Shasta Ventures

Codefresh, Inc. is a developer of a cloud-based automation platform designed specifically for Kubernetes applications. Founded in 2014 and headquartered in Mountain View, California, with additional offices in Salt Lake City, Utah, and Givatayim, Israel, Codefresh provides tools that simplify and automate the software development lifecycle. Its platform enables businesses to manage workflows more efficiently by facilitating the building and sharing of images, either as standalone containers or within complex compositions. This approach allows developers to incorporate feedback before changes are promoted to staging, ultimately reducing costs and streamlining application deployment. Codefresh supports organizations in implementing continuous integration and continuous delivery (CI/CD) practices, helping DevOps teams deploy software safely and at scale. Notable clients include GoodRx, Monday.com, and Deloitte.

Needle, Inc. is a technology and service platform that specializes in advocate-based customer engagement for e-commerce websites. Founded in 2010 and based in Lehi, Utah, the company offers a range of services, including Advocate, Advocate Plus, and Advocate Premium. Needle's platform enables businesses to recruit and empower their best advocates to engage with online shoppers in real-time, enhancing the customer experience and driving conversions at critical decision points. Through a structured training and certification program, Needle identifies and qualifies advocates, ensuring they are motivated through gamification and community support. The platform includes various engagement tools such as chat and Click-to-Email, effectively connecting advocates with potential customers to improve conversion rates and customer satisfaction.