Service Provider Capital

Service Provider Capital is a venture capital firm established in 2014 and located in Golden, Colorado. The firm focuses on co-investing in seed and series A rounds, primarily in collaboration with institutional venture funds. It targets a diverse range of sectors, including artificial intelligence, machine learning, blockchain, cannabis, cybersecurity, e-commerce, education technology, fintech, hardware, information technology, robotics, and health. By concentrating on these industries, Service Provider Capital aims to support innovative companies at critical stages of their development.

Patrick Cerone

Managing Director

Edward Hill

Managing Director

Ned Hill

Managing Director - Southeast Fund I

Galen Mason

Managing Director

Jody Shepherd

Founder / Managing Director - Rocky Mountain Fund

Stefan Spazek

Managing Director

Douglas Spear

Managing Director - Southeast Fund I

Past deals in CRM

Mobly

Seed Round in 2024
Mobly is the first event-agnostic lead capture, enrichment and engagement app. Users can snap a photo of any attendee badge or business card, and have that person's contact info instantly enriched (25+ fields) and pushed to their CRM. THey can then follow up via text, email, phone or social from the app, and the activity actually logs back to the CRM. No card/badge? No problem. SImply search name + company in the search bar for the same result.

Respondology

Series A in 2023
Respondology LLC operates a Cost-Per-Click (CPC) advertising platform that transforms social media channels into effective advertising mediums. By analyzing millions of social posts daily, the platform identifies customer sentiment and intent, delivering timely marketing responses. The company also offers tools for marketers to estimate and optimize return on investment (ROI) through the use of keywords, key phrases, and emojis. In addition, Respondology provides a customizable comment moderation tool that helps businesses manage their online reputation by swiftly removing harmful comments and spam across various social media platforms. With real-time reporting technology, it allows users to track replies, clicks, and conversions, empowering brands to maintain control over their social media presence. Founded in 2008 and based in Boulder, Colorado, Respondology's solutions are designed to enhance marketing effectiveness while safeguarding brand integrity.

Canopy

Seed Round in 2020
Canopy operates an online platform designed for frontline sales managers, providing tools to enhance sales performance and decision-making. The platform offers real-time data insights that help managers identify wins and losses at the individual seller level, enabling proactive coaching and support for sales representatives. By monitoring pipeline and rep data, Canopy alerts leaders to potential issues before they affect deals, thereby improving forecast accuracy and driving strategic change. The platform also highlights performance trends, allowing managers to track team dynamics and diagnose issues effectively. Originally known as Loupe Software, Inc., Canopy was incorporated in 2019 and is headquartered in Indianapolis, Indiana.

Map My Customers

Series A in 2019
Map My Customers, Inc. is a software company that specializes in providing a geospatial sales platform tailored for sales representatives. Founded in 2015 and headquartered in New York, with an additional office in Raleigh, North Carolina, the company offers a range of tools designed to enhance sales efficiency and productivity. Its platform includes features such as route optimization, email automation, sales funnel management, and visual territory management. Users can categorize customers, automate reminders, sync check-ins with calendars, and utilize data filtering and reporting tools, all aimed at increasing sales effectiveness. Map My Customers serves various industries, including sales, service, and supply, helping businesses streamline their operations and drive revenue growth.

springbig

Series A in 2018
Springbig provides loyalty, digital communications, and CRM technology solutions to retailers in the cannabis industry. It was founded in 2012 and is headquartered in Boca Raton, Florida. After years of experience in big-box retail, their founders saw tremendous opportunity in the underserved cannabis industry and decided to bring advanced loyalty programs, an essential marketing tool in such a competitive industry, to cannabis dispensaries and brands.

CaliberMind

Seed Round in 2018
CaliberMind is a developer of a B2B customer data platform designed to enhance the effectiveness of revenue marketers. The platform offers a range of features, including marketing attribution, engagement scoring, and insights into sales funnels and pipeline conversion points. It also provides tools for data integration, account engagement, and marketing workflow automation, allowing companies to leverage their sales, marketing, and customer data more effectively. By doing so, CaliberMind aims to help businesses optimize productivity, improve customer engagement, and ultimately increase revenue.

Costello

Seed Round in 2017
Costello is a sales co-pilot software designed to enhance the efficiency of sales teams by keeping deals and conversations organized. The platform consolidates essential information about each deal in a user-friendly interface, allowing sales representatives to prioritize their efforts effectively. By highlighting gaps in the sales process, Costello helps identify at-risk deals and those that may not be a good fit. The intelligent assistant offers insights and actionable suggestions, enabling reps to prepare for calls with key questions and share relevant customer stories. This approach not only streamlines follow-up but also equips sales teams to navigate critical moments during sales calls, thereby increasing the likelihood of closing more deals.

Nutshell

Series A in 2015
Nutshell, Inc. is a company that specializes in developing a customer relationship management (CRM) platform aimed primarily at small businesses. Founded in 2009 and based in Ann Arbor, Michigan, Nutshell's application features integration with Google apps, mobile media logging, and robust reporting capabilities. The platform offers tools for sales automation, email marketing, performance tracking, and pipeline management, designed to help businesses enhance their sales processes and improve customer experiences. With native applications for both iPhone and Android, Nutshell combines functionality with an elegant design to support businesses in managing their customer relationships effectively.

Apto

Series B in 2015
Apto, Inc. is a company that develops a cloud-based customer relationship and deal management software tailored for commercial real estate brokers. The platform provides tools for managing contacts, properties, listings, and deals, streamlining the entire deal lifecycle from prospecting to closing. Apto's software consolidates, organizes, and securely stores data in the cloud, ensuring that brokers can find, win, and execute deals efficiently while minimizing the risk of overlooking important details. Established in 2011 and headquartered in Denver, Colorado, Apto was previously known as McLabs, LLC.

Simplus

Seed Round in 2015
Simplus is a Platinum Salesforce partner focused on quote-to-cash implementations and enterprise-wide digital transformation. The company offers a range of services, including advisory, implementation, change management, and custom configuration, as well as managed services. Additionally, Simplus develops cloud integration software that helps organizations streamline workflows and business processes. Its proprietary integration platform provides data synchronization services that facilitate the integration of data, allowing clients to efficiently manage and move data between systems without unnecessary complexity. Through these capabilities, Simplus supports businesses in achieving operational efficiency and enhanced productivity.
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