Taboola

Gravity R&D is a fast-growing company that helps customers with its state-of-the-art recommendation solutions. These solutions enable Gravity's customers to increase revenues by providing personalized recommendations to their current user base. Their goal at Gravity is to determine the best relationship between personal taste and other user group preferences through sophisticated mathematical algorithms, taking customers beyond the obvious to new discoveries. This results in additional sales and increased user satisfaction. The high quality recommendations Gravity solutions make are proven to generate additional revenues for their clients. Gravity was founded in 2007 as a spinoff of Team Ensemble from Budapest University of Technology and Economics, which achieved the highest overall score (and ranked 2nd) in the Netflix Prize Competition, the most important competition for recommendation engines.

Connexity, Inc. is a technology-driven marketing solutions company that specializes in price comparison shopping and customer acquisition. Founded in 1996 and headquartered in Santa Monica, California, with additional offices in London and Karlsruhe, Connexity connects retailers to consumers globally through various marketing channels, including its publisher and social influencer networks. The company provides a range of services that assist online retailers in acquiring new customers and driving sales, such as search marketing, syndicated product listings, targeted display advertising, and audience targeting. Connexity's platform also offers marketers and their agencies the ability to reach targeted audiences across multiple devices through programmatic media buying. Formerly known as Shopzilla, Inc., the company rebranded to Connexity in September 2014, reflecting its focus on enhancing eCommerce capabilities and insights for retailers and brands.

Start Magazine is a platform that enhances user engagement for mobile operators and device manufacturers through a dynamic lockscreen interface. By providing targeted promotions and insights into user preferences, Start Magazine helps partners improve customer retention and brand loyalty. Each month, over 20 million users interact with devices enabled by Start, with an additional 25 million exposed to its content. The platform's ability to deliver tailored experiences allows for a deeper understanding of consumer needs, making it a valuable tool for mobile operators seeking to connect with hard-to-reach audiences in high-growth markets.

Commerce Sciences Ltd. is a company based in Tel Aviv, Israel, specializing in web personalization and on-site optimization for e-commerce sites. Founded in 2011, it offers a platform designed to enhance the online shopping experience by utilizing big data and behavioral science to analyze consumers' buying behaviors. The platform automatically personalizes content for online shoppers, aiming to increase customer conversion rates for marketers. As of January 1, 2017, Commerce Sciences operates as a subsidiary of Taboola Inc.

ConvertMedia is a video advertising platform that connects publishers and advertisers through a programmatic marketplace, facilitating video advertising campaigns on both mobile and desktop devices. The platform focuses on maximizing revenue for publishers by optimizing fill rates and managing video ad inventory. It features a sell-side platform that enhances publisher revenue from both biddable inventory and direct campaigns, providing real-time insights through comprehensive reporting. Additionally, ConvertMedia's Demand Management system employs a Waterfall approach to analyze parameters and recommend high-revenue placements. Publishers can customize their ad experiences using ConvertMedia’s Breakthrough Video Units while aligning with their revenue objectives and user experience goals. Founded in 2007 by Yoav Naveh and Gil Shiff, ConvertMedia is headquartered in New York, with a research and development facility located in Tel Aviv, Israel.

Perfect Market, Inc. is the provider of digital publishing software solutions for driving traffic, engagement and revenue. Our products and services are utilized by over 200 premium publishers, including LATimes.com, ChicagoTribune.com, NBCNews.com, Mediaite.com and BusinessInsider.com. Perfect Market’s primary product offering is the Digital Publishing Suite, a comprehensive set of tools that address content recirculation, social discovery, search engine optimization, on-site promotions and ad optimization. These tools enable digital publishers to dynamically adapt the experience for each user in real-time, thereby improving the user experience on site and optimizing publisher efforts to drive users towards relevant actions. Perfect Market also offers Audience Development consulting services for publishers looking to augment our software solutions. Idealab founded Perfect Market in 2007 to build upon its achievements in search technology, which includes the creation of the paid search model through Overture Services (acquired by Yahoo! in 2003). In 2008, Perfect Market acquired Media River for its semantic analysis capabilities and fundamental patents covering a broad range of applications. Perfect Market is headquartered in Pasadena, California, with offices in New York City, San Francisco and Bangalore, India, and has raised nearly $30M in from Comcast Ventures, Idealab, Rustic Canyon Ventures, Tribune Company and Trinity Ventures.