct-to-consumer company based in Santa Monica, California, specializing in outdoor furniture. Founded in 2017 and originally named Jia Outdoor, Inc., the company rebranded in 2018. Outer focuses on creating durable, eco-conscious outdoor furniture designed to enhance outdoor living spaces. The products are crafted from sustainable materials and are engineered to withstand harsh weather conditions, aligning with the brand's mission to encourage outdoor enjoyment. The design team is led by Terry Lin, a former head furniture designer at Pottery Barn, and the manufacturing is conducted at a family-owned factory. Since its inception, Outer has experienced significant growth, with an elevenfold revenue increase by 2020 and a substantial expansion of its workforce.

HomeLane

Series E in 2021
HomeLane is a home interior company based in Bangalore, Karnataka, that specializes in providing personalized interior design solutions for the urban Indian middle class. Founded in 2014, it has successfully delivered over 21,000 projects across the country, demonstrating significant expertise in helping customers realize their dream homes. The company offers a comprehensive range of services on a single platform, including interior design, modular furniture, decor products, painting, loose furniture, appliances, and home automation. HomeLane enables customers to visualize various design options in three dimensions and provides instant quotes, making the process of home interior design accessible and efficient.

Outer

Series A in 2021
Outer, Inc. is a direct-to-consumer company based in Santa Monica, California, specializing in outdoor furniture. Founded in 2017 and originally named Jia Outdoor, Inc., the company rebranded in 2018. Outer focuses on creating durable, eco-conscious outdoor furniture designed to enhance outdoor living spaces. The products are crafted from sustainable materials and are engineered to withstand harsh weather conditions, aligning with the brand's mission to encourage outdoor enjoyment. The design team is led by Terry Lin, a former head furniture designer at Pottery Barn, and the manufacturing is conducted at a family-owned factory. Since its inception, Outer has experienced significant growth, with an elevenfold revenue increase by 2020 and a substantial expansion of its workforce.

Wakefit

Series B in 2020
Wakefit is a Bangalore-based company specializing in sleep and home solutions, co-founded in 2016 by Ankit Garg and Chaitanya Ramalingegowda. Initially focused on manufacturing high-quality memory foam mattresses, Wakefit emphasizes parameters such as pressure and weight distribution, foam quality, and stress testing to ensure healthy sleep. The mattresses are sold directly through an e-commerce platform, allowing customers to access quality sleep products at affordable prices. Over the years, the company has expanded its offerings to include a range of home furnishings, such as sofas, cots, coffee tables, and wardrobes, enhancing its portfolio beyond sleep solutions.

HomeLane

Convertible Note in 2020
HomeLane is a home interior company based in Bangalore, Karnataka, that specializes in providing personalized interior design solutions for the urban Indian middle class. Founded in 2014, it has successfully delivered over 21,000 projects across the country, demonstrating significant expertise in helping customers realize their dream homes. The company offers a comprehensive range of services on a single platform, including interior design, modular furniture, decor products, painting, loose furniture, appliances, and home automation. HomeLane enables customers to visualize various design options in three dimensions and provides instant quotes, making the process of home interior design accessible and efficient.

Bulbulshop

Series A in 2020
Bulbulshop is a purchasing e-commerce app that provides health, gadgets, beauty, cosmetics, apparel, jewelry, home, kitchen, and bags. It was founded on November 28, 2018, and is based in Delhi, India.

HomeLane

Series D in 2019
HomeLane is a home interior company based in Bangalore, Karnataka, that specializes in providing personalized interior design solutions for the urban Indian middle class. Founded in 2014, it has successfully delivered over 21,000 projects across the country, demonstrating significant expertise in helping customers realize their dream homes. The company offers a comprehensive range of services on a single platform, including interior design, modular furniture, decor products, painting, loose furniture, appliances, and home automation. HomeLane enables customers to visualize various design options in three dimensions and provides instant quotes, making the process of home interior design accessible and efficient.

Urban Ladder

Venture Round in 2019
Urban Ladder, founded in July 2012 by Ashish Goel and Rajiv Srivatsa, is an online furniture retailer focused on providing curated home solutions for Urban Indian consumers. The company offers over 1,000 products across 25 categories, including wardrobes, sofas, beds, and dining tables, with designs developed by an in-house team of experienced designers. Urban Ladder emphasizes high-quality, handcrafted furniture that combines aesthetics with functionality. The company operates its own logistics team to ensure safe and reliable doorstep deliveries. Currently, Urban Ladder serves seven major cities in India—Bangalore, Mumbai, Delhi/NCR, Chennai, Pune, Hyderabad, and Ahmedabad—with plans to expand. The user-friendly website enhances the shopping experience, making it easier for customers to navigate its extensive collection. Urban Ladder has received backing from prominent venture capital firms, including Steadview Capital, SAIF Partners, and Kalaari Capital.

Bulbulshop

Seed Round in 2019
Bulbulshop is a purchasing e-commerce app that provides health, gadgets, beauty, cosmetics, apparel, jewelry, home, kitchen, and bags. It was founded on November 28, 2018, and is based in Delhi, India.

NOME

Series B in 2019
Guangzhou Nome Brand Management Co., Ltd. operates consumer lifestyle retail stores in China, offering a diverse range of products including clothing, shoes, bags, food, culinary items, skin care products, and furniture under the NOME brand. Established in 2015 and headquartered in Guangzhou, with an additional office in Stockholm, the company focuses on collaborating with Nordic independent designers to blend design inspiration with practical functionality. NOME emphasizes optimizing its supply chain by sourcing suitable manufacturers worldwide and investing in highly automated, large-scale production methods, allowing it to provide quality products at competitive prices. The company aims to enhance the daily lives of consumers through its thoughtfully designed offerings.

HomeLane

Series D in 2019
HomeLane is a home interior company based in Bangalore, Karnataka, that specializes in providing personalized interior design solutions for the urban Indian middle class. Founded in 2014, it has successfully delivered over 21,000 projects across the country, demonstrating significant expertise in helping customers realize their dream homes. The company offers a comprehensive range of services on a single platform, including interior design, modular furniture, decor products, painting, loose furniture, appliances, and home automation. HomeLane enables customers to visualize various design options in three dimensions and provides instant quotes, making the process of home interior design accessible and efficient.

NOME

Series A in 2018
Guangzhou Nome Brand Management Co., Ltd. operates consumer lifestyle retail stores in China, offering a diverse range of products including clothing, shoes, bags, food, culinary items, skin care products, and furniture under the NOME brand. Established in 2015 and headquartered in Guangzhou, with an additional office in Stockholm, the company focuses on collaborating with Nordic independent designers to blend design inspiration with practical functionality. NOME emphasizes optimizing its supply chain by sourcing suitable manufacturers worldwide and investing in highly automated, large-scale production methods, allowing it to provide quality products at competitive prices. The company aims to enhance the daily lives of consumers through its thoughtfully designed offerings.

JollyChic

Series C in 2018
JollyChic is a comprehensive e-commerce platform founded in 2012 by Aaron Li, headquartered in China. It specializes in the online retail of a diverse range of consumer products, including clothing, accessories, electronics, home goods, baby products, and more. The platform aims to provide customers with a variety of quality and stylish items, catering to various needs and preferences. By facilitating cross-border transactions, JollyChic enables shoppers to access suitable offers while ensuring decent quality in the products available for purchase.

NOME

Series A in 2018
Guangzhou Nome Brand Management Co., Ltd. operates consumer lifestyle retail stores in China, offering a diverse range of products including clothing, shoes, bags, food, culinary items, skin care products, and furniture under the NOME brand. Established in 2015 and headquartered in Guangzhou, with an additional office in Stockholm, the company focuses on collaborating with Nordic independent designers to blend design inspiration with practical functionality. NOME emphasizes optimizing its supply chain by sourcing suitable manufacturers worldwide and investing in highly automated, large-scale production methods, allowing it to provide quality products at competitive prices. The company aims to enhance the daily lives of consumers through its thoughtfully designed offerings.

Urban Ladder

Venture Round in 2018
Urban Ladder, founded in July 2012 by Ashish Goel and Rajiv Srivatsa, is an online furniture retailer focused on providing curated home solutions for Urban Indian consumers. The company offers over 1,000 products across 25 categories, including wardrobes, sofas, beds, and dining tables, with designs developed by an in-house team of experienced designers. Urban Ladder emphasizes high-quality, handcrafted furniture that combines aesthetics with functionality. The company operates its own logistics team to ensure safe and reliable doorstep deliveries. Currently, Urban Ladder serves seven major cities in India—Bangalore, Mumbai, Delhi/NCR, Chennai, Pune, Hyderabad, and Ahmedabad—with plans to expand. The user-friendly website enhances the shopping experience, making it easier for customers to navigate its extensive collection. Urban Ladder has received backing from prominent venture capital firms, including Steadview Capital, SAIF Partners, and Kalaari Capital.

HomeLane

Series C in 2017
HomeLane is a home interior company based in Bangalore, Karnataka, that specializes in providing personalized interior design solutions for the urban Indian middle class. Founded in 2014, it has successfully delivered over 21,000 projects across the country, demonstrating significant expertise in helping customers realize their dream homes. The company offers a comprehensive range of services on a single platform, including interior design, modular furniture, decor products, painting, loose furniture, appliances, and home automation. HomeLane enables customers to visualize various design options in three dimensions and provides instant quotes, making the process of home interior design accessible and efficient.

Urban Ladder

Series E in 2017
Urban Ladder, founded in July 2012 by Ashish Goel and Rajiv Srivatsa, is an online furniture retailer focused on providing curated home solutions for Urban Indian consumers. The company offers over 1,000 products across 25 categories, including wardrobes, sofas, beds, and dining tables, with designs developed by an in-house team of experienced designers. Urban Ladder emphasizes high-quality, handcrafted furniture that combines aesthetics with functionality. The company operates its own logistics team to ensure safe and reliable doorstep deliveries. Currently, Urban Ladder serves seven major cities in India—Bangalore, Mumbai, Delhi/NCR, Chennai, Pune, Hyderabad, and Ahmedabad—with plans to expand. The user-friendly website enhances the shopping experience, making it easier for customers to navigate its extensive collection. Urban Ladder has received backing from prominent venture capital firms, including Steadview Capital, SAIF Partners, and Kalaari Capital.

La Opala

Post in 2016
La Opala RG Limited is a leading manufacturer and marketer of glass and glassware products in India and internationally, established in 1987 and headquartered in Kolkata. The company specializes in opal glass tableware, offering a range of products such as plates, bowls, dinner sets, cup-saucer sets, coffee mugs, and tea and soup sets. In addition to tableware, La Opala also produces crystalware, which includes barware, vases, bowls, and stemware. The company's products are marketed under well-known brands including La Opala, Diva, and Solitaire, with the Diva brand featuring collections like Classique, Ivory, and a collaboration with designer Manisha Malhotra.

Craftsvilla

Series C in 2015
Craftsvilla Handicrafts Pvt Limited is an online marketplace based in Mumbai, India, that specializes in unique Indian products, including handmade, vintage, ethnic, and organic items. Founded in 2011, the company offers a diverse range of products such as sarees, bridal lehengas, salwar suits, jewelry, bags, accessories, and footwear, alongside home décor, bath and beauty products, and health items. It aims to empower local designers and artisans by showcasing their creations to a global audience, thereby fostering connections between small businesses and customers. Craftsvilla prioritizes the use of quality raw materials, minimizes the application of chemicals, and employs natural dyes, ensuring that each product undergoes rigorous quality checks. This commitment to craftsmanship and cultural representation positions Craftsvilla as a vibrant platform for celebrating Indian artistry and enhancing everyday life.

Craftsvilla

Series B in 2015
Craftsvilla Handicrafts Pvt Limited is an online marketplace based in Mumbai, India, that specializes in unique Indian products, including handmade, vintage, ethnic, and organic items. Founded in 2011, the company offers a diverse range of products such as sarees, bridal lehengas, salwar suits, jewelry, bags, accessories, and footwear, alongside home décor, bath and beauty products, and health items. It aims to empower local designers and artisans by showcasing their creations to a global audience, thereby fostering connections between small businesses and customers. Craftsvilla prioritizes the use of quality raw materials, minimizes the application of chemicals, and employs natural dyes, ensuring that each product undergoes rigorous quality checks. This commitment to craftsmanship and cultural representation positions Craftsvilla as a vibrant platform for celebrating Indian artistry and enhancing everyday life.

Urban Ladder

Series C in 2015
Urban Ladder, founded in July 2012 by Ashish Goel and Rajiv Srivatsa, is an online furniture retailer focused on providing curated home solutions for Urban Indian consumers. The company offers over 1,000 products across 25 categories, including wardrobes, sofas, beds, and dining tables, with designs developed by an in-house team of experienced designers. Urban Ladder emphasizes high-quality, handcrafted furniture that combines aesthetics with functionality. The company operates its own logistics team to ensure safe and reliable doorstep deliveries. Currently, Urban Ladder serves seven major cities in India—Bangalore, Mumbai, Delhi/NCR, Chennai, Pune, Hyderabad, and Ahmedabad—with plans to expand. The user-friendly website enhances the shopping experience, making it easier for customers to navigate its extensive collection. Urban Ladder has received backing from prominent venture capital firms, including Steadview Capital, SAIF Partners, and Kalaari Capital.

HomeLane

Series A in 2015
HomeLane is a home interior company based in Bangalore, Karnataka, that specializes in providing personalized interior design solutions for the urban Indian middle class. Founded in 2014, it has successfully delivered over 21,000 projects across the country, demonstrating significant expertise in helping customers realize their dream homes. The company offers a comprehensive range of services on a single platform, including interior design, modular furniture, decor products, painting, loose furniture, appliances, and home automation. HomeLane enables customers to visualize various design options in three dimensions and provides instant quotes, making the process of home interior design accessible and efficient.

To8to

Series B in 2014
To8to provides services for users to find contractors to renovate and decorate their apartments. The platform currently has nearly 60,000 decoration companies and 700,000 designers from 80 cities in China.

Stovekraft

Venture Round in 2013
Stovekraft Limited is a prominent manufacturer and retailer of kitchen and home appliances in India, primarily known for its flagship brands Pigeon and Gilma. Established in 1999 and based in Bengaluru, the company offers a diverse range of products, including pressure cookers, non-stick cookware, gas and induction cooktops, mixer grinders, and kitchen chimneys. It also provides additional items such as electric rice cookers, emergency lamps, and LED lighting solutions. Stovekraft markets its products through various channels, including distributors, dealers, e-commerce platforms, and its own franchise stores. In addition to serving the Indian market, the company exports its products to several countries, including the United Arab Emirates, the United Kingdom, and Sri Lanka, strengthening its international presence in the kitchen appliances industry.

Stovekraft

Series B in 2010
Stovekraft Limited is a prominent manufacturer and retailer of kitchen and home appliances in India, primarily known for its flagship brands Pigeon and Gilma. Established in 1999 and based in Bengaluru, the company offers a diverse range of products, including pressure cookers, non-stick cookware, gas and induction cooktops, mixer grinders, and kitchen chimneys. It also provides additional items such as electric rice cookers, emergency lamps, and LED lighting solutions. Stovekraft markets its products through various channels, including distributors, dealers, e-commerce platforms, and its own franchise stores. In addition to serving the Indian market, the company exports its products to several countries, including the United Arab Emirates, the United Kingdom, and Sri Lanka, strengthening its international presence in the kitchen appliances industry.

Mecox Lane

Series C in 2008
Mecox Lane Limited is a retailer based in Shanghai, China, specializing in health, beauty, and lifestyle products. Established in 1996, the company offers a diverse range of items, including skincare beauty supplements, functional nutrition, weight management products, and personal care items under brands such as Maxicare, La Celler, and Skin Fairy. In addition to beauty products, Mecox Lane provides lifestyle goods, including mattresses, air purifiers, and home furnishings, as well as apparel and accessories. The company sells its products through its online store, WM18.com, and various e-commerce platforms, including mobile apps, WeChat, and social media networks. Mecox Lane also engages in telephonic sales and offers wholesale and retail services for garments and accessories. As of 2016, it operates as a subsidiary of Cnshangquan E-Commerce Co., Ltd.
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