Swrve

Swrve Inc. is a mobile marketing automation and customer engagement platform that helps enterprises enhance customer interaction and monetization through tailored mobile experiences. Founded in 2009 and headquartered in San Francisco, California, Swrve provides an integrated platform that encompasses various mobile engagement features, including push and SMS messaging, in-app messaging, email notifications, and artificial intelligence-driven analytics. Its solutions facilitate the collection and analysis of crucial engagement metrics, allowing businesses to optimize their marketing strategies through A/B testing and real-time segmentation. Swrve serves a diverse range of industries, including airlines, hospitality, media, finance, gaming, telecommunications, and retail. With additional offices in Dublin, London, Irvine, and Sydney, Swrve has established itself as a key player in the mobile engagement marketing sector, continuously innovating to meet the evolving needs of its clients.

2 past transactions

Adaptiv.io

Acquisition in 2015
Adaptiv.io, Inc. is a marketing and data automation platform that specializes in coordinating digital marketing and operational efforts across various channels and platforms. Founded in 2007 and based in Newport Beach, California, the company provides a hosted solution that enables real-time analysis and actions for online and mobile marketing. Its mobile engagement platform supports businesses in executing outdoor marketing campaigns, while the patent-pending complex rules engine allows marketers and developers to implement both standard and customized rules for triggering real-time actions. Adaptiv.io offers a growing library of integrations that facilitates the management of cross-platform and cross-channel campaigns with minimal engineering support. Originally established as Sleepy Giant Entertainment, the company rebranded to adaptiv.io in November 2014 and operates as a subsidiary of New Game Technologies, Inc.

Converser

Acquisition in 2015
Founded in 2011 in Dublin, Ireland, Converser is a mobile app CRM that offers in-app marketing & analytics to help you communicate with your users, transform them into loyal customers, drive revenue and increase the success of your mobile app marketing. With Converser, you can view detailed app user insights, create beautiful, personalised in-app marketing and customer service messages that work on both iOS and Android devices, segment audiences and use behavioural targeting to help you send the right message to the right user at the right time. Converser also helps you put customer feedback at the heart of your app's development with in-app feedback messaging. Interested in learning more about Converser? Visit: www.converser.io
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