Taboola

Taboola is a content discovery platform that connects users with relevant content they may not have encountered otherwise, serving over 360 billion recommendations monthly to more than 1 billion unique visitors on prominent publisher sites such as USA TODAY and Business Insider. The company utilizes an artificial intelligence-based algorithm to curate and recommend editorial content and advertisements across the Open Web, partnering with various digital properties including websites, devices, and mobile applications. Headquartered in New York City, Taboola has research and development operations in Israel and additional offices in Pasadena, London, and Bangkok. It primarily generates revenue from the United States while also serving markets in the United Kingdom, Germany, and France. Publishers, marketers, and agencies use Taboola's services to engage users, monetize traffic, and extend the reach of their content to attract high-quality audiences.

Jonny Harvey

Managing Director, Taboola News for OEM

5 past transactions

Connexity

Acquisition in 2021
Connexity is a technology-driven marketing solutions company that leverages almost twenty years of eCommerce expertise to enable retailers and brands to understand their consumers better, acquire new customers efficiently, and increase sales. For retailers, Connexity offers a range of solutions, including search, syndicated product listings, targeted display advertising, and the Bizrate Insights customer feedback program. For marketers and their agencies, Connexity delivers targeted audiences on any device through a programmatic media buying platform. The company is headquartered in Los Angeles and operates sites and business services.

Start Magazine

Acquisition in 2019
Start Magazine and its associated lockscreen, Start, provide mobile operators and device manufacturers with a rich medium to understand and intelligently engage with the user, as well as increase retention by providing targeted promotions. Start Magazine helps its partners understand users’ needs while increasing brand loyalty with their existing users. Each month, 20M+ users turn on their device enabled with Start and an additional 25M are exposed to Start Magazine content.

Commerce Sciences

Acquisition in 2017
Commerce Sciences offers website personalization platform for online marketers to convert more customers.

ConvertMedia

Acquisition in 2016
ConvertMedia connects publishers and advertisers through a programmatic platform and marketplace that delivers video advertising campaigns on mobile and desktop. Its monetization platform, which is focused on maximizing fill rates, offers video ad inventory to publishers. The company’s sell-side platform optimizes publisher revenue across biddable inventory and direct campaigns, and generates reports with real-time insights. ConvertMedia’s Demand Management deploys a Waterfall that analyzes various parameters in parallel and recommends the placement with high potential revenue. Publishers can also configure ConvertMedia’s Breakthrough Video Units and choose which ad experience integrates with their site, taking into account revenue goals alongside the user experience. ConvertMedia was co-founded by Yoav Naveh and Gil Shiff in 2007 and is headquartered in New York, United States with an R&D facility in Tel Aviv, Israel.

Perfect Market

Acquisition in 2014
Perfect Market, Inc. is the provider of digital publishing software solutions for driving traffic, engagement and revenue. Our products and services are utilized by over 200 premium publishers, including LATimes.com, ChicagoTribune.com, NBCNews.com, Mediaite.com and BusinessInsider.com. Perfect Market’s primary product offering is the Digital Publishing Suite, a comprehensive set of tools that address content recirculation, social discovery, search engine optimization, on-site promotions and ad optimization. These tools enable digital publishers to dynamically adapt the experience for each user in real-time, thereby improving the user experience on site and optimizing publisher efforts to drive users towards relevant actions. Perfect Market also offers Audience Development consulting services for publishers looking to augment our software solutions. Idealab founded Perfect Market in 2007 to build upon its achievements in search technology, which includes the creation of the paid search model through Overture Services (acquired by Yahoo! in 2003). In 2008, Perfect Market acquired Media River for its semantic analysis capabilities and fundamental patents covering a broad range of applications. Perfect Market is headquartered in Pasadena, California, with offices in New York City, San Francisco and Bangalore, India, and has raised nearly $30M in from Comcast Ventures, Idealab, Rustic Canyon Ventures, Tribune Company and Trinity Ventures.
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