Taboola

Connexity, Inc. is a technology-driven marketing solutions company that specializes in connecting retailers with consumers through its price comparison shopping platform. Founded in 1996 and based in Santa Monica, California, Connexity offers a variety of marketing solutions, including search marketing, syndicated product listings, and targeted display advertising. The company assists online retailers in acquiring new customers and driving sales while providing publishers with monetization opportunities through cost-per-click arrangements. Connexity operates in multiple countries, including the United States, the United Kingdom, France, and Germany, managing various business services and sites such as Bizrate and Shopzilla. Formerly known as Shopzilla, Inc., the company rebranded in 2014 and is now owned by Symphony Technology Group.

Celltick is a global leader in mobile-initiated commerce, specializing in solutions that bridge the gap between mobile marketing and commerce through patented technology. The company offers managed services that effectively target consumers on their mobile device home screens, facilitating access to valuable savings, offers, and information. Celltick serves mobile operators and device manufacturers by providing insights into user needs, enhancing brand loyalty, and increasing user engagement. Its flagship product, Start Magazine, reaches over 20 million users monthly, with additional exposure to 25 million through its content. Celltick operates in more than 25 countries, catering to over 110 million active consumers and driving billions of transactions annually. The company has a global presence with offices in Europe, Asia, South America, and the U.S., reflecting its commitment to understanding local markets and consumer behavior.

Commerce Sciences Ltd. is a company based in Tel Aviv, Israel, that specializes in web personalization and on-site optimization for e-commerce sites. Founded in 2011, it offers a platform that utilizes big data and behavioral sciences to analyze online shoppers' behavior, enabling automatic personalization of their shopping experience. This service enhances the effectiveness of e-commerce websites by tailoring content and recommendations to individual users. As of January 1, 2017, Commerce Sciences operates as a subsidiary of Taboola Inc.

ConvertMedia is a video advertising platform that connects publishers and advertisers through a programmatic marketplace, facilitating video advertising campaigns on both mobile and desktop devices. The platform focuses on maximizing revenue for publishers by optimizing fill rates and managing video ad inventory. It features a sell-side platform that enhances publisher revenue from both biddable inventory and direct campaigns, providing real-time insights through comprehensive reporting. Additionally, ConvertMedia's Demand Management system employs a Waterfall approach to analyze parameters and recommend high-revenue placements. Publishers can customize their ad experiences using ConvertMedia’s Breakthrough Video Units while aligning with their revenue objectives and user experience goals. Founded in 2007 by Yoav Naveh and Gil Shiff, ConvertMedia is headquartered in New York, with a research and development facility located in Tel Aviv, Israel.

Perfect Market, Inc. specializes in digital publishing software solutions aimed at enhancing traffic, engagement, and revenue for publishers. The company serves over 200 prominent publishers, including notable names like LATimes.com and NBCNews.com. Its flagship product, the Digital Publishing Suite, offers a comprehensive array of tools designed for content recirculation, social discovery, search engine optimization, and ad optimization. These tools enable publishers to tailor user experiences in real-time, ultimately improving site engagement and guiding users toward relevant actions. Additionally, Perfect Market provides audience development consulting services to complement its software offerings. Founded in 2007 by Idealab, the company has a strong foundation in search technology and has expanded its capabilities through strategic acquisitions, such as Media River in 2008. Perfect Market is headquartered in Pasadena, California, with additional offices in New York City, San Francisco, and Bangalore, India, and has raised approximately $30 million from various investors.