SOSV, established in 1995 and headquartered in Princeton, New Jersey, is a global venture capital firm specializing in early-stage investments. It focuses on deep tech innovations in the health and environmental sectors, supporting founders with breakthrough technologies through its HAX and IndieBio startup development programs. SOSV provides resources, facilities, and lab equipment to accelerate product development and scale, with a track record of helping its portfolio companies secure subsequent funding rounds led by top-tier investors.
Lula is the first all-in-one delivery platform for convenience stores. Hundreds of companies are using the proprietary platform to deliver your store’s items on Uber Eats, DoorDash, Postmates, and other marketplaces directly to customers’ doorsteps.
PriyoShop
Seed Round in 2024
PriyoShop is an on-demand B2B e-commerce marketplace based in Bangladesh that connects brands directly to micro-merchants, addressing the inefficiencies of the traditional retail supply chain. In a market where 97% of retail transactions are conducted by small retailers, PriyoShop streamlines the purchasing process by allowing these retailers to access products directly from manufacturers and suppliers. The platform offers a diverse range of products, including clothing, footwear, jewelry, electronics, and appliances from renowned brands, all at discounted prices. By facilitating direct access to inventory and credit, PriyoShop enhances the efficiency of small-scale retailers, helping them to reduce costs and improve their overall supply chain management.
Purchs
Convertible Note in 2024
Purchs is an omnichannel platform that facilitates efficient sourcing and billing for merchants by integrating conversational commerce and artificial intelligence. Merchants can effortlessly complete transactions through text by scanning a Product UPC code with their smartphones, eliminating the need for logins or traditional checkout processes. For vendors, Purchs provides a comprehensive e-commerce solution tailored for B2B retail sales, allowing them to list products at custom prices, manage inventory and deliveries, and automate payment processes, all from a single platform. Additionally, the platform simplifies wholesale distribution and direct-to-store delivery, helping clients reduce both distribution costs and their carbon footprint.
Socialee
Pre Seed Round in 2023
Socialee, established in 2023, is a Dubai-based video commerce platform operating in the UAE and KSA. It connects brands, content creators, and consumers by facilitating honest product reviews. Users can shop through authentic video reviews from fellow shoppers and creators, who earn based on the credibility of their reviews. The platform serves as a single destination for discovering and learning about products through shoppable videos, providing real reviews from real people and beauty experts.
Stofee
Seed Round in 2023
Stofee is a global fashion marketplace that assists fashion manufacturers in diversifying their supply chains and sourcing products worldwide. The platform enables fashion brands to discover trending designs and provides access to a wide range of fabrics. It also offers working capital and connects users to a network of cloud manufacturing facilities. Additionally, Stofee facilitates the tracking and monitoring of garment progress and quality, supporting organizations with fabric sourcing and demand generation.
Rightbot
Seed Round in 2023
Rightbot is a technology company focused on warehouse automation through the development of artificial intelligence-driven robotics. The company's flagship product, Sherlock, automates the unloading and loading of floor-loaded containers, streamlining logistics processes. Additionally, Rightbot offers bin-picking autonomous mobile robots that enhance various inventory management functions, such as order fulfillment, inventory replenishment, cycle audits, and consolidation. By leveraging advanced robotics technology, Rightbot aims to help online commerce businesses efficiently meet consumer demands and improve overall operational productivity.
Woovly Shop Socially
Venture Round in 2023
Woovly India Pvt. Ltd operates a social media platform designed to connect users through shared experiences and interests, particularly in areas like photography, travel, food, and adventure sports. Founded in 2017 and based in Bengaluru, India, Woovly serves as a social commerce platform tailored for millennials in Tier 2 and Tier 3 cities. It enables users to discover and shop for lifestyle products through engaging short video content produced by micro and nano influencers. The platform incentivizes these influencers with cash rewards for content that generates engagement and sales, fostering a community-driven approach to shopping and lifestyle exploration.
Pricepally
Seed Round in 2023
Pricepally is a digital food cooperative that connects consumers directly with local farmers and wholesalers, focusing on making fresh, high-quality food more affordable and accessible in African cities. By facilitating bulk purchases, Pricepally allows individuals and businesses to buy and share food items, ensuring they receive products that are cheaper and fresher than traditional retail options. The platform harnesses collective buying power to provide significant value for money, promoting a more sustainable food supply chain while supporting local agriculture.
Weego
Seed Round in 2023
Weego is a comprehensive mobility platform catering to users across Africa, designed to streamline transportation access in emerging and developing regions. The application aggregates various transportation options, allowing users to plan multimodal trips that include urban buses, trains, metros, taxis, and ride-hailing services. It provides real-time arrival information and enables users to book tickets and pay for rides directly through the app using a Virtual Card. By connecting users to the local transportation network, Weego enhances commuting convenience and accessibility, making travel easier and more efficient for its users.
Halla
Convertible Note in 2023
Halla is a company that specializes in Taste Intelligence, focusing on delivering personalized grocery experiences through advanced artificial intelligence. Their platform combines food data and human behavior insights to create tailored product recommendations, substitutions, and search functionalities for grocery retailers. By utilizing machine learning models, Halla enables grocers to understand and respond to individual shopper preferences in real-time. The company's suite of products can be integrated into various customer touchpoints, including online cart pages and in-store promotions, enhancing customer engagement and driving sales. This approach not only helps shoppers discover appealing products at optimal moments but also aims to improve overall shopping experiences and increase transaction values.
iMotorbike
Series A in 2023
iMotorbike is the leading online e-commerce platform for motorbikes in Southeast Asia, offering a diverse range of products including motorcycles, parts, and accessories. The marketplace aims to revolutionize motorcycle sales by providing an extensive selection of brands and models, along with a user-friendly search engine to help customers find motorcycles based on specific criteria such as make, model, and location. In addition to facilitating the purchase of motorbikes, iMotorbike enhances the user experience by offering services like insurance and financing, creating a comprehensive ecosystem for motorbike enthusiasts, owners, and professionals. The platform is dedicated to delivering a fast, secure, and straightforward online experience, distinguishing itself in the competitive market.
MobiGarage
Seed Round in 2023
MobiGarage is a marketplace focused on refurbishing and selling used smartphones, aimed at providing affordable access to technology for consumers in India. The company utilizes Artificial Intelligence to streamline the second-hand mobile supply chain, offering refurbished devices that are 70% cheaper than new models and come with certified components and warranties. MobiGarage caters to a growing market, targeting 100,000 smartphones annually with a monthly growth rate of 20%. Its unique hub-and-spoke model allows it to reach underserved Tier 2, Tier 3, and Tier 4 markets, while its e-commerce platform facilitates online sales. By thoroughly testing and revamping devices, MobiGarage enables consumers from lower-income brackets to overcome barriers to digital access, thus contributing to the increasing number of first-time internet users in India.
Vici Robotics
Convertible Note in 2023
Vici Robotics is a commercial Robot as a Service company that aims to enhance productivity for retailers through advanced automation technology. By integrating artificial intelligence with human teleoperation, Vici Robotics automates labor-intensive tasks such as stocking shelves and fulfilling e-commerce orders. This innovative approach allows retailers to streamline operations and improve efficiency, ultimately reducing the burden of tedious manual tasks.
Styched
Seed Round in 2023
Styched is a direct-to-consumer youth fashion brand based in Bengaluru, India, founded in 2019. The company specializes in the online manufacture and sale of a wide range of apparel, including graphic tees, polo t-shirts, full sleeve t-shirts, hoodies, workout wear, and joggers. Styched differentiates itself by offering an extensive and constantly evolving assortment of styles at affordable prices, utilizing a patented Production On Demand technology along with a zero inventory and zero warehouse model. This approach not only minimizes waste but also allows the brand to adapt quickly to the latest trends, providing consumers with fashionable garments that meet their needs.
Fieldcraft
Seed Round in 2023
Fieldcraft operates a B2B marketplace designed to enhance connections within the sustainable food and agriculture supply chain. The platform assists growers of specialty grains and ingredients by streamlining marketing efforts and facilitating sales conversions. By providing a modern e-commerce experience, Fieldcraft increases transparency and simplifies sourcing for both buyers and suppliers. This innovation significantly reduces the time and costs associated with marketing, buyer verification, and small-volume fulfillment. Ultimately, Fieldcraft aims to empower small businesses that promote biodiversity and foster the development of new markets, thereby transforming the way food companies, retail chains, and manufacturers interact with their suppliers.
Eqidata
Seed Round in 2023
Eqidata is a software and value-added services company that helps firms take control of and grow their e-commerce. Optimize your return on internet investments in this manner.
PriyoShop
Seed Round in 2023
PriyoShop is an on-demand B2B e-commerce marketplace based in Bangladesh that connects brands directly to micro-merchants, addressing the inefficiencies of the traditional retail supply chain. In a market where 97% of retail transactions are conducted by small retailers, PriyoShop streamlines the purchasing process by allowing these retailers to access products directly from manufacturers and suppliers. The platform offers a diverse range of products, including clothing, footwear, jewelry, electronics, and appliances from renowned brands, all at discounted prices. By facilitating direct access to inventory and credit, PriyoShop enhances the efficiency of small-scale retailers, helping them to reduce costs and improve their overall supply chain management.
Purchs
Convertible Note in 2023
Purchs is an omnichannel platform that facilitates efficient sourcing and billing for merchants by integrating conversational commerce and artificial intelligence. Merchants can effortlessly complete transactions through text by scanning a Product UPC code with their smartphones, eliminating the need for logins or traditional checkout processes. For vendors, Purchs provides a comprehensive e-commerce solution tailored for B2B retail sales, allowing them to list products at custom prices, manage inventory and deliveries, and automate payment processes, all from a single platform. Additionally, the platform simplifies wholesale distribution and direct-to-store delivery, helping clients reduce both distribution costs and their carbon footprint.
KulturShift
Seed Round in 2022
KulturShift is a business focused on the distribution of celebrity-owned brands, specializing in beauty, fragrance, apparel, and lifestyle products. By operating in Asia, the company facilitates connections between American celebrities and their Asian fans, allowing these celebrities to launch and sell their products effectively. KulturShift aims to bridge cultures through art, entertainment, and commerce, providing a platform for celebrities to reach new markets while offering diverse products that resonate with different cultural audiences.
Halla
Convertible Note in 2022
Halla is a company that specializes in Taste Intelligence, focusing on delivering personalized grocery experiences through advanced artificial intelligence. Their platform combines food data and human behavior insights to create tailored product recommendations, substitutions, and search functionalities for grocery retailers. By utilizing machine learning models, Halla enables grocers to understand and respond to individual shopper preferences in real-time. The company's suite of products can be integrated into various customer touchpoints, including online cart pages and in-store promotions, enhancing customer engagement and driving sales. This approach not only helps shoppers discover appealing products at optimal moments but also aims to improve overall shopping experiences and increase transaction values.
Wallet Engine
Seed Round in 2022
Wallet Engine is a financial technology provider based in Singapore, offering a comprehensive suite of borderless in-app accounts and financial services that can be seamlessly integrated into various applications. The company is licensed as a financial institution and utilizes advanced, bank-grade technology to allow apps to maintain brand identity and customer ownership through white-label solutions. Wallet Engine's APIs facilitate multi-currency stored value accounts, real-time domestic and cross-border transfers, and electronic Know Your Customer (e-KYC) processes, along with numerous local integrations with financial partners globally. Additionally, Wallet Engine's platform enables users to interact over mobile devices by sending digital items or funds directly to others' wallets, supporting transactions such as the purchase and sale of digital content.
Tourplus
Seed Round in 2022
Tourplus is an online travel service platform that connects travelers with local guides through its website and mobile app. The platform allows travelers to communicate directly with local experts, enabling them to customize their itineraries and book a variety of services, including unique day tours, airport transfers, and tickets for attractions. Additionally, Tourplus offers opportunities for individuals to become local guides, enabling them to earn income by providing personalized tours and transportation for travelers. This approach not only facilitates affordable local tours and activities but also enriches the travel experience by fostering connections between visitors and the local culture.
ClearDekho
Series A in 2022
ClearDekho is an online eyewear marketplace based in Uttar Pradesh, specializing in a diverse selection of eyewear products. The company offers prescription eyeglasses, sunglasses, reading glasses, computer glasses, and branded contact lenses. It provides customers with the convenience of purchasing eyewear through both online and offline channels, ensuring affordability and accessibility. ClearDekho aims to meet the growing demand for quality eyewear while catering to a wide range of customer needs.
Fullfily
Seed Round in 2022
Fullfily is a logistics platform focused on intra-city delivery services using electric vehicles. It aims to serve the Enterprise and SMB sectors by organizing larger cities into zones with a 5 km radius, ensuring efficient service coverage. The company provides customizable delivery solutions tailored to the specific needs of various businesses, including e-commerce, e-grocery, and quick-commerce sectors. Fullfily operates a fleet of electric two-wheelers and three- or four-wheelers, promoting environmentally friendly transportation options. Additionally, it offers services such as vehicle rentals and fixed fleet arrangements with a minimum revenue guarantee, setting itself apart from competitors in the market. Through its operations, Fullfily not only facilitates deliveries but also helps businesses reduce their carbon footprint.
Pricepally
Seed Round in 2022
Pricepally is a digital food cooperative that connects consumers directly with local farmers and wholesalers, focusing on making fresh, high-quality food more affordable and accessible in African cities. By facilitating bulk purchases, Pricepally allows individuals and businesses to buy and share food items, ensuring they receive products that are cheaper and fresher than traditional retail options. The platform harnesses collective buying power to provide significant value for money, promoting a more sustainable food supply chain while supporting local agriculture.
PriceOye
Seed Round in 2022
PriceOye is an eCommerce platform based in Islamabad, Pakistan, that enables users to compare prices for consumer electronics. Founded in 2020, the platform aims to simplify online shopping by providing comprehensive product information, specifications, reviews, and photos, while listing prices from various online retailers. By eliminating counterfeits and promoting trust, PriceOye assists users in making informed purchasing decisions and finding the best deals available.
24SEVEN
Seed Round in 2022
Empowering the community by creating a network of trusted resellers (mom n pop stores /kiryana) for FMCG, produce and digital financial services. Our goal is to accelerate the growth of these stores in unison through branding and digitization, enabling us to connect to the households in our community.
Kreate
Seed Round in 2022
Kreate is an e-commerce marketplace that provides a pre-selling platform for authentic handmade organic products created by local artisans. This platform connects buyers seeking unique handmade items with sellers who offer these products, facilitating a seamless transaction process. By focusing on local craftsmanship, Kreate enables consumers to purchase high-quality handmade goods while supporting artisans in their communities. The platform eliminates the need for negotiations over product quality, ensuring that users can confidently buy and sell authentic handmade items.
Dastgyr Technologies
Series A in 2022
Dastgyr is a B2B e-commerce platform based in Karachi, Pakistan, that connects small retailers with manufacturers, brands, and wholesalers. Founded in 2020, the company aims to streamline the fragmented supply chain by enabling informal retailers to source a diverse range of products directly from sellers. Through its marketplace application, Dastgyr facilitates the purchasing of inventories at competitive prices, offering retailers access to a broad assortment of merchandise from both local and international sources.
Moona
Convertible Note in 2022
Moona, established in 2016 and based in Paris, France, specializes in innovative sleep technology. The company's flagship product is a smart, water-based cooling and heating pillow pad system that actively regulates body temperature to enhance sleep quality. By gently adjusting head temperature throughout the night, Moona aims to create a more comfortable and restful sleep environment.
Jagofon
Seed Round in 2022
Jagofon is an online marketplace focused on the buying and selling of second-hand smartphones. The company emphasizes stringent quality control to ensure reliable products, aiming to rebuild trust in the second-hand smartphone market. By facilitating the exchange of pre-owned devices, Jagofon contributes to reducing electronic waste and promoting environmental sustainability. Through its operations, the company provides customers with a responsible option for acquiring smartphones while encouraging eco-friendly practices.
Badili
Pre Seed Round in 2022
Badili is a Nairobi-based re-commerce platform established in 2021 that specializes in buying and selling used and refurbished mobile phones. The company aims to make these devices affordable and accessible, while also addressing the issue of electronic waste. By offering a diverse selection of renewed phones at competitive prices, Badili enables customers to save money without compromising on quality. This approach not only provides consumers with high-quality used phones but also contributes to reducing e-waste by giving these devices a second life.
Insta World
Seed Round in 2022
Insta World founded a few months ago by a team comprising a computer scientist with Ph.D. from Cornell University and an ex-Citigroup investment banker, both with an extensive background and domain experience in e-commerce space is fixing two chronic pain points of Pakistan’s broken e-commerce: delayed fulfilment and deliveries which result in cancellation rates as high as 35% and long cash-on-delivery (COD) payments cycle which cripple the vendors cash-flows. With our tech first approach, we have outperformed our competitors in delivery and fulfillments and with our fintech component, we are solving the chronic cash-flow problem of vendors by offering advance cash-on-delivery payments enabled through our tech stack.
PriyoShop
Seed Round in 2022
PriyoShop is an on-demand B2B e-commerce marketplace based in Bangladesh that connects brands directly to micro-merchants, addressing the inefficiencies of the traditional retail supply chain. In a market where 97% of retail transactions are conducted by small retailers, PriyoShop streamlines the purchasing process by allowing these retailers to access products directly from manufacturers and suppliers. The platform offers a diverse range of products, including clothing, footwear, jewelry, electronics, and appliances from renowned brands, all at discounted prices. By facilitating direct access to inventory and credit, PriyoShop enhances the efficiency of small-scale retailers, helping them to reduce costs and improve their overall supply chain management.
High Street Pakistan
Seed Round in 2022
High Street Pakistan operates an e-commerce marketplace focused on providing authentic health, beauty, and fashion products to women in Pakistan. Recognizing the challenges faced by consumers in accessing top international brands due to long shipping times and high import duties, the company offers a seamless shopping experience through its online platform. High Street Pakistan features over 100 global brands, ensuring fast and reliable delivery across the country. By implementing a unique Brand Ambassador program and prioritizing customer satisfaction, the company aims to differentiate itself in a competitive market. With its commitment to affordability and authenticity, High Street Pakistan strives to become the go-to destination for women seeking quality beauty products.
Millennia TEA
Seed Round in 2022
Millennia TEA, founded in 2016 and based in Saint John, Canada, specializes in the production and sale of a unique category of tea known as Fresh-leaf. This innovative approach involves picking, washing, and flash-freezing tea leaves, which preserves their natural properties and nutritional benefits. By avoiding conventional heating and drying methods, Millennia TEA aims to enhance health and well-being through antioxidant-rich teas that support immune function, cognitive health, and overall longevity. The company is committed to providing consumers with the freshest and most nutrient-dense teas available, promoting clarity, focus, energy, and a positive mood. Products are available through physical retail locations as well as online.
Styched
Seed Round in 2022
Styched is a direct-to-consumer youth fashion brand based in Bengaluru, India, founded in 2019. The company specializes in the online manufacture and sale of a wide range of apparel, including graphic tees, polo t-shirts, full sleeve t-shirts, hoodies, workout wear, and joggers. Styched differentiates itself by offering an extensive and constantly evolving assortment of styles at affordable prices, utilizing a patented Production On Demand technology along with a zero inventory and zero warehouse model. This approach not only minimizes waste but also allows the brand to adapt quickly to the latest trends, providing consumers with fashionable garments that meet their needs.
MarketForce
Series A in 2022
MarketForce is a technology company headquartered in the United States, with operations in Kenya and Nigeria, focused on enhancing B2B commerce and fintech solutions for African merchants. Launched in 2018, the company has developed the "RejaReja" platform, which allows merchants to digitally source, order, and pay for inventory. In addition to these services, MarketForce offers access to financing, enables digital payment collection, and allows merchants to resell digital financial services like airtime and utility tokens. Operating in five markets across Sub-Saharan Africa, MarketForce has established a rapidly growing network that includes over 200,000 merchants and 50 consumer brands. The company employs an asset-light business model to drive efficiency and productivity in the distribution of goods, utilizing advanced technology to streamline operations for its users.
Primo World
Seed Round in 2022
Primo World is a company that develops a personal shopping assistant app and an omnichannel marketing platform. The platform is designed to help businesses build stronger relationships with their customers by providing tools for personalized communication and engagement. It offers various modules that allow marketers to interact with customers in dynamic ways, tailoring experiences based on customer behavior across multiple channels. By facilitating cross-promotion among retailers, Primo World aims to enhance customer acquisition while reducing marketing costs.
Lula Convenience
Seed Round in 2022
Lula is the first all-in-one delivery platform for convenience stores. Hundreds of companies are using the proprietary platform to deliver your store’s items on Uber Eats, DoorDash, Postmates, and other marketplaces directly to customers’ doorsteps.
LipaLater
Seed Round in 2022
LipaLater is a lending marketplace that facilitates postpaid payment options for e-commerce transactions. The platform enables retailers to offer a risk-free, point-of-sale credit solution, allowing consumers to purchase goods and services online and pay for them in manageable monthly installments. This approach not only supports retailers in increasing sales but also provides customers with an affordable way to acquire products, enhancing their shopping experience while making financial planning easier. By focusing on installment payments, LipaLater addresses the needs of both sellers and buyers in the online marketplace.
Upright
Seed Round in 2021
Upright is a Branford, USA-based eCommerce company that specializes in producing instant oat milk powder. This product is designed to cater to lactose-intolerant consumers by providing a high-protein, allergen-free alternative to traditional dairy milk. Upright's oat milk powder is enriched with oat protein, prebiotic fiber, calcium, and vitamins, ensuring that customers receive essential nutrients without the allergens or environmental concerns associated with dairy. The company ships its products directly to consumers, facilitating convenient access to a plant-based milk option.
Upright
Convertible Note in 2021
Upright is a Branford, USA-based eCommerce company that specializes in producing instant oat milk powder. This product is designed to cater to lactose-intolerant consumers by providing a high-protein, allergen-free alternative to traditional dairy milk. Upright's oat milk powder is enriched with oat protein, prebiotic fiber, calcium, and vitamins, ensuring that customers receive essential nutrients without the allergens or environmental concerns associated with dairy. The company ships its products directly to consumers, facilitating convenient access to a plant-based milk option.
Rightbot
Convertible Note in 2021
Rightbot is a technology company focused on warehouse automation through the development of artificial intelligence-driven robotics. The company's flagship product, Sherlock, automates the unloading and loading of floor-loaded containers, streamlining logistics processes. Additionally, Rightbot offers bin-picking autonomous mobile robots that enhance various inventory management functions, such as order fulfillment, inventory replenishment, cycle audits, and consolidation. By leveraging advanced robotics technology, Rightbot aims to help online commerce businesses efficiently meet consumer demands and improve overall operational productivity.
Fairmart
Seed Round in 2021
Fairmart operates an online marketplace that enhances the visibility of retail products for physical stores, particularly in Singapore. By automating the digitization of products, Fairmart enables minimarts, grocery stores, and specialty shops to make their offerings searchable online. This platform allows customers to easily find and pre-order items from local stores, simplifying the shopping experience. The company's services streamline inventory management and promote omnichannel engagement, helping to alleviate the operational challenges faced by traditional retailers while facilitating their digital transformation.
PriceOye
Seed Round in 2021
PriceOye is an eCommerce platform based in Islamabad, Pakistan, that enables users to compare prices for consumer electronics. Founded in 2020, the platform aims to simplify online shopping by providing comprehensive product information, specifications, reviews, and photos, while listing prices from various online retailers. By eliminating counterfeits and promoting trust, PriceOye assists users in making informed purchasing decisions and finding the best deals available.
EkkBaz
Seed Round in 2021
EkkBaz is a business-to-business re-commerce platform that facilitates connections between store owners and various businesses. The platform allows users to book dedicated grocery store space, providing an opportunity to display products to store visitors. It fosters collaboration among stakeholders through messaging and voice communication, enabling businesses to capture real-time order data. Additionally, EkkBaz offers the option to rent storage space for physical in-store promotions, enhancing the visibility and accessibility of products while streamlining business interactions.
TabTrader
Series A in 2021
TabTrader is a mobile application designed for cryptocurrency trading, enabling users to connect multiple exchanges and execute trades directly from their smartphones. The app supports both centralized and decentralized exchanges, providing users with a comprehensive overview of their assets across various platforms. Available on both Android and iOS, TabTrader aims to simplify the investment process in the decentralized finance (DeFi) space by allowing users to manage their cryptocurrency portfolios seamlessly in one place. Through its user-friendly interface, the app caters to the needs of both novice and experienced traders looking to engage in the cryptocurrency market.
MarketForce
Seed Round in 2021
MarketForce is a technology company headquartered in the United States, with operations in Kenya and Nigeria, focused on enhancing B2B commerce and fintech solutions for African merchants. Launched in 2018, the company has developed the "RejaReja" platform, which allows merchants to digitally source, order, and pay for inventory. In addition to these services, MarketForce offers access to financing, enables digital payment collection, and allows merchants to resell digital financial services like airtime and utility tokens. Operating in five markets across Sub-Saharan Africa, MarketForce has established a rapidly growing network that includes over 200,000 merchants and 50 consumer brands. The company employs an asset-light business model to drive efficiency and productivity in the distribution of goods, utilizing advanced technology to streamline operations for its users.
Pricepally
Seed Round in 2021
Pricepally is a digital food cooperative that connects consumers directly with local farmers and wholesalers, focusing on making fresh, high-quality food more affordable and accessible in African cities. By facilitating bulk purchases, Pricepally allows individuals and businesses to buy and share food items, ensuring they receive products that are cheaper and fresher than traditional retail options. The platform harnesses collective buying power to provide significant value for money, promoting a more sustainable food supply chain while supporting local agriculture.
Rosetta.ai
Seed Round in 2021
Rosetta, Inc. operates as a SaaS platform that assists e-commerce sites in analyzing consumer preferences and enhancing customer retention. Founded in 2018 and based in Taipei, Taiwan, the company leverages deep learning technology to uncover individual consumer behaviors and predict future sales. By focusing on the fashion industry, including apparel, cosmetics, and accessories, Rosetta.ai develops specialized algorithms to cater to the distinct shopping preferences within this vertical. The platform provides personalized recommendations and tools designed to trigger consumer engagement, thereby helping e-commerce businesses improve conversion rates and increase order value, both online and offline.
Kiko
Seed Round in 2021
KIKO Live is India's pioneering live commerce platform that facilitates retailers in selling products online, including through the Open Network for Digital Commerce (ONDC). By focusing on the digitization of millions of local stores, KIKO Live aims to enhance the online retail landscape, contributing to the significant portion of the Indian economy represented by small businesses. The platform offers an interactive, video-based application powered by artificial intelligence, enabling users to view, like, and share content while earning currency to shop within the app. Additionally, it allows users to become influencers by live streaming and promoting brands, thereby creating a seamless shopping experience that extends beyond traditional categories, including food and grocery.
Primo World
Seed Round in 2021
Primo World is a company that develops a personal shopping assistant app and an omnichannel marketing platform. The platform is designed to help businesses build stronger relationships with their customers by providing tools for personalized communication and engagement. It offers various modules that allow marketers to interact with customers in dynamic ways, tailoring experiences based on customer behavior across multiple channels. By facilitating cross-promotion among retailers, Primo World aims to enhance customer acquisition while reducing marketing costs.
ClearDekho
Seed Round in 2021
ClearDekho is an online eyewear marketplace based in Uttar Pradesh, specializing in a diverse selection of eyewear products. The company offers prescription eyeglasses, sunglasses, reading glasses, computer glasses, and branded contact lenses. It provides customers with the convenience of purchasing eyewear through both online and offline channels, ensuring affordability and accessibility. ClearDekho aims to meet the growing demand for quality eyewear while catering to a wide range of customer needs.
Billo
Seed Round in 2021
Billo.app UAB is a company based in Kaunas, Lithuania, that has developed a marketing management platform designed to enhance brand engagement. The platform enables users to create and share a variety of video content, including eCommerce videos, advertisements, product showcases, and commercials. By providing tools for bespoke content creation, Billo aims to help brands effectively connect with their audience and enhance their marketing efforts.
LipaLater
Seed Round in 2021
LipaLater is a lending marketplace that facilitates postpaid payment options for e-commerce transactions. The platform enables retailers to offer a risk-free, point-of-sale credit solution, allowing consumers to purchase goods and services online and pay for them in manageable monthly installments. This approach not only supports retailers in increasing sales but also provides customers with an affordable way to acquire products, enhancing their shopping experience while making financial planning easier. By focusing on installment payments, LipaLater addresses the needs of both sellers and buyers in the online marketplace.
LipaLater
Convertible Note in 2021
LipaLater is a lending marketplace that facilitates postpaid payment options for e-commerce transactions. The platform enables retailers to offer a risk-free, point-of-sale credit solution, allowing consumers to purchase goods and services online and pay for them in manageable monthly installments. This approach not only supports retailers in increasing sales but also provides customers with an affordable way to acquire products, enhancing their shopping experience while making financial planning easier. By focusing on installment payments, LipaLater addresses the needs of both sellers and buyers in the online marketplace.
Zasket
Seed Round in 2021
Zasket is an online retail platform that focuses on providing fresh groceries and household products to consumers. It operates a community shopping model that leverages local agents, including small shops and part-time workers, to fulfill daily consumer needs. The platform offers a diverse selection of groceries, fruits, snacks, beverages, and personal care items at wholesale prices, allowing customers to conveniently order products online. Zasket emphasizes home delivery, ensuring that customers receive their purchases without incurring delivery fees.
Pricepally
Convertible Note in 2021
Pricepally is a digital food cooperative that connects consumers directly with local farmers and wholesalers, focusing on making fresh, high-quality food more affordable and accessible in African cities. By facilitating bulk purchases, Pricepally allows individuals and businesses to buy and share food items, ensuring they receive products that are cheaper and fresher than traditional retail options. The platform harnesses collective buying power to provide significant value for money, promoting a more sustainable food supply chain while supporting local agriculture.
iMotorbike
Seed Round in 2021
iMotorbike is the leading online e-commerce platform for motorbikes in Southeast Asia, offering a diverse range of products including motorcycles, parts, and accessories. The marketplace aims to revolutionize motorcycle sales by providing an extensive selection of brands and models, along with a user-friendly search engine to help customers find motorcycles based on specific criteria such as make, model, and location. In addition to facilitating the purchase of motorbikes, iMotorbike enhances the user experience by offering services like insurance and financing, creating a comprehensive ecosystem for motorbike enthusiasts, owners, and professionals. The platform is dedicated to delivering a fast, secure, and straightforward online experience, distinguishing itself in the competitive market.
iMotorbike
Convertible Note in 2021
iMotorbike is the leading online e-commerce platform for motorbikes in Southeast Asia, offering a diverse range of products including motorcycles, parts, and accessories. The marketplace aims to revolutionize motorcycle sales by providing an extensive selection of brands and models, along with a user-friendly search engine to help customers find motorcycles based on specific criteria such as make, model, and location. In addition to facilitating the purchase of motorbikes, iMotorbike enhances the user experience by offering services like insurance and financing, creating a comprehensive ecosystem for motorbike enthusiasts, owners, and professionals. The platform is dedicated to delivering a fast, secure, and straightforward online experience, distinguishing itself in the competitive market.
Coutloot
Series A in 2021
CoutLoot is a mobile-first consumer-to-consumer (C2C) social commerce platform based in India that facilitates online selling for a diverse range of individuals, from small vendors to celebrities. The platform allows users to list products quickly and engage in bargaining, enabling buyers to shop conveniently from the comfort of their homes. CoutLoot specializes in connecting offline sellers and home-based entrepreneurs with customers seeking trending products. The company conducts quality checks on listed items and incentivizes sellers with weekly cash bonuses based on their sales performance. By simplifying the online selling process, CoutLoot empowers individuals to enter the digital marketplace and reach a wider audience.
Vici Robotics
Seed Round in 2021
Vici Robotics is a commercial Robot as a Service company that aims to enhance productivity for retailers through advanced automation technology. By integrating artificial intelligence with human teleoperation, Vici Robotics automates labor-intensive tasks such as stocking shelves and fulfilling e-commerce orders. This innovative approach allows retailers to streamline operations and improve efficiency, ultimately reducing the burden of tedious manual tasks.
Purchs
Convertible Note in 2021
Purchs is an omnichannel platform that facilitates efficient sourcing and billing for merchants by integrating conversational commerce and artificial intelligence. Merchants can effortlessly complete transactions through text by scanning a Product UPC code with their smartphones, eliminating the need for logins or traditional checkout processes. For vendors, Purchs provides a comprehensive e-commerce solution tailored for B2B retail sales, allowing them to list products at custom prices, manage inventory and deliveries, and automate payment processes, all from a single platform. Additionally, the platform simplifies wholesale distribution and direct-to-store delivery, helping clients reduce both distribution costs and their carbon footprint.
Dastgyr Technologies
Seed Round in 2021
Dastgyr is a B2B e-commerce platform based in Karachi, Pakistan, that connects small retailers with manufacturers, brands, and wholesalers. Founded in 2020, the company aims to streamline the fragmented supply chain by enabling informal retailers to source a diverse range of products directly from sellers. Through its marketplace application, Dastgyr facilitates the purchasing of inventories at competitive prices, offering retailers access to a broad assortment of merchandise from both local and international sources.
Halla
Series A in 2021
Halla is a company that specializes in Taste Intelligence, focusing on delivering personalized grocery experiences through advanced artificial intelligence. Their platform combines food data and human behavior insights to create tailored product recommendations, substitutions, and search functionalities for grocery retailers. By utilizing machine learning models, Halla enables grocers to understand and respond to individual shopper preferences in real-time. The company's suite of products can be integrated into various customer touchpoints, including online cart pages and in-store promotions, enhancing customer engagement and driving sales. This approach not only helps shoppers discover appealing products at optimal moments but also aims to improve overall shopping experiences and increase transaction values.
MobiGarage
Seed Round in 2021
MobiGarage is a marketplace focused on refurbishing and selling used smartphones, aimed at providing affordable access to technology for consumers in India. The company utilizes Artificial Intelligence to streamline the second-hand mobile supply chain, offering refurbished devices that are 70% cheaper than new models and come with certified components and warranties. MobiGarage caters to a growing market, targeting 100,000 smartphones annually with a monthly growth rate of 20%. Its unique hub-and-spoke model allows it to reach underserved Tier 2, Tier 3, and Tier 4 markets, while its e-commerce platform facilitates online sales. By thoroughly testing and revamping devices, MobiGarage enables consumers from lower-income brackets to overcome barriers to digital access, thus contributing to the increasing number of first-time internet users in India.
Optio
Seed Round in 2021
Robotic Materials provides solutions to improve efficiency in manufacturing and e-commerce by leveraging robotic AI.
Swag Kicks
Seed Round in 2021
Swag Kicks is a retail store based in Karachi, Sindh, specializing in authentic pre-loved sneakers, trainers, and casual shoes. The company operates an online platform focused on sustainable fashion, offering a diverse selection of branded footwear, including sports shoes and sneakers in various sizes and designs. By sourcing these shoes from different countries, Swag Kicks provides customers the opportunity to purchase their favorite brands at significantly lower prices compared to brand-new options.
Lula Convenience
Seed Round in 2021
Lula is the first all-in-one delivery platform for convenience stores. Hundreds of companies are using the proprietary platform to deliver your store’s items on Uber Eats, DoorDash, Postmates, and other marketplaces directly to customers’ doorsteps.
1Trolley
Convertible Note in 2021
1Trolley is a delivery platform designed to support retailers in digitizing their operations and meeting the growing demand for on-demand delivery services. By providing an end-to-end solution, 1Trolley enables retailers to manage the purchasing, picking, and delivery of goods from local stores through a mobile app. This service empowers retailers to transition to online ordering and enhances their competitiveness in a digital marketplace. Additionally, 1Trolley aims to transform neighborhoods and malls into digitized environments, ultimately fostering community empowerment through digital innovation.
Genetsis G-Commerce
Seed Round in 2021
Our AI-powered business intelligence model, provides analysis, predictions, and optimizations that drive our fully integrated e-commerce and digital marketing multiplatform operations for global brands.
Kiko
Seed Round in 2021
KIKO Live is India's pioneering live commerce platform that facilitates retailers in selling products online, including through the Open Network for Digital Commerce (ONDC). By focusing on the digitization of millions of local stores, KIKO Live aims to enhance the online retail landscape, contributing to the significant portion of the Indian economy represented by small businesses. The platform offers an interactive, video-based application powered by artificial intelligence, enabling users to view, like, and share content while earning currency to shop within the app. Additionally, it allows users to become influencers by live streaming and promoting brands, thereby creating a seamless shopping experience that extends beyond traditional categories, including food and grocery.
PriceOye
Convertible Note in 2021
PriceOye is an eCommerce platform based in Islamabad, Pakistan, that enables users to compare prices for consumer electronics. Founded in 2020, the platform aims to simplify online shopping by providing comprehensive product information, specifications, reviews, and photos, while listing prices from various online retailers. By eliminating counterfeits and promoting trust, PriceOye assists users in making informed purchasing decisions and finding the best deals available.
USHOPAL
Series D in 2021
The USHOPAL brand acceleration group is transforming the way global brands scale in China. They partner and invest in visionaries creating the next generation of luxury &ands in the beauty and wellness space. They are a data-driven, fully inte-grated, omni -channel service that introduces and scales foreign brands in China.
ARO Entertainment
Seed Round in 2021
ARO Entertainment is a unique provider of celebrity retail and brand management services in China, facilitating the entry of celebrity brands into the world's largest e-commerce market. By serving as a direct-to-consumer platform, ARO Entertainment allows Western celebrities to market and sell their products to a vast audience of 120 million fans in China. The company offers a comprehensive range of services, including market positioning, brand strategy, product design and development, as well as supply chain logistics and operations management. This positions ARO Entertainment as a crucial player in the rapidly growing celebrity brand sector, enabling celebrities to successfully navigate the complexities of the Chinese market.
Pencil
Seed Round in 2021
Pencil is a free publishing platform that helps writers create, publish, and distribute books in eBook and paperback formats. Pencil is a reading and writing platform for multiple formats of content from shorts to books that enables writers to create multiple types of content in 60 languages, continuously enhance their work powered by meaningful reading insights, as they engage with the readers and monetize their content.
Kiko
Seed Round in 2021
KIKO Live is India's pioneering live commerce platform that facilitates retailers in selling products online, including through the Open Network for Digital Commerce (ONDC). By focusing on the digitization of millions of local stores, KIKO Live aims to enhance the online retail landscape, contributing to the significant portion of the Indian economy represented by small businesses. The platform offers an interactive, video-based application powered by artificial intelligence, enabling users to view, like, and share content while earning currency to shop within the app. Additionally, it allows users to become influencers by live streaming and promoting brands, thereby creating a seamless shopping experience that extends beyond traditional categories, including food and grocery.
24SEVEN
Seed Round in 2021
Empowering the community by creating a network of trusted resellers (mom n pop stores /kiryana) for FMCG, produce and digital financial services. Our goal is to accelerate the growth of these stores in unison through branding and digitization, enabling us to connect to the households in our community.
Sophie Society
Seed Round in 2021
Sophie Society specializes in enhancing sales conversion and traffic for small to medium-sized e-commerce businesses on Amazon. The organization comprises top marketplace experts who excel in various domains, including high-level strategy, Amazon advertising, and content generation. Additionally, Sophie Society offers data discovery services aimed at analyzing strategies that contribute to the success of its clients. With a focus on global coverage, the company facilitates strategy creation, promotions, account management, and visual branding, helping businesses attract more traffic to their websites and convert leads effectively.
Fairmart
Seed Round in 2020
Fairmart operates an online marketplace that enhances the visibility of retail products for physical stores, particularly in Singapore. By automating the digitization of products, Fairmart enables minimarts, grocery stores, and specialty shops to make their offerings searchable online. This platform allows customers to easily find and pre-order items from local stores, simplifying the shopping experience. The company's services streamline inventory management and promote omnichannel engagement, helping to alleviate the operational challenges faced by traditional retailers while facilitating their digital transformation.
Lula Convenience
Seed Round in 2020
Lula is the first all-in-one delivery platform for convenience stores. Hundreds of companies are using the proprietary platform to deliver your store’s items on Uber Eats, DoorDash, Postmates, and other marketplaces directly to customers’ doorsteps.
Halla
Convertible Note in 2020
Halla is a company that specializes in Taste Intelligence, focusing on delivering personalized grocery experiences through advanced artificial intelligence. Their platform combines food data and human behavior insights to create tailored product recommendations, substitutions, and search functionalities for grocery retailers. By utilizing machine learning models, Halla enables grocers to understand and respond to individual shopper preferences in real-time. The company's suite of products can be integrated into various customer touchpoints, including online cart pages and in-store promotions, enhancing customer engagement and driving sales. This approach not only helps shoppers discover appealing products at optimal moments but also aims to improve overall shopping experiences and increase transaction values.
Billo
Seed Round in 2020
Billo.app UAB is a company based in Kaunas, Lithuania, that has developed a marketing management platform designed to enhance brand engagement. The platform enables users to create and share a variety of video content, including eCommerce videos, advertisements, product showcases, and commercials. By providing tools for bespoke content creation, Billo aims to help brands effectively connect with their audience and enhance their marketing efforts.
TIER Mobility
Series C in 2020
TIER Mobility GmbH is a Berlin-based shared micro-mobility provider founded in 2018, specializing in electric kick scooters, e-bikes, and e-mopeds for local commuting. The company aims to transform urban mobility by offering users a convenient way to access light electric vehicles through its application software, which allows them to locate and book available scooters. TIER is dedicated to promoting climate neutrality and reducing urban dependence on cars, contributing to a more sustainable and livable environment. Through its proprietary Energy Network, TIER strives to enhance the efficiency and accessibility of its services, thereby supporting cities in their efforts to improve mobility solutions.
Tourplus
Seed Round in 2020
Tourplus is an online travel service platform that connects travelers with local guides through its website and mobile app. The platform allows travelers to communicate directly with local experts, enabling them to customize their itineraries and book a variety of services, including unique day tours, airport transfers, and tickets for attractions. Additionally, Tourplus offers opportunities for individuals to become local guides, enabling them to earn income by providing personalized tours and transportation for travelers. This approach not only facilitates affordable local tours and activities but also enriches the travel experience by fostering connections between visitors and the local culture.
LUXSENS
Convertible Note in 2020
LUXSENS is an AI technology company connecting luxury merchants to consumers. Their product is the global price index of luxury brands powered by AI. They have more real time product data than any other luxury platform or auction house in the world. On top of their AI technology, they have also launched an invitation only, a local Chinese oriented online luxury vertical, mainly consisting of media content and digital publication and analysis. LUXSENS publishes luxury reports, educational and lifestyle content to men & women.
Rightbot
Seed Round in 2020
Rightbot is a technology company focused on warehouse automation through the development of artificial intelligence-driven robotics. The company's flagship product, Sherlock, automates the unloading and loading of floor-loaded containers, streamlining logistics processes. Additionally, Rightbot offers bin-picking autonomous mobile robots that enhance various inventory management functions, such as order fulfillment, inventory replenishment, cycle audits, and consolidation. By leveraging advanced robotics technology, Rightbot aims to help online commerce businesses efficiently meet consumer demands and improve overall operational productivity.
Rosetta.ai
Convertible Note in 2020
Rosetta, Inc. operates as a SaaS platform that assists e-commerce sites in analyzing consumer preferences and enhancing customer retention. Founded in 2018 and based in Taipei, Taiwan, the company leverages deep learning technology to uncover individual consumer behaviors and predict future sales. By focusing on the fashion industry, including apparel, cosmetics, and accessories, Rosetta.ai develops specialized algorithms to cater to the distinct shopping preferences within this vertical. The platform provides personalized recommendations and tools designed to trigger consumer engagement, thereby helping e-commerce businesses improve conversion rates and increase order value, both online and offline.
Coutloot
Seed Round in 2020
CoutLoot is a mobile-first consumer-to-consumer (C2C) social commerce platform based in India that facilitates online selling for a diverse range of individuals, from small vendors to celebrities. The platform allows users to list products quickly and engage in bargaining, enabling buyers to shop conveniently from the comfort of their homes. CoutLoot specializes in connecting offline sellers and home-based entrepreneurs with customers seeking trending products. The company conducts quality checks on listed items and incentivizes sellers with weekly cash bonuses based on their sales performance. By simplifying the online selling process, CoutLoot empowers individuals to enter the digital marketplace and reach a wider audience.
Halla
Seed Round in 2020
Halla is a company that specializes in Taste Intelligence, focusing on delivering personalized grocery experiences through advanced artificial intelligence. Their platform combines food data and human behavior insights to create tailored product recommendations, substitutions, and search functionalities for grocery retailers. By utilizing machine learning models, Halla enables grocers to understand and respond to individual shopper preferences in real-time. The company's suite of products can be integrated into various customer touchpoints, including online cart pages and in-store promotions, enhancing customer engagement and driving sales. This approach not only helps shoppers discover appealing products at optimal moments but also aims to improve overall shopping experiences and increase transaction values.
Rocketship.vc
Convertible Note in 2020
Rocketship.vc, established in 2013, is a California-based venture capital firm that invests in early-stage companies across various sectors, including life science, tech, and B2B marketplace. The firm is known for its data-driven approach, utilizing a proprietary algorithm called Escape Velocity to identify companies with strong, sustainable growth potential. Headquartered in Los Altos, California, Rocketship.vc manages multiple funds and invests globally.
PriceOye
Seed Round in 2020
PriceOye is an eCommerce platform based in Islamabad, Pakistan, that enables users to compare prices for consumer electronics. Founded in 2020, the platform aims to simplify online shopping by providing comprehensive product information, specifications, reviews, and photos, while listing prices from various online retailers. By eliminating counterfeits and promoting trust, PriceOye assists users in making informed purchasing decisions and finding the best deals available.
MobiGarage
Seed Round in 2020
MobiGarage is a marketplace focused on refurbishing and selling used smartphones, aimed at providing affordable access to technology for consumers in India. The company utilizes Artificial Intelligence to streamline the second-hand mobile supply chain, offering refurbished devices that are 70% cheaper than new models and come with certified components and warranties. MobiGarage caters to a growing market, targeting 100,000 smartphones annually with a monthly growth rate of 20%. Its unique hub-and-spoke model allows it to reach underserved Tier 2, Tier 3, and Tier 4 markets, while its e-commerce platform facilitates online sales. By thoroughly testing and revamping devices, MobiGarage enables consumers from lower-income brackets to overcome barriers to digital access, thus contributing to the increasing number of first-time internet users in India.
Moona
Debt Financing in 2020
Moona, established in 2016 and based in Paris, France, specializes in innovative sleep technology. The company's flagship product is a smart, water-based cooling and heating pillow pad system that actively regulates body temperature to enhance sleep quality. By gently adjusting head temperature throughout the night, Moona aims to create a more comfortable and restful sleep environment.
247tickets
Convertible Note in 2020
247tickets is an online ticket purchasing platform that caters to expats and visitors in China, offering a comprehensive selection of tickets for events, movies, experiences, and trips across China and Southeast Asia. With offices in Shanghai, Shenzhen, and Beijing, the company strives to deliver a user-friendly experience through its mobile and desktop website, as well as a WeChat concierge service. Customers can easily access personalized recommendations and special deals. The platform supports both large and small event organizers by facilitating safe and efficient ticket sales. Notably, 247tickets is recognized for providing China's first English-language cinema ticketing service. In 2017, the company expanded its offerings by acquiring Travelers Society, a trip and experience provider, aligning itself with the growing inbound and outbound tourism markets in China.
Ester
Seed Round in 2020
Ester is an AI-driven platform based in Leuven, Belgium, that specializes in delivering hyper-personalized shopping experiences for retailers and producers of gourmet foods, particularly in the beer and wine sectors. Founded in 2018, the company focuses on gathering consumer preferences to understand why individuals favor certain flavors. This data enables Ester to generate tailored recommendations, helping retailers guide customers through their selections with confidence. By leveraging flavor intelligence, Ester enhances the ability of retailers to create unique and satisfying experiences that encourage consumers to explore different products.
Get Bizzy
Convertible Note in 2020
Get Bizzy Inc. produces organic cold brew coffee products under the brand name Bizzy Coffee, offering flavors such as black, vanilla, and caramel. The company emphasizes health and convenience, providing vegan and gluten-free options that are free from peanuts and nuts. Founded in 2015 and headquartered in Minneapolis, Minnesota, Get Bizzy operates an online retail platform and sells its products through various retail outlets, as well as offering wholesale options. The founders, Alex and Andrew, developed their passion for cold brew coffee while seeking a healthier and more convenient energy source during their busy lives. After discovering cold brew's benefits, they dedicated years to perfecting their product to ensure it met quality and convenience standards. Today, Get Bizzy is recognized for delivering a healthy, ready-to-drink coffee solution that caters to the demands of modern consumers.
Millennia TEA
Seed Round in 2020
Millennia TEA, founded in 2016 and based in Saint John, Canada, specializes in the production and sale of a unique category of tea known as Fresh-leaf. This innovative approach involves picking, washing, and flash-freezing tea leaves, which preserves their natural properties and nutritional benefits. By avoiding conventional heating and drying methods, Millennia TEA aims to enhance health and well-being through antioxidant-rich teas that support immune function, cognitive health, and overall longevity. The company is committed to providing consumers with the freshest and most nutrient-dense teas available, promoting clarity, focus, energy, and a positive mood. Products are available through physical retail locations as well as online.
Genetsis G-Commerce
Seed Round in 2020
Our AI-powered business intelligence model, provides analysis, predictions, and optimizations that drive our fully integrated e-commerce and digital marketing multiplatform operations for global brands.
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