Sonoran Founders Fund

Sonoran Founders Fund is a venture capital firm established in 2020 and based in Scottsdale, Arizona. The firm specializes in early-stage investments, focusing primarily on Seed Stage startups. It targets companies in the Southwest United States, with a particular emphasis on sectors such as information technology, software as a service (SaaS), artificial intelligence, machine learning, fintech, education technology, and health technology. Sonoran Founders Fund typically invests between $0.5 million and $1 million in its portfolio companies, aiming to support innovative entrepreneurs in their growth and development.

Catherine Eckstein

Co-Founder and Managing Partner

Kevin Groman

Co-Founder and Managing Partner

7 past transactions

Way

Funding Round in 2023
WAY is a company that operates in the fitness, mobile apps, and wellness industries. It offers a mobile application that focuses on intuitive and mindful eating. The app is designed to help users develop a healthy relationship with food, mind, and body. It provides fitness tips and eating habit tips, aiming to encourage mindful eating and real results. The app also offers support for those struggling with restrictive diets, which have a high failure rate. WAY's mission is to help users find peace in their relationships with food and achieve their wellness goals.

FundMiner

Seed Round in 2023
FundMiner is a software solution for fundraising organizations. They measure the full scope of impact for donors with robust analytics and impact reports.

Rivia Health

Seed Round in 2023
Rivia Health provides a payment engagement platform designed to streamline patient payments for healthcare organizations. By integrating with practice management and revenue cycle management systems, Rivia Health automates key billing workflows, including appointment reminders, copay payments, and payment plan setups. This functionality reduces the manual workload on staff, allowing them to focus on more critical tasks. The platform also enhances financial outcomes by improving communication with patients regarding their balances through text and email, while simplifying the payment process with a user-friendly, three-step method that does not require a login. Overall, Rivia Health aims to minimize patient bad debt and outstanding responsibilities, making financial transactions more efficient for both providers and patients.

Right-Hand Cybersecurity

Series A in 2023
Right-Hand Cybersecurity specializes in enhancing organizational security by addressing human factors that contribute to data breaches, which are often linked to employee errors. The company offers an AI-powered cyber and policy awareness platform that analyzes employee behavior in real-time. This platform generates user behavior analytics and provides tailored micro-learning and training nudges, empowering employees to recognize and mitigate risky actions. By personalizing and automating awareness programs, Right-Hand Cybersecurity helps enterprises reduce human risk, foster a strong cyber culture, and ensure compliance with relevant standards.

DashLX

Seed Round in 2023
DashLX is a developer of a digital platform focused on sports science and analytics, primarily aimed at runners. The platform utilizes data collected from GPS-enabled watches and wearable devices to provide insights that help predict risks, prevent injuries, and enhance performance. By analyzing basic metrics such as distance, time, pace, and cadence, as well as advanced calculations like power output and ground contact time, DashLX empowers runners, coaches, and physiotherapists to make informed training decisions. Additionally, the platform fosters customer engagement by allowing users to share their activity data with brands and organizations, facilitating the design of tailored products and experiences that meet consumer needs.

Featured

Seed Round in 2022
Featured is a decentralized question-and-answer platform that connects subject-matter experts with prominent publishing platforms to enhance the value of human knowledge. The company enables experts to respond to inquiries, which are then transformed into articles that showcase their insights. By facilitating this interaction, Featured allows clients to generate community-driven content informed by expert contributions, ultimately enriching the information available on brand websites.

Aziz Express

Series B in 2022
AE delivery service is a delivery company that delivers parcels and orders from national and foreign online stores.
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