Silicon Road

Silicon Road is a venture capital firm founded in 2019 and located in Atlanta, Georgia. The firm focuses on investing in sectors such as information technology, retail, e-commerce, and consumer non-durables. Silicon Road aims to empower retailers through transformative innovations, fostering an ecosystem that connects entrepreneurs, startups, enterprise organizations, investors, and academics. By building relationships across these sectors, the firm seeks to drive advancements in global commerce technology, particularly in eCommerce, retail, and consumer packaged goods.

Carson Cromartie

Senior Associate

Michelangelo Ho

Managing Director

Sid Mookerji

Founder and Managing Partner

Shaunish Mookerji

Principal

Frank Tighe

Managing Director and Partner

38 past transactions

mesur.io

Series A in 2025
mesur.io develops devices and an analytics platform to measure and monitor in-ground environmental data. Its Earthstream product analyzes data and combines it with soil and plant databases, satellite imagery, and weather forecasts to generate actionable recommendations. The company provides a risk scoring capability that illuminates supply chains back to raw materials, helping enterprises assess a supplier's ability to deliver and manage risks across procurement and operations. Founded in 2016 and based in Danville, Virginia.

ChatLabs

Pre Seed Round in 2024
ChatLabs offers an AI-powered platform that enhances e-commerce by mimicking social media engagement. It tailors shopping journeys based on users' social media interactions, ensuring a seamless transition from inspiration to purchase.

Daash Intelligence

Seed Round in 2024
Daash Intelligence believes that commerce intelligence is no longer a luxury for consumer brand owners, but rather a mission-critical asset. Daash Intelligence facilitates the use of new data sources to provide real-time insights to any CPG brand.

Knit

Series A in 2024
PurPics, LLC, based in Austin, Texas, operates a platform and application designed to connect brands with Gen Z consumers through student organizations. Founded in 2015, the platform enables members of these organizations to promote brand partners by posting pictures on their personal Instagram accounts. In return for increased engagement, brands can make donations for each like these posts receive. By customizing audience targeting based on factors such as region and campus, PurPics facilitates tailored marketing campaigns that enhance brand awareness and consumer interaction. This innovative approach offers brands a more effective means of engaging with their target demographics compared to traditional advertising methods. Through its SaaS-enabled marketplace, PurPics has collaborated with various brands to execute campaigns that drive foot traffic, boost in-store sales, and gather valuable consumer insights.

SquarePeg

Seed Round in 2024
SquarePeg is a candidate screening technology company that focuses on enhancing the recruitment process for organizations. Its platform utilizes predictive data to evaluate job seekers based on their skills, character traits, and aptitudes, thereby matching them with job performance predictors specific to individual companies. By integrating its intelligent screening tool within applicant tracking systems, SquarePeg provides recruiting teams with enriched insights that go beyond traditional resumes. This capability allows employers to identify top candidates more efficiently, significantly reducing the time spent on manual screening while enabling more informed hiring decisions. SquarePeg aims to streamline the hiring process, helping organizations secure suitable candidates that align with their professional requirements.

Pitchit.ai

Seed Round in 2024
Pitchit is a technology company that provides an AI-driven platform designed to enhance the fundraising process for both founders and investors. By facilitating connections between these two groups, Pitchit helps investors identify and engage with potential startups more efficiently, enabling faster deal closures. The platform utilizes advanced lead qualification capabilities to manage inbound leads from various channels, automating tasks such as addressing pricing inquiries, overcoming common objections, and scheduling meetings. This hands-free approach integrates seamlessly with existing sales operations, allowing users to execute scalable, multichannel marketing campaigns and improve engagement with prospective clients. Overall, Pitchit focuses on streamlining the fundraising journey through innovative AI solutions.

Pull Logic

Seed Round in 2024
Pull Logic, established in 2020 and headquartered in Atlanta, Georgia, operates as a SaaS platform dedicated to mitigating lost sales due to stockouts within the retail industry. The company's core offerings include IntelLogic™, a predictive analytics tool for product and substitute analysis, and AgileNetworkLogic™, a dynamic data-driven network that swiftly adapts to evolving customer demands. Founded on the work of Dr. Benoit Montreuil from Georgia Tech's Systems and Industrial Engineering department, Pull Logic employs proprietary AI-fueled technology solutions to deliver accurate demand forecasting and precise inventory optimization, ultimately driving retailers' profitability and competitiveness.

Qortex

Seed Round in 2023
Qortex is a video analytics company that empowers brands to distribute content across web, CTV, and gaming platforms. Its AI-driven platform enables rapid searching, categorization, correlation, and curation of video moments at scale, regardless of volume, language, or context.

Davinci Micro Fulfillment

Seed Round in 2023
Davinci Micro Fulfillment offers a comprehensive service for e-commerce businesses, partnering with consumer brands and retailers to streamline their order fulfillment processes. Their solution covers front-end merchandising and forward fulfillment, aiming to enhance inventory management, reduce freight costs, and expedite shipping times to consumers. By leveraging technology in a network of physical locations, Davinci enables brands and retailers to efficiently market, sell, fulfill, and ship their products across various online channels.

Daash Intelligence

Seed Round in 2023
Daash Intelligence believes that commerce intelligence is no longer a luxury for consumer brand owners, but rather a mission-critical asset. Daash Intelligence facilitates the use of new data sources to provide real-time insights to any CPG brand.

Harmonya

Series A in 2023
Harmonya provides an API-driven solution for enhancing and augmenting product data. Its platform uses AI and machine learning to classify and enrich product information, drawing insights from diverse data points like consumer reviews and structured attributes. This enables businesses to improve category management, innovation, and product search capabilities.

FitOS

Pre Seed Round in 2023
FitOS is a health tech startup defining the future of fitness discovery. Our first app, FitLevel, is a Software As A Service (SAAS) app merging in-person and digital workout experiences into one omni-channel platform. FitLevel will redefine discovery, community, and engagement for gym goers and maximize customer retention and acquisition for gym operators.

Makeswift

Venture Round in 2023
Makeswift Inc. is a company that specializes in providing a visual website builder aimed at marketers and ambitious creators. Founded in 2015 and based in Duluth, Georgia, Makeswift offers a platform that allows marketing teams to create and manage custom web content, including landing pages, blogs, and websites. The platform features an intuitive visual editor that enables users to edit React components easily, facilitating real-time collaboration and customization. Users can utilize site-wide color swatches and reusable typography, allowing for a high degree of creative control over their web content. Makeswift was previously known as Landing Lion, Inc. and rebranded in November 2019.

Digiphy

Pre Seed Round in 2022
Digiphy is a SaaS platform that transforms physical products and marketing assets into always-on digital channels. It connects brands directly to consumers, delivering dynamic digital experiences at relevant moments. Digiphy's flexible solution enhances brand storytelling, increases transparency, accelerates sales, and deepens consumer engagement.

ReDesyn

Convertible Note in 2022
ReDesyn is a content-to-commerce SaaS that enables influencers and brands to turn video content into shoppable experiences by seamlessly embedding branded products into viral videos. The platform uses AI-powered product matching to ensure relevance and provides a headless storefront for quick monetization, plus analytics to track engagement and ROI. It supports brands seeking higher conversions, creators seeking monetization without compromising creativity, and shoppers who can buy products with a few clicks directly from the content they love. ReDesyn is an official YouTube Commerce partner and serves a broad network of brands and creators. In addition, it offers a creator merchandise platform to design, price, and sell customized apparel, enabling designers to launch collections with zero upfront cost.

Fuzen.io

Seed Round in 2022
Fuzen provides a no-code DevOps platform that enables non-technical founders to create Software as a Service (SaaS) products. By allowing users to connect various work tools such as emails, spreadsheets, and mobile apps, Fuzen facilitates the development of customized business process automation workflows. This approach empowers businesses to build SaaS applications without the need for coding, simplifying their operational processes and enhancing productivity. The platform serves as a versatile solution for integrating popular applications, making it accessible for users seeking efficient and streamlined business solutions.

Supply6

Seed Round in 2022
Founded in 2018, Supply6 is a Bengaluru-based company specializing in the manufacture and sale of nutritional supplements. Its product range includes Teen Blend, KETO Protein, 100% Diet Oats, BCAA Gummies, Performance Blend, Pure Pre Workout, Green Tea Extract Capsule, and its flagship offering, Supply6 360. This comprehensive health supplement seamlessly blends shelf-stable probiotics, essential micronutrients, adaptogens, and other whole food ingredients to deliver unparalleled nutritional support for athletes, fitness enthusiasts, and health-conscious individuals.

Knit

Seed Round in 2022
PurPics, LLC, based in Austin, Texas, operates a platform and application designed to connect brands with Gen Z consumers through student organizations. Founded in 2015, the platform enables members of these organizations to promote brand partners by posting pictures on their personal Instagram accounts. In return for increased engagement, brands can make donations for each like these posts receive. By customizing audience targeting based on factors such as region and campus, PurPics facilitates tailored marketing campaigns that enhance brand awareness and consumer interaction. This innovative approach offers brands a more effective means of engaging with their target demographics compared to traditional advertising methods. Through its SaaS-enabled marketplace, PurPics has collaborated with various brands to execute campaigns that drive foot traffic, boost in-store sales, and gather valuable consumer insights.

Hammoq

Seed Round in 2022
Hammoq is a technology company founded in 2020 by Siddharth Lunawat and Ty Blunt, headquartered in Phoenix, Arizona. It specializes in providing artificial intelligence solutions tailored for ReCommerce sellers, enabling them to automate various aspects of their business operations. The company's platform facilitates the creation of draft listings for e-commerce and resale marketplaces, allowing users to cross-list items from photos across multiple platforms. This functionality enhances item visibility and automates critical tasks such as shipping, servicing, handling returns, and inventory management. By streamlining these processes, Hammoq helps businesses increase efficiency and drive sales growth.

Pivot

Pre Seed Round in 2022
Pivot operates a B2B retail marketplace that facilitates immediate distribution for consumer brands by allowing them to rent space within physical stores. The company provides a platform where businesses can list their brands and available store spaces, fostering connections among independent companies and brands. This marketplace enables brands to gain exposure and access to retail environments, streamlining the process of entering the physical retail space. By offering a directory of brands and stores, Pivot effectively supports brand visibility and collaboration within the retail sector.

Knit

Seed Round in 2021
PurPics, LLC, based in Austin, Texas, operates a platform and application designed to connect brands with Gen Z consumers through student organizations. Founded in 2015, the platform enables members of these organizations to promote brand partners by posting pictures on their personal Instagram accounts. In return for increased engagement, brands can make donations for each like these posts receive. By customizing audience targeting based on factors such as region and campus, PurPics facilitates tailored marketing campaigns that enhance brand awareness and consumer interaction. This innovative approach offers brands a more effective means of engaging with their target demographics compared to traditional advertising methods. Through its SaaS-enabled marketplace, PurPics has collaborated with various brands to execute campaigns that drive foot traffic, boost in-store sales, and gather valuable consumer insights.

Pivot

Pre Seed Round in 2021
Pivot operates a B2B retail marketplace that facilitates immediate distribution for consumer brands by allowing them to rent space within physical stores. The company provides a platform where businesses can list their brands and available store spaces, fostering connections among independent companies and brands. This marketplace enables brands to gain exposure and access to retail environments, streamlining the process of entering the physical retail space. By offering a directory of brands and stores, Pivot effectively supports brand visibility and collaboration within the retail sector.

Harness

Seed Round in 2021
At Harness, we build tools and infrastructure to connect Payments to Purpose. We work with thousands of companies to make it easy for millions of people to program their payment cards to “do more with every payment.” Our products are used by everyone from local non-profits to global financial institutions and are supported by the world’s largest card networks, including Visa and Mastercard. Founded in 2016, Harness is headquartered in Tampa, Florida with offices in New York, and currently expanding with remote employees around the world.

ReDesyn

Seed Round in 2021
ReDesyn is a content-to-commerce SaaS that enables influencers and brands to turn video content into shoppable experiences by seamlessly embedding branded products into viral videos. The platform uses AI-powered product matching to ensure relevance and provides a headless storefront for quick monetization, plus analytics to track engagement and ROI. It supports brands seeking higher conversions, creators seeking monetization without compromising creativity, and shoppers who can buy products with a few clicks directly from the content they love. ReDesyn is an official YouTube Commerce partner and serves a broad network of brands and creators. In addition, it offers a creator merchandise platform to design, price, and sell customized apparel, enabling designers to launch collections with zero upfront cost.

Makeswift

Seed Round in 2021
Makeswift Inc. is a company that specializes in providing a visual website builder aimed at marketers and ambitious creators. Founded in 2015 and based in Duluth, Georgia, Makeswift offers a platform that allows marketing teams to create and manage custom web content, including landing pages, blogs, and websites. The platform features an intuitive visual editor that enables users to edit React components easily, facilitating real-time collaboration and customization. Users can utilize site-wide color swatches and reusable typography, allowing for a high degree of creative control over their web content. Makeswift was previously known as Landing Lion, Inc. and rebranded in November 2019.

Limeloop

Seed Round in 2021
Founded in 2017, Limeloop operates a packaging and shipping platform designed for retailers. Its platform offers visibility, security, predictive analytics, and sustainability tracking from the point-of-order to return.

Hammoq

Seed Round in 2021
Hammoq is a technology company founded in 2020 by Siddharth Lunawat and Ty Blunt, headquartered in Phoenix, Arizona. It specializes in providing artificial intelligence solutions tailored for ReCommerce sellers, enabling them to automate various aspects of their business operations. The company's platform facilitates the creation of draft listings for e-commerce and resale marketplaces, allowing users to cross-list items from photos across multiple platforms. This functionality enhances item visibility and automates critical tasks such as shipping, servicing, handling returns, and inventory management. By streamlining these processes, Hammoq helps businesses increase efficiency and drive sales growth.

Wripple

Pre Seed Round in 2020
Wripple is a talent marketplace that connects businesses with top-quality, on-demand freelancers for marketing, design, and eCommerce projects. It offers a real-time platform to hire pre-vetted individual experts or cross-discipline teams.

Everyware

Series A in 2020
Founded in 2015, Everyware operates an online platform facilitating two-way text messaging and secure payment processing between businesses and customers. It offers automated reminders, quick reply templates, scheduling, and appointment management services to enhance customer communication and improve operational efficiency.

Pull Logic

Seed Round in 2020
Pull Logic, established in 2020 and headquartered in Atlanta, Georgia, operates as a SaaS platform dedicated to mitigating lost sales due to stockouts within the retail industry. The company's core offerings include IntelLogic™, a predictive analytics tool for product and substitute analysis, and AgileNetworkLogic™, a dynamic data-driven network that swiftly adapts to evolving customer demands. Founded on the work of Dr. Benoit Montreuil from Georgia Tech's Systems and Industrial Engineering department, Pull Logic employs proprietary AI-fueled technology solutions to deliver accurate demand forecasting and precise inventory optimization, ultimately driving retailers' profitability and competitiveness.

SymTrain

Seed Round in 2020
SymTrain is a developer of an artificial intelligence-based platform designed to enhance the training of contact center agents. The platform enables users to practice customer interactions through simulated real-world scenarios and automated role-plays. This innovative approach benchmarks and measures agent proficiency across various dimensions, including soft skills, application navigation, and conversation content. By providing instant feedback, SymTrain facilitates the identification of areas needing improvement, thus streamlining pre-hire assessments and accelerating training and onboarding processes. Additionally, the company offers managed services support, equipping organizations with effective digital tools to enhance their training initiatives.

Turn Technologies

Convertible Note in 2020
Turn Technologies, Inc. is a Chicago-based company founded in 2016 that specializes in developing an AI-powered workforce-as-a-service platform. This platform is designed to help businesses manage the hiring and retention of hourly, shift-based, or contracted workers. Turn Technologies offers a mobile-friendly application that features seamless API and HR integration, allowing for flexible planning and access to robust candidate profiles. The platform emphasizes speed, accuracy, and cost-effectiveness in its screening and sourcing processes, along with built-in support tools to enhance user experience.

Patron Consumer Intelligence

Pre Seed Round in 2020
Patron Consumer Intelligence operates a software-as-a-service platform designed to enhance site selection and monitor the performance of retail stores. By integrating extensive datasets, including census information, foot traffic, and social media metrics with private data such as sales and inventory, Patron provides valuable insights for brick-and-mortar brands. The platform employs geospatial data and artificial intelligence to assess market conditions, predict in-person shopping activity, and optimize retail real estate investments. This comprehensive approach enables retailers and property owners to make informed decisions, ultimately helping them to engage more effectively with their customers and improve their business outcomes.

WeStock

Seed Round in 2020
WeStock is a company that operates a crowd stocking platform, enabling shoppers to request products at their local retailers. The platform serves as an intermediary between customers and brands, streamlining the product request process for both parties. By facilitating this interaction, WeStock helps users discover new and emerging brands while providing businesses with valuable data sets to understand consumer preferences and engage with potential audiences more effectively.

Toucan AI

Pre Seed Round in 2020
Toucan AI is an Atlanta-based company founded in 2018 that specializes in developing an artificial intelligence and machine learning-based e-commerce platform. This platform allows e-commerce businesses to quickly implement an AI-powered sales agent for their websites, social media, and voice interfaces. By enabling companies to set up an AI chat salesperson in just three clicks, Toucan AI enhances the shopping experience by guiding consumers through product selections based on their preferences and inquiries. It serves primarily small and medium-sized e-commerce businesses, particularly those using Shopify, aiming to increase sales and reduce bounce rates. Through its conversational AI technology, Toucan AI provides brands with a cohesive and authentic presence across various customer interaction channels.

Perch

Seed Round in 2020
Perch Interactive Inc specializes in providing interactive technology solutions that enhance retail environments by linking physical products with digital content. The company employs advanced computer vision and IoT technologies to create an engaging shopping experience, allowing retailers to offer dynamic digital marketing linked to the products customers are interacting with in-store. Perch's platform delivers real-time analytics on shopper behavior and enables features such as A/B testing of marketing campaigns, ensuring that retailers can optimize their strategies effectively. The firm serves a diverse range of sectors, including fashion, health and beauty, and food and beverage, and has established partnerships with notable brands. Founded in 2012 and headquartered in New York, Perch has experienced significant growth and received various accolades for its innovative approach to retail marketing.

SoftWear Automation

Series A in 2019
SoftWear Automation specializes in developing automated production systems for the apparel industry. Founded in 2007, the company designs and manufactures robotic cutting and sewing machines, serving manufacturers worldwide.

GetPY.biz

Seed Round in 2019
GetPY.biz is a technology company focused on empowering small and medium-sized enterprises to establish and enhance their online presence. Recognizing the challenges that these businesses face in adopting high-end technology, GetPY.biz offers a comprehensive suite of cloud-based products designed to simplify the online selling process. Their platform includes tools for app development, customer engagement, data analytics, and a robust CMS and CRM dashboard, all aimed at helping merchants manage and analyze their online activities effectively. Additionally, GetPY.biz provides customer segmentation and campaigning tools to keep clients engaged while ensuring access to ongoing updates and support for a low monthly subscription fee. By replacing traditional paper receipts with intelligent digital options, GetPY.biz enables its clients to leverage actionable data insights, fostering customer retention and enhancing brand visibility at a cost-effective rate.
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