HSG

HSG, formerly known as Sequoia Capital China, is a global venture capital and private equity firm, managing over USD 55 billion across various funds. Established in 2005, HSG invests in technology, healthcare, and consumer sectors, with a focus on seed, venture, growth, buyout, and infrastructure stages. The firm has backed over 1,500 companies, with more than 160 listed on public exchanges and over 140 achieving unicorn status. HSG operates globally, with offices in Hong Kong, Shanghai, Beijing, Shenzhen, London, Tokyo, and Singapore, providing extensive resources and industry expertise to its portfolio companies.

Rohit Agarwal

Managing Director

Wang Chenyu

Vice President

Sakshi Chopra

Managing Director

Raghavv Garg

Analyst

Amit Jain

Managing Director

Pushpak Kedia

Vice President

Sunint Khurana

Analyst

Cherry Lu

Partner

Ishaan Mittal

Managing Director

Saksham Mittal

Analyst

Abhishek Mohan

Principal

Javier Ng

Associate

Enita Pu

Partner

Wendy Qian

Analyst

Haim Sadger

Partner

Harshjit Sethi

Managing Director

Yoav Shaked

Partner

Johan Surani

Vice President

Vedant Trivedi

Associate

Aradhita Tuli

Investment Analyst

Pavel Vyhnalek

Operating Partner

Fu Xin

Partner

Past deals in Messaging

Atomicwork

Series A in 2025
Atomicwork is a service management software provider that focuses on enhancing the employee experience through seamless integration with everyday communication tools like Microsoft Teams, Slack, and email. Founded in 2022 and based in San Francisco, California, the company offers a platform that allows employees to address IT issues without navigating cumbersome portals. Atomicwork's technology facilitates efficient interactions by providing an employee service concierge to quickly find answers, submit requests, and obtain approvals. Its solutions aim to connect employees with operational teams and streamline workflows, ultimately bridging gaps across various workplace tools and processes.

Meesho

Secondary Market in 2025
Meesho operates as an online reselling platform that enables anyone to start a business without investment. Meesho connects manufacturers, wholesalers, and suppliers with resellers who use social media platforms like WhatsApp and Facebook to sell products to their network of friends and family. The company was founded in 2015 by Vidit Aatrey and Sanjeev Barnwa and is headquartered in Bangalore, Karnataka.

Meesho

Venture Round in 2024
Meesho operates as an online reselling platform that enables anyone to start a business without investment. Meesho connects manufacturers, wholesalers, and suppliers with resellers who use social media platforms like WhatsApp and Facebook to sell products to their network of friends and family. The company was founded in 2015 by Vidit Aatrey and Sanjeev Barnwa and is headquartered in Bangalore, Karnataka.

Aampe

Seed Round in 2023
Aampe is a technology company based in Singapore that specializes in personal messaging software designed to enhance customer engagement through SMS, email, and push notifications. Founded in 2020, Aampe's platform utilizes machine learning to tailor message content and timing to individual users, thereby transforming customer communication into a powerful tool for retention growth. The software integrates seamlessly with existing messaging and communication systems, allowing businesses to implement custom personalization strategies while continuing to use their current technology stack. Through ongoing experimentation and iteration, Aampe aims to help companies increase customer engagement effectively.

Mercu

Seed Round in 2023
Mercu helps businesses boost workforce productivity and retention by automating communication, development, and engagement at scale. All via the chat apps deskless workers already use, such as Whatsapp or iMessage. This means no additional app or login, making it super easy to use Mercu.

Saas Labs

Series B in 2022
SaaS Labs is a developer of cloud-based solutions focused on enhancing communication and marketing efficiency for businesses. Their primary product is a phone system that allows users to make and receive calls from a computer, web browser, or desktop, facilitating seamless communication from any location. The system enables users to acquire virtual phone numbers in various countries and start making calls or sending texts within minutes. Additionally, it offers features for setting up call centers, tracking calls, and accessing call recordings, all of which contribute to improved productivity for sales teams. Beyond communication tools, SaaS Labs also develops marketing products aimed at increasing brand visibility.

WATI

Series A in 2021
WATI is an early-stage, fast-growing SaaS platform that is revolutionizing how businesses communicate with their customers. We believe customer relationships are built through conversations, one message at a time. Through our cutting-edge customer engagement software built on WhatsApp’s Business API, businesses are now able to have personalized conversations, be easily accessible and engage with their customers in real-time - at scale! We live in the on-demand economy, where customers expect fast, simple and easy service and that’s exactly what our platform empowers companies to do. This is made possible through WATI’s easy-to-use platform that can be made up and running in no time. As a result, small and medium businesses have embraced the platform rapidly, and thousands of customers across 54 countries are now using WATI within just a year of launch.

Mercu

Pre Seed Round in 2021
Mercu helps businesses boost workforce productivity and retention by automating communication, development, and engagement at scale. All via the chat apps deskless workers already use, such as Whatsapp or iMessage. This means no additional app or login, making it super easy to use Mercu.

Bikayi

Series A in 2021
Bikayi is a platform designed for aspiring entrepreneurs and small merchants to establish their online presence. It enables users to create online stores efficiently, offering features such as catalog management, customer support through live chat, and seamless integration with popular messaging services like WhatsApp and Instagram. Additionally, Bikayi provides a payment gateway and facilitates domain acquisition, making it easier for businesses to manage their operations and expand their reach. The platform aims to empower users to grow their brands and connect with customers in a convenient manner.

Attentive

Series D in 2020
Attentive is a leading provider of conversational commerce solutions, specializing in a personalized mobile messaging platform that enhances business-to-consumer communication. The company enables brands and organizations to engage with customers using behavioral data, allowing for the automatic delivery of tailored mobile messages throughout the customer lifecycle. This includes functionalities such as product recommendations, limited-time sales, payment processing, and real-time customer service. By focusing on SMS as a primary channel, Attentive helps e-commerce and retail businesses forge stronger connections with mobile shoppers, transforming the way they interact and communicate with their audiences.

Attentive

Series C in 2020
Attentive is a leading provider of conversational commerce solutions, specializing in a personalized mobile messaging platform that enhances business-to-consumer communication. The company enables brands and organizations to engage with customers using behavioral data, allowing for the automatic delivery of tailored mobile messages throughout the customer lifecycle. This includes functionalities such as product recommendations, limited-time sales, payment processing, and real-time customer service. By focusing on SMS as a primary channel, Attentive helps e-commerce and retail businesses forge stronger connections with mobile shoppers, transforming the way they interact and communicate with their audiences.

Meesho

Series D in 2019
Meesho operates as an online reselling platform that enables anyone to start a business without investment. Meesho connects manufacturers, wholesalers, and suppliers with resellers who use social media platforms like WhatsApp and Facebook to sell products to their network of friends and family. The company was founded in 2015 by Vidit Aatrey and Sanjeev Barnwa and is headquartered in Bangalore, Karnataka.

Meesho

Series C in 2018
Meesho operates as an online reselling platform that enables anyone to start a business without investment. Meesho connects manufacturers, wholesalers, and suppliers with resellers who use social media platforms like WhatsApp and Facebook to sell products to their network of friends and family. The company was founded in 2015 by Vidit Aatrey and Sanjeev Barnwa and is headquartered in Bangalore, Karnataka.

Meesho

Series B in 2018
Meesho operates as an online reselling platform that enables anyone to start a business without investment. Meesho connects manufacturers, wholesalers, and suppliers with resellers who use social media platforms like WhatsApp and Facebook to sell products to their network of friends and family. The company was founded in 2015 by Vidit Aatrey and Sanjeev Barnwa and is headquartered in Bangalore, Karnataka.

Jiatui

Series A in 2018
Jiatui Technology specializes in developing mobile sales management systems aimed at enhancing sales processes for users. The company has introduced the B2S2C (boss to sales to customer) concept, focusing on integrating sales management tools with WeChat and AI technology to improve data flow and communication between enterprises and customers. Their product offerings include innovative solutions such as WeChat AI business cards and WeChat AI radar, which facilitate client networking, customer data analysis, and transaction management. By streamlining these functions, Jiatui's applications assist sales personnel and managers in efficiently accessing client information and managing sales activities, thereby simplifying the overall sales management experience.

Snow Corporation

Series A in 2018
Snow is the developer and operator of the selfie pic and video app SNOW, featuring face recognition-enabled stickers and GIF-enabled chat functionality. With SNOW, users pick from over 700 stickers and 30 types of filters to liven up their photos and videos, then send the finished product to their friends or post them within the SNOW app to give their friends a peek into what they are up to now. User numbers have been growing steadily since the app first launched in Korea, with service being expanded to Japan and China in November 2015 and February 2016, respectively. In Japan, the number of users has been growing rapidly, and the app has been ranked as No.1 in both iOS App Store’s free app Photo & Video category and Google Play’s Photography category.

Jiatui

Angel Round in 2017
Jiatui Technology specializes in developing mobile sales management systems aimed at enhancing sales processes for users. The company has introduced the B2S2C (boss to sales to customer) concept, focusing on integrating sales management tools with WeChat and AI technology to improve data flow and communication between enterprises and customers. Their product offerings include innovative solutions such as WeChat AI business cards and WeChat AI radar, which facilitate client networking, customer data analysis, and transaction management. By streamlining these functions, Jiatui's applications assist sales personnel and managers in efficiently accessing client information and managing sales activities, thereby simplifying the overall sales management experience.

Fenda

Series A in 2016
Fenda is an audio-based skill-sharing platform in China that allows users to engage in knowledge exchange. The app enables individuals to set their own prices for answering questions in areas of their expertise, while others can pay to receive these answers. Additionally, users have the option to listen to various questions and answers within the app, fostering a community of social interaction among different groups and facilitating access to insights from experts and celebrities.

Momo

Series D in 2014
Momo operates a free location-based instant messaging application that allows smartphone users to connect with people nearby, share texts, audio notes, and photos, and find like-minded individuals. Since its launch in August 2011, Momo has amassed 80 million users, with 13 million daily active users and 39 million monthly active users. The platform facilitates one-on-one and group conversations, generating an average of 500 million messages daily. Momo Inc., headquartered in Beijing, China, provides a mobile-based social and entertainment platform that includes features like live videos, short videos, social games, and other interactive experiences to enhance social relationships based on locations, interests, and recreational activities. Founded in 2011, the company aims to connect users through its Momo mobile application and related services.

HuixunWiseUC

Series A in 2012
HuixunWiseUC is an enterprise-level communication and collaboration platform based on intra-organizational communication that integrates office collaboration and IT system integration, helping enterprises reduce operating costs and improve organizational efficiency. They offer various communication methods, such as online status, instant message, SMS, telephone, fax, email, voice, and video, file transfer, and virtual office.

Beijing Gecko Technology

Series A in 2008
Beijing Gecko Technology Co. is a provider of in-game advertising, in-game value added services and instant messaging services.

Comviva Technologies

Series A in 2005
Comviva Technologies, formerly known as Bharti Telesoft, specializes in providing integrated value-added services (VAS) tailored for mobile operators in emerging markets. The company has successfully deployed its solutions for over 100 mobile operators across more than 80 countries, impacting one in three mobile users in regions such as Asia, Africa, and the Middle East. Comviva's diverse portfolio includes offerings in mobile finance, content and infotainment, customer value management, messaging, and mobile data services. These solutions empower telecom companies to enhance customer experiences, streamline costs, and drive revenue growth through services like mobile music, mobile money, and targeted advertising campaigns. The company is backed by notable investors including the Bharti Group, Sequoia Capital, and Cisco.

Followap

Series C in 2005
Followap was a pioneering provider of mobile instant messaging and presence solutions, founded by Dan Volach and Ben Volach in 1999. The company played a significant role in the mobile industry, enabling over 20 major mobile operators to offer advanced, interoperable messaging services, which catered to a user base of more than 200 million subscribers. Followap launched the first commercial mobile messenger service in 2000 in partnership with Eircell, Ireland's largest mobile network. The company held numerous patents and actively contributed to standardization efforts in several industry forums. It collaborated with prominent device manufacturers such as Samsung, Nokia, and LG, and worked with key clients including the Vodafone Group and Turkcell. Followap's innovations in mobile messaging laid the groundwork for popular services like WhatsApp and WeChat, particularly after the rise of smartphones. The company's interconnect products supported the global adoption of instant messaging across networks. Followap was headquartered in London, with additional offices in Europe, the United States, and Asia, until its acquisition by Neustar.

Followap

Series C in 2005
Followap was a pioneering provider of mobile instant messaging and presence solutions, founded by Dan Volach and Ben Volach in 1999. The company played a significant role in the mobile industry, enabling over 20 major mobile operators to offer advanced, interoperable messaging services, which catered to a user base of more than 200 million subscribers. Followap launched the first commercial mobile messenger service in 2000 in partnership with Eircell, Ireland's largest mobile network. The company held numerous patents and actively contributed to standardization efforts in several industry forums. It collaborated with prominent device manufacturers such as Samsung, Nokia, and LG, and worked with key clients including the Vodafone Group and Turkcell. Followap's innovations in mobile messaging laid the groundwork for popular services like WhatsApp and WeChat, particularly after the rise of smartphones. The company's interconnect products supported the global adoption of instant messaging across networks. Followap was headquartered in London, with additional offices in Europe, the United States, and Asia, until its acquisition by Neustar.
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