Zenreach, Inc., founded in 2012 and based in San Francisco, California, specializes in online marketing solutions tailored for businesses with physical locations. The company's flagship product, Walk-Through Marketing, integrates digital marketing efforts with in-store results to enhance customer acquisition and lifetime value. Zenreach Engage tracks customer visits and builds detailed customer profiles, while Zenreach Attract optimizes ad performance by targeting audiences based on a business's best customers. The effectiveness of these campaigns is measured using the Walk-Through Rate™, a proprietary metric that indicates when someone exposed to an ad visits a location. Zenreach serves thousands of independent merchants and notable brands such as Peet’s Coffee, Ruth’s Chris, and BCBG Max Azria.
Zenreach, Inc., founded in 2012 and based in San Francisco, California, specializes in online marketing solutions tailored for businesses with physical locations. The company's flagship product, Walk-Through Marketing, integrates digital marketing efforts with in-store results to enhance customer acquisition and lifetime value. Zenreach Engage tracks customer visits and builds detailed customer profiles, while Zenreach Attract optimizes ad performance by targeting audiences based on a business's best customers. The effectiveness of these campaigns is measured using the Walk-Through Rate™, a proprietary metric that indicates when someone exposed to an ad visits a location. Zenreach serves thousands of independent merchants and notable brands such as Peet’s Coffee, Ruth’s Chris, and BCBG Max Azria.
Quettra
Seed Round in 2014
Quettra, Inc. is a mobile intelligence company based in Milpitas, California, founded in 2013. The company specializes in providing mobile advertising services through an online platform that connects advertisers with their target audience. Quettra focuses on personalizing mobile experiences and enhancing monetization by analyzing users' interactions with their mobile devices at a deep operating system level. Its mobile intelligence software compiles extensive data about mobile users, offering app developers direct measurement tools to better understand their user base. As of December 2015, Quettra operates as a subsidiary of SimilarGroup Ltd.
URX is a developer of a mobile application retargeting platform that enhances the connection between users and relevant commerce experiences. The company specializes in deep linking technology, which directs users to specific pages within applications. This innovative approach allows mobile retailers to maximize the value of their applications by delivering targeted and interactive display advertisements. URX serves a diverse clientele, empowering publishers to effectively monetize mobile content while enabling advertisers to drive mobile commerce.
URX is a developer of a mobile application retargeting platform that enhances the connection between users and relevant commerce experiences. The company specializes in deep linking technology, which directs users to specific pages within applications. This innovative approach allows mobile retailers to maximize the value of their applications by delivering targeted and interactive display advertisements. URX serves a diverse clientele, empowering publishers to effectively monetize mobile content while enabling advertisers to drive mobile commerce.
Toro, founded in March 2012 and based in San Francisco, California, is a company that specializes in providing marketing services for app developers. Established by former developers and product managers from popular social games, Toro focuses on equipping app companies with essential tools for mobile marketing. The company's mission is to democratize access to effective marketing strategies, thereby enabling developers to optimize their campaign setups. Toro's marketing plans are primarily executed through the Facebook advertising platform, ensuring that clients can leverage one of the largest social media networks to reach their target audience effectively.
Zenreach
Venture Round in 2012
Zenreach, Inc., founded in 2012 and based in San Francisco, California, specializes in online marketing solutions tailored for businesses with physical locations. The company's flagship product, Walk-Through Marketing, integrates digital marketing efforts with in-store results to enhance customer acquisition and lifetime value. Zenreach Engage tracks customer visits and builds detailed customer profiles, while Zenreach Attract optimizes ad performance by targeting audiences based on a business's best customers. The effectiveness of these campaigns is measured using the Walk-Through Rate™, a proprietary metric that indicates when someone exposed to an ad visits a location. Zenreach serves thousands of independent merchants and notable brands such as Peet’s Coffee, Ruth’s Chris, and BCBG Max Azria.
Endorse is a mobile offline marketing platform designed for consumer product companies, enabling them to connect with shoppers on an individual level. The company allows consumers to earn rewards for their loyalty to favorite brands, effectively closing the online-to-offline purchase loop. By utilizing item-level receipt data, Endorse provides personalized offers tailored to consumers' purchase histories and social media profiles. This approach helps brands enhance their marketing strategies and engage customers more effectively, ultimately driving proven retail sales in physical stores.
AppRedeem
Seed Round in 2011
AppRedeem, Inc. is a mobile advertising platform that focuses on application discovery, branding, and monetization. Founded in 2010 and based in Mountain View, California, the company enables users to earn points by trying out mobile applications and providing feedback to developers. This engagement model serves both advertisers and mobile developers, helping them effectively promote their apps. AppRedeem's platform is utilized by a significant portion of the top grossing developers in the App Store, indicating its influence in the mobile app ecosystem. As of September 2015, AppRedeem operates as a subsidiary of Perk.com Inc.
OnSwipe
Venture Round in 2011
OnSwipe is a platform designed to enhance the presentation of content and advertising for publishers on touch-enabled devices through web browsers. The company enables media publishers to create visually appealing and interactive experiences that mimic the functionality of native applications and websites. By addressing the increasing demand for optimized content on tablets and other touch devices, OnSwipe simplifies the publishing process, allowing media companies to effectively engage their audiences in a magazine-like format. This focus on improving user experience positions OnSwipe as a valuable solution in an evolving digital landscape.
140 Proof
Series B in 2011
140 Proof is a mobile-based software company that specializes in social advertising, utilizing individuals' social activity to tailor advertisements based on their interests. Founded in 2010 by Jon Elvekrog and John Manoogian III, along with Vanessa Naylon, Ryan Matsumura, and Andy Scott, the company has developed a patented technology known as the Blended Interest Graph. This technology allows 140 Proof to reach over 66 million unique social users by analyzing data from various social platforms to create detailed interest-based profiles, or "personas." The company offers a Relevance API that serves as a primary revenue stream for premium applications, providing targeted brand advertisements that are presented as concise messages or short videos. Unlike traditional ads on platforms like Facebook or Twitter, 140 Proof's approach combines insights from multiple social networks to deliver more relevant and personalized advertising experiences.
OnSwipe
Seed Round in 2011
OnSwipe is a platform designed to enhance the presentation of content and advertising for publishers on touch-enabled devices through web browsers. The company enables media publishers to create visually appealing and interactive experiences that mimic the functionality of native applications and websites. By addressing the increasing demand for optimized content on tablets and other touch devices, OnSwipe simplifies the publishing process, allowing media companies to effectively engage their audiences in a magazine-like format. This focus on improving user experience positions OnSwipe as a valuable solution in an evolving digital landscape.
Factual Inc. is a location data company that specializes in providing accurate and comprehensive data for mobile advertising, developers, and enterprise solutions. Founded in 2007 and headquartered in Los Angeles, California, with additional offices in New York and Shanghai, Factual offers various services, including local business and point of interest data through APIs, geofencing capabilities for targeted advertising, and a UPC-centric dataset for consumer packaged goods. The company also features Geotag, a reverse geocoder designed for high-volume geotagging. Factual's platform supports product and engineering teams, marketers, and data analysts by enabling them to build digital products and execute impactful marketing strategies based on reliable location data. As of April 2020, Factual operates as a subsidiary of Foursquare Labs, Inc.
Shopkick is a shopping reward application designed to enhance the consumer shopping experience by offering rewards for various activities, including shopping, dining, and engaging with brands. Users earn "kicks," the app's proprietary currency, by participating in different activities such as watching videos, browsing content, and making purchases, both online and in physical stores. The app aims to create a personalized and engaging shopping journey, allowing users to enjoy rewards simply for walking into stores. Shopkick partners with numerous well-known brands and retailers, providing them with valuable consumer engagement insights and targeting capabilities. Founded in 2009 and based in Redwood City, California, Shopkick has evolved into a prominent platform that enhances the interaction between consumers and brands while rewarding users for their everyday shopping activities. The app is available for free on both the App Store and Google Play.
UberMedia
Series A in 2010
UberMedia is a technology company headquartered in Pasadena, California, that specializes in targeted mobile advertising. It processes billions of social, demographic, and location signals daily to provide businesses with insights that enhance decision-making and consumer engagement. By delivering dynamic advertising solutions, UberMedia helps Fortune 500 companies across various sectors, including retail, automotive, entertainment, and consumer markets, achieve specific business goals such as increasing customer visits and boosting sales. The company is recognized as a pioneer in its field and has received accolades for its innovative approach.
Shopkick is a shopping reward application designed to enhance the consumer shopping experience by offering rewards for various activities, including shopping, dining, and engaging with brands. Users earn "kicks," the app's proprietary currency, by participating in different activities such as watching videos, browsing content, and making purchases, both online and in physical stores. The app aims to create a personalized and engaging shopping journey, allowing users to enjoy rewards simply for walking into stores. Shopkick partners with numerous well-known brands and retailers, providing them with valuable consumer engagement insights and targeting capabilities. Founded in 2009 and based in Redwood City, California, Shopkick has evolved into a prominent platform that enhances the interaction between consumers and brands while rewarding users for their everyday shopping activities. The app is available for free on both the App Store and Google Play.
SnapTell is a provider of mobile marketing solutions that focuses on enhancing consumer engagement through innovative technology. The company offers a highly customizable platform that enables marketers to deploy mobile marketing campaigns efficiently. Its flagship Snap.Send.Get solution allows consumers to access marketing content and product information seamlessly while on the go, thereby increasing brand awareness and driving conversions. Additionally, SnapTell provides visual product search technology through a mobile application that enables users to take pictures of in-store products and compare prices across different locations. This image recognition-based service caters to a wide range of clients, including brands, agencies, content owners, publishers, retailers, and operators, positioning SnapTell as a key player in the mobile marketing landscape.
AdMob is a mobile advertising network that enables app developers to monetize and promote their mobile and tablet apps through ads. It offers discovery, branding, and monetization solutions for the mobile Web, including support for mobile sites, a Mobile Analytics solution that provides traffic and usage insights to inform decisions, and a Mobile Metrics Report that tracks trends in the mobile ecosystem.
RockYou Media
Seed Round in 2006
RockYou, Inc. is an interactive media and entertainment company that specializes in in-game video advertising and the development of social games. Founded in 2005 and based in San Francisco, the company operates a video advertising platform that connects premium brands with users across various digital environments, including Facebook, the web, and mobile devices. RockYou's advertising network reaches approximately 68 million monthly viewers, providing brands and publishers with engaging content tailored for a multicultural audience. The company's portfolio includes a diverse range of free-to-play games spanning multiple genres and platforms, aimed at entertaining users while facilitating connections in an online networking space. However, in February 2019, RockYou, Inc. filed for voluntary liquidation under Chapter 7 in the US Bankruptcy Court for the Southern District of New York.