The Merchant Club

The Merchant Club is an international members club founded in 2018 and headquartered in London, United Kingdom. It serves families looking for direct co-investment opportunities, offering a platform for collaboration and investment. In addition to connecting families, the club provides consulting services that include deal sourcing, screening, and unbiased analysis. By focusing on the unique needs of family offices, The Merchant Club aims to facilitate informed investment decisions and enhance members' financial growth through shared resources and expertise.

Laurent Ghouzi

Co-Founder

Laurent Zmiro

Co-Founder

4 past transactions

Jinx

Series B in 2023
Jinx is a dog wellness brand based in Los Angeles, California, that specializes in manufacturing and selling high-quality dog food and nutrition products. Founded in 2019, the company focuses on providing optimal nutritional health through a balanced diet made with high-quality proteins sourced from both animals and plants. Jinx delivers its products online, featuring purposeful ingredients that are easily recognizable by dog owners. The brand aims to foster a community of dog parents who prioritize the health and well-being of their pets, offering a range of nutritionally comprehensive meals and treats in a shelf-stable format.

Bravo Sierra

Series B in 2022
Bravo Sierra is a performance wellness company that specializes in personal care and nutrition products designed for both military and civilian communities. Established in 2018 by Benjamin Bernet and Justin Guilbert in New York, the company draws insights from a community of 1,000 active-duty U.S. military service members to develop its offerings. By collaborating directly with these individuals, Bravo Sierra ensures that its products meet the specific needs of those who serve. The company operates on a revenue-sharing model, contributing 5% of all sales to the Morale Welfare and Recreation (MWR) program, which supports the quality of life for U.S. Armed Forces members and their families. Bravo Sierra's commitment to user-driven innovation and community support sets it apart in the wellness industry.

Jinx

Series A in 2021
Jinx is a dog wellness brand based in Los Angeles, California, that specializes in manufacturing and selling high-quality dog food and nutrition products. Founded in 2019, the company focuses on providing optimal nutritional health through a balanced diet made with high-quality proteins sourced from both animals and plants. Jinx delivers its products online, featuring purposeful ingredients that are easily recognizable by dog owners. The brand aims to foster a community of dog parents who prioritize the health and well-being of their pets, offering a range of nutritionally comprehensive meals and treats in a shelf-stable format.

Bruvi

Seed Round in 2021
Bruvi, founded in 2018 and based in Beverly Hills, California, specializes in a single-serve coffee system that allows consumers to brew a variety of beverages, including filter coffee, espresso, Americanos, iced coffee, infused coffee, and tea. The company has developed patent-pending technology and proprietary, eco-friendly B-Pods, which facilitate a brewing experience that emphasizes taste and minimizes bitterness. Bruvi is committed to sustainability, offering a selection of craft coffees sourced from both its own house brands and renowned third-wave roasters. The innovative brewing machines aim to provide convenience and personalization for coffee enthusiasts while promoting eco-friendly practices in the coffee consumption process.
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