MediaTrust is a company that specializes in online direct response advertising, focusing on enhancing the effectiveness and efficiency of advertising efforts for advertisers, agencies, affiliate marketers, and publishers. Through its innovative PerformanceExchange platform, MediaTrust facilitates real-time connections between advertisers and customers by utilizing a proprietary cost-per-click (CPC) bidding and delivery system. This allows advertisers to extend their reach beyond traditional search methods to high-quality email and content, while targeting their audience effectively. For publishers, MediaTrust offers various monetization options and ensures high CPC payouts, enabling them to optimize their traffic quality and maximize inventory yield. The company has received recognition for its rapid growth and leadership in performance marketing, having been named one of the fastest growing companies in the U.S. and the top performance marketing network by industry publications.
Kenzei is a performance marketing CRM platform that specializes in email marketing services, enabling advertisers to engage their customers effectively. The company offers four primary services designed to enhance the monetization of visitor traffic. ConversionMail helps recapture lost potential by targeting abandoned sign-up or purchase processes, while ConversionMailRemarketingMail allows advertisers to monetize their collected customer data through tailored upsell and cross-sell offers. ConversionMailLifetimeValueMail focuses on nurturing customer relationships by sending relevant follow-up content, such as newsletters and promotional offers. Lastly, ConversionMailMailConfirm assists advertisers in assessing the quality of traffic for new product launches by validating customer information. Kenzei's performance-based model ensures advertisers only incur costs when measurable results, such as leads or sales, are achieved.
Advaliant
Acquisition in 2007
Advaliant is the performance marketing affiliate network division of MediaTrust. Advaliant provides end to end performance based services and solutions for publishers and advertisers. The solutions are CPA CPL CPC and CPM based and use search, banner, social media,email and mobile marketing targeting and distribution from thousands of affiliates on the network. Advaliant partners include PlayPhone, Xerox, HP, Circuit City, Ediets, TheStreet.com, Datran media, Internet Broadcast Systems and myspace.
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