Serent Capital

Serent Capital, established in 2008 and headquartered in San Francisco, is a private equity firm specializing in lower middle market investments. It focuses on high-growth service and technology businesses, with a particular emphasis on software and commercial service sectors. The firm seeks to partner with successful, established companies, providing capital and operational support to help them navigate evolving opportunities and challenges. Serent Capital typically invests between $20 million to $200 million in companies generating $10 million to $50 million in annual revenue.

Nick Calla

Associate Director

John Caselli

Principal

Paul Cassisa

Associate Director

Turner DeMuth

Senior Associate

Ilan Dreyfuss

Vice President

Michael Fassett

Vice President

Craig Foos

Executive Vice President

Kevin Frick

Partner

Jason Grusmark

Vice President

Adam Gzowski

Vice President

Matt Hamel

Senior Associate

Nick Jankovsky

Vice President

Prital Kadakia

Partner

Katie Kaiser

Executive Vice President

Olga Kaplan

COO

David Kennedy

Partner

Jay Li

Associate

Stewart Lynn

Partner

Joey Maddox

Senior Associate

Tom Miller

Managing Director

Cam Newman

Associate

Alex Nichamin

Vice President

Barry S. Obrand

Operating Partner

Christian Smith

Vice President, Investing

Hugh Sullivan

Vice President, Investing

Pallavi Thatai

Principal

Song Yang

Senior Associate

Past deals in Gambling

Casino Cash Trac

Private Equity Round in 2025
Casino Cash Trac specializes in providing comprehensive accounting solutions for the casino industry through its flagship product, Casino Insight. This suite of tools is designed to manage the entire accounting operations of casinos, offering valuable insights from vault management to general ledger reporting. In addition to accounting functions, Casino Insight also incorporates business intelligence and campaign management features, enabling casinos to optimize their financial performance and operational efficiency. By focusing on the unique needs of the gaming sector, Casino Cash Trac aims to enhance financial oversight and streamline overall accounting processes for its clients.
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