Swrve

Swrve is the world's leading mobile marketing automation platform, pioneering the fast-growing mobile engagement marketing space. We are also proud to be the first mobile marketing company to combine predictive analytics with messaging for mobile apps in our Predictive Marketing Suite, which employs a continuously updated behavioral algorithm that determines an app user’s propensity for action or inaction. Swrve combines class-leading analytics, segmentation, AB testing and in-app messaging in a unified application that allows marketing managers to continually test their applications by tracking user behavior, targeting specific user segments, tuning in-app elements, and talking to users via in-app messages. In the first half of 2015, Swrve signed more than 40 new clients in a wide range of industries from retail, travel, hospitality, banking and insurance to sports, media, entertainment, games, and lifestyle. Among the notable customer wins were The Guardian, Condé Nast, Glamsquad, Warner Brothers, Microsoft, and Backflip. As a result, our global bookings in the second quarter of 2015 increased 33% over the previous quarter and 153% over Q4 2014. In 2015, Swrve also ranked #420 in Inc. magazine’s 34th annual Inc. 500, an exclusive ranking of the nation's fastest-growing private companies. The company is headquartered in San Francisco, California and was founded by Hugh Reynolds and Steven Collins in 2010.

2 past transactions

Adaptiv.io

Acquisition in 2015
adaptiv.io, Inc. provides a hosted marketing and data automation platform for coordinating digital marketing and operations efforts. The company offers real-time analysis and actions through its cross-channel and cross-platform data automation system for online and mobile marketing. Its mobile engagement platform enables mobile-first and multi-channel businesses to deliver outdoor marketing campaigns. adaptiv.io, Inc. was formerly known as Sleepy Giant Entertainment, Inc. and changed its name to adaptiv.io, Inc. in November 2014. The company was founded in 2007 and is based in Newport Beach, California. As of November 11, 2015, adaptiv.io, Inc. operates as a subsidiary of New Game Technologies, Inc.

Converser

Acquisition in 2015
Founded in 2011 in Dublin, Ireland, Converser is a mobile app CRM that offers in-app marketing & analytics to help you communicate with your users, transform them into loyal customers, drive revenue and increase the success of your mobile app marketing. With Converser, you can view detailed app user insights, create beautiful, personalised in-app marketing and customer service messages that work on both iOS and Android devices, segment audiences and use behavioural targeting to help you send the right message to the right user at the right time. Converser also helps you put customer feedback at the heart of your app's development with in-app feedback messaging. Interested in learning more about Converser? Visit: www.converser.io
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