Tagger
Acquisition in 2023
Tagger is an influencer marketing management platform that assists brands in the planning, activation, and reporting phases of their marketing campaigns. By leveraging social intelligence, Tagger enables businesses to discover influencers, manage campaigns, and access third-party analytics for monitoring content performance. This comprehensive approach allows companies to streamline their processes, reducing reliance on spreadsheets and fostering stronger relationships with creators.
Repustate
Acquisition in 2023
Repustate is an all-in-one sentiment analysis platform that specializes in AI-powered text analytics and multilingual analysis, catering primarily to small and medium-sized businesses. The platform offers a customizable API that allows for the tailored training of machine-learned natural language processing (NLP) models to meet the specific requirements of each client, focusing on their unique domains, products, and entities. With the capability to handle billions of requests daily, Repustate's advanced NLP technology can efficiently analyze data across various industries, including retail, travel, healthcare, banking, education, automotive, governance, and market research. This flexibility and scalability make Repustate a valuable tool for businesses seeking to gain insights from their data.
Simply Measured
Acquisition in 2017
Simply Measured is a social analytics platform that enables marketers to effectively monitor and analyze their social media efforts. Serving over 100,000 marketers, including half of the Interbrand 100 companies, the platform provides insights from major social networks such as Facebook, Twitter, Instagram, LinkedIn, YouTube, and Tumblr. It offers robust analytics tools that help users identify opportunities, plan social campaigns, optimize performance, and report on the value of their social initiatives. Simply Measured is uniquely certified by Facebook, Twitter, and Tumblr to deliver reliable insights, and it integrates with numerous other social platforms for enhanced data analysis. Headquartered in Seattle, Washington, the company has been recognized for its rapid growth, employing more than 130 individuals dedicated to advancing social media analytics for marketers.
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