Service Provider Capital

Service Provider Capital is a venture capital firm established in 2014 and located in Golden, Colorado. The firm focuses on co-investing in seed and series A rounds, primarily in collaboration with institutional venture funds. It targets a diverse range of sectors, including artificial intelligence, machine learning, blockchain, cannabis, cybersecurity, e-commerce, education technology, fintech, hardware, information technology, robotics, and health. By concentrating on these industries, Service Provider Capital aims to support innovative companies at critical stages of their development.

Patrick Cerone

Managing Director

Ned Hill

Managing Director

Edward Hill

Managing Director

Galen Mason

Managing Director

Jody Shepherd

Co-Founder and Managing Director

Douglas Spear

Managing Director

Past deals in FSU

Dori

Seed Round in 2023
Dori is a financial technology company that develops and operates an AI-powered platform focused on managing private market transactions. Founded in 2021 and based in Georgia, USA, Dori simplifies the fundraising process by providing digital tools that analyze and secure transaction records. The platform offers features such as a convertible instrument system to assist startups with fundraising, automation for preferred stock financing, and tools for summarizing complex deal documents. These capabilities enable founders, investors, and attorneys to complete intricate private market transactions more efficiently.

Transitiv

Seed Round in 2019
Transitiv, Inc. is a company that operates a multi-channel marketing platform designed to unify and manage customer data for businesses. Founded in 2017 and headquartered in Atlanta, Georgia, Transitiv provides comprehensive services that include data management, customer data analysis, personalized ad messaging, and analytics. The platform enables businesses to monitor key performance metrics, such as click-through rates and consumer feedback, producing insight-based reports that enhance marketing effectiveness. By leveraging its technology, Transitiv helps digital marketers understand consumer preferences, optimize marketing campaigns, and ultimately drive better decision-making and improved performance within brand networks.

PadSplit

Seed Round in 2019
PadSplit, Inc. is an Atlanta-based company founded in 2017 that specializes in affordable housing solutions through a house-sharing model. It operates a digital marketplace that enables property owners to convert single-family homes into multi-unit residences, offering individual rooms with shared common areas such as kitchens and bathrooms. By focusing on the workforce, PadSplit aims to provide affordable living options for low-income individuals, allowing them to save money and potentially improve their quality of life. The platform fosters collaboration among residents, property owners, and communities, ensuring that the incentives are aligned to make affordable housing more accessible in the private market. Through its innovative approach, PadSplit empowers users to transform their living situations while promoting shared living arrangements.

Stord

Series A in 2019
Stord, Inc. is a technology company based in Atlanta, Georgia, that specializes in cloud-based warehousing and distribution services. Founded in 2015, Stord provides an integrated platform that allows clients to manage their product flow across multiple warehouses through a single dashboard. This platform is designed to optimize inventory and orders, facilitating on-demand scalability for shippers within a global logistics network. By leveraging a digital warehousing and distribution network, Stord enhances visibility and control over inventory, creating intelligent and self-correcting supply chains. The company partners with numerous brands to improve their ecommerce operations, enabling faster shipping, reliable delivery, and cost reductions while enhancing customer satisfaction. Stord's services are utilized by a range of well-known brands, positioning the company as a key player in the ecommerce enablement space.

Sideqik

Series A in 2019
Sideqik Inc., established in 2011 and headquartered in Atlanta, Georgia, specializes in developing business intelligence platforms tailored for influencer marketing. Its platform facilitates brands' connection with consumers by identifying suitable influencers and quantifying the return on investment (ROI) of these collaborations. Sideqik is renowned as the first enterprise solution to offer such comprehensive insights into influencer marketing, enabling businesses to understand their brand's performance across various demographic factors.

SmartPath

Series A in 2019
SmartPath, LLC is a financial wellness company based in Dunwoody, Georgia, founded in 2010 to provide accessible and reliable financial education and coaching to individuals and families. The company offers a range of programs, including webinars, live seminars, and recorded lessons, covering diverse topics such as financial strategy, budgeting, investing, and wealth building. SmartPath aims to empower clients with knowledge on crucial financial matters like homeownership, student loans, credit management, and retirement planning. By combining empathetic coaching with user-friendly digital tools, SmartPath addresses the financial challenges faced by many, particularly in the wake of economic disparities exacerbated by recent events. The company is dedicated to helping clients achieve financial well-being and navigate their financial journeys with confidence.

ThingTech

Series A in 2019
ThingTech, LLC is a developer of Software as a Service (SaaS) applications specializing in enterprise asset management, fleet tracking, telematics, and scheduling optimization. The company’s flagship product, the ThingX platform, leverages the Internet of Things (IoT) to connect real-time data with devices, assets, and personnel, enabling organizations to monitor asset behavior and receive timely alerts for informed decision-making. ThingTech also provides an API service that integrates various systems, including GPS, sensors, and customer relationship management tools, facilitating enhanced connectivity between fleets, assets, and customers. Additionally, the company offers Transit Asset Management solutions tailored for transit agencies, aiding in the management and optimization of operations. Founded in 2014 and based in Atlanta, Georgia, ThingTech serves a diverse clientele that includes field service organizations, heavy equipment rental companies, construction firms, industrial equipment providers, state and local governments, and specialty logistics industries.

MaxRewards

Pre Seed Round in 2019
MaxRewards, Inc. is a personal finance company based in Atlanta, Georgia, founded in 2016. It offers an innovative application that assists users in managing their credit card accounts and maximizing rewards. The MaxRewards app allows individuals to track credit card rewards, bills, and transactions, while also providing insights into credit scores and personalized recommendations for card usage. Users can review all their cards in one place, search and save deals, and analyze spending patterns to ensure they are making the most of their rewards and savings opportunities. By combining various financial management features into a single platform, MaxRewards empowers customers to make informed decisions regarding their credit card usage.

LiveSource

Venture Round in 2018
LiveSource, Inc. is a provider of cloud-based supplier management solutions tailored for manufacturers in the automotive, aerospace and defense, and medical industries. Founded in 2018 and based in Atlanta, Georgia, the company specializes in strategic sourcing and supplier performance management, facilitating interactions across the supply chain. Its comprehensive platform integrates various business processes, including supplier risk management, sourcing, tooling management, part quality, and program management, allowing customers to consolidate and streamline information. LiveSource's offerings encompass strategic sourcing features such as e-sourcing, cost analysis, and negotiation tools, alongside a robust supplier management system that includes self-registration, compliance management, and risk assessment. The platform is designed to be user-friendly, minimizing the need for extensive technology investments while enhancing supply chain efficiency and reducing costs.

MoQuality

Seed Round in 2018
MoQuality Inc. is a technology company founded in 2014 and headquartered in Atlanta, Georgia, that specializes in artificial intelligence-driven mobile testing solutions. The company focuses on enhancing the application development process by providing tools that allow developer teams to create, run, and maintain tests efficiently. MoQuality's flagship product, Barista, offers a scriptless test automation experience, leveraging AI to generate user-centric test scenarios for mobile applications. This platform enables developers to conduct comprehensive end-to-end UI testing across various devices and operating systems, ensuring that applications are thoroughly vetted before reaching consumers. By streamlining the testing process, MoQuality aims to help developers deliver higher-quality apps and improve overall user experiences.

Kobiton

Seed Round in 2018
Kobiton, Inc. is a mobile testing platform founded in 2016 and headquartered in Atlanta, Georgia, with additional offices in San Francisco and Ho Chi Minh, Vietnam. The company specializes in accelerating the delivery and testing of mobile applications by providing both manual and automated testing on real devices, either in the cloud or on-premise. Kobiton's platform enables mobile app developers to gain access to real iOS and Android devices, allowing them to execute manual or automated scripts and detect issues in real-time. The platform features an artificial intelligence-enabled scriptless testing environment, which helps businesses ensure their applications function correctly across various device models. By offering capabilities such as detailed activity logs and automation reports, Kobiton aims to enhance the overall mobile experience, reduce user application abandonment, improve quality, and shorten time-to-market for developers.

SaaSOptics

Series A in 2018
SaaSOptics, LLC is a cloud-based subscription management solution provider that caters to B2B software-as-a-service and subscription-based businesses. Founded in 2009 and based in Peachtree Corners, Georgia, the company offers a comprehensive platform that streamlines financial operations, including subscription invoicing, payments, revenue recognition, and analytics. SaaSOptics enables businesses to manage their subscription and order processes effectively, providing critical insights and performance metrics that support growth at various stages. Its services are designed to eliminate reliance on spreadsheets, allowing companies to enhance their financial reporting and operational efficiency. SaaSOptics serves clients across the United States, Canada, and Europe.

Demand Driven Technologies

Seed Round in 2018
Demand Driven Technologies, Inc. is a provider of innovative software solutions focused on materials, inventory, and production scheduling for manufacturers and wholesale distributors globally. Founded in 2011 and headquartered in Atlanta, Georgia, with an additional office in Mérignac, France, the company specializes in Demand Driven Material Requirements Planning (DDMRP) and offers a suite of tools designed to enhance supply chain efficiency. Their flagship software, Replenishment+, enables organizations to transition from forecast-driven to sales order-driven planning, thereby improving service levels and optimizing inventory management. The product suite also includes Replenishment+ NetSuite for NetSuite users and Replenishment+ APM, an advanced planning module that provides insights into materials management. Additionally, DBR+ enables users to synchronize their materials and production resources with actual market demand, enhancing overall operational effectiveness. Demand Driven Technologies is recognized for its commitment to helping businesses navigate the complexities of modern supply chains.

DoubleNet Pay

Seed Round in 2017
DoubleNet Pay, Inc. is a financial technology company founded in 2013 and based in Atlanta, Georgia. The company specializes in developing a financial wellness application designed to streamline emergency savings and cash flow management for employees. Their flagship product, DoubleNet, automates the tracking of employees' bill amounts and due dates, facilitating timely payments in alignment with paycheck cycles. By integrating with employer payroll systems, DoubleNet enables users to automatically allocate funds for saving while ensuring bills are paid on time. This approach aims to alleviate the financial stress many people face when unexpected expenses arise, ultimately fostering healthier financial habits and helping users maintain a clearer understanding of their disposable income at any given time. Since September 2018, DoubleNet Pay operates as a subsidiary of Purchasing Power, LLC.

Car360

Series A in 2017
Car360 is an Atlanta-based company revolutionizing the automotive industry through its innovative cloud-based mobile application that leverages computer vision and augmented reality. The platform enables users to create interactive 360-degree visualizations of vehicles, enhancing the merchandising and inspection processes for businesses that traditionally rely on static images or videos. By streamlining the online buying experience, Car360 not only improves the efficiency of vehicle-related transactions but also reduces operational costs for its clients. Founded by Bruno Francois, the company gained initial recognition after his appearance on Shark Tank in 2013, where Mark Cuban became an investor. Car360's technology is designed to transform how a vehicle's story is captured and presented, ultimately driving increased revenue for automotive businesses.
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