Taboola

Gravity R&D is a technology company that provides leading recommendation solutions to help businesses increase revenue and improve user engagement. Its platform personalizes product and content suggestions by modeling the fit between individual tastes and broader user-group preferences through advanced algorithms, guiding clients beyond obvious choices to new opportunities. The solutions aim to boost sales and user satisfaction by delivering relevant recommendations at the right moments. Gravity R&D was founded in 2007 as a spinoff from Team Ensemble at the Budapest University of Technology and Economics, a group known for strong performance in the Netflix Prize competition.

Connexity, Inc. is a technology-driven marketing solutions company that specializes in price comparison shopping and customer acquisition. Founded in 1996 and headquartered in Santa Monica, California, with additional offices in London and Karlsruhe, Connexity connects retailers to consumers globally through various marketing channels, including its publisher and social influencer networks. The company provides a range of services that assist online retailers in acquiring new customers and driving sales, such as search marketing, syndicated product listings, targeted display advertising, and audience targeting. Connexity's platform also offers marketers and their agencies the ability to reach targeted audiences across multiple devices through programmatic media buying. Formerly known as Shopzilla, Inc., the company rebranded to Connexity in September 2014, reflecting its focus on enhancing eCommerce capabilities and insights for retailers and brands.

Start Magazine is a platform that enhances user engagement for mobile operators and device manufacturers through a dynamic lockscreen interface. By providing targeted promotions and insights into user preferences, Start Magazine helps partners improve customer retention and brand loyalty. Each month, over 20 million users interact with devices enabled by Start, with an additional 25 million exposed to its content. The platform's ability to deliver tailored experiences allows for a deeper understanding of consumer needs, making it a valuable tool for mobile operators seeking to connect with hard-to-reach audiences in high-growth markets.

Commerce Sciences Ltd. is a company based in Tel Aviv, Israel, founded in 2011, specializing in web personalization and on-site optimization for e-commerce platforms. It offers a comprehensive personalization engine that leverages big data and behavioral science to analyze the buying behaviors of online shoppers. This technology enables e-commerce sites to automatically tailor their offerings and optimize the user experience, ultimately helping online marketers convert more customers. Since January 1, 2017, Commerce Sciences has operated as a subsidiary of Taboola Inc.

ConvertMedia is a video advertising platform that connects publishers and advertisers through a programmatic marketplace, facilitating video advertising campaigns on both mobile and desktop devices. Founded in 2007 by Yoav Naveh and Gil Shiff, the company is headquartered in New York, with a research and development facility in Tel Aviv, Israel. ConvertMedia offers a monetization platform designed to maximize fill rates and optimize publisher revenue across various biddable inventory and direct campaigns. Its sell-side platform provides real-time insights and reporting to enhance revenue management. Additionally, the platform's Demand Management feature analyzes parameters in parallel to recommend high-revenue placements. Publishers can customize their ad experiences by configuring ConvertMedia’s Breakthrough Video Units, aligning revenue goals with user experience.

Perfect Market, Inc., established in 2007 by Idealab, is a digital publishing software provider headquartered in Pasadena, California, with offices in New York City, San Francisco, and Bangalore, India. The company offers the Digital Publishing Suite, a comprehensive toolset addressing content recirculation, social discovery, SEO, on-site promotions, and ad optimization. This enables publishers to adapt user experiences dynamically in real-time, improving site engagement and driving users towards relevant actions. Perfect Market serves over 200 premium clients such as LATimes.com, ChicagoTribune.com, NBCNews.com, Mediaite.com, and BusinessInsider.com. Additionally, they provide Audience Development consulting services to augment their software solutions. The company has raised nearly $30M from investors including Comcast Ventures, Idealab, Rustic Canyon Ventures, Tribune Company, and Trinity Ventures.