Simple Food Ventures

Augmodo Spatial AI enables real-time tracking of products across all stores, enhancing inventory management and shopping experiences. It discovers information through augmented reality for enhanced experiences.

Cure is a VC-backed hydration brand based in New York City. We’re the only premium hydration brand with a science-backed formula, plant-based ingredients, no added sugar, and 4x the electrolytes of leading sports drinks. The product is based on the World Health Organization's formula for Oral Rehydration Solution that is proven to hydrate as effectively as an IV drip but, unlike other ORS products, the ingredients are non-GMO, sustainably sourced, and have no added sugar. Made with coconut water and pink Himalayan salt, Cure provides everything your body needs for daily hydration and nothing it doesn't. Cure is backed by a medical advisory board that includes Dr. Roshini Raj, Dr. Dana Cohen, and Brooke Alpert and is FSA/HSA Eligible. In just 4 years, Cure has expanded to over 13,000 retail stores nationwide including CVS, Walgreens, and Sprouts, and was named to the Inc. 5000 list of fastest-growing companies in America at #225 (#10 in Food and Beverage). Cure is a female-founded company, certified Plastic Neutral, and donates a serving for every purchase made to someone in need. Our investors include Lerer Hippeau, Valedor Partners, Rocana Ventures, Beliade, Silas Capital, Litani Ventures, Joyance Partners, Parallel Ventures, Great Oaks Venture Capital, Simple Food Ventures, Carly Strife (Founder of BARK), Kathleen King (Founder of Tate's Cookies), Philip Krim (CEO at Casper), Nick Green (CEO at Thrive Market), Nas, Andy Roddick and more.

Aura Bora is a producer of craft sparkling water that emphasizes bold and refreshing flavors derived from plant-based ingredients. By incorporating herbs, fruits, and flowers, the company distinguishes itself from traditional sparkling water brands that rely on artificial flavors. Aura Bora aims to provide a unique beverage experience that offers vivid flavors and floral aromas, enabling consumers to enjoy natural ingredients while staying hydrated.

Tomorrow Farms is a food technology company dedicated to advancing the sustainable food revolution through its innovative food and beverage brands. The company focuses on addressing challenges within the food system by providing animal-free dairy alternatives. Its product lineup includes chocolate, vanilla, and strawberry milk that are free from artificial ingredients, catering to consumers seeking healthier options. These milk alternatives are designed to be animal-free, lactose-free, cholesterol-free, antibiotic-free, and hormone-free, appealing to a growing market of individuals looking for sustainable and ethical food choices.

Noops, Inc. is a manufacturer of plant-based oat milk pudding products, offering a variety of flavors including mocha, cocoa, French toast, and sticky bun. Founded in 2019 and based in Roslyn, New York, the company emphasizes healthy food alternatives made from clean ingredients such as organic oats, dates, and sunflower seed proteins. Noops' products are vegan, non-GMO, OU Kosher, and allergen-friendly, with no added sugar, providing customers with immunity-boosting prebiotics and heart-healthy whole grains. The company sells its offerings through an online platform, promoting a better-for-you snacking experience.

Final Boss Sour is a gaming-themed snack brand offering a healthier alternative to traditional sour treats. Inspired by retro gaming aesthetics, our snacks deliver bold flavors and a fun experience for gamers of all ages.