Shinhan Venture Investment is a venture capital firm based in Seoul, South Korea, that pursues early-stage venture capital investments and later-stage control investments across a wide range of sectors, including healthcare, gaming, industrials, power and energy, consumer and retail, information and communications technology, and disruptive technologies such as alternative energy and IT convergence, with a focus on megatrends like aging populations.
Senior Managing Director, Private equity and fund manager
Ho-Jun Lee
Senior Managing Director
Past deals in Furniture
At Home
Series A in 2025
AtHome is a home lifestyle solution company which solves the hidden problems for the customers.
Studio Samick
Seed Round in 2021
Studio Samick Co Ltd is a South Korean company based in Seoul that specializes in e-commerce services for home and office furnishings. It offers a diverse range of products, including beds, mattresses, sofas, wardrobes, and body pillows, which are designed and planned in-house. The company focuses on online distribution and manages the logistics of its supply chain, ensuring a streamlined delivery process by coordinating between manufacturing partners and logistics providers. This approach allows Studio Samick to maintain just-in-time production and timely delivery for its customers.
Bodyfriend
Venture Round in 2011
Bodyfriend is a manufacturer based in the United States that specializes in health and home appliance products. The company creates a range of electrical massage devices, including recliner massage chairs designed to help consumers recover from fatigue and promote a healthy lifestyle. In addition to these massage products, Bodyfriend also offers latex mattresses and non-electric water purifiers, catering to various aspects of wellness and comfort in everyday life.
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