The Merchant Club

The Merchant Club is an international members club founded in 2018 and headquartered in London, United Kingdom. It serves families looking for direct co-investment opportunities, offering a platform for collaboration and investment. In addition to connecting families, the club provides consulting services that include deal sourcing, screening, and unbiased analysis. By focusing on the unique needs of family offices, The Merchant Club aims to facilitate informed investment decisions and enhance members' financial growth through shared resources and expertise.

Laurent Ghouzi

Co-Founder

Laurent Zmiro

Co-Founder

4 past transactions

Jinx

Series B in 2023
Jinx, Inc. is a dog wellness brand based in Los Angeles, California, that specializes in the manufacture and sale of high-quality pet food and wellness products. Founded in 2019, Jinx focuses on delivering optimal nutritional health through a balanced diet that includes both animal and plant protein sources. The company offers a range of nutritionally comprehensive meals and treats designed to provide essential nutrients in a convenient, shelf-stable format. By prioritizing purposeful ingredients that pet owners can easily recognize, Jinx aims to support dog owners in maintaining their pets' healthy lifestyles while fostering a community of dedicated dog parents.

Bravo Sierra

Series B in 2022
Bravo Sierra is a performance wellness company that focuses on creating personal care and nutrition products specifically designed for military and civilian communities. Founded in 2018 by Benjamin Bernet and Justin Guilbert in New York, the company leverages insights from active-duty service members through direct collaboration and social manufacturing, ensuring its products meet the unique needs of those who serve. By involving members of the U.S. military, including Special Forces, in the product development process, Bravo Sierra aims to enhance physical and mental fitness for its users. Additionally, the company operates on a revenue share model, contributing 5% of all sales to the Morale Welfare and Recreation program, which supports quality of life initiatives for military personnel, their families, retirees, and veterans.

Jinx

Series A in 2021
Jinx, Inc. is a dog wellness brand based in Los Angeles, California, that specializes in the manufacture and sale of high-quality pet food and wellness products. Founded in 2019, Jinx focuses on delivering optimal nutritional health through a balanced diet that includes both animal and plant protein sources. The company offers a range of nutritionally comprehensive meals and treats designed to provide essential nutrients in a convenient, shelf-stable format. By prioritizing purposeful ingredients that pet owners can easily recognize, Jinx aims to support dog owners in maintaining their pets' healthy lifestyles while fostering a community of dedicated dog parents.

Bruvi

Seed Round in 2021
Bruvi is a coffee company based in Beverly Hills, California, founded in 2018. It specializes in a single-serve coffee system that features patent-pending technology and proprietary eco-friendly B-PodsĀ®. Bruvi's system brews a variety of coffee types, including filter coffee, espresso, Americanos, iced coffee, and infused coffee, as well as tea. The company aims to enhance the coffee experience by offering tastier brews with less bitterness compared to traditional methods. In addition to its brewing machines, Bruvi provides a selection of sustainably sourced craft coffees, sourced from both its own brands and renowned third wave roasters, allowing consumers to personalize their coffee conveniently at home.
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