The Gramercy Fund

The Gramercy Fund is a venture capital firm founded in 2006, with its headquarters in New York, New York, and additional offices in La Jolla, California, and Minneapolis, Minnesota. The firm specializes in seed and early-stage investments across various sectors, including web services, mobile payment, social media, edtech, biotech, SaaS, direct-to-consumer, and marketplace businesses. It typically invests up to $2.5 million per company, participating as both a solo investor and alongside other investors. The Gramercy Fund is dedicated to supporting innovative companies in their formative stages, leveraging its expertise and resources to foster growth and success.

T. Trent Gegax

CEO and Co-Founder

16 past transactions

HAAS Alert

Seed Round in 2021
HAAS Alert’s mission is to build lifesaving mobility solutions to make vehicles and roads safer and smarter. Our vision is a connected, collision-free world where everyone gets home safely. HAAS Alert’s Safety Cloud service sends real-time digital alerts to drivers, connected cars, and autonomous vehicles via vehicle dashboards and infotainment systems, navigation applications, and smartphones to aid drivers earlier in making safer, smarter driving decisions.

Till Financial

Venture Round in 2021
Till is the first collaborative financial platform specifically built for families and the communities that support them. Till is accessible to all families, as there is no monthly subscription fee. Till is replacing awkward family conversations about money with real actions and experiential learning, while teaching kids how to spend money wisely every day. Banking Services provided by Coastal Community Bank, Member FDIC, pursuant to license by Visa U.S.A. Inc.

Windmill

Seed Round in 2021
Windmill develops a smart ecosystem of modern, eco-friendly air care products. Its air conditioners offer antimicrobial filters and activated carbon filters to provide an environmentally savvy and device-compatible machine.

Deep Labs

Series A in 2020
Deep Labs is an AI startup that creates patented persona-based, context-aware decisions, and risk systems. Its unique persona-based artificial intelligence enables businesses to solve complex problems and continuously assess risk in real-time. The result is reduced fraud and identity theft, optimized customer experience, and better business decisions leading to revenue growth, reduced cost, and more intelligent predictive decisions.

Petal

Series C in 2020
Petal is a credit card company that is built to help people financially succeed. It aims to make credit honest, simple, and accessible. The company uses machine learning to analyze a customer’s full digital financial record—not just their credit score. Petal has pioneered cash flow underwriting, as an alternative to credit scores, to make credit more accessible, and offers a simple, modern digital experience that encourages members to build credit, avoid debt, and spend responsibly. Petal is based in New York, New York, and Richmond, Virginia. The Petal credit card is issued by WebBank, Member FDIC.

Yada

Pre Seed Round in 2019
Yada is a platform for teens to share and gather advice. Our app allows for the easy creation and collection of “threads,” which are tappable cards that pair written content with expandable media.

SelfMade

Series A in 2019
SelfMade is a venture backed start-up located in downtown Manhattan. They work at the intersection of technology and digital art, empowering individuals and brands to grow their business through social media. Their members' only app uses AI and proprietary technology to connect members with professional image editors and social strategists -- allowing them to build a powerful brand at an affordable price. SelfMade is democratizing an experience once reserved for celebrities and brands.

For Days

Seed Round in 2018
For Days is the company behind the revolutionary recycling and rewards platform, Trashie. Trashie is the only platform that goes beyond rhetoric and offers tangible incentives to customers who embrace clothing recycling at scale.

LoanStreet

Series A in 2018
LoanStreet is a new marketplace that enables the efficient syndication of any sized loan. LoanStreet automates and standardizes syndication from origination to maturity, enabling lenders and investors to buy, sell and manage loans directly on the website.
Founded by mobile ad industry veterans, Downstream.ai is building the most scalable, self-serve mobile programmatic advertising solution for the world’s fastest growing businesses. Downstream’s proprietary software allows companies to control mobile RTB with powerful plug-and-play access to in-app and connected TV traffic on the largest mobile ad exchanges through a single dashboard with no coding required. Downstream leverages secure first and third party data to help marketers build scalable campaigns in minutes and at a fraction of the cost. Advertisers benefit from more transparent, granular control of their real time bidding, with a pricing model that scales better for both agencies and direct advertisers. Downstream is backed by London Venture Partners, Otter Consulting, Olive Tree Capital, Ride Ventures, The Gramercy Fund, Rising Tide Fund and a group of prominent industry angel investors. Downstream is headquartered in San Francisco with an office in New York City.

Petal

Series A in 2018
Petal is a credit card company that is built to help people financially succeed. It aims to make credit honest, simple, and accessible. The company uses machine learning to analyze a customer’s full digital financial record—not just their credit score. Petal has pioneered cash flow underwriting, as an alternative to credit scores, to make credit more accessible, and offers a simple, modern digital experience that encourages members to build credit, avoid debt, and spend responsibly. Petal is based in New York, New York, and Richmond, Virginia. The Petal credit card is issued by WebBank, Member FDIC.

Petal

Seed Round in 2017
Petal is a credit card company that is built to help people financially succeed. It aims to make credit honest, simple, and accessible. The company uses machine learning to analyze a customer’s full digital financial record—not just their credit score. Petal has pioneered cash flow underwriting, as an alternative to credit scores, to make credit more accessible, and offers a simple, modern digital experience that encourages members to build credit, avoid debt, and spend responsibly. Petal is based in New York, New York, and Richmond, Virginia. The Petal credit card is issued by WebBank, Member FDIC.

LoanStreet

Seed Round in 2016
LoanStreet is a new marketplace that enables the efficient syndication of any sized loan. LoanStreet automates and standardizes syndication from origination to maturity, enabling lenders and investors to buy, sell and manage loans directly on the website.

EnergySavvy

Series D in 2016
EnergySavvy is a cloud software company that helps utilities transform their customer experience and operations. EnergySavvy provides personalized customer insights, breakthrough customer engagement, and automated program delivery with the industry's only platform purpose-built to enhance the customer experience and increase operational efficiency. Nearly 40 utilities and state programs rely on EnergySavvy to enable customer experience transformation in the modern, digital customer era. The company is led by alumni from Microsoft, Amazon, PG&E, and EnerNOC. EnergySavvy brings together expertise in software, user experience, and analytics to deliver cloud solutions that clients love.

Mattermark

Series A in 2014
Mattermark is a data platform for venture capital companies to quantify signals of growing and potentially lucrative start-ups. Mattermark offers deal intelligence to the world's leading dealmakers - venture capital, private equity, corporate development, sales, and marketing professionals looking to take a data-driven approach to deal sourcing and due diligence. The company was launched in 2012 as a data platform for VCs with hopes of becoming the go-to software for firms to use when quantifying signals of growing and potentially lucrative startups.

Mattermark

Seed Round in 2014
Mattermark is a data platform for venture capital companies to quantify signals of growing and potentially lucrative start-ups. Mattermark offers deal intelligence to the world's leading dealmakers - venture capital, private equity, corporate development, sales, and marketing professionals looking to take a data-driven approach to deal sourcing and due diligence. The company was launched in 2012 as a data platform for VCs with hopes of becoming the go-to software for firms to use when quantifying signals of growing and potentially lucrative startups.
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