SQAD

SQAD Inc. is a provider of media cost forecasting services based in Tarrytown, New York. Founded in 1990, the company specializes in delivering reliable media data solutions to a variety of clients, including advertising agencies, advertisers, television and radio stations, and internet publishers. Its primary offerings include NetCosts, which provides actual ad unit cost data for national television; WebCosts, which supplies real advertising cost information for digital platforms; and MMG National, which tracks cost trends in network and cable syndication. Additionally, SQAD offers SpotCosts, a suite of local data solutions, and WRAP, which provides analytical tools for local market applications. Recognized as an industry standard, SQAD's services enable clients to effectively manage and optimize their advertising investments through comprehensive media planning and data analytics tools. The company was previously known as Spot Quotations And Data, Inc. until its rebranding in 2001.