Serent Capital

Serent Capital is a San Francisco-based private equity firm founded in 2008 that focuses on the lower-middle-market, investing in high-growth software-enabled services and technology-enabled businesses in the United States. The firm targets companies with software-as-a-service and service-based business models across industries including business services, education, financial services, healthcare, and other B2B sectors, seeking to partner with management teams to accelerate growth through strategic guidance and capital. Serent emphasizes durable, scalable models and aims to back established firms with meaningful revenue that can benefit from product development, market expansion, and operational improvements. Through hands-on collaboration, the firm supports scale and profitability while helping portfolio companies navigate rapid growth and evolving customer needs.