Silas Capital, established in 2012 and based in New York, is a private equity firm specializing in growth equity investments in consumer businesses. It focuses on early growth-stage companies with revenues between $5 million and $25 million, primarily in the consumer products and services sector. The firm differentiates itself by allocating a portion of its capital to venture stage digital brands and has a registered investment adviser status.
VIOLETTE_FR is a beauty brand that offers a diverse range of products, including skincare, haircare, and makeup, all crafted with safe, effective, vegan, and cruelty-free ingredients. The brand emphasizes the celebration of individuality and embraces the French philosophy of appreciating imperfection. VIOLETTE_FR caters to beauty professionals and consumers alike, providing a variety of cosmetics such as lipstick, liquid eyeshadow, highlighter, dry shampoo, and moisturizing spray. With a commitment to being natural and environmentally conscious, the brand seeks to empower users to express their personalities and aspirations through its products.
Hello Cake
Series B in 2024
Hello Cake, Inc., established in 2018 and headquartered in Calabasas, California, is a manufacturer and retailer of premium sexual health products. The company specializes in moisturizing lubricants designed for both men and women, sold exclusively online. Hello Cake's product line aims to enhance sexual wellness and pleasure, with offerings including prescription medication, supplements, cleansing wipes, and devices. All products are inspired by real couples and extensively tested across diverse preferences prior to launch. The company formerly operated under the name Cake For Men, Inc., but rebranded as Hello Cake in April 2020 to better reflect its expanded product range for both men and women.
RŌZ
Seed Round in 2024
RŌZ specializes in the manufacture of personalized personal care products aimed at enhancing skin and hair beauty. The company offers a range of vegan, organic, sustainably sourced, and cruelty-free items, including styling oils, treatment oils, and repair kits. By focusing on restoring natural beauty and well-being, RŌZ provides women with a curated selection of products tailored to their individual needs for both facial and hair care.
Wonderbelly
Series A in 2024
Wonderbelly specializes in digestive health products, focusing on solutions for heartburn and acid reflux symptoms. The company offers a line of antacid drugs that are formulated with non-genetically modified and vegan ingredients, including calcium carbonate, vegetable cellulose, vegetable stearate, maize starch, sucrose, and natural flavors. These products aim to provide relief from gastroenterological issues such as acid indigestion and upset stomach, catering to consumers seeking effective and health-conscious remedies for their digestive discomfort.
Cure Hydration
Series A in 2023
Cure is a VC-backed hydration brand based in New York City. We’re the only premium hydration brand with a science-backed formula, plant-based ingredients, no added sugar, and 4x the electrolytes of leading sports drinks. The product is based on the World Health Organization's formula for Oral Rehydration Solution that is proven to hydrate as effectively as an IV drip but, unlike other ORS products, the ingredients are non-GMO, sustainably sourced, and have no added sugar. Made with coconut water and pink Himalayan salt, Cure provides everything your body needs for daily hydration and nothing it doesn't. Cure is backed by a medical advisory board that includes Dr. Roshini Raj, Dr. Dana Cohen, and Brooke Alpert and is FSA/HSA Eligible. In just 4 years, Cure has expanded to over 13,000 retail stores nationwide including CVS, Walgreens, and Sprouts, and was named to the Inc. 5000 list of fastest-growing companies in America at #225 (#10 in Food and Beverage). Cure is a female-founded company, certified Plastic Neutral, and donates a serving for every purchase made to someone in need. Our investors include Lerer Hippeau, Valedor Partners, Rocana Ventures, Beliade, Silas Capital, Litani Ventures, Joyance Partners, Parallel Ventures, Great Oaks Venture Capital, Simple Food Ventures, Carly Strife (Founder of BARK), Kathleen King (Founder of Tate's Cookies), Philip Krim (CEO at Casper), Nick Green (CEO at Thrive Market), Nas, Andy Roddick and more.
Vacation
Series A in 2023
Vacation is a company that specializes in the production of sunscreen products designed to protect the skin. The company emphasizes the use of natural moisturizers and strives to create products free from harmful ingredients. Its formulations have received approval from skin cancer specialists, ensuring that customers can confidently use its products for effective skincare protection. By focusing on clean ingredients, Vacation aims to enhance the leisure experience for its customers while promoting skin health.
Hello Cake
Series A in 2022
Hello Cake, Inc., established in 2018 and headquartered in Calabasas, California, is a manufacturer and retailer of premium sexual health products. The company specializes in moisturizing lubricants designed for both men and women, sold exclusively online. Hello Cake's product line aims to enhance sexual wellness and pleasure, with offerings including prescription medication, supplements, cleansing wipes, and devices. All products are inspired by real couples and extensively tested across diverse preferences prior to launch. The company formerly operated under the name Cake For Men, Inc., but rebranded as Hello Cake in April 2020 to better reflect its expanded product range for both men and women.
Hello Cake
Convertible Note in 2022
Hello Cake, Inc., established in 2018 and headquartered in Calabasas, California, is a manufacturer and retailer of premium sexual health products. The company specializes in moisturizing lubricants designed for both men and women, sold exclusively online. Hello Cake's product line aims to enhance sexual wellness and pleasure, with offerings including prescription medication, supplements, cleansing wipes, and devices. All products are inspired by real couples and extensively tested across diverse preferences prior to launch. The company formerly operated under the name Cake For Men, Inc., but rebranded as Hello Cake in April 2020 to better reflect its expanded product range for both men and women.
Veracity
Seed Round in 2021
Veracity is a metabolic health platform that focuses on providing clinically-backed, drug-free solutions for energy and weight management. The company has experienced significant growth, achieving $11 million in annual recurring revenue within 14 months, with a substantial portion of its income coming from subscription services. Veracity aims to modernize the weight management market by offering a holistic approach that helps individuals avoid reliance on medications like GLP-1s. In addition to its weight management solutions, Veracity manufactures personal care and wellness products that include test kits for assessing hormonal balance. This allows customers to receive personalized recommendations based on scientific data, addressing the root causes of their health concerns.
Hello Cake
Seed Round in 2021
Hello Cake, Inc., established in 2018 and headquartered in Calabasas, California, is a manufacturer and retailer of premium sexual health products. The company specializes in moisturizing lubricants designed for both men and women, sold exclusively online. Hello Cake's product line aims to enhance sexual wellness and pleasure, with offerings including prescription medication, supplements, cleansing wipes, and devices. All products are inspired by real couples and extensively tested across diverse preferences prior to launch. The company formerly operated under the name Cake For Men, Inc., but rebranded as Hello Cake in April 2020 to better reflect its expanded product range for both men and women.
Mud\Wtr
Series A in 2021
MUD\WTR is a producer of organic beverages that provide health and performance benefits through a blend of natural ingredients. The company offers coffee alternatives made from adaptogenic mushrooms such as reishi, lion's mane, and cordyceps, combined with cacao, chia, turmeric, cinnamon, and sea salt. These beverages aim to deliver energy, focus, and immune support without the jitters or crashes associated with traditional coffee. MUD\WTR is committed to promoting healthy minds through the cultivation of healthy habits, positioning itself as a natural alternative to conventional caffeinated drinks.
Sakara
Series B in 2021
Sakara Life, Inc., established in 2012, is a New York-based company specializing in organic meal delivery services. It offers nutritionally-designed meals, snacks, and specialty wellness products, all made from fresh, whole food, and plant-rich ingredients. Sakara Life serves customers in multiple states across the U.S., delivering meals to homes and offices, and also provides wellness programs for workplaces. Its product range includes detoxification and bridal diet programs, as well as organic salad dressings and supplements. Customers can purchase these products through the company's online store.
Herbivore Botanicals
Series A in 2019
Herbivore Botanicals, LLC is a Seattle-based company established in 2011 that specializes in manufacturing organic skincare products. The brand focuses on clean beauty, offering a range of items including face creams, face mists, facial oils, night creams, bathing soaps, face masks, body polish, body oils, beard tonics, and after shaves. Herbivore Botanicals emphasizes the use of non-toxic, high-quality, food-grade ingredients, ensuring that almost every component in their formulations serves an active purpose without fillers. Their products are designed to restore skin health and vitality, combining essential vitamins, minerals, and botanicals. The company distributes its offerings through local retailers and its online platform, catering to consumers seeking safe and effective skincare solutions.
Feals
Pre Seed Round in 2019
Feals, Inc. is a wellness brand based in Denver, Colorado, that specializes in the production of hemp-based CBD products. Established in 2018, the company focuses on delivering cannabinoid-based health supplements designed to promote mental clarity and overall well-being. Feals sources its ingredients from Sativa-L Cannabis plants that contain less than 0.3 percent THC, ensuring that users can experience the benefits of CBD without the psychoactive effects. The company's offerings aim to provide a natural solution for managing stress, alleviating pain, and improving sleep quality.
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