Silicon Road

Silicon Road is a venture capital firm founded in 2019 and located in Atlanta, Georgia. The firm focuses on investing in sectors such as information technology, retail, e-commerce, and consumer non-durables. Silicon Road aims to empower retailers through transformative innovations, fostering an ecosystem that connects entrepreneurs, startups, enterprise organizations, investors, and academics. By building relationships across these sectors, the firm seeks to drive advancements in global commerce technology, particularly in eCommerce, retail, and consumer packaged goods.

Carson Cromartie

Senior Associate

Sid Mookerji

Managing Partner and Founder

Shaunish Mookerji

Principal

Frank Tighe

Managing Director and Partner

38 past transactions

Tradeverifyd

Series A in 2025
Tradeverifyd is an innovative AI-driven platform that automatically identifies and mitigates supply chain risks.

ChatLabs

Pre Seed Round in 2024
ChatLabs provides an AI-driven Social Experience Platform that enhances e-commerce by personalizing shopping journeys based on users' social media interactions. The platform allows brands to create localized and engaging experiences that span the entire customer lifecycle, from initial brand communication to product exploration and after-sales service. By integrating cloud services, ChatLabs aims to facilitate a seamless transition from social media inspiration to purchase, helping companies understand their customers better and improve client acquisition and retention. This approach reduces friction between customer touchpoints, ultimately fostering a more cohesive and satisfying shopping experience.

Daash Intelligence

Seed Round in 2024
Daash Intelligence believes that commerce intelligence is no longer a luxury for consumer brand owners, but rather a mission-critical asset. Daash Intelligence facilitates the use of new data sources to provide real-time insights to any CPG brand.

Knit

Series A in 2024
PurPics, LLC, based in Austin, Texas, operates a platform and application designed to connect brands with Gen Z consumers through student organizations. Founded in 2015, the platform enables members of these organizations to promote brand partners by posting pictures on their personal Instagram accounts. In return for increased engagement, brands can make donations for each like these posts receive. By customizing audience targeting based on factors such as region and campus, PurPics facilitates tailored marketing campaigns that enhance brand awareness and consumer interaction. This innovative approach offers brands a more effective means of engaging with their target demographics compared to traditional advertising methods. Through its SaaS-enabled marketplace, PurPics has collaborated with various brands to execute campaigns that drive foot traffic, boost in-store sales, and gather valuable consumer insights.

SquarePeg

Seed Round in 2024
SquarePeg is a candidate screening tool that enhances the recruitment process by providing predictive data and insights into job seekers' skills and traits. Its platform evaluates and scores applicants within existing applicant tracking systems, helping recruiting teams identify top candidates efficiently. By analyzing various performance predictors associated with specific companies, SquarePeg enables businesses to make informed hiring decisions more quickly, reducing the time spent on manual screening processes. This approach allows organizations to align candidates' qualifications with their professional needs, ultimately facilitating a more effective hiring experience.

Pitchit.ai

Seed Round in 2024
Pitchit is a technology company that provides an AI-driven platform designed to enhance the fundraising process for both founders and investors. By facilitating connections between these two groups, Pitchit helps investors identify and engage with potential startups more efficiently, enabling faster deal closures. The platform utilizes advanced lead qualification capabilities to manage inbound leads from various channels, automating tasks such as addressing pricing inquiries, overcoming common objections, and scheduling meetings. This hands-free approach integrates seamlessly with existing sales operations, allowing users to execute scalable, multichannel marketing campaigns and improve engagement with prospective clients. Overall, Pitchit focuses on streamlining the fundraising journey through innovative AI solutions.

Pull Logic

Seed Round in 2024
Pull Logic is a software-as-a-service (SaaS) platform focused on reducing lost sales in the retail industry due to stockouts. Founded in 2020 and based in Atlanta, Georgia, the company employs advanced technology to enhance product availability. Its key offerings include IntelLogic, a predictive product and substitute analytics tool, and AgileNetworkLogic, a data-driven product availability network that quickly adapts to customer needs. Leveraging proprietary, AI-driven solutions developed under the guidance of Dr. Benoit Montreuil, Pull Logic enables retailers to improve demand forecasting and optimize inventory management. This approach allows retailers to provide acceptable product substitutes, ensuring customers can access desired items even when specific products are out of stock, ultimately maximizing sales potential and enhancing profitability.

Qortex

Seed Round in 2023
Qortex is an intelligent video analytics company that specializes in helping brands effectively distribute video content across various platforms, including the web, connected TV, and in-game environments. The company leverages its patent-pending, AI-enabled technology to enhance video analysis, allowing users to quickly and accurately search, categorize, and curate significant video moments at scale, irrespective of factors such as volume, time, language, or context. Qortex's platform empowers brands and enterprises to transform meaningful video insights into actionable experiences and business outcomes. By utilizing artificial intelligence, it connects advertisers with contextually relevant moments in videos and facilitates the monetization of social videos, enabling users to create and manage sponsored content across social media platforms while collaborating with publishers and brands to deliver scalable in-video experiences.

Davinci Micro Fulfillment

Seed Round in 2023
Davinci Micro Fulfillment is a provider of micro fulfillment services that collaborates with consumer brands and retailers to streamline e-commerce operations. The company offers a comprehensive solution that addresses common challenges in the e-commerce landscape, ensuring that products are effectively merchandised across various online platforms. By utilizing a network of physical locations, Davinci Micro Fulfillment enables brands to enhance inventory management, reduce shipping costs, and improve delivery times. Their end-to-end service facilitates the marketing, selling, fulfillment, and shipping processes, ultimately helping brands increase efficiency and drive sales.

Daash Intelligence

Seed Round in 2023
Daash Intelligence believes that commerce intelligence is no longer a luxury for consumer brand owners, but rather a mission-critical asset. Daash Intelligence facilitates the use of new data sources to provide real-time insights to any CPG brand.

Harmonya

Series A in 2023
Harmonya specializes in an API-based platform that focuses on data enrichment and product classification. By utilizing advanced machine learning and artificial intelligence, Harmonya transforms product data into a valuable resource for businesses. The platform aggregates data from diverse sources, including consumer reviews and structured attributes, to append unique characteristics to products. This capability supports category management, innovation, and product search, allowing businesses to enhance their product offerings, gain insights, and ultimately increase revenue.

FitOS

Pre Seed Round in 2023
FitOS is a health tech startup defining the future of fitness discovery. Our first app, FitLevel, is a Software As A Service (SAAS) app merging in-person and digital workout experiences into one omni-channel platform. FitLevel will redefine discovery, community, and engagement for gym goers and maximize customer retention and acquisition for gym operators.

Makeswift

Venture Round in 2023
Makeswift Inc. is a company that specializes in providing a visual website builder aimed at empowering marketers and creators to design custom web content effectively. Founded in 2015 and based in Duluth, Georgia, Makeswift allows users to build landing pages, blogs, and other web elements using a single tool. The platform features an intuitive visual editor that enables real-time collaboration and the use of reusable design elements, such as typography and color swatches. This functionality allows users to easily integrate configurable components and utilize various fonts, enhancing the creative process. Originally known as Landing Lion, Inc., the company rebranded to Makeswift in November 2019, reflecting its commitment to offering innovative solutions for ambitious creators.

Digiphy

Pre Seed Round in 2022
Digiphy operates a SaaS platform that enhances the connection between companies and consumers by transforming physical products and marketing materials into interactive digital experiences. This platform allows brands to deliver dynamic content at relevant moments, effectively turning each product into an ongoing digital marketing channel. By facilitating the collection of first-party and zero-party data, Digiphy helps businesses gain valuable insights, foster trust, and convert one-time buyers into loyal customers. The service aims to elevate brand storytelling, increase transparency, and accelerate sales while deepening consumer engagement.

Redesyn

Convertible Note in 2022
Redesyn is a content-to-commerce platform that empowers influencers and brands to monetize their digital content effectively. By seamlessly integrating branded products into viral videos, Redesyn enhances the shopping experience for over 300 million consumers who spend significant time on social media and streaming platforms. The platform addresses key challenges faced by shoppers, influencers, and brands, creating a streamlined process for purchasing featured products. For brands, it provides tools to embed their products into engaging content, driving higher conversion rates. Influencers benefit from a simplified method to make their content shoppable, maximizing their revenue potential while maintaining creativity. The platform employs AI algorithms to match relevant products with content, ensuring a natural fit and improved engagement. Furthermore, it offers enhanced analytics for brands to track performance metrics and optimize advertising campaigns, making it a trusted partner for over 30 brands and 10,000 influencers.

Fuzen.io

Seed Round in 2022
Fuzen provides a no-code DevOps platform that enables non-technical founders to create Software as a Service (SaaS) products. By allowing users to connect various work tools such as emails, spreadsheets, and mobile apps, Fuzen facilitates the development of customized business process automation workflows. This approach empowers businesses to build SaaS applications without the need for coding, simplifying their operational processes and enhancing productivity. The platform serves as a versatile solution for integrating popular applications, making it accessible for users seeking efficient and streamlined business solutions.

Supply6

Seed Round in 2022
Supply6 is a nutritional supplement manufacturer based in Bengaluru, India, established in 2018. The company offers a diverse range of products aimed at promoting health and wellness, including a flagship offering, Supply6 360, which combines probiotics, micronutrients, and adaptogens with over 63 whole food ingredients. This all-in-one health supplement is designed to support gut health, boost vitamin levels, and enhance energy, catering to athletes, fitness enthusiasts, and health-conscious individuals. In addition to Supply6 360, the company provides products such as teen blend, KETO Protein, BCAA gummies, performance blend, pure pre workout, and green tea extract capsules. Supply6 also sells its products through its online platform, making it accessible for users seeking nutrient-rich and convenient meal options to support a healthy lifestyle.

Knit

Seed Round in 2022
PurPics, LLC, based in Austin, Texas, operates a platform and application designed to connect brands with Gen Z consumers through student organizations. Founded in 2015, the platform enables members of these organizations to promote brand partners by posting pictures on their personal Instagram accounts. In return for increased engagement, brands can make donations for each like these posts receive. By customizing audience targeting based on factors such as region and campus, PurPics facilitates tailored marketing campaigns that enhance brand awareness and consumer interaction. This innovative approach offers brands a more effective means of engaging with their target demographics compared to traditional advertising methods. Through its SaaS-enabled marketplace, PurPics has collaborated with various brands to execute campaigns that drive foot traffic, boost in-store sales, and gather valuable consumer insights.

Hammoq

Seed Round in 2022
Hammoq is an Arizona-based company founded in 2020 by Siddharth Lunawat and Ty Blunt, specializing in artificial intelligence solutions tailored for ReCommerce sellers. The company has developed a platform that automates product listings for e-commerce businesses, allowing users to create draft listings for multiple marketplaces from photographs. This functionality enhances the visibility of items while streamlining various operational tasks such as shipping, servicing, handling returns, and inventory management. By providing these automated services, Hammoq helps businesses improve efficiency and boost sales.

Pivot

Pre Seed Round in 2022
Pivot operates a B2B retail marketplace that facilitates immediate distribution for consumer brands by allowing them to rent space within physical stores. The company provides a platform where businesses can list their brands and available store spaces, fostering connections among independent companies and brands. This marketplace enables brands to gain exposure and access to retail environments, streamlining the process of entering the physical retail space. By offering a directory of brands and stores, Pivot effectively supports brand visibility and collaboration within the retail sector.

Knit

Seed Round in 2021
PurPics, LLC, based in Austin, Texas, operates a platform and application designed to connect brands with Gen Z consumers through student organizations. Founded in 2015, the platform enables members of these organizations to promote brand partners by posting pictures on their personal Instagram accounts. In return for increased engagement, brands can make donations for each like these posts receive. By customizing audience targeting based on factors such as region and campus, PurPics facilitates tailored marketing campaigns that enhance brand awareness and consumer interaction. This innovative approach offers brands a more effective means of engaging with their target demographics compared to traditional advertising methods. Through its SaaS-enabled marketplace, PurPics has collaborated with various brands to execute campaigns that drive foot traffic, boost in-store sales, and gather valuable consumer insights.

Pivot

Pre Seed Round in 2021
Pivot operates a B2B retail marketplace that facilitates immediate distribution for consumer brands by allowing them to rent space within physical stores. The company provides a platform where businesses can list their brands and available store spaces, fostering connections among independent companies and brands. This marketplace enables brands to gain exposure and access to retail environments, streamlining the process of entering the physical retail space. By offering a directory of brands and stores, Pivot effectively supports brand visibility and collaboration within the retail sector.

Harness

Seed Round in 2021
At Harness, we build tools and infrastructure to connect Payments to Purpose. We work with thousands of companies to make it easy for millions of people to program their payment cards to “do more with every payment.” Our products are used by everyone from local non-profits to global financial institutions and are supported by the world’s largest card networks, including Visa and Mastercard. Founded in 2016, Harness is headquartered in Tampa, Florida with offices in New York, and currently expanding with remote employees around the world.

Redesyn

Seed Round in 2021
Redesyn is a content-to-commerce platform that empowers influencers and brands to monetize their digital content effectively. By seamlessly integrating branded products into viral videos, Redesyn enhances the shopping experience for over 300 million consumers who spend significant time on social media and streaming platforms. The platform addresses key challenges faced by shoppers, influencers, and brands, creating a streamlined process for purchasing featured products. For brands, it provides tools to embed their products into engaging content, driving higher conversion rates. Influencers benefit from a simplified method to make their content shoppable, maximizing their revenue potential while maintaining creativity. The platform employs AI algorithms to match relevant products with content, ensuring a natural fit and improved engagement. Furthermore, it offers enhanced analytics for brands to track performance metrics and optimize advertising campaigns, making it a trusted partner for over 30 brands and 10,000 influencers.

Makeswift

Seed Round in 2021
Makeswift Inc. is a company that specializes in providing a visual website builder aimed at empowering marketers and creators to design custom web content effectively. Founded in 2015 and based in Duluth, Georgia, Makeswift allows users to build landing pages, blogs, and other web elements using a single tool. The platform features an intuitive visual editor that enables real-time collaboration and the use of reusable design elements, such as typography and color swatches. This functionality allows users to easily integrate configurable components and utilize various fonts, enhancing the creative process. Originally known as Landing Lion, Inc., the company rebranded to Makeswift in November 2019, reflecting its commitment to offering innovative solutions for ambitious creators.

Limeloop

Seed Round in 2021
Limeloop, LLC operates a packaging and shipping platform designed to enhance the e-commerce experience for retailers. Founded in 2017 and based in Oakland, California, the company provides tools for visibility, security, and predictive analytics throughout the shipping process, from order placement to returns. Limeloop's platform supports sustainable shipping initiatives by facilitating reuse programs and enabling clients to track their packages effectively. Additionally, it offers features for asset management and environmental impact assessment, while allowing consumers to easily provide feedback on their delivery experiences. Overall, Limeloop aims to streamline shipping operations for retailers while promoting sustainability.

Hammoq

Seed Round in 2021
Hammoq is an Arizona-based company founded in 2020 by Siddharth Lunawat and Ty Blunt, specializing in artificial intelligence solutions tailored for ReCommerce sellers. The company has developed a platform that automates product listings for e-commerce businesses, allowing users to create draft listings for multiple marketplaces from photographs. This functionality enhances the visibility of items while streamlining various operational tasks such as shipping, servicing, handling returns, and inventory management. By providing these automated services, Hammoq helps businesses improve efficiency and boost sales.

Wripple

Pre Seed Round in 2020
Wripple is a talent marketplace and freelance management system that specializes in connecting brands and agencies with skilled, on-demand talent for marketing, design, and eCommerce projects. Founded by former executives from the digital agency Razorfish, the platform offers businesses the ability to hire pre-vetted freelancers and cross-discipline teams through a real-time interface. Wripple's services enhance the speed, efficiency, and flexibility of project delivery while automating various processes such as requests for proposals (RFPs) and contracting. This comprehensive approach enables clients to manage the entire hiring process seamlessly, ensuring access to high-quality talent tailored to their specific needs.

Everyware

Series A in 2020
Everyware Inc. operates an online communication platform that combines two-way text messaging with payment processing services. Founded in 2015 and headquartered in Boca Raton, Florida, with additional offices in San Francisco and Austin, the company specializes in creating personalized connections between businesses and their customers. Its platform features automated text reminders, quick reply templates, and tools for scheduling and managing appointments. By offering secure payment collection methods and smart payment integration, Everyware aims to enhance customer service and streamline operations, ultimately helping clients improve post-sale communication and increase profitability.

Pull Logic

Seed Round in 2020
Pull Logic is a software-as-a-service (SaaS) platform focused on reducing lost sales in the retail industry due to stockouts. Founded in 2020 and based in Atlanta, Georgia, the company employs advanced technology to enhance product availability. Its key offerings include IntelLogic, a predictive product and substitute analytics tool, and AgileNetworkLogic, a data-driven product availability network that quickly adapts to customer needs. Leveraging proprietary, AI-driven solutions developed under the guidance of Dr. Benoit Montreuil, Pull Logic enables retailers to improve demand forecasting and optimize inventory management. This approach allows retailers to provide acceptable product substitutes, ensuring customers can access desired items even when specific products are out of stock, ultimately maximizing sales potential and enhancing profitability.

SymTrain

Seed Round in 2020
SymTrain is a developer of an artificial intelligence platform that enhances the training of contact center agents through simulated role-plays and coaching. The platform allows agents to practice customer interactions and learn software applications in a realistic environment. By automating role-play scenarios, SymTrain enables businesses to benchmark and measure agent proficiency in key areas such as soft skills and conversation content. This innovative approach streamlines pre-hire assessments and accelerates training and onboarding processes, while providing instant feedback that helps identify areas for improvement. Additionally, SymTrain offers managed services support, equipping organizations with a powerful digital tool to enhance their training capabilities.

Turn Technologies

Convertible Note in 2020
Turn Technologies, Inc. is a Chicago-based company that specializes in developing an AI-powered workforce-as-a-service platform aimed at managing workers. Founded in 2016, the company focuses on hiring hourly, shift-based, and contracted workers, utilizing advanced screening and AI sourcing techniques. Its platform is designed for speed and accuracy, offering features such as mobile-friendly services, seamless API and HR integration, flexibility in planning, comprehensive candidate profiles, and built-in support tools. This comprehensive approach allows companies to efficiently source, screen, and retain workers, enhancing their workforce management capabilities.

Patron Consumer Intelligence

Pre Seed Round in 2020
Patron Consumer Intelligence operates a software-as-a-service platform designed to enhance site selection and monitor the performance of retail stores. By integrating extensive datasets, including census information, foot traffic, and social media metrics with private data such as sales and inventory, Patron provides valuable insights for brick-and-mortar brands. The platform employs geospatial data and artificial intelligence to assess market conditions, predict in-person shopping activity, and optimize retail real estate investments. This comprehensive approach enables retailers and property owners to make informed decisions, ultimately helping them to engage more effectively with their customers and improve their business outcomes.

WeStock

Seed Round in 2020
WeStock is a company that has developed a crowd-stocking platform enabling shoppers to request products from their local retailers. This innovative platform assists brands by streamlining the product request process, thereby enhancing customer engagement. Additionally, it facilitates the discovery of new and emerging brands while transforming consumer requests into actionable data sets. This functionality helps businesses gain insights into consumer preferences, identify potential target audiences, and empower customers to influence the brands they support. Overall, WeStock aims to bridge the gap between consumers and retailers, fostering a more dynamic and responsive shopping environment.

Toucan AI

Pre Seed Round in 2020
Toucan AI is an Atlanta-based company founded in 2018 that specializes in artificial intelligence and machine learning solutions for e-commerce. Its platform enables businesses to quickly set up an AI-powered sales agent capable of engaging with customers through websites, social media, and voice interfaces. This conversational AI tool allows e-commerce companies to understand consumer preferences by facilitating discussions and answering questions, which helps guide customers to their ideal products. By providing a simple setup process that requires only three clicks, Toucan AI aims to enhance sales performance and reduce bounce rates for small and medium-sized e-commerce businesses, particularly those using Shopify.

Perch

Seed Round in 2020
Perch Interactive Inc specializes in providing interactive technology solutions that enhance retail environments by linking physical products with digital content. The company employs advanced computer vision and IoT technologies to create an engaging shopping experience, allowing retailers to offer dynamic digital marketing linked to the products customers are interacting with in-store. Perch's platform delivers real-time analytics on shopper behavior and enables features such as A/B testing of marketing campaigns, ensuring that retailers can optimize their strategies effectively. The firm serves a diverse range of sectors, including fashion, health and beauty, and food and beverage, and has established partnerships with notable brands. Founded in 2012 and headquartered in New York, Perch has experienced significant growth and received various accolades for its innovative approach to retail marketing.

SoftWear Automation

Series A in 2019
SoftWear Automation, Inc. is an Atlanta-based company specializing in the design and manufacturing of automated production lines for the robotic cutting and sewing of garments. Its flagship technology, the Sewbot, is a fully automated sewing machine that operates without an operator, and it is complemented by a lightweight Cartesian robot that handles the transfer of fabric and garment parts. This innovative approach aims to disrupt the $1.1 trillion apparel and textile industry by providing scalable and adaptable solutions for the production of sewn goods. SoftWear Automation was established in 2007 and has developed its technology through extensive research and collaboration with institutions such as Georgia Tech, with support from various funding sources. The company's offerings target the apparel manufacturing and sewn products sectors, enhancing efficiency and precision in the production process.

GetPY.biz

Seed Round in 2019
GetPY.biz provides an online sales solution tailored for small and medium-sized enterprises, recognizing the necessity of a robust digital presence in today’s market. The company offers a comprehensive suite of products, including a mobile app, customer engagement tools, a data analytics platform, and a feature-rich content management and customer relationship management dashboard. These tools facilitate effective management and analysis of online activities, customer segmentation, and marketing campaigns. By replacing traditional paper receipts with interactive digital receipts enriched with analytics, GetPY.biz enhances client retention and brand awareness at a minimal cost. As a cloud-based solution, it offers clients continuous access to the latest features and updates for a low monthly subscription fee, allowing them to focus on their core business operations while alleviating technology-related concerns.
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