super{set}

super{set} is a startup studio founded in 2018 and located in San Francisco, California. The company specializes in creating and building data-driven software ventures. Led by a team of experienced engineer-entrepreneurs, super{set} aims to develop innovative products that tackle complex business challenges through the use of artificial intelligence and data analytics. The studio emphasizes collaboration and works with various teams to foster solutions that can effectively grow and scale in the competitive technology landscape. By nurturing multiple startups simultaneously, super{set} supports the development of impactful software companies.

Vivek Vaidya

Co-Founder and General Partner

24 past transactions

Rembrand

Series A in 2025
Rembrand is an advertising agency specializing in brand strategy and management. It offers a range of services, including online marketing, social media management, content creation, and search engine optimization. Notably, Rembrand has developed a programmatic product placement platform that uses generative AI to integrate paid virtual product placements into videos, providing brands with a non-intrusive advertising solution.

Boombox

Seed Round in 2023
Boombox is a collaboration platform designed to assist musicians in enhancing their creative processes. The platform provides tools that facilitate remote songwriting collaboration, streamline song split management, and simplify content publication. By allowing artists to assign tasks, save audio tracks, and manage their projects efficiently, Boombox enables musicians to focus on their artistry while ensuring they can collaborate effectively, receive payments, and reach wider audiences. This approach empowers artists to produce innovative and motivational music, fostering a supportive environment for creative expression.

RevAmp

Pre Seed Round in 2023
RevAmp is a software development company that provides system integration, CRM, market intelligence, and product analytics solutions.

Kapstan

Pre Seed Round in 2023
Kapstan is an IT company specializing in no-code solutions and architected infrastructure provisioning tailored for developers. The firm offers a user-friendly interface that allows businesses to create well-architected cloud infrastructure without the complexities of traditional provisioning. Its platform includes features for scaling, cost management, security, and compliance, along with production-ready code. By simplifying the infrastructure setup process, Kapstan enables businesses to efficiently bring their products to market while ensuring that their cloud infrastructure remains secure, reliable, and automated.

Checksum

Pre Seed Round in 2023
Checksum is a software development company that specializes in providing artificial intelligence tools designed for testing and integrating applications. The company offers an automation testing platform aimed at streamlining the software delivery process. This platform automatically builds and schedules end-to-end testing to ensure continuous quality assurance. By enabling engineers to efficiently conduct thorough testing, Checksum helps organizations consistently deliver high-quality software.

Headlamp Health

Pre Seed Round in 2023
Headlamp Health is a software company that focuses on enhancing mental health care through data-driven insights. The company operates a mental health care platform designed to offer healthcare providers greater flexibility in accessing patient health information. By providing access to comprehensive medical and psychiatric histories, Headlamp Health enables healthcare professionals to deliver more precise mental health treatment. This platform not only assists providers in understanding their patients better but also empowers individuals to gain deeper insights into their own mental health. Through its innovative tools, Headlamp Health aims to improve the overall quality of mental health care.

Spectrum Labs

Series B in 2022
Spectrum Labs, Inc. is a technology company based in San Francisco, California, founded in 2016. It specializes in developing an artificial intelligence (AI)-based platform designed to identify and moderate harmful online behavior across various formats, including text and audio. The company's primary product, Guardian, offers a suite of tools that includes behavior identification models, content moderation capabilities, and an analytics dashboard. Spectrum Labs serves clients in sectors such as dating, gaming, marketplaces, and social platforms. By enabling trust and safety teams to effectively identify toxic behaviors, the company helps reduce content moderation costs while enhancing the detection of potentially damaging actions that could harm brands.

Habu

Series B in 2021
Habu is a marketing data operating system that helps brands enhance their first-party data while prioritizing privacy. The company's modular platform is designed to integrate with existing marketing technologies, including legacy systems, allowing marketers to avoid additional investments in new platforms. Habu enables brands to establish a robust data foundation, uncover actionable insights, and deliver personalized marketing across multiple channels. With its focus on automated privacy compliance, Habu supports clients in navigating the complexities of data management in a privacy-conscious environment. The company is headquartered in San Francisco and has additional offices in Boston and New York.

Ketch

Series A in 2021
Ketch is a data control platform designed to help businesses manage compliance with privacy regulations and automate data privacy and security processes. By offering a unified framework, Ketch enables organizations to orchestrate data management, enforce data governance, and streamline privacy compliance across complex global programs. The platform is particularly beneficial for general counsels, engineers, and IT organizations, allowing them to develop secure and compliant software more efficiently. Ultimately, Ketch aims to help businesses build consumer trust while effectively controlling and utilizing their data to support core operations and drive growth.

Boombox

Seed Round in 2021
Boombox is a collaboration platform designed to assist musicians in enhancing their creative processes. The platform provides tools that facilitate remote songwriting collaboration, streamline song split management, and simplify content publication. By allowing artists to assign tasks, save audio tracks, and manage their projects efficiently, Boombox enables musicians to focus on their artistry while ensuring they can collaborate effectively, receive payments, and reach wider audiences. This approach empowers artists to produce innovative and motivational music, fostering a supportive environment for creative expression.

Boomjam

Seed Round in 2021
Boomjam is an online platform that offers music storage and audio file commenting solutions. It is a cloud storage platform built for musicians that makes the entire process of music production easier.

Ketch

Series A in 2021
Ketch is a data control platform designed to help businesses manage compliance with privacy regulations and automate data privacy and security processes. By offering a unified framework, Ketch enables organizations to orchestrate data management, enforce data governance, and streamline privacy compliance across complex global programs. The platform is particularly beneficial for general counsels, engineers, and IT organizations, allowing them to develop secure and compliant software more efficiently. Ultimately, Ketch aims to help businesses build consumer trust while effectively controlling and utilizing their data to support core operations and drive growth.

MarkovML

Seed Round in 2021
MarkovML is a data-centric MLOps platform that focuses on enabling teams to develop machine learning products. The platform offers collaboration software tailored for artificial intelligence teams, facilitating the automatic management and analysis of data. It evaluates models and monitors production, ensuring that organizations deliver consistent and valuable experiences to their stakeholders. With a user-friendly interface, MarkovML allows users to save and share models, experiments, and datasets while leveraging powerful data intelligence tools. This approach empowers businesses to make informed, data-driven decisions throughout the entire machine learning product workflow.

Kogniz

Seed Round in 2021
Kogniz is a company that focuses on enhancing workplace safety and security through its AI and computer vision technology. Its primary offering, Kogniz AssureAI, is a proactive safety platform that can be quickly integrated with existing systems, allowing organizations to address various safety concerns effectively. The platform supports more than three million employees by providing solutions for managing occupational hazards, workplace violence, evacuations, personnel accountability, anomalous behavior detection, and vaccine management. Kogniz's innovative technology has garnered recognition from major media outlets, including The Wall Street Journal and NBC. Headquartered in Berkeley, California, Kogniz also has a development team in Montreal, Quebec.

Swayed

Funding Round in 2020
Swayed is a Los Angeles-based company founded in 2018 that specializes in quantifying customer behavior in physical settings, specifically within the hospitality industry. The company has developed an application that enhances customer engagement by bridging the gap between insight and action. This platform offers tools for guest review management, SMS alerts, and communication management, allowing hospitality groups to personalize guest experiences through real-time messaging. By leveraging data on customer interactions, Swayed aims to improve every stage of a real estate asset’s lifecycle, ultimately helping hotels and other properties better understand and respond to guest needs.

Spectrum Labs

Series A in 2020
Spectrum Labs, Inc. is a technology company based in San Francisco, California, founded in 2016. It specializes in developing an artificial intelligence (AI)-based platform designed to identify and moderate harmful online behavior across various formats, including text and audio. The company's primary product, Guardian, offers a suite of tools that includes behavior identification models, content moderation capabilities, and an analytics dashboard. Spectrum Labs serves clients in sectors such as dating, gaming, marketplaces, and social platforms. By enabling trust and safety teams to effectively identify toxic behaviors, the company helps reduce content moderation costs while enhancing the detection of potentially damaging actions that could harm brands.

Sturdy

Seed Round in 2020
Sturdy specializes in advanced software technology that transforms client communications into valuable insights. By leveraging machine learning and artificial intelligence, Sturdy's platform consolidates various communication channels into a unified, searchable system, enhancing data accessibility and security. This innovative approach allows customer experience (CX) and product teams to identify preemptive signals related to cancellations, enabling them to address underlying issues such as bug reports, feature requests, and customer sentiment. Consequently, Sturdy empowers organizations to prioritize opportunities that enhance customer relationships and drive revenue growth.

Truthset

Seed Round in 2020
Truthset, Inc. is a data validation platform founded in 2019 and based in San Francisco, California. The company specializes in ensuring the accuracy and compliance of consumer data, helping businesses enhance their decision-making processes in areas such as marketing, compliance, and fraud prevention. Truthset utilizes an artificial intelligence-based algorithm known as Truthscores, which assigns a numerical score to individual data records, reflecting their accuracy. This scoring system allows organizations to establish trust in their data without being a data broker or selling data themselves. By validating consumer data, Truthset aims to improve performance in data-driven interactions and foster greater confidence in business operations. The founders of Truthset bring extensive experience from notable companies like Nielsen, Salesforce, LiveRamp, and Procter & Gamble, and the firm is backed by various investors, including a venture studio focused on data intelligence.

Habu

Series A in 2020
Habu is a marketing data operating system that helps brands enhance their first-party data while prioritizing privacy. The company's modular platform is designed to integrate with existing marketing technologies, including legacy systems, allowing marketers to avoid additional investments in new platforms. Habu enables brands to establish a robust data foundation, uncover actionable insights, and deliver personalized marketing across multiple channels. With its focus on automated privacy compliance, Habu supports clients in navigating the complexities of data management in a privacy-conscious environment. The company is headquartered in San Francisco and has additional offices in Boston and New York.

Stanza

Seed Round in 2020
Stanza is an internet company that creates own events calendars, and share with family, friends, and beyond. The company empowers people and organizations to create their own event calendars, subscribe, and share. To date, 6M+ fans have found and synced over 315M events via Stanza. Notable publishers include NBA, NHL, and NFL teams, FOX Sports, Billboard, Warner Brothers, and thousands more. These organizations can also distribute content and video across Stanza’s network of nearly 200M monthly page views. Stanza smart Add to Calendar button is easy to embed in any business' website/mobile app and offers its audience a two-click process to sync future events with any calendar. The product includes a dashboard that lets businesses modify their events on the fly, track links and eventually drive transactions.

Habu

Seed Round in 2019
Habu is a marketing data operating system that helps brands enhance their first-party data while prioritizing privacy. The company's modular platform is designed to integrate with existing marketing technologies, including legacy systems, allowing marketers to avoid additional investments in new platforms. Habu enables brands to establish a robust data foundation, uncover actionable insights, and deliver personalized marketing across multiple channels. With its focus on automated privacy compliance, Habu supports clients in navigating the complexities of data management in a privacy-conscious environment. The company is headquartered in San Francisco and has additional offices in Boston and New York.

Ketch

Seed Round in 2019
Ketch is a data control platform designed to help businesses manage compliance with privacy regulations and automate data privacy and security processes. By offering a unified framework, Ketch enables organizations to orchestrate data management, enforce data governance, and streamline privacy compliance across complex global programs. The platform is particularly beneficial for general counsels, engineers, and IT organizations, allowing them to develop secure and compliant software more efficiently. Ultimately, Ketch aims to help businesses build consumer trust while effectively controlling and utilizing their data to support core operations and drive growth.

Eskalera

Seed Round in 2019
Eskalera, Inc. specializes in developing human resource software aimed at enhancing employee engagement, productivity, and growth within large and medium-sized companies. Founded in 2018 and headquartered in San Francisco, the company provides an end-to-end platform that integrates insights on diversity and inclusion with core HR data. Its flagship product, Eskalera Engage, uses evidence-based findings to assess employee experiences and inform HR practices. The software employs artificial intelligence and data science to help organizations mitigate cognitive and systemic biases throughout the employee lifecycle, ultimately fostering a more inclusive workplace culture. Eskalera partners with progressive companies to transform HR operations and leverage inclusivity as a competitive advantage.

Spectrum Labs

Seed Round in 2018
Spectrum Labs, Inc. is a technology company based in San Francisco, California, founded in 2016. It specializes in developing an artificial intelligence (AI)-based platform designed to identify and moderate harmful online behavior across various formats, including text and audio. The company's primary product, Guardian, offers a suite of tools that includes behavior identification models, content moderation capabilities, and an analytics dashboard. Spectrum Labs serves clients in sectors such as dating, gaming, marketplaces, and social platforms. By enabling trust and safety teams to effectively identify toxic behaviors, the company helps reduce content moderation costs while enhancing the detection of potentially damaging actions that could harm brands.
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