Sportfive (Active Sports Marketing)

SPORTFIVE is an international sports marketing agency, owned by the French media group Lagardère Unlimited. The largest agency in the group’s dedicated sports and entertainment division (which includes fellow sports marketing agencies World Sport Group and IEC in Sports), SPORTFIVE employs around 500 people in offices spread across Europe and Asia. The agency offers more than 25 years of industry experience and prides itself on providing expertise and innovation across the full spectrum of sports marketing services. SPORTFIVE remains the leading sports agency in Germany, managing the marketing rights for a large number of top tier professional football clubs, in addition to selected rights for handball, winter sports and motorsports. The agency also enjoys an established reputation in France, working closely with clubs, federations and events across a variety of sports, and in Africa, where SPORTFIVE is the exclusive marketing and media agent of the Confédération Africaine de Football (CAF).