Sugar Capital

Kahani is an immersive, mobile-first storytelling platform that helps visitors find and purchase the right products faster. It was founded in 2021 and is based in Saint Louis, Missouri, United States.

At Fondue we've built CashBack to be a better discount: larger AOV, more profitable on first purchase, greater engagement, and higher LTV. It can’t be leaked to discount aggregation sites…and did we mention that shoppers love it?

Bounty is a web application designed for TikTok creators to monetize their brand reviews and recommendations. The platform allows users to earn cashback based on views and interactions, enabling advertisers to gather user-generated content.

A marketplace connecting retailers with the best flexible retail associates – on demand.

Split helps influencers share affiliate links that actually convert by enabling them to "split" affiliate commissions with their followers. Split's platform helps influencers create and share double-sided affiliate links called "SplitLinks." These consumer-friendly "SplitLinks" perform much better than regular affiliate links because they contain an embedded incentive, which encourages clickers to complete purchases.

Disco develops an AI-driven partnership platform that makes recommendations to consumers across brands. It operates as a network of brands that work together to learn more about their customers, increase merchandising distribution, and lower customer acquisition costs.

Nostra AI’s Edge Delivery Engine is the first edge that caches dynamic content enabling 20% faster load times for ecommerce merchants.

Cogsy is an Austin-based startup that aims to enhance the operations of direct-to-consumer (DTC) brands by simplifying inventory management. The platform automates the ordering process, helping businesses eliminate the reliance on manual spreadsheets and guesswork to maintain optimal inventory levels. This allows brands to focus on growth while ensuring they have the right products available at the right time. Additionally, Cogsy offers tools for building custom websites, enabling users to create a tailored online presence effortlessly. With a user-friendly interface, brands can easily upload their logos, customize their designs, and scale their sites to accommodate high traffic. The service includes a built-in code editor for those who wish to incorporate HTML, CSS, and JavaScript, providing flexibility for more technical users. Cogsy’s offerings are designed to support DTC brands in streamlining their operations and enhancing their online capabilities.

We're building the infrastructure to bring digital experience into the real world. Starting with an SDK for retail stores, which uses maps, AR and hyper-accurate indoor location. The biggest retailers in the world use our technology to drive customer experience.

Archive automates e-commerce digital marketing workflows with two products: (1) Archive App (AA) is a digital asset manager built for modern digital marketers. App automates the collection and metadata labeling of all your brand's social content (including ephemeral stories) and automates the workflow to convert and distribute this content as optimized advertising creative across your favorite retention marketing and media platforms. (2) Archive Communities (AC) automates a brand's influencer seeding program to drive impressions and generate affiliates.

Violet is a Commerce API Platform enabling any app to integrate universal checkout in weeks instead of years. Through its headless API, any app maintains control of their own checkout, while ensuring product and order data is always in sync and seamlessly integrated with the original Merchant’s system. Violet is creating a more open, distributed, and collaborative version of e-commerce, where shoppers can buy products directly inside social, livestream, sms, voice, AR, VR, or any other experience developers and app companies decide to build.

Chptr is a mobile-first platform for memorialization that collects, shares, and preserves memories of a loved one's life for future generations. is a collection of recollections brought together to describe a loved one's entire life narrative.

Frame is a mental wellness network that provides a multifaceted approach to therapy.

Hello Cake is a sexual health and wellness brand that offers a line of prescription medication, supplements, lubricants, and devices. The company's products are inspired by real couples and tested across the spectrum of sexual preferences before launch.

Disco develops an AI-driven partnership platform that makes recommendations to consumers across brands. It operates as a network of brands that work together to learn more about their customers, increase merchandising distribution, and lower customer acquisition costs.

House Of Wise is a CBD and personal wellness brand that empowers women to take control of their sleep, sex, stress and strength routines with the help of high-quality, organic, full-spectrum CBD products. The brand is at the intersection of compelling content, community building and commerce. House of Wise features a collection of six originally formulated, high-quality and trusted, full-spectrum CBD products and one topical isolate-CBD product. Each product is specially designed and paired with additional, thoughtfully selected active ingredients to help women make the most of their daily rituals and routines.

House Of Wise is a CBD and personal wellness brand that empowers women to take control of their sleep, sex, stress and strength routines with the help of high-quality, organic, full-spectrum CBD products. The brand is at the intersection of compelling content, community building and commerce. House of Wise features a collection of six originally formulated, high-quality and trusted, full-spectrum CBD products and one topical isolate-CBD product. Each product is specially designed and paired with additional, thoughtfully selected active ingredients to help women make the most of their daily rituals and routines.

Jupiter is a manufacturer of personal care products intended to treat scalp discomforts like dandruff, dry scalp, redness, irritation, and scaling. The company's products are sulfate-free, paraben-free, phthalate-free, and safe for color-treated and chemically-treated hair.

Violet is a Commerce API Platform enabling any app to integrate universal checkout in weeks instead of years. Through its headless API, any app maintains control of their own checkout, while ensuring product and order data is always in sync and seamlessly integrated with the original Merchant’s system. Violet is creating a more open, distributed, and collaborative version of e-commerce, where shoppers can buy products directly inside social, livestream, sms, voice, AR, VR, or any other experience developers and app companies decide to build.

EcoCart is a climate and sustainability-focused eCommerce enablement startup pitching consumers on ways to offset their carbon emissions for free at select merchants. The company offers two core carbon offsetting products: an eCommerce plugin for merchants to offer a carbon neutral order option at checkout and a free-to-use Google Chrome extension that calculates the carbon footprint of users' orders at over 10,000 stores and automatically offsets that impact by donating to independently verified carbon offsetting projects.

Fast's mission is to make buying online faster, safer and easier for everyone. Its Fast Login and Fast Checkout product enable a one-click sign-in and purchasing experience that makes it easier for people to buy and merchants to sell. The company's products work on any browser, device or platform for consistent, stress-free purchasing, either on a merchants own domain or through headless checkout on any other website. Fast invests heavily in its user privacy and security, with a Zero Fraud Guarantee on chargebacks for sellers. Headquartered in San Francisco, Fast is a privately held company founded by Domm Holland and Allison Barr Allen and funded by Stripe, Addition, Index Ventures, Susa Ventures and Sugar Capital. Headquartered in San Francisco, Fast is a privately held company funded by Stripe, Index Ventures, Susa Ventures, Global Founders Capital, and Brian Sugar – who also serves on the board.

The Builder.io visual development platform is used by digital teams to get from idea to production faster than ever. Builder uniquely combines an AI-powered design-to-code tool, a visual editor, and an enterprise CMS into a complete, high-velocity workflow for building digital experiences.

ShoppingGives exists to create social impact with every purchase, having built a community of retailers and nonprofits that give back to one another through their customers and supporters. The community is created through two unique technologies, an intuitive online fundraising platform and ShoppingGives’ technology, Change Commerce. This technology enables retailers to donate a percentage of each purchase to a nonprofit that the customer selects during checkout, building customer loyalty and trust through charitable giving. ShoppingGives was founded on 2015 and is headquartered in Chicago, Illinois.