The W Fund

The W Fund is dedicated to investing in underfunded founders, specifically focusing on women and other underrepresented innovators. They primarily invest in Seed and Series A companies led by traditionally underfunded founders, with at least 70% of investments going to women-led startups. The fund also supports founders from other underrepresented groups and companies with a focus on diversity, equity, and inclusion. The team prioritizes profitability, healthy growth, and a diverse and inclusive workplace environment. They seek technology companies that are ethically-forward and aim to make a positive impact on the world. The W Fund values the well-being of founders and their teams, emphasizing that people are a company's most valuable asset.

19 past transactions

Simplifyber

Series A in 2025
Simplifyber is a manufacturer focused on transforming the apparel industry by introducing sustainable advanced manufacturing techniques. By employing a proprietary additive manufacturing process that utilizes biomaterial formulas, the company creates fully biodegradable clothing and soft goods, including shoes and accessories. This innovative approach replaces traditional sewing methods with a chemistry-based assembly, significantly reducing waste, carbon emissions, and water pollution associated with conventional garment production. Simplifyber aims to modernize the outdated factory system of fashion, promoting a more environmentally friendly and efficient method of manufacturing that aligns with sustainability goals.

Haloo

Series A in 2024
Haloo is a company focused on simplifying and democratizing brand protection through its innovative trademark search platform. Designed for marketing and legal teams, Haloo's platform allows users to manage the trademark workflow in one integrated workspace. It offers features such as instant professional trademark searches, streamlined trademark applications, and automated brand enforcement, which collectively enhance the efficiency and affordability of trademark management. By facilitating collaboration between marketing and legal professionals, Haloo addresses the challenges of the traditional trademark process, which can be slow, costly, and prone to errors. The platform is continuously updated in consultation with experts to ensure compliance with current trademark laws and practices, making it a valuable tool for businesses seeking to protect their brand assets effectively. Additionally, Haloo is developing tools to assist in the Web3 space, particularly in combating counterfeit NFTs and helping creators safeguard their intellectual property.

Fortë

Venture Round in 2023
FORTË is a company that empowers fitness brands around the world to develop premium digital fitness platforms efficiently and affordably. By installing its proprietary streaming hardware and software at client locations, FORTË creates customized websites and mobile applications tailored to each brand's needs, facilitating the launch and promotion of virtual fitness offerings. Users can access live and on-demand fitness classes from their preferred gyms, engage with their communities through two-way video, and track their performance in real-time using leaderboards and wearable technology. Additionally, the platform fosters social interaction among users, allowing them to participate in challenges and connect with friends. FORTË serves a diverse clientele, including well-known gym chains and boutique studios, enhancing their ability to reach a global audience.

Vivid Machines

Seed Round in 2023
Vivid Machines is a startup focused on enhancing agricultural production for fruit and vegetable farmers through innovative technology. The company develops advanced vision sensors and machine learning systems that deliver plant-specific insights, allowing farmers to capture critical information about their crops that was previously unnoticed. This technology enables farmers to digitize the physical and chemical attributes of their fields, facilitating more informed decision-making and increasing the proportion of produce that reaches grocery stores. Vivid Machines' system operates in real-time, quantifying fruit and size distribution, identifying pests and diseases, and evaluating overall plant health. By integrating seamlessly into existing workflows, the company provides valuable data to growers, pack houses, and fruit marketers, ultimately optimizing the fruit supply chain.

Curastory

Seed Round in 2022
Curastory is a content creation platform that empowers creators to produce and manage their video content effectively. The platform enables users to shoot and edit high-quality videos, monetize their shows, and distribute them across various social media channels at no cost. Additionally, Curastory offers a programmatic media buying solution specifically for creator ad reads, facilitating monetization opportunities for creators. The platform also provides tools for video matchmaking and attribution tracking, allowing brands to benefit from targeted advertising while ensuring creators maintain ownership of their narratives. Overall, Curastory supports creators in maximizing their reach and revenue through innovative video solutions.

Wellthi

Seed Round in 2022
Wellthi is a fintech social enterprise that provides a B2B embedded virtual branch within mobile banking applications. The company offers a suite of configurable white-label APIs, mobile apps, and payment solutions aimed at enhancing customer origination and retention for financial institutions. Wellthi's platform promotes financial health, credit readiness, and access to affordable capital, allowing institutions to better serve their customers while improving operational efficiency. Users can track, manage, and achieve their financial goals in a secure environment, engaging with peers and trusted experts to discuss personal finance matters. By leveraging online communities and advanced technologies, Wellthi enables financial institutions to attract and retain customers more cost-effectively than traditional physical branches or in-person events.

Simplifyber

Seed Round in 2022
Simplifyber is a manufacturer focused on transforming the apparel industry by introducing sustainable advanced manufacturing techniques. By employing a proprietary additive manufacturing process that utilizes biomaterial formulas, the company creates fully biodegradable clothing and soft goods, including shoes and accessories. This innovative approach replaces traditional sewing methods with a chemistry-based assembly, significantly reducing waste, carbon emissions, and water pollution associated with conventional garment production. Simplifyber aims to modernize the outdated factory system of fashion, promoting a more environmentally friendly and efficient method of manufacturing that aligns with sustainability goals.

Haloo

Seed Round in 2022
Haloo is a company focused on simplifying and democratizing brand protection through its innovative trademark search platform. Designed for marketing and legal teams, Haloo's platform allows users to manage the trademark workflow in one integrated workspace. It offers features such as instant professional trademark searches, streamlined trademark applications, and automated brand enforcement, which collectively enhance the efficiency and affordability of trademark management. By facilitating collaboration between marketing and legal professionals, Haloo addresses the challenges of the traditional trademark process, which can be slow, costly, and prone to errors. The platform is continuously updated in consultation with experts to ensure compliance with current trademark laws and practices, making it a valuable tool for businesses seeking to protect their brand assets effectively. Additionally, Haloo is developing tools to assist in the Web3 space, particularly in combating counterfeit NFTs and helping creators safeguard their intellectual property.

Clickvoyant

Pre Seed Round in 2022
Clickvoyant is a company that specializes in marketing analytics through its cloud-based platform, which is tailored for agencies and consultants. The platform leverages proprietary algorithms that merge Director-level expertise with mathematical automation, statistics, and predictive analytics. This combination allows Clickvoyant to analyze data effectively, providing clients with clear insights and actionable opportunities aimed at increasing revenue. By utilizing artificial intelligence, the platform simplifies data interpretation, enabling businesses of all sizes to access vital information without the burden of extensive data discovery processes.

Shiru

Series A in 2021
Shiru, Inc. is a food technology company based in Oakland, California, established in 2019. The company specializes in developing and producing edible proteins aimed at replacing dairy products and eggs in the food industry. By leveraging artificial intelligence and computational design, Shiru creates enhanced proteins that contribute to sustainable food production. The company's focus on using bioinformatics and precision biology allows it to discover novel natural proteins, thereby enabling clients to replace harmful ingredients with healthier alternatives.

Rares.io

Seed Round in 2021
Rares.io operates a social investing platform that enables individuals to invest in the sneaker culture through fractional ownership of rare and collectible sneakers. By offering shares in specific sneakers, Rares eliminates the need for buyers to contend with traditional purchasing challenges, such as long lines or online bots. The platform provides educational resources, including videos and tools, to help users understand the value of their investments based on the unique stories and attributes of each shoe. Sneakers are made available through Initial Public Offerings (IPOs), allowing users to buy and trade shares after the IPO closes. This model not only facilitates investment but also encourages community engagement among sneaker enthusiasts, enabling users to connect, share insights, and trade with one another. By fostering a social environment, Rares.io seeks to create a marketplace that reflects the culture and excitement surrounding sneaker collecting.

Black Oak TV

Seed Round in 2021
Black Oak TV focuses on digital media, film, television, video streaming, and content such as black web series. They created short films, TV shows, movies, and more to check out on their website, YouTube, Facebook, and IG. Their company has offices in Los Angeles, New York City, and Oakland.

Curastory

Seed Round in 2021
Curastory is a content creation platform that empowers creators to produce and manage their video content effectively. The platform enables users to shoot and edit high-quality videos, monetize their shows, and distribute them across various social media channels at no cost. Additionally, Curastory offers a programmatic media buying solution specifically for creator ad reads, facilitating monetization opportunities for creators. The platform also provides tools for video matchmaking and attribution tracking, allowing brands to benefit from targeted advertising while ensuring creators maintain ownership of their narratives. Overall, Curastory supports creators in maximizing their reach and revenue through innovative video solutions.

Lifesaver

Seed Round in 2021
Lifesaver, Inc. is a New York-based company that offers a universal mobile banking application designed to streamline the management of various bank accounts for users. Founded in 2016, the platform allows individuals to open, fund, track, and transfer funds between accounts with ease. Lifesaver's application connects consumers with financial products and services while enabling banks and credit unions to implement advanced mobile banking features without the need for extensive development or maintenance. The platform also provides data-driven recommendations and a comprehensive wallet view of all accounts, facilitating personalized banking experiences and fostering stronger relationships between financial institutions and their customers.

Haloo

Seed Round in 2021
Haloo is a company focused on simplifying and democratizing brand protection through its innovative trademark search platform. Designed for marketing and legal teams, Haloo's platform allows users to manage the trademark workflow in one integrated workspace. It offers features such as instant professional trademark searches, streamlined trademark applications, and automated brand enforcement, which collectively enhance the efficiency and affordability of trademark management. By facilitating collaboration between marketing and legal professionals, Haloo addresses the challenges of the traditional trademark process, which can be slow, costly, and prone to errors. The platform is continuously updated in consultation with experts to ensure compliance with current trademark laws and practices, making it a valuable tool for businesses seeking to protect their brand assets effectively. Additionally, Haloo is developing tools to assist in the Web3 space, particularly in combating counterfeit NFTs and helping creators safeguard their intellectual property.

Rares.io

Pre Seed Round in 2021
Rares.io operates a social investing platform that enables individuals to invest in the sneaker culture through fractional ownership of rare and collectible sneakers. By offering shares in specific sneakers, Rares eliminates the need for buyers to contend with traditional purchasing challenges, such as long lines or online bots. The platform provides educational resources, including videos and tools, to help users understand the value of their investments based on the unique stories and attributes of each shoe. Sneakers are made available through Initial Public Offerings (IPOs), allowing users to buy and trade shares after the IPO closes. This model not only facilitates investment but also encourages community engagement among sneaker enthusiasts, enabling users to connect, share insights, and trade with one another. By fostering a social environment, Rares.io seeks to create a marketplace that reflects the culture and excitement surrounding sneaker collecting.

Curastory

Non Equity Assistance in 2020
Curastory is a content creation platform that empowers creators to produce and manage their video content effectively. The platform enables users to shoot and edit high-quality videos, monetize their shows, and distribute them across various social media channels at no cost. Additionally, Curastory offers a programmatic media buying solution specifically for creator ad reads, facilitating monetization opportunities for creators. The platform also provides tools for video matchmaking and attribution tracking, allowing brands to benefit from targeted advertising while ensuring creators maintain ownership of their narratives. Overall, Curastory supports creators in maximizing their reach and revenue through innovative video solutions.

Blue Fever

Seed Round in 2020
Blue Fever is a social well-being platform focused on providing young people with a safe and judgment-free environment to foster their mental wellness. It serves as an interactive community where users can express their authentic selves through journaling and other emotional media tools. The platform is designed to support post-millennial individuals by offering emotional support through artificial intelligence and community engagement. Users are encouraged to care for their mental health and can earn tokens as they make progress toward developing a healthy identity. By prioritizing a supportive atmosphere, Blue Fever aims to empower its users in their journey to mental well-being.

Ellevest

Series A in 2017
Ellevest, Inc. is an investment management firm founded in 2014 and based in New York City, focusing primarily on providing financial services to women. The firm manages customized client portfolios across various asset classes globally, employing fundamental analysis and a top-down approach in its investment strategy. Ellevest has developed a digital investment platform that offers a personalized experience, utilizing proprietary algorithms tailored to women's financial needs, including salary peaks and goal-specific portfolios. This platform aims to empower female investors by helping them take control of their investments and achieve their financial goals through a user-friendly interface and thoughtful portfolio construction.
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