SOSV

SOSV, established in 1995 and headquartered in Princeton, New Jersey, is a global venture capital firm specializing in early-stage investments. It focuses on deep tech innovations in the health and environmental sectors, supporting founders with breakthrough technologies through its HAX and IndieBio startup development programs. SOSV provides resources, facilities, and lab equipment to accelerate product development and scale, with a track record of helping its portfolio companies secure subsequent funding rounds led by top-tier investors.

Hugh Bowen

Associate

Weichang Ge

Analyst

Bradford Higgins

Venture Partner

Katie Hoffman

General Partner

Mohan Iyer

General Partner

Benjamin Joffe

Partner

Ji Ke

Partner

Stephen McCann

CFO and General Partner

Carthach McCarthy

CFO

Paul Monaghan

Principal

Brian Murphy

Finance Director

Eric Ramsay

Analyst

Sabriya Stukes Ph.D

Partner

Past deals in Digital Marketing

Woovly Shop Socially

Venture Round in 2023
Woovly India Pvt. Ltd operates a social media platform designed to connect users through shared experiences and interests, particularly in areas like photography, travel, food, and adventure sports. Founded in 2017 and based in Bengaluru, India, Woovly serves as a social commerce platform tailored for millennials in Tier 2 and Tier 3 cities. It enables users to discover and shop for lifestyle products through engaging short video content produced by micro and nano influencers. The platform incentivizes these influencers with cash rewards for content that generates engagement and sales, fostering a community-driven approach to shopping and lifestyle exploration.

Genetsis Group

Convertible Note in 2023
Genetsis Group is an agency focused on digital marketing strategy, development, and management. It specializes in integrated digital communication, interactive design across multiple platforms, and relationship marketing. The company operates a digital marketing platform that provides a range of technologies aimed at enhancing business processes and optimizing customer experiences. By developing valuable digital experiences, Genetsis Group helps businesses implement effective digital transformation strategies, ultimately supporting their commercial operations and profitability.

Genetsis G-Commerce

Seed Round in 2021
Our AI-powered business intelligence model, provides analysis, predictions, and optimizations that drive our fully integrated e-commerce and digital marketing multiplatform operations for global brands.

Sophie Society

Seed Round in 2021
Sophie Society specializes in enhancing sales conversion and traffic for small to medium-sized e-commerce businesses on Amazon. The organization comprises top marketplace experts who excel in various domains, including high-level strategy, Amazon advertising, and content generation. Additionally, Sophie Society offers data discovery services aimed at analyzing strategies that contribute to the success of its clients. With a focus on global coverage, the company facilitates strategy creation, promotions, account management, and visual branding, helping businesses attract more traffic to their websites and convert leads effectively.

BE TAGGED

Convertible Note in 2020
Be Tagged is an Influencer marketing company and platform which gives advertisers data and deep analytics on influencers in Indonesia. It enables brands and agencies analyze, engage, launch and measure influencer campaigns in Indonesia with the platform leveraging technology to automate much of the process.

BE TAGGED

Seed Round in 2020
Be Tagged is an Influencer marketing company and platform which gives advertisers data and deep analytics on influencers in Indonesia. It enables brands and agencies analyze, engage, launch and measure influencer campaigns in Indonesia with the platform leveraging technology to automate much of the process.

GetCraft

Seed Round in 2020
GetCraft is a leading creative directory in Southeast Asia, specializing in connecting innovative companies with vetted marketing, content, and media providers. The platform facilitates the discovery of content creators and marketers, enabling businesses to meet their content marketing, influencer marketing, and native advertising needs effectively. Since its inception, GetCraft has successfully linked over 1,500 large companies with more than 10,000 providers, managing projects valued at over $24 million. By streamlining the process of finding high-quality content at competitive prices, GetCraft serves as a valuable resource for companies and agencies looking to enhance their marketing efforts.

LUXSENS

Convertible Note in 2020
LUXSENS is an AI technology company connecting luxury merchants to consumers. Their product is the global price index of luxury brands powered by AI. They have more real time product data than any other luxury platform or auction house in the world. On top of their AI technology, they have also launched an invitation only, a local Chinese oriented online luxury vertical, mainly consisting of media content and digital publication and analysis. LUXSENS publishes luxury reports, educational and lifestyle content to men & women.

Genetsis Group

Seed Round in 2020
Genetsis Group is an agency focused on digital marketing strategy, development, and management. It specializes in integrated digital communication, interactive design across multiple platforms, and relationship marketing. The company operates a digital marketing platform that provides a range of technologies aimed at enhancing business processes and optimizing customer experiences. By developing valuable digital experiences, Genetsis Group helps businesses implement effective digital transformation strategies, ultimately supporting their commercial operations and profitability.

Genetsis G-Commerce

Seed Round in 2020
Our AI-powered business intelligence model, provides analysis, predictions, and optimizations that drive our fully integrated e-commerce and digital marketing multiplatform operations for global brands.

Woovly Shop Socially

Seed Round in 2019
Woovly India Pvt. Ltd operates a social media platform designed to connect users through shared experiences and interests, particularly in areas like photography, travel, food, and adventure sports. Founded in 2017 and based in Bengaluru, India, Woovly serves as a social commerce platform tailored for millennials in Tier 2 and Tier 3 cities. It enables users to discover and shop for lifestyle products through engaging short video content produced by micro and nano influencers. The platform incentivizes these influencers with cash rewards for content that generates engagement and sales, fostering a community-driven approach to shopping and lifestyle exploration.

LUXSENS

Convertible Note in 2019
LUXSENS is an AI technology company connecting luxury merchants to consumers. Their product is the global price index of luxury brands powered by AI. They have more real time product data than any other luxury platform or auction house in the world. On top of their AI technology, they have also launched an invitation only, a local Chinese oriented online luxury vertical, mainly consisting of media content and digital publication and analysis. LUXSENS publishes luxury reports, educational and lifestyle content to men & women.

YuzzBuzz

Seed Round in 2018
YuzzBuzz is an advertising agency. They offer various solutions including digital strategy, SEO, social media, email marketing, analytics, web development, PPC, paid social ads, display ads, logo design, brand guidelines, business cards, business letterhead, and more.

Hippo and Crate

Seed Round in 2018
Hippo & Crate Limited is a company based in Jing'an, China, that specializes in oral and dental care products, including toothbrushes and toothpaste. Founded in 2016, it operates on a subscription-based direct-to-consumer model, offering high-quality and environmentally responsible oral hygiene products. The company aims to elevate personal care through aesthetically pleasing and effective items, catering to the growing demand for premium oral care solutions in China. By eliminating traditional retail channels, Hippo & Crate engages directly with consumers, fostering a loyal customer base through word-of-mouth marketing. The brand positions itself as a modern alternative to established players in the industry, reflecting a shift towards more personalized and accessible oral care options.

LUXSENS

Seed Round in 2017
LUXSENS is an AI technology company connecting luxury merchants to consumers. Their product is the global price index of luxury brands powered by AI. They have more real time product data than any other luxury platform or auction house in the world. On top of their AI technology, they have also launched an invitation only, a local Chinese oriented online luxury vertical, mainly consisting of media content and digital publication and analysis. LUXSENS publishes luxury reports, educational and lifestyle content to men & women.

Maijin

Seed Round in 2017
Maijin operates a platform that connects brands with a closed ecosystem of universities in China, leveraging a network of influencers across more than 1,000 campuses. With a community of over 200,000 university students in 20 cities, Maijin facilitates real-time data collection through its mobile app. This data enables brands to enhance their marketing strategies and boost sales in the Chinese market. Additionally, the platform allows for market research and campaign execution on campuses, while empowering students to act as content creators.

OCheng

Seed Round in 2016
OCheng is an intelligent marketing platform that specializes in providing advanced marketing solutions and payment services for brands. Utilizing artificial intelligence, the company offers a comprehensive Customer Relationship Management (CRM) system designed for enterprise cloud systems. OCheng's services include an omnichannel member automatic marketing platform and an AI-powered marketing chatbot, which assist brands in integrating online and offline customer data. By focusing on data asset management, OCheng aims to enhance marketing effectiveness and improve customer engagement for its clients.

LUXSENS

Seed Round in 2016
LUXSENS is an AI technology company connecting luxury merchants to consumers. Their product is the global price index of luxury brands powered by AI. They have more real time product data than any other luxury platform or auction house in the world. On top of their AI technology, they have also launched an invitation only, a local Chinese oriented online luxury vertical, mainly consisting of media content and digital publication and analysis. LUXSENS publishes luxury reports, educational and lifestyle content to men & women.

Launchpilots

Seed Round in 2014
Launchpilots Limited operates an online marketplace that links university students with brands through campus event sponsorships. The platform enables student leaders to connect with potential sponsors and attendees by consolidating campus event information. Launchpilots offers a performance-based pricing model that allows brands to create targeted campaigns aimed at millennials, focusing on specific objectives and key performance indicators. This system encourages student ambassadors to promote these campaigns on social media, enhancing brand visibility and engagement. Headquartered in China, Launchpilots Limited functions as a subsidiary of Robin8 Inc., emphasizing its role in facilitating brand partnerships within the university ecosystem across Asia.

Launchpilots

Venture Round in 2013
Launchpilots Limited operates an online marketplace that links university students with brands through campus event sponsorships. The platform enables student leaders to connect with potential sponsors and attendees by consolidating campus event information. Launchpilots offers a performance-based pricing model that allows brands to create targeted campaigns aimed at millennials, focusing on specific objectives and key performance indicators. This system encourages student ambassadors to promote these campaigns on social media, enhancing brand visibility and engagement. Headquartered in China, Launchpilots Limited functions as a subsidiary of Robin8 Inc., emphasizing its role in facilitating brand partnerships within the university ecosystem across Asia.

Adore Me

Venture Round in 2012
Adore Me is a New York-based lingerie e-commerce startup that aims to disrupt the traditional lingerie industry by providing affordable and inclusive fashion. With a workforce of over 130 employees across the US and Europe, the company offers a diverse range of products, including bras, panties, swimwear, corsets, and sleepwear, in sizes from petite to plus. Adore Me focuses on creating a body-positive shopping experience, allowing women to embrace their individuality. Each month, the brand introduces 50-60 new designs targeted at urban Millennial consumers. In addition to online shopping, customers can visit the Adore Me showroom in New York City and select retail locations. The company has garnered recognition for its innovative approach, being honored with awards such as the 2017 Customer Engagement Awards and accolades from Crain’s and Business Insider for its rapid growth and market impact.

Adore Me

Series A in 2012
Adore Me is a New York-based lingerie e-commerce startup that aims to disrupt the traditional lingerie industry by providing affordable and inclusive fashion. With a workforce of over 130 employees across the US and Europe, the company offers a diverse range of products, including bras, panties, swimwear, corsets, and sleepwear, in sizes from petite to plus. Adore Me focuses on creating a body-positive shopping experience, allowing women to embrace their individuality. Each month, the brand introduces 50-60 new designs targeted at urban Millennial consumers. In addition to online shopping, customers can visit the Adore Me showroom in New York City and select retail locations. The company has garnered recognition for its innovative approach, being honored with awards such as the 2017 Customer Engagement Awards and accolades from Crain’s and Business Insider for its rapid growth and market impact.

Buz

Seed Round in 2011
Buz is a digital marketing agency focused on helping clients achieve their sales, positioning, and return on investment goals. The agency offers a range of services, including digital marketing, web development, and graphic design, which assist clients in building strong and valued brands. With a dedicated in-house graphic designer specializing in User Experience Design, Buz ensures that its websites perform optimally. The team is skilled in developing user-friendly, mobile-optimized web pages and complex multi-function applications. With years of experience in handling data-driven projects, Buz is well-equipped to meet diverse client requirements and enhance their marketing effectiveness.

Covario

Covario is a provider of SaaS-based interactive marketing analytics solutions, specializing in search and content marketing. The company offers a comprehensive portfolio that includes tools for paid search advertising and organic search engine optimization, enabling global organizations to optimize their marketing strategies. Covario's Paid Search Insight allows businesses to enhance their paid search campaigns across various search engines and target demographics, while its Organic Search Insight helps companies create optimized content to improve search rankings. By serving complex and distributed organizations, Covario facilitates brand integrity, budget transparency, and measurable results across multiple business units and channels. The company has been recognized as a leading independent search marketing provider, having earned accolades such as the Search Agency of the Year multiple times.
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