SV Angel

Founded in 2009, SV Angel is a San Francisco-based angel investment firm and service organization that backs early-stage startups, particularly in software and technology, by providing business development support, financing, strategic guidance on mergers and acquisitions, and other resources. It leverages a broad network to assist founders at critical inflection points, helping with market strategy, partnerships, and access to capital to build durable companies across the United States.

Ashvin Bachireddy

Managing Partner

Topher Conway

Managing Partner

Ronald Conway Sr.

Managing Partner

Ron Conway

Managing Partner

Sourav Gupta

Principal

Beth Turner

General Partner

Past deals in Retail

Keychain

Series A in 2024
Keychain is a CPG production platform that collaborates with retailers and brands to streamline and simplify the process of developing items that consumers adore.

RepRally

Series A in 2024
RepRally is a B2B marketplace that connects merchants with local retailers, streamlining wholesale distribution. It enrolls brand representatives, manages operations, processes payments, and automates commission payouts, facilitating sales and broadening consumer access to high-quality products.

Keychain

Seed Round in 2023
Keychain is a CPG production platform that collaborates with retailers and brands to streamline and simplify the process of developing items that consumers adore.

Mercantile

Venture Round in 2022
Mercantile provides credit card services and related financial products for small and medium-sized businesses. The company offers a premium credit card program designed to monetize client payables and create a high-margin revenue stream for client organizations, helping them compete with larger firms in markets dominated by big companies and improve their resilience.

Faire

Series G in 2021
Faire is a two-sided marketplace connecting local retail stores with unique wholesale merchandise from brands and makers. It offers retailers tools for data insights, financial terms, and logistics support to compete with larger competitors. Faire's platform simplifies wholesale buying and selling processes, offering net 60 payment terms and free returns.

Bubblehouse

Pre Seed Round in 2021
Bubblehouse is a full-service loyalty provider enhancing customer retention via unique, brand-focused solutions. It offers an innovative digital asset-based loyalty marketplace integrated with major CRM and POS systems.

OpenStore

Series A in 2021
Ingenyes has a new business model in web hosting. It provides free web hosting, then 'clips the ticket' on ancillary services provided by partners such as SEO specialists, web designers, and ecommerce platforms. The company is building a global apps store of services from web partners and connects them to small businesses via its free web hosting service.

Bubblehouse

Pre Seed Round in 2021
Bubblehouse is a full-service loyalty provider enhancing customer retention via unique, brand-focused solutions. It offers an innovative digital asset-based loyalty marketplace integrated with major CRM and POS systems.

Supermall

Convertible Note in 2021
Supermall operates a digital shopping platform offering an interactive e-commerce experience. It enables consumers to explore products virtually and facilitates 'try now, pay later' transactions.

Clara

Pre Seed Round in 2021
Clara is a Latin American fintech company specializing in corporate spending management. It offers locally-issued corporate cards, bill pay services, financing solutions, and a software platform designed to streamline expense reporting and provide real-time insights into spending.

Affirm

Post in 2021
Affirm is a financial technology company that offers consumer installment loans at the point of sale through its Buy with Affirm platform. Shoppers can select Affirm at checkout and pay for purchases in fixed monthly installments with real-time decisioning and upfront, transparent terms, avoiding hidden fees. The company provides a digital and mobile‑first platform that includes a point‑of‑sale payment solution for merchants and a consumer app, and it partners with thousands of merchants across categories such as home, travel, electronics, apparel, and beauty. Revenue comes from merchant networks and related services, including virtual card networks, with the majority of business generated in the United States, and ongoing activity in Canada and other regions. Founded in 2012 and headquartered in San Francisco with an additional office in Chicago, Affirm aims to offer an accessible alternative to traditional credit that improves budgeting and financial clarity for consumers.

Shipped

Seed Round in 2021
Shipped is the first fully branded universal order center - a one-stop 360 customer experience enabling instant resolution of any order issue, all in one place.

Recurrency

Seed Round in 2020
Recurrency, Inc. is a technology company that specializes in developing artificial intelligence tools aimed at enhancing the pricing and sales processes for wholesale distributors and business-to-business retailers. Founded in 2018 and based in San Leandro, California, Recurrency's platform automates sales, purchasing, and pricing workflows within existing enterprise resource planning systems. This automation is designed to foster organic revenue growth, improve margins, and boost productivity while enriching the customer experience. The comprehensive suite of tools offered by Recurrency includes dynamic pricing, predictive customer targeting, customer retention strategies, and inventory management, enabling its clients to compete effectively in a rapidly evolving market landscape.

Commerce Layer

Series A in 2020
Commerce Layer is a developer of a headless e-commerce platform and order management system that allows businesses to enhance their online sales strategies. The company's robust REST API facilitates global shopping capabilities across various digital platforms, including websites, mobile applications, chatbots, and Internet of Things (IoT) devices. By leveraging this technology, clients can focus on personalizing the customer experience while managing scalable and flexible commerce solutions.

Outlier

Series B in 2020
Outlier AI, Inc. operates an automated business analysis platform that delivers insights based on data for organizations in consumer packaged goods, e-commerce, retail, and pharmaceuticals. Founded in 2015 and based in Oakland, California, Outlier offers a solution that not only enables businesses to make informed decisions but also continuously monitors their data to alert users of unexpected changes. The platform helps optimize marketing efforts, tracks shifts in buyer segments, identifies product development issues, and uncovers insights across various data sets, allowing businesses to make strategic, data-driven decisions with greater ease.

Clothia

Seed Round in 2019
Clothia, Inc. is an innovative online fashion platform that allows users to explore and express their style through interactive features. Founded in 2010 and based in New York, the platform enables users to create virtual closets where they can mix and match outfits, try on clothing virtually via augmented reality, and share their looks with friends and fellow fashion enthusiasts. Users can browse and purchase items from a curated collection of wearable statements from emerging international designers, stay informed about global fashion trends, and engage with a community by sharing outfits and creating look boards. Additionally, Clothia offers video content featuring interviews with designers, models, and trendsetters, enriching the user experience in the world of fashion.

Raydiant

Seed Round in 2019
Raydiant Inc., established in 2017 and headquartered in San Francisco, specializes in designing, developing, and providing an experience platform that connects employees and customers with brands across various industries such as banking, retail, hospitality, and healthcare. The company's solution comprises kiosks, virtual agents, and multimedia devices for screen management, enabling businesses to create engaging in-store experiences through digital signage. Raydiant works with over 5,000 brands worldwide, including notable clients like Johnson & Johnson and Chick-Fil-A, helping them streamline operations, enhance customer experiences, and drive sales growth.

Storr

Seed Round in 2019
Storr, Inc. is a San Francisco-based company that has developed a mobile application designed for social media influencer retailing. Founded in 2014, Storr allows users to easily open their own online stores by selecting and promoting brand-name products. Unlike traditional retailers, users can earn money by selling these products directly to their networks. The platform aims to disrupt the conventional retail model, offering an alternative to major e-commerce giants. Storr collaborates with over 200 brands, including well-known names such as Chanel, Ray-Ban, and Adidas, thereby providing a wide range of offerings for its users. The company is backed by prominent figures in the retail and investment sectors, signifying its potential impact on the evolving landscape of the $3 trillion global retail market.

Storr

Seed Round in 2019
Storr, Inc. is a San Francisco-based company that has developed a mobile application designed for social media influencer retailing. Founded in 2014, Storr allows users to easily open their own online stores by selecting and promoting brand-name products. Unlike traditional retailers, users can earn money by selling these products directly to their networks. The platform aims to disrupt the conventional retail model, offering an alternative to major e-commerce giants. Storr collaborates with over 200 brands, including well-known names such as Chanel, Ray-Ban, and Adidas, thereby providing a wide range of offerings for its users. The company is backed by prominent figures in the retail and investment sectors, signifying its potential impact on the evolving landscape of the $3 trillion global retail market.

Superplastic

Seed Round in 2018
Founded in 2017, Superplastic is a Vermont-based company that creates character-based products and entertainment. It designs limited edition art toys, apparel, games, and animation, collaborating with renowned artists to bring unique characters to life.

Uppercase

Seed Round in 2018
Uppercase is a retail solutions company founded in 2016 and based in New York, New York. It specializes in helping brands establish and enhance their retail presence through a comprehensive suite of services. Uppercase provides a marketplace for short-term retail space and offers tech-enabled stores, allowing brands to launch, measure, and improve their operations in key markets such as New York City, Los Angeles, Toronto, and Vancouver. The company integrates various aspects of the retail process, including real estate, store build-outs, analytics, and staffing, to create a seamless experience for brands. By leveraging data-driven insights, Uppercase enables businesses to efficiently navigate their retail journey and achieve success in a competitive landscape.

Thisopenspace

Seed Round in 2018
Thisopenspace is a platform for emerging and global brands to interact with their customers through physical space.

Outlier

Series A in 2018
Outlier AI, Inc. operates an automated business analysis platform that delivers insights based on data for organizations in consumer packaged goods, e-commerce, retail, and pharmaceuticals. Founded in 2015 and based in Oakland, California, Outlier offers a solution that not only enables businesses to make informed decisions but also continuously monitors their data to alert users of unexpected changes. The platform helps optimize marketing efforts, tracks shifts in buyer segments, identifies product development issues, and uncovers insights across various data sets, allowing businesses to make strategic, data-driven decisions with greater ease.

The Lobby

Pre Seed Round in 2018
The Lobby is a video shopping platform that connects top fashion brands with influencers, creating an engaging shopping experience reminiscent of QVC combined with TikTok. Tailored for young professionals, The Lobby simplifies the shopping process by introducing new and emerging brands weekly. Customers can request items to be delivered to their offices for a week-long trial period without any upfront fees, allowing them to experience products before making a purchase. This innovative try-before-you-buy model eliminates the risks associated with online shopping, making it a convenient and inspiring option for consumers.

Crowd Cow

Series A in 2018
Founded in 2015, Crowd Cow operates an online platform that connects customers directly with small family farms. It specializes in selling whole cows and custom cuts of chicken, pork, lamb, beef, and seafood sourced from independent farmers and aquaculture operators across the United States.

Sundays for Dogs

Convertible Note in 2018
Sundays for Dogs, Inc. is a New York-based company that specializes in the manufacture and online retail of dog food. Founded in 2017 by Tory Waxman and Michael Waxman, the company employs a unique air-drying method that gently dehydrates food, preserving its nutrients and flavor while ensuring the elimination of harmful germs. Sundays for Dogs aims to provide high-quality nutrition for dogs through its carefully crafted products, which are available exclusively on its online platform.

ShopShops

Seed Round in 2018
ShopShops is a livestream shopping platform that connects consumers with brick-and-mortar retailers across the globe, allowing users to shop from diverse stores directly through their mobile devices. Founded in 2016 by Liyia Wu, the company operates from its headquarters in New York City and Beijing. The platform offers an interactive experience, enabling customers to browse efficiently by location and access authenticated products from various brands and stores. By breaking down geographical barriers, ShopShops provides a unique shopping experience that combines curation and interaction, allowing fashion-savvy consumers to explore global retail offerings conveniently and affordably.

Tundra

Seed Round in 2017
Tundra Inc. is an online marketplace based in San Francisco, California, that facilitates the buying and selling of wholesale products for businesses. Established in 2017, Tundra offers a platform where independent retailers can access over two million ready-to-ship wholesale items from both established and emerging brands. The company operates on a zero-commission model, allowing brands to present their complete catalogs at wholesale prices with low minimum order requirements. Tundra's proprietary technology streamlines the wholesale process, automating various tasks to save time and reduce costs for both buyers and suppliers. The marketplace serves a community of over 30,000 retailers, providing a wide range of products across popular categories such as kids, home, food, beauty, apparel, and general merchandise. In addition to its San Francisco headquarters, Tundra has offices in Boston and Zurich.

100 Thieves

Seed Round in 2017
100 Thieves is an American esports organization and lifestyle brand that combines competitive gaming with apparel and entertainment. It fields a professional esports team that competes in major leagues and championships and operates an online store selling apparel and merchandise such as t-shirts and jerseys. The company also focuses on gaming content and a branded lifestyle experience, connecting fans through competition and merchandise.

ShopShops

Seed Round in 2017
ShopShops is a livestream shopping platform that connects consumers with brick-and-mortar retailers across the globe, allowing users to shop from diverse stores directly through their mobile devices. Founded in 2016 by Liyia Wu, the company operates from its headquarters in New York City and Beijing. The platform offers an interactive experience, enabling customers to browse efficiently by location and access authenticated products from various brands and stores. By breaking down geographical barriers, ShopShops provides a unique shopping experience that combines curation and interaction, allowing fashion-savvy consumers to explore global retail offerings conveniently and affordably.

Standard Cognition

Seed Round in 2017
Standard Cognition offers an AI-powered shopping platform enabling customers to purchase items without waiting in line or scanning products at checkout. This enhances customer experience while helping retailers reduce labor costs and improve profit margins.

HipDot

Pre Seed Round in 2017
HipDot is a company dedicated to providing an engaging and enjoyable online shopping experience. It specializes in offering beauty products directly from manufacturers and distributors, eliminating intermediaries and significant retail markups. This approach allows HipDot to provide customers with high-quality products at competitive prices. Additionally, the platform supports influencers by enabling them to create their own brands, fostering a unique and dynamic marketplace.

Zenreach

Series C in 2017
Zenreach, Inc., founded in 2012 and based in San Francisco, California, specializes in online marketing solutions tailored for businesses with physical locations. The company's flagship product, Walk-Through Marketing, integrates digital marketing efforts with in-store results to enhance customer acquisition and lifetime value. Zenreach Engage tracks customer visits and builds detailed customer profiles, while Zenreach Attract optimizes ad performance by targeting audiences based on a business's best customers. The effectiveness of these campaigns is measured using the Walk-Through Rate™, a proprietary metric that indicates when someone exposed to an ad visits a location. Zenreach serves thousands of independent merchants and notable brands such as Peet’s Coffee, Ruth’s Chris, and BCBG Max Azria.

Faire

Seed Round in 2017
Faire is a two-sided marketplace connecting local retail stores with unique wholesale merchandise from brands and makers. It offers retailers tools for data insights, financial terms, and logistics support to compete with larger competitors. Faire's platform simplifies wholesale buying and selling processes, offering net 60 payment terms and free returns.

Raydiant

Seed Round in 2017
Raydiant Inc., established in 2017 and headquartered in San Francisco, specializes in designing, developing, and providing an experience platform that connects employees and customers with brands across various industries such as banking, retail, hospitality, and healthcare. The company's solution comprises kiosks, virtual agents, and multimedia devices for screen management, enabling businesses to create engaging in-store experiences through digital signage. Raydiant works with over 5,000 brands worldwide, including notable clients like Johnson & Johnson and Chick-Fil-A, helping them streamline operations, enhance customer experiences, and drive sales growth.

Faire

Pre Seed Round in 2016
Faire is a two-sided marketplace connecting local retail stores with unique wholesale merchandise from brands and makers. It offers retailers tools for data insights, financial terms, and logistics support to compete with larger competitors. Faire's platform simplifies wholesale buying and selling processes, offering net 60 payment terms and free returns.

Zenreach

Series B in 2016
Zenreach, Inc., founded in 2012 and based in San Francisco, California, specializes in online marketing solutions tailored for businesses with physical locations. The company's flagship product, Walk-Through Marketing, integrates digital marketing efforts with in-store results to enhance customer acquisition and lifetime value. Zenreach Engage tracks customer visits and builds detailed customer profiles, while Zenreach Attract optimizes ad performance by targeting audiences based on a business's best customers. The effectiveness of these campaigns is measured using the Walk-Through Rate™, a proprietary metric that indicates when someone exposed to an ad visits a location. Zenreach serves thousands of independent merchants and notable brands such as Peet’s Coffee, Ruth’s Chris, and BCBG Max Azria.

Jyve

Seed Round in 2016
Founded in 2015, Jyve is a technology platform that connects businesses with skilled on-demand labor. It operates across most of America, serving grocer, brand, and retailer customers by matching their in-store execution needs with certified skilled workers for tasks such as stocking, auditing, ordering, display building, and e-commerce fulfillment.

Jyve

Seed Round in 2016
Founded in 2015, Jyve is a technology platform that connects businesses with skilled on-demand labor. It operates across most of America, serving grocer, brand, and retailer customers by matching their in-store execution needs with certified skilled workers for tasks such as stocking, auditing, ordering, display building, and e-commerce fulfillment.

Lugg

Seed Round in 2015
Lugg, Inc. is a logistics company based in San Francisco, California, specializing in store-to-home delivery services for purchased goods. Founded in 2014, Lugg provides a range of on-demand services, including relocation assistance for homes, donations, storage solutions, junk removal, and the pickup and delivery of used goods. The company aims to simplify the moving process by connecting users with local movers and trucks through its platform, allowing for easy transportation of large items such as furniture and other purchases. Lugg’s focus is on delivering efficient, convenient solutions for consumers looking to manage their moving and delivery needs.

Outlier

Venture Round in 2015
Outlier AI, Inc. operates an automated business analysis platform that delivers insights based on data for organizations in consumer packaged goods, e-commerce, retail, and pharmaceuticals. Founded in 2015 and based in Oakland, California, Outlier offers a solution that not only enables businesses to make informed decisions but also continuously monitors their data to alert users of unexpected changes. The platform helps optimize marketing efforts, tracks shifts in buyer segments, identifies product development issues, and uncovers insights across various data sets, allowing businesses to make strategic, data-driven decisions with greater ease.

Harry's

Series B in 2014
Founded in 2012, Harry's is a New York-based company that manufactures and sells high-quality shaving products. Its product range includes razors, shaving creams, grooming kits, and face care products, available both individually and through a subscription service.

Hodinkee

Seed Round in 2014
Founded in 2008, Hodinkee is a leading online platform dedicated to the world of watches. It offers comprehensive reviews, news, and historical insights on timepieces, along with an e-boutique selling vintage watches, straps, menswear accessories, and other watch-related products. Hodinkee also operates pop-up shops in the United States.

Flexe

Pre Seed Round in 2014
Flexe, Inc. operates a cloud-based warehousing services marketplace that connects organizations needing additional warehousing and fulfillment services with those that have excess capacity. Founded in 2013 and headquartered in Seattle, the company specializes in omnichannel logistics, providing solutions for eCommerce fulfillment, retail distribution, same-day delivery, and network capacity. By integrating technology with an open logistics network, Flexe enables retailers, wholesalers, manufacturers, and logistics companies to optimize their operations, address inventory overflow, and streamline material handling. This approach allows clients to enhance their distribution networks by accessing affordable warehouse spaces, thereby maximizing revenue potential while maintaining operational efficiency.

PS Dept.

Venture Round in 2014
PS Dept. operates a mobile e-commerce application that focuses on personal shopping services. The platform provides users with direct access to personal shoppers at selected retail stores, bridging the gap between the convenience of online shopping and the personalized assistance of in-store experts. Through this application, users can search for and order accessories and apparel, benefiting from tailored suggestions made by qualified associates in the field. This service enhances the shopping experience by combining the ease of digital transactions with the expertise of professional shoppers, catering to individuals seeking a more guided approach to retail.

Two Tap

Seed Round in 2014
Two Tap is a Palo Alto-based startup founded by Radu Spineanu and Razvan Roman. It operates a platform that facilitates direct product sales within publishers' applications, enhancing e-commerce efficiency. The platform offers seamless in-app shopping experiences for users, who can benefit from a shared wallet feature. Additionally, Two Tap enables swift checkouts on iOS Safari and Google Chrome. For developers, it provides options to place orders on e-commerce sites via HTML5 interface or API. Two Tap offers three pricing tiers: free, standard, and enterprise.

Spring

Series A in 2014
Spring is a retail company that offers a diverse selection of products, including apparel and home and garden items. It operates as a shopping application designed for iOS devices, allowing users to follow their favorite brands and purchase new arrivals, exclusives, and unique products. Originally founded as Jello Labs, the company rebranded to Spring in July 2014. The founders of Spring are David Tisch, Alan Tisch, and Octavian Costache, and the company is based in New York.

Move Loot

Seed Round in 2014
Move Loot Inc. is an online marketplace based in San Francisco that specializes in the buying and selling of new and used furniture across the United States. The company offers a wide range of items, including sofas, chairs, tables, and home office furniture, catering to diverse customer needs. Move Loot simplifies the selling process for individuals by allowing them to submit their furniture easily, after which the company curates, prices, and lists the items on its digital platform. In addition to facilitating sales, Move Loot manages logistics by arranging pick-up from sellers and delivery to buyers, enhancing the overall experience. The company primarily serves clients in North Carolina, Georgia, New York, and California and has been operational since its incorporation in 2013.

Bellabeat

Seed Round in 2014
Bellabeat, Inc. is a company that specializes in developing technology-driven wellness products specifically designed for women. Founded in 2014 and based in San Francisco, Bellabeat offers a range of products that include wearables like the Leaf and Ivy, which facilitate tracking of health metrics such as sleep, activity, and reproductive health. These devices empower women to monitor their overall well-being throughout various stages of life, thereby promoting a holistic approach to health. In addition to its product offerings, Bellabeat operates a research platform that enables users to assess wellness techniques and products, share encrypted data, and receive personalized insights. The company has gained recognition for its stylish designs and has successfully expanded into international markets, positioning itself as a leading brand in the wellness sector focused on women's health. Bellabeat's commitment to innovation has sparked industry conversations about the importance of tailored health solutions for women.

Bellabeat

Seed Round in 2014
Bellabeat, Inc. is a company that specializes in developing technology-driven wellness products specifically designed for women. Founded in 2014 and based in San Francisco, Bellabeat offers a range of products that include wearables like the Leaf and Ivy, which facilitate tracking of health metrics such as sleep, activity, and reproductive health. These devices empower women to monitor their overall well-being throughout various stages of life, thereby promoting a holistic approach to health. In addition to its product offerings, Bellabeat operates a research platform that enables users to assess wellness techniques and products, share encrypted data, and receive personalized insights. The company has gained recognition for its stylish designs and has successfully expanded into international markets, positioning itself as a leading brand in the wellness sector focused on women's health. Bellabeat's commitment to innovation has sparked industry conversations about the importance of tailored health solutions for women.

AptDeco

Seed Round in 2014
AptDeco operates an online marketplace facilitating the buying and selling of pre-owned, high-quality home furnishings. Founded in 2013, it offers a streamlined process including verified community members, arranged pick-up/delivery, and secure payments.

Violet Grey

Series A in 2014
Violet Grey is a beauty retail company based in West Hollywood, California, founded in 2010. It specializes in selling a wide range of beauty care products, including makeup, skincare, hair care, and body treatment items, through both physical stores and an online platform. The company's offerings span from primers and foundations to cleansers and moisturizers, catering to various beauty needs. Additionally, Violet Grey provides digital content through THE VIOLET FILES, a magazine offering makeup recommendations, reviews, and tutorials. Originally known as Snob Inc., the company has evolved from its beginnings as a private dressing studio for Hollywood clients into a comprehensive beauty destination.

Quarterly

Series A in 2014
Quarterly Inc., established in 2011 and headquartered in West Hollywood, California, operates a unique subscription service. It connects users with influential figures they admire by mailing curated, physical items every quarter, handpicked by these contributors themselves. This service aims to foster tangible interactions, bridging the gap between online connections and real-world experiences.

Harry's

Venture Round in 2014
Founded in 2012, Harry's is a New York-based company that manufactures and sells high-quality shaving products. Its product range includes razors, shaving creams, grooming kits, and face care products, available both individually and through a subscription service.

Walker and Company Brands

Seed Round in 2013
Walker and Company Brands is a manufacturer of health and beauty products tailored for both men and women, with a focus on serving the needs of people of color. The company offers a range of products, including shaving kits and hair care collections specifically designed for coarse and curly hair. Committed to consumer-centricity, Walker and Company aims to reinvent how its community learns about, purchases, and enjoys health and beauty products. By developing and testing products that address the unique needs of its customers, the company emphasizes exceptional customer service and a straightforward shopping experience.

Flexe

Seed Round in 2013
Flexe, Inc. operates a cloud-based warehousing services marketplace that connects organizations needing additional warehousing and fulfillment services with those that have excess capacity. Founded in 2013 and headquartered in Seattle, the company specializes in omnichannel logistics, providing solutions for eCommerce fulfillment, retail distribution, same-day delivery, and network capacity. By integrating technology with an open logistics network, Flexe enables retailers, wholesalers, manufacturers, and logistics companies to optimize their operations, address inventory overflow, and streamline material handling. This approach allows clients to enhance their distribution networks by accessing affordable warehouse spaces, thereby maximizing revenue potential while maintaining operational efficiency.

Vastrm

Seed Round in 2013
Vastrm, Inc., founded in 2010 and based in Burlingame, California, specializes in made-to-order sportswear for men. The company offers a range of customizable apparel, including hoodies, track jackets, mock neck pullovers, tailored polos, shirts, T-shirts, and other lightweight layering pieces. Vastrm caters to corporate clients and individual customers through its online store, providing products in various fabrics, colors, detailing, and sizes. The company also offers a home try-on program for clients and private-label services for retailers. Vastrm's platform allows customers to design their own apparel by selecting different trims and styles, ensuring a perfect fit for unique body types.

OfferUp

Series A in 2013
OfferUp operates an online platform facilitating local buying and selling of various items. Users can post items for sale within their networks, browse listings, and communicate with buyers/sellers directly through the app. The platform covers a wide range of product categories, from electronics to vehicles.

Aisle50

Series A in 2013
Aisle50, Inc. is a Chicago-based company founded in 2011 that operates a web portal providing discounted grocery offers to consumers, which can be redeemed at participating retailers. As a subsidiary of Groupon, Aisle50 connects food manufacturers with consumers by offering digital deals that are purchased online and then redeemed at traditional grocery stores. The program is compatible with retailers' loyalty card systems, although participation does not require one. Aisle50 aims to enhance the shopping experience by delivering significant benefits: food manufacturers can achieve substantial sales lifts and incrementality, retailers attract additional customer visits and increase basket sizes, while consumers enjoy greater discounts on grocery purchases than typically available.

Instacart

Series A in 2013
Instacart operates a grocery delivery platform in the United States and Canada, partnering with local and national grocers to offer a broad catalog of items for home delivery. Customers can mix items from multiple stores in a single order, and orders are picked and delivered by shoppers who are typically independent contractors. The platform supports fast delivery, including options in as little as an hour. Instacart earns revenue from service fees based on order value and by selling advertising to consumer-packaged goods brands. The service catalogs about 500,000 items and attracts about 8 million monthly active users, supported by roughly 600,000 shoppers.

Pickwick & Weller

Venture Round in 2013
Pickwick & Weller, located in Los Angeles, specializes in designing and selling boutique t-shirts. The company focuses on creating modern workwear with sharp designs and a meticulous fit, emphasizing the development of beautifully crafted basics. With a commitment to quality, Pickwick & Weller aims to redefine contemporary apparel, one t-shirt at a time.

DailyLook

Seed Round in 2013
DailyLook, Inc. is an online fashion retailer based in Los Angeles, California, specializing in providing a premium personal styling experience for women. Founded in 1998, the company offers a diverse range of clothing, including blazers, dresses, jackets, leggings, and tops, as well as shoes and accessories like bags and jewelry. DailyLook's service focuses on curating stylish outfits tailored to individual body shapes, preferences, and lifestyles, allowing customers to try on selected pieces at home. With a straightforward process of purchasing items they love and returning the rest, DailyLook aims to simplify the shopping experience while promoting self-expression and confidence through fashion.

PS Dept.

Seed Round in 2013
PS Dept. operates a mobile e-commerce application that focuses on personal shopping services. The platform provides users with direct access to personal shoppers at selected retail stores, bridging the gap between the convenience of online shopping and the personalized assistance of in-store experts. Through this application, users can search for and order accessories and apparel, benefiting from tailored suggestions made by qualified associates in the field. This service enhances the shopping experience by combining the ease of digital transactions with the expertise of professional shoppers, catering to individuals seeking a more guided approach to retail.

Nomi

Seed Round in 2013
Nomi is an omni-channel marketing platform designed to enhance customer engagement for retailers. By analyzing and optimizing the return on investment from offline marketing and store operations, Nomi quantifies the effectiveness of marketing campaigns in driving foot traffic and assesses customer lifetime value. The platform helps retailers evaluate how well stores convert visitors into buyers, identify underperforming staff, and measure the impact of training and management investments on customer behavior. Nomi offers a comprehensive view of the customer conversion funnel, enabling retailers to predict store performance and diagnose operational issues proactively. Founded in September 2012 by Marc Ferrentino, Corey Capasso, Wesley Barrow, Peter Quintas, and Robert Balousek, the company is headquartered in New York, United States.

Violet Grey

Seed Round in 2013
Violet Grey is a beauty retail company based in West Hollywood, California, founded in 2010. It specializes in selling a wide range of beauty care products, including makeup, skincare, hair care, and body treatment items, through both physical stores and an online platform. The company's offerings span from primers and foundations to cleansers and moisturizers, catering to various beauty needs. Additionally, Violet Grey provides digital content through THE VIOLET FILES, a magazine offering makeup recommendations, reviews, and tutorials. Originally known as Snob Inc., the company has evolved from its beginnings as a private dressing studio for Hollywood clients into a comprehensive beauty destination.

Twice

Series A in 2012
Twice operates as an online marketplace specializing in secondhand clothing, functioning similarly to a physical resale store. Sellers send their clothing to Twice, which covers shipping costs and provides immediate cash offers for the items. The platform features a curated selection of clothing, with items evaluated and professionally photographed by expert buyers. For consumers, Twice offers significant savings, with prices typically ranging from 70% to 90% off retail. Orders exceeding a specified amount qualify for free shipping, while a modest fee applies to smaller purchases. The company also accommodates flexible returns within a 30-day period, enhancing the shopping experience for buyers.

Harry's

Seed Round in 2012
Founded in 2012, Harry's is a New York-based company that manufactures and sells high-quality shaving products. Its product range includes razors, shaving creams, grooming kits, and face care products, available both individually and through a subscription service.

BufferBox

Seed Round in 2012
BufferBox is a company that has created an automated self-serve kiosk designed to address the common issue of missed parcel deliveries in the online shopping experience. By providing users with a unique BufferBox address for their packages, the service allows for 24/7 pick-up at conveniently located kiosks. Once a parcel arrives, customers receive a one-time-use PIN code via email, enabling them to retrieve their items at their convenience. This innovative solution aims to enhance the convenience of online shopping by eliminating the frustrations associated with failed deliveries, making it easier for consumers to access their purchases seamlessly.

PayDragon

Seed Round in 2012
PayDragon, Inc. is a company based in Los Angeles, California, that specializes in developing mobile applications for online shopping on iPhone and Android devices. Its innovative app allows users to conveniently order and purchase products from nearby stores, enabling them to have items ready for pick-up upon arrival. This approach streamlines the shopping experience by eliminating the need to wait in line for ordering and payment, thus saving users time and enhancing convenience.

Instacart

Seed Round in 2012
Instacart operates a grocery delivery platform in the United States and Canada, partnering with local and national grocers to offer a broad catalog of items for home delivery. Customers can mix items from multiple stores in a single order, and orders are picked and delivered by shoppers who are typically independent contractors. The platform supports fast delivery, including options in as little as an hour. Instacart earns revenue from service fees based on order value and by selling advertising to consumer-packaged goods brands. The service catalogs about 500,000 items and attracts about 8 million monthly active users, supported by roughly 600,000 shoppers.

Zenreach

Venture Round in 2012
Zenreach, Inc., founded in 2012 and based in San Francisco, California, specializes in online marketing solutions tailored for businesses with physical locations. The company's flagship product, Walk-Through Marketing, integrates digital marketing efforts with in-store results to enhance customer acquisition and lifetime value. Zenreach Engage tracks customer visits and builds detailed customer profiles, while Zenreach Attract optimizes ad performance by targeting audiences based on a business's best customers. The effectiveness of these campaigns is measured using the Walk-Through Rate™, a proprietary metric that indicates when someone exposed to an ad visits a location. Zenreach serves thousands of independent merchants and notable brands such as Peet’s Coffee, Ruth’s Chris, and BCBG Max Azria.

Priceonomics

Seed Round in 2012
Priceonomics Inc. is a company that specializes in providing price guide services to facilitate the buying and selling of used products. Founded in 2011 and headquartered in San Francisco, California, Priceonomics offers price estimates across a diverse array of categories, including appliances, electronics, furniture, vehicles, and sporting goods, among others. The company conducts research on past transactions to generate accurate price estimates, enabling users to make informed purchasing and selling decisions. Priceonomics aims to eliminate the uncertainty associated with valuing second-hand items, helping consumers to avoid over-paying or getting ripped off. Their services are particularly useful for transactions on platforms like Craigslist and eBay, and they continue to expand their offerings to cover more product categories, ensuring that users can confidently navigate the used goods market.

Shoptiques

Seed Round in 2012
Shoptiques is an online platform that connects shoppers with unique fashion items from independent boutiques worldwide. It offers personalized shopping experiences, aggregating inventory from various boutiques, providing integrated order management, and streamlined shipping.

Endorse

Series A in 2012
Endorse is a mobile offline marketing platform designed for consumer product companies, enabling them to connect with shoppers on an individual level. The company allows consumers to earn rewards for their loyalty to favorite brands, effectively closing the online-to-offline purchase loop. By utilizing item-level receipt data, Endorse provides personalized offers tailored to consumers' purchase histories and social media profiles. This approach helps brands enhance their marketing strategies and engage customers more effectively, ultimately driving proven retail sales in physical stores.

Custora

Seed Round in 2012
Custora is a leader in advanced customer analytics tailored for the retail sector. The company offers a Customer Intelligence Platform that equips marketing professionals with essential insights to drive immediate results while fostering long-term profitable growth. By compiling comprehensive customer profiles and employing predictive analytics, Custora identifies critical customer segments and journeys. The platform also provides prescriptive recommendations aimed at enhancing customer lifetime value, addressing the daily challenges faced by marketing leaders. Through its data-driven approach, Custora enables brands to understand customer behavior better and develop strategic marketing programs that facilitate more relevant and effective communication with their audiences.

Aisle50

Venture Round in 2012
Aisle50, Inc. is a Chicago-based company founded in 2011 that operates a web portal providing discounted grocery offers to consumers, which can be redeemed at participating retailers. As a subsidiary of Groupon, Aisle50 connects food manufacturers with consumers by offering digital deals that are purchased online and then redeemed at traditional grocery stores. The program is compatible with retailers' loyalty card systems, although participation does not require one. Aisle50 aims to enhance the shopping experience by delivering significant benefits: food manufacturers can achieve substantial sales lifts and incrementality, retailers attract additional customer visits and increase basket sizes, while consumers enjoy greater discounts on grocery purchases than typically available.

Welcome

Seed Round in 2012
Welcome converts shoppers into customers by providing them with real-time product expertise to make the most informed purchasing decisions possible. The company solution enabling retailers and brands to provide expertise, wherever it is, to consumers, wherever they are. They have proven consumers are 2-4X more likely to convert when they have access to timely expertise. Intelligence gathered from across their network and actual conversations can now also impact consumer experience across every touchpoint. Their clients include two of the top five U.S. retailers, as well as iconic brands AT&T, Dyson, Google, HP, LG, Nintendo and Samsung. Welcome received TSIA Vision Award for Best Services Enabler in 2012, Eggie Award for Best Marketing Platform in 2014, and Eggie Award for Best Brand Support Solution in 2016.

Priceonomics

Seed Round in 2012
Priceonomics Inc. is a company that specializes in providing price guide services to facilitate the buying and selling of used products. Founded in 2011 and headquartered in San Francisco, California, Priceonomics offers price estimates across a diverse array of categories, including appliances, electronics, furniture, vehicles, and sporting goods, among others. The company conducts research on past transactions to generate accurate price estimates, enabling users to make informed purchasing and selling decisions. Priceonomics aims to eliminate the uncertainty associated with valuing second-hand items, helping consumers to avoid over-paying or getting ripped off. Their services are particularly useful for transactions on platforms like Craigslist and eBay, and they continue to expand their offerings to cover more product categories, ensuring that users can confidently navigate the used goods market.

Baby

Series A in 2011
Baby.com.br is a prominent e-commerce retailer specializing in baby products in Brazil. The platform offers a wide range of items, including toys, strollers, diapers, furniture, and clothing. Established as Brazil's leading baby products e-commerce company, it has received notable accolades, being named Startup of the Year in 2012 by Pequenas Empresas Grandes Negocios and recognized as one of the Top 10 Startups of 2011 by Forbes.com. The company has garnered investment from several notable venture capital firms, reflecting its strong position in the market and potential for growth.

Swrve

Seed Round in 2011
Swrve Inc., established in 2009, specializes in mobile marketing automation, engagement, and customer relationship management. Headquartered in San Francisco with offices in Dublin, London, Irvine, and Sydney, the company provides an integrated platform supporting various aspects of mobile engagement, retention, and monetization. Swrve's solutions include push and SMS messaging, in-app messaging, email and web push notifications, OTT messaging, AI-driven cross-channel experiences, customer data segmentation, and A/B testing. Serving diverse industries such as airlines, hospitality, media, finance, gaming, telecom, e-marketplaces, and retail, Swrve helps enterprises enhance customer engagement and monetization by delivering personalized mobile experiences.

Warby Parker

Seed Round in 2011
Warby Parker is a lifestyle brand offering vintage-inspired designer eyewear at affordable prices. It operates as a socially conscious business, with each frame sale funding access to affordable glasses for someone in need.

Videopixie

Seed Round in 2011
Videopixie is an online marketplace that connects users with video production professionals, offering services across various price points to accommodate different budgets. The platform caters to a diverse clientele, including retailers who require weekly product videos, game companies looking to create national television trailers from in-game footage, and newlyweds who wish to edit extensive wedding footage into concise highlights. By facilitating connections between clients and top video professionals, Videopixie streamlines the video production process for a wide array of projects, ensuring quality and efficiency.

ED01

Seed Round in 2011
ED01 (formerly Edition01) is a product development and distribution platform that's changing how brands, designers and retailers work together. ED01 develops limited edition collection and launches new product categories for a fast growing client-network of designers, brands, celebrity figures and retailers. ED01 then wholesales the collection to a growing list of international retailers. ED01.com: As the E-Commerce Destination for Design Collaborations, ED01 offers powerful branding and distribution opportunities.

GOAT Group

Angel Round in 2011
GOAT Group operates as a global marketplace for authentic sneakers, apparel, and accessories. Founded in 2015, it offers products from over 350 brands through its platforms GOAT and Flight Club, with thirteen physical locations serving 170 international markets.

Everlane

Seed Round in 2011
Everlane, Inc. is an online fashion retailer based in San Francisco, California, specializing in well-designed, quality clothing and accessories for men and women. Founded in 2010, the company offers a wide range of products, including apparel such as T-shirts, sweatshirts, denim, dresses, and outerwear, as well as footwear and accessories like bags and scarves. Known for its minimalist aesthetic, Everlane focuses on providing contemporary styles at accessible price points. In addition to its online store, the company also operates a retail location, allowing customers to explore its offerings in person.

Poshmark

Series A in 2011
Poshmark, Inc. is a social marketplace that facilitates the buying and selling of new and secondhand lifestyle products, including apparel, footwear, home items, beauty products, and accessories. Founded in 2011 and headquartered in Redwood City, California, Poshmark combines the personal touch of physical shopping with the convenience of e-commerce, making transactions simple, social, and sustainable. The platform caters to a diverse community of over 80 million registered users across the United States, Canada, Australia, and India. Poshmark promotes sustainable consumption by encouraging users to resell and purchase pre-owned items, thereby fostering a more environmentally conscious approach to fashion and lifestyle choices. With millions of active buyers and sellers, Poshmark is shaping the future of commerce through its innovative platform.

Style for Hire

Seed Round in 2011
Style for Hire is a stylist agency based in Brooklyn, New York, with an additional location in Washington, D.C. The company operates a national network of trained and certified personal stylists who provide a range of services aimed at enhancing clients' wardrobes. These services include stylist introductions, closet audits, closet shopping, personal shopping, and custom appointments. Additionally, Style for Hire organizes styling parties and offers assistance for special projects and events. Co-founded by celebrity stylist Stacy London, known for her role on TLC's What Not to Wear, the agency focuses on delivering affordable in-home wardrobe advice and shopping assistance to customers.

Fashism

Series A in 2010
Fashism, Inc. is a New York-based company that offers an online and mobile platform for users to seek feedback on their fashion choices and personal style. Founded in 2008, the service allows individuals to upload images of themselves showcasing their outfits, accompanied by specific questions about their looks. Other users then provide insights and ratings, contributing to a community-driven evaluation system. Participants can receive up or down votes on their submitted photos, which impacts their standing on a leaderboard. This interactive approach not only facilitates personal style assessment but also engages users in a collaborative fashion dialogue.

Beautylish

Angel Round in 2010
Founded in 2010, Beautylish is an online retailer specializing in beauty care products. It offers a wide range of makeup, skincare, haircare, and other beauty products, along with a community platform for users to discover, learn, and discuss these products.

SavingStar

Series A in 2010
SavingStar, Inc. is a cash back rewards platform focusing on grocery and online shopping. Founded in 2010 and based in Waltham, Massachusetts, the company allows users to earn cash back on grocery purchases by linking offers to their supermarket and drugstore loyalty cards, as well as by submitting receipt images. This paperless system eliminates the need for traditional coupons, making it easier for shoppers to redeem rewards. In addition to grocery offers, SavingStar provides incentives for online shopping at various retailers, enabling users to earn double cash back on purchases made through its platform. The company also facilitates brand promotions, allowing for engagement through activities such as watching videos or sharing contact information. SavingStar operates as a subsidiary of Quotient Technology Inc.

Kima Labs

Seed Round in 2010
Kima Labs is a startup founded by former Amazon executives Blake Scholl and Jason Crawford. The company specializes in developing mobile software aimed at enhancing the in-store shopping experience. Its flagship product, Barcode Hero, allows users to scan items and receive recommendations from a community of shoppers. The app not only facilitates product comparisons across different retailers but also offers suggestions for similar items, thereby assisting users in making informed purchasing decisions. By leveraging community-driven insights, Kima Labs aims to improve the way consumers engage with physical retail environments.

Shopkick

Series B in 2010
Shopkick is a shopping reward application designed to enhance the consumer shopping experience by offering rewards for various activities, including shopping, dining, and engaging with brands. Users earn "kicks," the app's proprietary currency, by participating in different activities such as watching videos, browsing content, and making purchases, both online and in physical stores. The app aims to create a personalized and engaging shopping journey, allowing users to enjoy rewards simply for walking into stores. Shopkick partners with numerous well-known brands and retailers, providing them with valuable consumer engagement insights and targeting capabilities. Founded in 2009 and based in Redwood City, California, Shopkick has evolved into a prominent platform that enhances the interaction between consumers and brands while rewarding users for their everyday shopping activities. The app is available for free on both the App Store and Google Play.

TellApart

Series A in 2010
TellApart, Inc. is a company that specializes in personalized predictive marketing, providing a platform designed to enhance customer engagement and drive sales for retailers. Founded in 2009 and based in San Francisco, California, TellApart's offerings include an identity network service that amalgamates online and offline data to create comprehensive customer profiles, as well as a predictive engine that assists shoppers in discovering relevant products. The platform enables personalized marketing across various digital channels, including display ads, social media, and email, ensuring that retailers can deliver tailored messages in real-time. TellApart's solutions encompass cross-device and native advertisement retargeting, audience targeting, and promotions, significantly contributing to increased revenue for numerous prominent retail brands. As of 2015, TellApart operates as a subsidiary of Twitter, Inc.

UberMedia

Series A in 2010
UberMedia is a technology company headquartered in Pasadena, California, that specializes in targeted mobile advertising. It processes billions of social, demographic, and location signals daily to provide businesses with insights that enhance decision-making and consumer engagement. By delivering dynamic advertising solutions, UberMedia helps Fortune 500 companies across various sectors, including retail, automotive, entertainment, and consumer markets, achieve specific business goals such as increasing customer visits and boosting sales. The company is recognized as a pioneer in its field and has received accolades for its innovative approach.

Groupon

Series B in 2009
Groupon is a global online marketplace that connects consumers with merchants by offering discounted deals on goods and services across categories such as events, travel, dining, beauty, home, and merchandise. The platform operates through websites and mobile apps, enabling users to browse, purchase, and redeem deals, and to discover experiences, getaways, and discounted products. Groupon provides merchants with deal campaigns, payment processing features, and point-of-sale solutions, earning revenue primarily through commissions on transactions conducted via its marketplace and digital coupons. The company operates primarily in North America and internationally through a network of local and national partners, delivering a daily deals and discounts model that positions it as a middleman between shoppers and businesses.

Milo

Series A in 2009
Milo.com is a free Web site that enables shoppers to research products online and buy local, providing the best of both worlds. The leader in the local product search space, Milo.com tracks the real-time availability and prices of more than 2 million products at over 48,000 stores across the U.S. By combining the resources of the Web and the immediacy of local stores, Milo.com makes it easy for shoppers to research the best products, find the right prices and check where products are available near them. Shoppers save time and money, get to see and try products before they buy them and get the product they want right when they want it. Retailers with products listed on Milo.com can better compete with e-commerce and can use the Site to drive valuable intent-based foot traffic into their stores. Based in [Palo Alto, Calif.](/maps/city/Palo%2520Alto), Milo.com boasts leadership from [comScore](/organization/comscore) and [Google](/organization/google), and is backed by [True Ventures](/financial-organization/true-ventures) and prominent Silicon Valley investors and entrepreneurs from [Mint.com](/organization/mint), [PayPal](/organization/paypal), [Yelp](/organization/yelp), [YouTube](/organization/youtube), and others.

TellApart

Seed Round in 2009
TellApart, Inc. is a company that specializes in personalized predictive marketing, providing a platform designed to enhance customer engagement and drive sales for retailers. Founded in 2009 and based in San Francisco, California, TellApart's offerings include an identity network service that amalgamates online and offline data to create comprehensive customer profiles, as well as a predictive engine that assists shoppers in discovering relevant products. The platform enables personalized marketing across various digital channels, including display ads, social media, and email, ensuring that retailers can deliver tailored messages in real-time. TellApart's solutions encompass cross-device and native advertisement retargeting, audience targeting, and promotions, significantly contributing to increased revenue for numerous prominent retail brands. As of 2015, TellApart operates as a subsidiary of Twitter, Inc.

Shopkick

Series A in 2009
Shopkick is a shopping reward application designed to enhance the consumer shopping experience by offering rewards for various activities, including shopping, dining, and engaging with brands. Users earn "kicks," the app's proprietary currency, by participating in different activities such as watching videos, browsing content, and making purchases, both online and in physical stores. The app aims to create a personalized and engaging shopping journey, allowing users to enjoy rewards simply for walking into stores. Shopkick partners with numerous well-known brands and retailers, providing them with valuable consumer engagement insights and targeting capabilities. Founded in 2009 and based in Redwood City, California, Shopkick has evolved into a prominent platform that enhances the interaction between consumers and brands while rewarding users for their everyday shopping activities. The app is available for free on both the App Store and Google Play.

Bonobos

Seed Round in 2008
Bonobos, Inc. is a men's clothing brand that specializes in offering a wide range of apparel, including pants, shorts, shirts, suits, sweaters, outerwear, shoes, and various accessories. Founded in 2007, Bonobos initially launched online with a focus on better-fitting men's pants and has since become the largest online apparel brand in the United States. The company emphasizes an excellent customer experience, providing personalized service through its Guideshops, which allow customers to try on clothing before purchasing. Bonobos has expanded its reach by partnering with retailers such as Nordstrom to offer its products in select stores and online. The brand is committed to delivering a well-targeted promise of superior fit and innovative shopping experiences, and it has received recognition for its quality and workplace culture. Headquartered in New York, Bonobos also has a physical presence in Seattle.

Yardbarker

Seed Round in 2007
Yardbarker Media is a leading sports and entertainment media platform in the United States, attracting over 12 million user sessions monthly. Established in 2006, it offers a comprehensive online publishing platform that features articles, news, and information pertinent to sports. Yardbarker provides a space for sports fans, bloggers, and professional athletes to read, discuss, and engage with a variety of sports content, including articles, photos, and videos. The company also operates an online store that sells clothing and accessories for men, women, and children, alongside gift cards. Additionally, Yardbarker curates and sends out popular email newsletters, such as 'The Morning Bark' and 'Quiz of the Day,' to more than 370,000 daily subscribers, further enhancing its reach and engagement within the sports community.
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