HeyGen
Venture Round in 2024
HeyGen operates an artificial intelligence video platform that converts text into realistic spokesperson videos using digital avatars. The browser-based solution enables users to create videos without actors, cameras, or traditional editing, simply by inputting a narrative. The platform supports voice replication, avatar customization, and multilingual output, allowing content to be produced efficiently for diverse audiences. By removing production complexity, HeyGen helps organizations generate engaging video content at scale for marketing, training, and communications purposes.
Catch+Release
Seed Round in 2017
Catch&Release, Inc. operates an online platform that facilitates the searching and licensing of web content for videos and commercials. Founded in 2008 and based in San Francisco, the company streamlines the licensing process through its Content Exchange, allowing users to organize and acquire content from various online sources. Catch&Release tracks down copyright owners, negotiates rights, and provides essential clearances for brands and advertisers. The platform offers features such as Clearance Ratings to help users identify licensable content, and it manages all documentation and transactions related to the licensing process. By curating a portfolio of story-driven content from a diverse range of creators, including artists and cinematographers, Catch&Release enables clients to efficiently promote their brands while ensuring compliance with copyright laws.
Zenreach, Inc., founded in 2012 and based in San Francisco, California, specializes in online marketing solutions tailored for businesses with physical locations. The company's flagship product, Walk-Through Marketing, integrates digital marketing efforts with in-store results to enhance customer acquisition and lifetime value. Zenreach Engage tracks customer visits and builds detailed customer profiles, while Zenreach Attract optimizes ad performance by targeting audiences based on a business's best customers. The effectiveness of these campaigns is measured using the Walk-Through Rate™, a proprietary metric that indicates when someone exposed to an ad visits a location. Zenreach serves thousands of independent merchants and notable brands such as Peet’s Coffee, Ruth’s Chris, and BCBG Max Azria.
Zenreach, Inc., founded in 2012 and based in San Francisco, California, specializes in online marketing solutions tailored for businesses with physical locations. The company's flagship product, Walk-Through Marketing, integrates digital marketing efforts with in-store results to enhance customer acquisition and lifetime value. Zenreach Engage tracks customer visits and builds detailed customer profiles, while Zenreach Attract optimizes ad performance by targeting audiences based on a business's best customers. The effectiveness of these campaigns is measured using the Walk-Through Rate™, a proprietary metric that indicates when someone exposed to an ad visits a location. Zenreach serves thousands of independent merchants and notable brands such as Peet’s Coffee, Ruth’s Chris, and BCBG Max Azria.
Beeswax
Seed Round in 2015
Beeswax, Inc. is an advertising technology company that specializes in providing a customizable, cloud-based programmatic bidding platform known as Bidder-as-a-Service (BaaS). Founded in 2014 and headquartered in New York City, with additional locations in London and San Francisco, Beeswax enables clients to purchase advertising space across various digital media, including websites, mobile apps, and video players. The platform allows users to leverage both proprietary and third-party data for targeted ad buying, facilitating agility and custom optimizations without the need for coding. Serving a diverse clientele that includes marketers, brands, technology and data platforms, as well as publishers, Beeswax aims to enhance the efficiency and effectiveness of digital advertising.
Pinterest
Series G in 2015
Pinterest is a visual discovery and bookmarking platform headquartered in San Francisco that enables users to find inspiration and ideas across categories such as recipes, home and fashion, travel, and more. The service presents visual recommendations based on user interests and allows saving images on thematic boards, following others, and sharing ideas. It operates as a social media platform focused on product and idea discovery, with a global user base of more than 500 million monthly active users, two-thirds of whom are female. It was founded in 2008 and generates revenue primarily through digital advertising.
Boostable
Seed Round in 2014
Boostable, Inc. is a San Francisco-based company founded in 2013 that operates an online marketplace enabling sellers to preview and launch their ads. The company provides a cooperative digital advertising solution designed for ecommerce marketplaces, retailers, and platforms, allowing them to offer digital advertising as a service. Boostable's innovative model focuses on the strategic sharing of costs, data, and resources among companies, which enhances the efficiency and performance of digital ad campaigns. The leadership team at Boostable comprises experienced professionals from reputable digital advertising organizations, bringing expertise from companies such as Amazon, Facebook, MediaMath, Turn, and Merkle.
Quettra
Seed Round in 2014
Quettra, Inc. is a mobile intelligence company based in Milpitas, California, founded in 2013. The company specializes in providing mobile advertising services through an online platform that connects advertisers with their target audience. Quettra focuses on personalizing mobile experiences and enhancing monetization by analyzing users' interactions with their mobile devices at a deep operating system level. Its mobile intelligence software compiles extensive data about mobile users, offering app developers direct measurement tools to better understand their user base. As of December 2015, Quettra operates as a subsidiary of SimilarGroup Ltd.
Niche is a provider of a social media management platform aimed at engaging and monetizing social media accounts, particularly for the younger generation. The company operates a community of influential social media creators active on emerging platforms such as Vine, Instagram, and Tumblr. Niche offers both software and services that help these creators thrive and interact with their audiences effectively. By collaborating with leading brands, studios, start-ups, and agencies, Niche enhances their partners' social media presence, facilitating user acquisition, audience development, and engagement. Through its comprehensive approach, Niche supports creators in building strong online communities while providing valuable resources for brands looking to generate buzz and foster meaningful connections with their target audiences.
Pinterest
Series F in 2014
Pinterest is a visual discovery and bookmarking platform headquartered in San Francisco that enables users to find inspiration and ideas across categories such as recipes, home and fashion, travel, and more. The service presents visual recommendations based on user interests and allows saving images on thematic boards, following others, and sharing ideas. It operates as a social media platform focused on product and idea discovery, with a global user base of more than 500 million monthly active users, two-thirds of whom are female. It was founded in 2008 and generates revenue primarily through digital advertising.
URX is a developer of a mobile application retargeting platform that enhances the connection between users and relevant commerce experiences. The company specializes in deep linking technology, which directs users to specific pages within applications. This innovative approach allows mobile retailers to maximize the value of their applications by delivering targeted and interactive display advertisements. URX serves a diverse clientele, empowering publishers to effectively monetize mobile content while enabling advertisers to drive mobile commerce.
Boostable
Seed Round in 2014
Boostable, Inc. is a San Francisco-based company founded in 2013 that operates an online marketplace enabling sellers to preview and launch their ads. The company provides a cooperative digital advertising solution designed for ecommerce marketplaces, retailers, and platforms, allowing them to offer digital advertising as a service. Boostable's innovative model focuses on the strategic sharing of costs, data, and resources among companies, which enhances the efficiency and performance of digital ad campaigns. The leadership team at Boostable comprises experienced professionals from reputable digital advertising organizations, bringing expertise from companies such as Amazon, Facebook, MediaMath, Turn, and Merkle.
Vertical Mass
Seed Round in 2014
Vertical Mass, Inc. is an online data management platform based in Los Angeles, California, founded in 2013. The company specializes in serving celebrities and businesses in the music, entertainment, and sports industries by enabling them to collect, manage, and store data on their fans across various digital channels, including social media, websites, mobile applications, ecommerce, and content streaming services. By leveraging this proprietary audience data, clients can gain insights into fan affinities, allowing for more effective advertising and content distribution. Vertical Mass empowers its users to enhance engagement with their audience, optimize marketing strategies, and ultimately drive revenue through data monetization options such as aggregation, sales, or licensing. The platform is tailored to meet the unique needs of a diverse clientele, from emerging influencers to established industry leaders.
URX is a developer of a mobile application retargeting platform that enhances the connection between users and relevant commerce experiences. The company specializes in deep linking technology, which directs users to specific pages within applications. This innovative approach allows mobile retailers to maximize the value of their applications by delivering targeted and interactive display advertisements. URX serves a diverse clientele, empowering publishers to effectively monetize mobile content while enabling advertisers to drive mobile commerce.
Vungle, Inc. operates a performance marketing platform focused on in-app video advertisements for mobile businesses, advertisers, and publishers globally. Founded in 2011 and headquartered in San Francisco, California, with additional offices in major cities including London, Berlin, Beijing, Seoul, Tokyo, and Singapore, Vungle aims to connect advertisers with high-value users through engaging video ads. The company provides a range of services, including creative and lifetime value (LTV) optimization technologies, programmatic buying solutions for agencies, and mobile attribution tools that help users assess the effectiveness of their ad campaigns. By leveraging its innovative technologies and insights, Vungle allows publishers to monetize their applications effectively while delivering high-definition video ads to target audiences.
Snap Inc. is a United States technology and social media company best known for Snapchat, a multimedia messaging app that enables users to send ephemeral photos and videos, share Stories, and access augmented reality features. The company also offers Camera, Chat, Memories, Discover, and Snap Map to enhance communication and content discovery, and has produced Spectacles, a line of wearable camera hardware. Headquartered in Santa Monica, California, Snap Inc. was founded in 2010 and focuses on camera-based experiences that blend messaging, AR effects, and interactive media for a global audience.
Toro, founded in March 2012 and based in San Francisco, California, is a company that specializes in providing marketing services for app developers. Established by former developers and product managers from popular social games, Toro focuses on equipping app companies with essential tools for mobile marketing. The company's mission is to democratize access to effective marketing strategies, thereby enabling developers to optimize their campaign setups. Toro's marketing plans are primarily executed through the Facebook advertising platform, ensuring that clients can leverage one of the largest social media networks to reach their target audience effectively.
Snap Inc. is a United States technology and social media company best known for Snapchat, a multimedia messaging app that enables users to send ephemeral photos and videos, share Stories, and access augmented reality features. The company also offers Camera, Chat, Memories, Discover, and Snap Map to enhance communication and content discovery, and has produced Spectacles, a line of wearable camera hardware. Headquartered in Santa Monica, California, Snap Inc. was founded in 2010 and focuses on camera-based experiences that blend messaging, AR effects, and interactive media for a global audience.
InstallMonetizer
Seed Round in 2013
InstallMonetizer, Inc. is a software monetization platform based in San Jose, California, founded in 2010. It offers tools and services to help software developers generate revenue from their installations, particularly addressing the significant revenue loss from free or trial versions. The platform enables developers to present advertisements to users during the software download process, improving monetization opportunities and enhancing install conversion rates, which typically range from 60% to 85%. InstallMonetizer provides various solutions, including custom installers, stub installers for clients' products, and a BundleCode feature that integrates advertising seamlessly into existing software installations. The firm prioritizes quality by partnering exclusively with trustworthy advertisers, ensuring that no spyware or adware is included in its bundles. Developers benefit from comprehensive backend statistics that track earnings and performance, allowing for informed decision-making regarding monetization strategies.
Tubular Labs
Series A in 2012
Tubular Labs is a leading video measurement and analytics platform that serves broadcasters, publishers, and brands by providing insights into video consumption patterns. The platform tracks over 4 billion videos and 1 trillion views, analyzing a vast array of data that includes 10 million influencers and 90,000 brands. It offers a comprehensive view of the social video ecosystem, allowing businesses to create effective content and scale their audiences more rapidly. Tubular Labs delivers valuable ratings and context for digital video, helping companies refine their content strategies, enhance distribution, and optimize paid media campaigns. The platform is trusted by several top global media companies, who rely on its analytics to make informed strategic decisions in the dynamic landscape of video content.
Perfect Audience
Seed Round in 2012
Perfect Audience is a retargeting platform that specializes in helping businesses reconnect with lost customers and boost sales through targeted advertising. The company provides a user-friendly software-as-a-service (SaaS) application that enables advertisers to effectively retarget audiences across various online channels, including websites, Facebook, and Twitter. In addition to retargeting capabilities, the platform measures the impact of ad views and clicks on conversions and revenue, allowing clients to assess the effectiveness of their advertising efforts. By integrating with popular applications such as Facebook and Shopify, Perfect Audience empowers businesses to enhance their marketing strategies and ultimately increase revenue.
MNTN
Venture Round in 2012
MNTN is a technology company specializing in Connected TV advertising. It offers advanced targeting, measurement, and automated optimization tools to deliver effective performance-driven campaigns for businesses.
OmniVirt
Seed Round in 2012
OmniVirt is a technology company based in Millbrae, California, founded in 2012. It specializes in creating an advertising platform that enables the creation and distribution of immersive ads using virtual reality (VR), 360° video, 3D rendering, and augmented reality (AR). The platform allows brands to upload, promote, and analyze their content across a network of publishers and platforms, delivering significantly higher performance than traditional advertising. OmniVirt's technology is compatible with most browsers and trusted by major publishers such as The New York Times, WSJ, Washington Post, and Forbes.
Zenreach
Venture Round in 2012
Zenreach, Inc., founded in 2012 and based in San Francisco, California, specializes in online marketing solutions tailored for businesses with physical locations. The company's flagship product, Walk-Through Marketing, integrates digital marketing efforts with in-store results to enhance customer acquisition and lifetime value. Zenreach Engage tracks customer visits and builds detailed customer profiles, while Zenreach Attract optimizes ad performance by targeting audiences based on a business's best customers. The effectiveness of these campaigns is measured using the Walk-Through Rate™, a proprietary metric that indicates when someone exposed to an ad visits a location. Zenreach serves thousands of independent merchants and notable brands such as Peet’s Coffee, Ruth’s Chris, and BCBG Max Azria.
Vungle, Inc. operates a performance marketing platform focused on in-app video advertisements for mobile businesses, advertisers, and publishers globally. Founded in 2011 and headquartered in San Francisco, California, with additional offices in major cities including London, Berlin, Beijing, Seoul, Tokyo, and Singapore, Vungle aims to connect advertisers with high-value users through engaging video ads. The company provides a range of services, including creative and lifetime value (LTV) optimization technologies, programmatic buying solutions for agencies, and mobile attribution tools that help users assess the effectiveness of their ad campaigns. By leveraging its innovative technologies and insights, Vungle allows publishers to monetize their applications effectively while delivering high-definition video ads to target audiences.
Moat, Inc. is a New York-based company that specializes in developing software-as-a-service analytics solutions for brand advertisers and publishers. Founded in 2007 and now a subsidiary of Oracle Corporation, Moat offers a range of tools designed to enhance advertising effectiveness. Its Moat Analytics platform provides insights into ad campaigns and website inventory, while Moat Pro delivers real-time ad intelligence, enabling users to visualize relationships between brands, publishers, and programmatic platforms. Additionally, Moat offers a search engine dedicated to display ads, allowing users to discover and explore advertisements from various brands. This comprehensive approach positions Moat as a key player in measuring and driving customer attention across digital marketing channels.
Locu is a platform that assists local businesses in managing and publishing their listings and offerings online. By allowing businesses to input essential information such as street address, phone number, hours of operation, and service menus, Locu ensures that they are easily discoverable by over 200 million potential customers. The platform simplifies the process of updating business information, enabling users to make changes in one central location. These updates are then disseminated in real-time to various partner sites, including Yelp, Foursquare, OpenTable, YP, TripAdvisor, and Facebook. This streamlined approach helps businesses maintain accurate and consistent online presence without the need to individually manage multiple listings across different platforms.
Backplane
Series A in 2012
Backplane is a platform designed to facilitate connections among individuals who share common interests. Its initial community, LittleMonsters.com, centered around Lady Gaga, has grown to nearly one million members. The company emphasizes the importance of meaningful interactions between consumers and brands, aiming to foster authentic communities. Backplane advocates for the development of niche social networks that serve specific purposes, rather than a singular, overarching network. By partnering with leading brands, Backplane seeks to create environments where members can engage more deeply and purposefully.
MNTN is a technology company specializing in Connected TV advertising. It offers advanced targeting, measurement, and automated optimization tools to deliver effective performance-driven campaigns for businesses.
Fullscreen
Seed Round in 2011
Fullscreen Media is a media company based in Culver City, California, that specializes in social-first entertainment experiences. Founded in 2011, Fullscreen provides technology and services that facilitate the creation and sharing of video content, catering to a connected generation. Its offerings include marketing services designed to help companies engage and monetize their social audiences, as well as creative strategies that enhance brand awareness. Additionally, Fullscreen provides merchandise for men, women, and children, along with various accessories available online. The company operates as a subsidiary of Otter Media, focusing on empowering artists, creators, brands, and agencies to effectively connect with and entertain their audiences.
Moat, Inc. is a New York-based company that specializes in developing software-as-a-service analytics solutions for brand advertisers and publishers. Founded in 2007 and now a subsidiary of Oracle Corporation, Moat offers a range of tools designed to enhance advertising effectiveness. Its Moat Analytics platform provides insights into ad campaigns and website inventory, while Moat Pro delivers real-time ad intelligence, enabling users to visualize relationships between brands, publishers, and programmatic platforms. Additionally, Moat offers a search engine dedicated to display ads, allowing users to discover and explore advertisements from various brands. This comprehensive approach positions Moat as a key player in measuring and driving customer attention across digital marketing channels.
Backplane
Angel Round in 2011
Backplane is a platform designed to facilitate connections among individuals who share common interests. Its initial community, LittleMonsters.com, centered around Lady Gaga, has grown to nearly one million members. The company emphasizes the importance of meaningful interactions between consumers and brands, aiming to foster authentic communities. Backplane advocates for the development of niche social networks that serve specific purposes, rather than a singular, overarching network. By partnering with leading brands, Backplane seeks to create environments where members can engage more deeply and purposefully.
AppRedeem
Seed Round in 2011
AppRedeem, Inc. is a mobile advertising platform that focuses on application discovery, branding, and monetization. Founded in 2010 and based in Mountain View, California, the company enables users to earn points by trying out mobile applications and providing feedback to developers. This engagement model serves both advertisers and mobile developers, helping them effectively promote their apps. AppRedeem's platform is utilized by a significant portion of the top grossing developers in the App Store, indicating its influence in the mobile app ecosystem. As of September 2015, AppRedeem operates as a subsidiary of Perk.com Inc.
OnSwipe
Venture Round in 2011
OnSwipe is a platform designed to enhance the presentation of content and advertising for publishers on touch-enabled devices through web browsers. The company enables media publishers to create visually appealing and interactive experiences that mimic the functionality of native applications and websites. By addressing the increasing demand for optimized content on tablets and other touch devices, OnSwipe simplifies the publishing process, allowing media companies to effectively engage their audiences in a magazine-like format. This focus on improving user experience positions OnSwipe as a valuable solution in an evolving digital landscape.
Videopixie
Seed Round in 2011
Videopixie is an online marketplace that connects users with video production professionals, offering services across various price points to accommodate different budgets. The platform caters to a diverse clientele, including retailers who require weekly product videos, game companies looking to create national television trailers from in-game footage, and newlyweds who wish to edit extensive wedding footage into concise highlights. By facilitating connections between clients and top video professionals, Videopixie streamlines the video production process for a wide array of projects, ensuring quality and efficiency.
Pinterest
Series A in 2011
Pinterest is a visual discovery and bookmarking platform headquartered in San Francisco that enables users to find inspiration and ideas across categories such as recipes, home and fashion, travel, and more. The service presents visual recommendations based on user interests and allows saving images on thematic boards, following others, and sharing ideas. It operates as a social media platform focused on product and idea discovery, with a global user base of more than 500 million monthly active users, two-thirds of whom are female. It was founded in 2008 and generates revenue primarily through digital advertising.
140 Proof
Series B in 2011
140 Proof is a mobile-based software company that specializes in social advertising, utilizing individuals' social activity to tailor advertisements based on their interests. Founded in 2010 by Jon Elvekrog and John Manoogian III, along with Vanessa Naylon, Ryan Matsumura, and Andy Scott, the company has developed a patented technology known as the Blended Interest Graph. This technology allows 140 Proof to reach over 66 million unique social users by analyzing data from various social platforms to create detailed interest-based profiles, or "personas." The company offers a Relevance API that serves as a primary revenue stream for premium applications, providing targeted brand advertisements that are presented as concise messages or short videos. Unlike traditional ads on platforms like Facebook or Twitter, 140 Proof's approach combines insights from multiple social networks to deliver more relevant and personalized advertising experiences.
Flipboard
Series B in 2011
Flipboard develops a mobile application that curates news articles, videos, and photos from various sources into personalized digital magazines. It offers custom branded layout solutions for publishers and native/display advertising services for advertisers.
SocialFlow
Series A in 2011
SocialFlow, Inc. is a software company that specializes in social media distribution and monetization solutions tailored for publishers and media organizations. Founded in 2009 and based in New York, SocialFlow utilizes an advanced algorithm to optimize the timing, relevance, and audience targeting of social media posts. The platform identifies high-performing content for amplification through advertising and integrates these posts into platform-specific advertising formats. Furthermore, it establishes a feedback loop that analyzes audience responses, facilitating the development of new advertising opportunities that enhance client reach to segmented audiences. SocialFlow’s technologies enable publishers to distribute engaging content effectively while generating new revenue streams, and its client roster includes prominent organizations such as Condé Nast, The Associated Press, and CNN. The software supports tens of thousands of journalists globally in extending the reach and engagement of editorial content across various social platforms.
Milk is a mobile development lab established by Kevin Rose, Jeff Hodsdon, and Daniel Burka. The company focuses on fostering creativity and collaboration with innovative brands and industry talent. It operates through a diverse ecosystem comprising seven divisions, including an agency, studio spaces, production services, and a makeup line. Milk gained prominence with the launch of its first mobile app, Oink, which debuted in the fall prior to its acquisition by Google. This acquisition has further positioned Milk as a key player in the mobile development landscape.
Hearsay Systems
Series A in 2011
Hearsay Systems, Inc. is a technology company that specializes in digital communication solutions for the financial services industry. Founded in 2009 and headquartered in San Francisco, California, with additional offices in cities such as New York and London, the company develops a client engagement platform aimed at assisting financial advisors in enhancing their business relationships. Hearsay's offerings include Hearsay Social, which automates social selling; Hearsay Sites for local website management; Hearsay Relate for SMS supervision; and the Hearsay Platform that connects various advisor engagement tools. The platform processes and prioritizes data from multiple digital channels, providing actionable insights that guide advisors in client interactions. Hearsay Systems serves a diverse range of sectors, including asset management, insurance, and wealth management, and also offers training, support, and compliance advisory services to its clients.
OnSwipe
Seed Round in 2011
OnSwipe is a platform designed to enhance the presentation of content and advertising for publishers on touch-enabled devices through web browsers. The company enables media publishers to create visually appealing and interactive experiences that mimic the functionality of native applications and websites. By addressing the increasing demand for optimized content on tablets and other touch devices, OnSwipe simplifies the publishing process, allowing media companies to effectively engage their audiences in a magazine-like format. This focus on improving user experience positions OnSwipe as a valuable solution in an evolving digital landscape.
Crowdbooster
Seed Round in 2011
Crowdbooster is an internet company that specializes in social analytics software aimed at enhancing social media marketing strategies. The platform allows advertisers and content creators to transact in sponsored content, while also providing tools to measure and optimize their marketing efforts. By equipping marketers with actionable insights, Crowdbooster enables them to make informed decisions regarding their content sharing practices, ensuring they connect effectively with their target audiences.
Factual Inc. is a location data company that specializes in providing accurate and comprehensive data for mobile advertising, developers, and enterprise solutions. Founded in 2007 and headquartered in Los Angeles, California, with additional offices in New York and Shanghai, Factual offers various services, including local business and point of interest data through APIs, geofencing capabilities for targeted advertising, and a UPC-centric dataset for consumer packaged goods. The company also features Geotag, a reverse geocoder designed for high-volume geotagging. Factual's platform supports product and engineering teams, marketers, and data analysts by enabling them to build digital products and execute impactful marketing strategies based on reliable location data. As of April 2020, Factual operates as a subsidiary of Foursquare Labs, Inc.
Vox Media
Series C in 2010
Vox Media is a prominent media company that specializes in creating, publishing, and distributing online content tailored to young adults globally. Founded in 2012, it operates a diverse portfolio of brands, including SB Nation, which focuses on sports and fan communities; The Verge, a technology publication; Polygon, aimed at adult gamers; Vox.com, which covers news and interests; Eater, centered on food and dining; Racked, which focuses on shopping, beauty, and fashion; Curbed, dedicated to real estate and home; and Re/code, a tech business publication. Additionally, Vox Media encompasses Vox Creative, a division that develops marketing narratives for brands, and offers advertising services through Vox Advertising and the Concert advertising solution. Headquartered in Washington, D.C., with offices in New York City, Vox Media is committed to sustainable editorial practices and responsible industry leadership.
SavingStar
Series A in 2010
SavingStar, Inc. is a cash back rewards platform focusing on grocery and online shopping. Founded in 2010 and based in Waltham, Massachusetts, the company allows users to earn cash back on grocery purchases by linking offers to their supermarket and drugstore loyalty cards, as well as by submitting receipt images. This paperless system eliminates the need for traditional coupons, making it easier for shoppers to redeem rewards. In addition to grocery offers, SavingStar provides incentives for online shopping at various retailers, enabling users to earn double cash back on purchases made through its platform. The company also facilitates brand promotions, allowing for engagement through activities such as watching videos or sharing contact information. SavingStar operates as a subsidiary of Quotient Technology Inc.
Flipboard
Series A in 2010
Flipboard develops a mobile application that curates news articles, videos, and photos from various sources into personalized digital magazines. It offers custom branded layout solutions for publishers and native/display advertising services for advertisers.
Magnetic Media Online, Inc. is a digital marketing and artificial intelligence company that provides a comprehensive advertising platform for enterprises, brands, and agencies. It specializes in data-driven advertising solutions, enabling marketers to effectively find, retain, and re-engage customers across various channels and devices. The company's offerings include a media buying platform, audience targeting through AI-optimized strategies, and capabilities for video, connected television, native, and cross-device advertising. Magnetic leverages extensive data sources, including purchase intent data from over 450,000 partner sites and insights from more than 250 million shopping profiles, to deliver targeted and effective programmatic campaigns. Founded in 2008 and headquartered in New York City, Magnetic has established a presence in multiple U.S. cities as well as in Europe and Canada, reflecting its commitment to serving a diverse clientele across various verticals.
TellApart
Series A in 2010
TellApart, Inc. is a company that specializes in personalized predictive marketing, providing a platform designed to enhance customer engagement and drive sales for retailers. Founded in 2009 and based in San Francisco, California, TellApart's offerings include an identity network service that amalgamates online and offline data to create comprehensive customer profiles, as well as a predictive engine that assists shoppers in discovering relevant products. The platform enables personalized marketing across various digital channels, including display ads, social media, and email, ensuring that retailers can deliver tailored messages in real-time. TellApart's solutions encompass cross-device and native advertisement retargeting, audience targeting, and promotions, significantly contributing to increased revenue for numerous prominent retail brands. As of 2015, TellApart operates as a subsidiary of Twitter, Inc.
Quora Inc. operates an online question-and-answer platform that facilitates knowledge sharing among users worldwide. Founded in 2009 and based in Mountain View, California, Quora allows individuals to post questions, provide answers, and engage in discussions on a diverse range of topics, including science, technology, business, health, and entertainment. The platform is designed to connect those seeking information with those able to provide insights, creating a community-driven environment for learning and sharing. In addition to its core functionality, Quora offers advertising opportunities for businesses looking to reach its user base.
MNTN is a technology company specializing in Connected TV advertising. It offers advanced targeting, measurement, and automated optimization tools to deliver effective performance-driven campaigns for businesses.
CitizenNet
Seed Round in 2010
CitizenNet, Inc. is a technology company based in Beverly Hills, California, founded in 2008. It specializes in providing tools for real-time social media analytics and advertising, leveraging a semantic platform that aggregates and filters social content from platforms like Twitter and Facebook. The company's offerings include Social Streams, which capture and moderate real-time social activity, content analytics to monitor sentiment and trending topics, user analytics to gather insights on social interactions, and outreach tools to connect with potential customers. CitizenNet employs advanced natural language processing and semantic analysis to enhance ad targeting and optimize social media advertising performance. The company serves a diverse range of clients across various sectors, including e-commerce, education, entertainment, consumer packaged goods, and retail, drawing on a team with extensive experience from leading technology and advertising firms. As of early 2017, CitizenNet operates as a subsidiary of Condé Nast.
fotopedia
Series A in 2009
Fotopedia is a developer of travel applications that feature photography from their online community
Fotopedia brings you the ultimate application suite for travel and discovery.
Their applications, specifically designed for the iPhone and the iPad, are available worldwide in 9 languages. Featuring stunning photography from professional photographers and the Fotopedia community, their beautiful apps provide first-class luxury for your digital travels.
With 15 apps, 17M users and 200M page views per month, we offer brands an effective, beautiful and easy way to reach their audience in more than 200 countries and territories all at once.
Their latest application, Fotopedia Reporter, let's you discover and explore the world with photography stories. Get it on the [App Store](http://bit.ly/FPReporter)
Founded in 2008, Inadco is a platform that facilitates two-way communication between marketers and consumers through native ads. It enables advertisers to build cost-per-lead campaigns and buy media on a CPL basis, while allowing publishers to sell ad inventory on the same model.
TellApart
Seed Round in 2009
TellApart, Inc. is a company that specializes in personalized predictive marketing, providing a platform designed to enhance customer engagement and drive sales for retailers. Founded in 2009 and based in San Francisco, California, TellApart's offerings include an identity network service that amalgamates online and offline data to create comprehensive customer profiles, as well as a predictive engine that assists shoppers in discovering relevant products. The platform enables personalized marketing across various digital channels, including display ads, social media, and email, ensuring that retailers can deliver tailored messages in real-time. TellApart's solutions encompass cross-device and native advertisement retargeting, audience targeting, and promotions, significantly contributing to increased revenue for numerous prominent retail brands. As of 2015, TellApart operates as a subsidiary of Twitter, Inc.
Motally specializes in providing mobile analytics solutions, focusing on user tracking and reporting for mobile devices, apps, and platforms. Their hosted service offers tailored tracking mechanisms designed specifically for the mobile environment. With a database exceeding 10,000 devices and over 10,000 carrier IP address range blocks, Motally ensures comprehensive coverage. The integration process is straightforward, taking only a few minutes to set up. Users benefit from daily reports, web-based dynamic reports, and detailed user statistics such as unique users, page views, search keywords, and average pages per visit. As a business tool, Motally helps companies gain deeper insights into customer behavior, optimize product offerings, and maximize the return on investment for advertising campaigns.
Adara is a company that provides an online audience targeting platform designed to enhance business planning through actionable insights. By leveraging proprietary data and audience segmentation, Adara offers travel brands and advertisers a comprehensive view of their audience. This enables them to personalize their offerings effectively, aligning with specific consumer buying habits. Through its predictive analytics capabilities, Adara helps brands improve consumer engagement and gain a competitive edge in the rapidly evolving digital marketplace.
AppNexus
Seed Round in 2007
AppNexus is a cloud-based advertising technology platform that enables and optimizes programmatic online advertising for buyers and sellers of digital inventory. The platform supports real-time bidding, trading desks, and marketplaces to maximize yield and campaign performance, and provides a digital delivery system and the AppNexus Publisher Suite for ad serving, planning, forecasting, diverse marketplace sales, and direct campaign management. It also offers PriceCheck, a header bidding solution for banner, video, and interstitial units, and AppNexus Apps, an application platform for third-party vendors to develop features for clients and reach new audiences.
AdReady, a division of CPXi, specializes in providing a comprehensive programmatic display advertising platform tailored for mid-size to large advertisers and agencies. The company integrates the efficiency and precision of programmatic display with innovative creative solutions, enhancing the effectiveness of marketing campaigns. AdReady's platform facilitates campaign creation and management for advertisers, while also assisting publishers with advertisement operations, trafficking, and billing. By collaborating with leading demand sources, major display publishers, and advanced data providers, AdReady ensures that display advertising is accessible to a wide range of marketers, agencies, and publishers, thereby maximizing marketing budgets and return on investment.
SnapTell is a provider of mobile marketing solutions that focuses on enhancing consumer engagement through innovative technology. The company offers a highly customizable platform that enables marketers to deploy mobile marketing campaigns efficiently. Its flagship Snap.Send.Get solution allows consumers to access marketing content and product information seamlessly while on the go, thereby increasing brand awareness and driving conversions. Additionally, SnapTell provides visual product search technology through a mobile application that enables users to take pictures of in-store products and compare prices across different locations. This image recognition-based service caters to a wide range of clients, including brands, agencies, content owners, publishers, retailers, and operators, positioning SnapTell as a key player in the mobile marketing landscape.
Sharethrough USA
Seed Round in 2007
Sharethrough today is one of the leading independent omnichannel ad exchanges in the world. We are committed to preserving an open internet with independent and accessible content funded by quality advertising. Our mission is to build a sustainable advertising ecosystem for journalists, content creators and app developers, by connecting publishers and advertisers with true technology innovation supporting all ad formats, devices, and user experiences.
The first building block of Sharethrough started at Stanford where Dan Greenberg and Rob Fan were teaching assistants in the first-ever "Facebook class". One of their core observations during this time was that the best performing monetization strategy for the applications they built was genuinely interesting sponsored content that was presented in a non-interruptive format. This learning led to the founding of Sharethrough and the company’s role in evangelizing the native advertising movement.
Sharethrough merged with District M in February 2021. By doubling the exchange overnight, we now have a dedicated team of 140 talented employees across 8 offices in the US & Canada to help us achieve our goals. With the mission of modernizing online advertising, Sharethrough is one of the fastest growing technology companies, with one of the world’s most sophisticated monetization software platforms, predicated on helping digital media as whole move beyond the pervasive model of interruptive, low value online advertising.
AdMob is a mobile advertising network that enables app developers to monetize and promote their mobile and tablet apps through ads. It offers discovery, branding, and monetization solutions for the mobile Web, including support for mobile sites, a Mobile Analytics solution that provides traffic and usage insights to inform decisions, and a Mobile Metrics Report that tracks trends in the mobile ecosystem.
YuMe, Inc. is a digital video brand advertising company that provides solutions for advertisers to reach targeted audiences across various internet-connected devices. Founded in 2004 and headquartered in Redwood City, California, with additional offices globally, YuMe specializes in programmatic brand advertising that enhances brand favorability and drives sales. The company offers a technology platform designed to simplify the complexities of delivering effective digital video advertising campaigns. It also provides software for monetizing professionally-produced content and applications for digital media properties. By matching relevant audiences through partnerships with digital media properties, YuMe enables advertisers to effectively connect with their target demographics. In 2018, YuMe became a subsidiary of RhythmOne plc.
Vitrue is a provider of social media marketing solutions designed for marketers, agencies, and publishers. The company offers a comprehensive cloud-based platform that enables brands to effectively manage their social marketing efforts across various networks, including Facebook, Twitter, Google+, and YouTube. Vitrue's award-winning Social Relationship Management (SRM) platform supports over one billion social connections globally, managing more than 4,500 social accounts in over 100 countries. Its services include promotional programs, branded community development, and syndicated brand applications, along with centralized data and member management, strategic consultation, and event marketing integration. Vitrue aims to maximize the marketing potential of social media for its clients while ensuring security and scalability in its operations.
Telaria
Seed Round in 2006
Telaria is a software platform that enables publishers worldwide to manage and monetize their digital video inventory. It offers real-time analytics, data-driven decisioning tools, and optimization solutions for publishers' ad yield.