Square Peg Capital

Square Peg Capital is a venture capital firm founded in 2012 and based in Sydney, Australia, with additional offices in Singapore, Melbourne and Tel Aviv. It focuses on early to growth-stage technology investments, backing online and technology companies across the internet economy. The firm targets opportunities in Australia, New Zealand, Southeast Asia and Israel, and typically invests tens of millions of Australian dollars to support startups solving meaningful problems in sectors such as artificial intelligence, fintech, software-as-a-service, cloud infrastructure, cybersecurity, health, marketplaces and retail. Its approach combines deep sector experience with hands-on support to help entrepreneurs scale from inception to multinational enterprises.

Orly Amir

Associate

Barry Brott

Investor

Jethro Cohen

Investor

Tim Diemer

Associate

Casey Flint

Associate

Past deals in New Zealand

Joyous

Series A in 2021
Joyous Limited is a New Zealand-based company founded in 2017 that specializes in employee engagement through a conversational pulse survey application. The Joyous platform facilitates authentic interactions by delivering weekly questions to employees, allowing them to share their thoughts and experiences about their work using ratings, text, and multimedia. This innovative approach replaces traditional automated surveys with real-time feedback and meaningful conversations, enabling organizations to gather actionable insights. The application not only supports employees in expressing their needs—such as requesting leave or swapping shifts—but also promotes enhanced communication between employees and decision-makers. By focusing on human relationships and aligning teams around common challenges, Joyous aims to improve overall employee experience and operational excellence across various business functions.

Vend

Series D in 2016
Vend Limited is a New Zealand-based company that specializes in web-based point-of-sale (POS) and retail management software, designed to assist retailers in managing and growing their businesses. Established in 2009 and headquartered in Auckland, Vend offers a range of solutions including product management, inventory control, customer management, e-commerce, and customer loyalty programs. The software operates seamlessly in both online and offline modes, ensuring that users can continue processing sales even without internet connectivity. It integrates with various point-of-sale hardware and other business applications, such as accounting and employee scheduling, providing retailers with comprehensive tools to streamline operations. Vend's subscription-based model eliminates the need for backups or upgrades, allowing retailers to focus on their core business activities without the burden of IT concerns. The company's services cater to multiple sectors, including electronics, fashion, health and beauty, and food and drink.

Vend

Series C in 2015
Vend Limited is a New Zealand-based company that specializes in web-based point-of-sale (POS) and retail management software, designed to assist retailers in managing and growing their businesses. Established in 2009 and headquartered in Auckland, Vend offers a range of solutions including product management, inventory control, customer management, e-commerce, and customer loyalty programs. The software operates seamlessly in both online and offline modes, ensuring that users can continue processing sales even without internet connectivity. It integrates with various point-of-sale hardware and other business applications, such as accounting and employee scheduling, providing retailers with comprehensive tools to streamline operations. Vend's subscription-based model eliminates the need for backups or upgrades, allowing retailers to focus on their core business activities without the burden of IT concerns. The company's services cater to multiple sectors, including electronics, fashion, health and beauty, and food and drink.

Vend

Series B in 2014
Vend Limited is a New Zealand-based company that specializes in web-based point-of-sale (POS) and retail management software, designed to assist retailers in managing and growing their businesses. Established in 2009 and headquartered in Auckland, Vend offers a range of solutions including product management, inventory control, customer management, e-commerce, and customer loyalty programs. The software operates seamlessly in both online and offline modes, ensuring that users can continue processing sales even without internet connectivity. It integrates with various point-of-sale hardware and other business applications, such as accounting and employee scheduling, providing retailers with comprehensive tools to streamline operations. Vend's subscription-based model eliminates the need for backups or upgrades, allowing retailers to focus on their core business activities without the burden of IT concerns. The company's services cater to multiple sectors, including electronics, fashion, health and beauty, and food and drink.

Vend

Venture Round in 2013
Vend Limited is a New Zealand-based company that specializes in web-based point-of-sale (POS) and retail management software, designed to assist retailers in managing and growing their businesses. Established in 2009 and headquartered in Auckland, Vend offers a range of solutions including product management, inventory control, customer management, e-commerce, and customer loyalty programs. The software operates seamlessly in both online and offline modes, ensuring that users can continue processing sales even without internet connectivity. It integrates with various point-of-sale hardware and other business applications, such as accounting and employee scheduling, providing retailers with comprehensive tools to streamline operations. Vend's subscription-based model eliminates the need for backups or upgrades, allowing retailers to focus on their core business activities without the burden of IT concerns. The company's services cater to multiple sectors, including electronics, fashion, health and beauty, and food and drink.
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