Sway Group
Sway Group is a California-based content marketing agency that specializes in creating tailored content, videos, media campaigns, and live events for various social media platforms. Founded in 2008, the agency offers a range of services including sponsored blog posts, brand ambassador programs, and social influence initiatives. Sway Group collaborates with publishers across diverse content verticals such as parenting, lifestyle, food, fashion, beauty, and fitness, ensuring a comprehensive approach to marketing. The agency's strategies leverage popular platforms like Twitter, Instagram, Facebook, Pinterest, and Snapchat, facilitating effective brand engagement and outreach.
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1 past transactions
iFabbo
Acquisition in 2016
iFabbo is a company that facilitates connections between beauty, fashion, and lifestyle brands and influential publishers. It operates a platform designed to enhance brand visibility by providing access to engaged and vocal content creators who specialize in high-quality content. By linking brands with publishers, iFabbo helps enhance marketing efforts through collaborations that resonate with target audiences. The company's focus is on enabling effective communication between brands and consumers, thereby fostering meaningful relationships within the beauty and lifestyle sectors.
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