Square Peg Capital

Square Peg Capital, established in 2012, is a venture capital firm headquartered in Sydney, Australia, with additional offices in Singapore, Melbourne, and Tel Aviv. The company specializes in investing in early-stage, growth-stage, and expansion-stage technology companies across Australia, New Zealand, Southeast Asia, and Israel. Square Peg Capital focuses on sectors such as agriculture, cloud infrastructure, consumer, cybersecurity, fintech, health, marketing, marketplace, retail, and SaaS. The firm invests between A$20 million and A$40 million per company, seeking to support outstanding entrepreneurs solving significant problems in unique and differentiated ways. Square Peg Capital leverages its team's extensive experience in building, investing in, and advising technology businesses to provide strategic support to its portfolio companies.

Orly Amir

Tech Associate

Barry Brott

Co-Founder

Jethro Cohen

Principal

Casey Flint

Senior Associate

Eliza Jackson

Investment Analyst

Dan Krasnostein

Partner

Eric Leander

Managing Partner and Managing Principal

Justin Liberman

Co-Founder and Joint Chairman

Frederick Ng

Investor

Tushar Roy

Partner

Piruze Sabuncu

Partner

Philippe Schwartz

Partner

Lucy Tan

Principal

James Tynan

Principal

Past deals in New Zealand

Partly

Series A in 2022
Partly is a developer of innovative databases and solutions tailored for the auto parts sector. Founded in 2020 and headquartered in Canterbury, New Zealand, the company provides an inventory and fitment management system that enhances the efficiency of parts procurement. By offering a software infrastructure, Partly streamlines workflows and improves repair cycle times, allowing repairers and suppliers to access real-time pricing and availability from various suppliers. This facilitates quicker transactions and helps users find the right parts more effectively. Additionally, Partly plans to launch an online parts market, enabling auto parts companies to connect with customers globally and expand their product offerings.

Joyous

Series A in 2021
Joyous Limited, founded in 2017 and based in Auckland, New Zealand, develops an innovative application that facilitates conversational pulse surveys for employees. The Joyous platform engages workers by delivering weekly questions that encourage discussions about their work experiences, utilizing a messaging-style interface. This allows employees to provide feedback through ratings, text, and photos, ultimately fostering authentic conversations rather than relying on automated surveys. Joyous not only helps identify actionable insights in real-time but also groups and prioritizes these inputs to create effective action plans. By promoting open communication, Joyous enhances employee experience and quality of work-life while supporting businesses in operational excellence and strategic decision-making.

Vend

Series D in 2016
Vend Limited is a New Zealand-based company that specializes in web-based point-of-sale (POS) and retail management software, designed to assist retailers in managing and growing their businesses. Established in 2009 and headquartered in Auckland, Vend offers a range of solutions including product management, inventory control, customer management, e-commerce, and customer loyalty programs. The software operates seamlessly in both online and offline modes, ensuring that users can continue processing sales even without internet connectivity. It integrates with various point-of-sale hardware and other business applications, such as accounting and employee scheduling, providing retailers with comprehensive tools to streamline operations. Vend's subscription-based model eliminates the need for backups or upgrades, allowing retailers to focus on their core business activities without the burden of IT concerns. The company's services cater to multiple sectors, including electronics, fashion, health and beauty, and food and drink.

Vend

Series C in 2015
Vend Limited is a New Zealand-based company that specializes in web-based point-of-sale (POS) and retail management software, designed to assist retailers in managing and growing their businesses. Established in 2009 and headquartered in Auckland, Vend offers a range of solutions including product management, inventory control, customer management, e-commerce, and customer loyalty programs. The software operates seamlessly in both online and offline modes, ensuring that users can continue processing sales even without internet connectivity. It integrates with various point-of-sale hardware and other business applications, such as accounting and employee scheduling, providing retailers with comprehensive tools to streamline operations. Vend's subscription-based model eliminates the need for backups or upgrades, allowing retailers to focus on their core business activities without the burden of IT concerns. The company's services cater to multiple sectors, including electronics, fashion, health and beauty, and food and drink.

Vend

Series B in 2014
Vend Limited is a New Zealand-based company that specializes in web-based point-of-sale (POS) and retail management software, designed to assist retailers in managing and growing their businesses. Established in 2009 and headquartered in Auckland, Vend offers a range of solutions including product management, inventory control, customer management, e-commerce, and customer loyalty programs. The software operates seamlessly in both online and offline modes, ensuring that users can continue processing sales even without internet connectivity. It integrates with various point-of-sale hardware and other business applications, such as accounting and employee scheduling, providing retailers with comprehensive tools to streamline operations. Vend's subscription-based model eliminates the need for backups or upgrades, allowing retailers to focus on their core business activities without the burden of IT concerns. The company's services cater to multiple sectors, including electronics, fashion, health and beauty, and food and drink.

Vend

Venture Round in 2013
Vend Limited is a New Zealand-based company that specializes in web-based point-of-sale (POS) and retail management software, designed to assist retailers in managing and growing their businesses. Established in 2009 and headquartered in Auckland, Vend offers a range of solutions including product management, inventory control, customer management, e-commerce, and customer loyalty programs. The software operates seamlessly in both online and offline modes, ensuring that users can continue processing sales even without internet connectivity. It integrates with various point-of-sale hardware and other business applications, such as accounting and employee scheduling, providing retailers with comprehensive tools to streamline operations. Vend's subscription-based model eliminates the need for backups or upgrades, allowing retailers to focus on their core business activities without the burden of IT concerns. The company's services cater to multiple sectors, including electronics, fashion, health and beauty, and food and drink.
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