Third Prime

Third Prime Capital is a venture capital firm founded in 2016, with headquarters in New York and an additional office in Mount Pleasant, South Carolina. The firm specializes in seed and early-stage investments, focusing primarily on companies in the consumer, real estate services, and media sectors. Third Prime typically invests between $250,000 and $3 million in private companies, aiming to support innovative startups that have the potential for significant growth. With a strong presence in both New York and Nashville, the firm manages over $500 million in assets, positioning itself as a notable player in the early-stage venture capital landscape.

Wes Barton

Managing Partner

Wesley Barton

Co-Founder and General Partner

Hamlin, Keith

Managing Partner

Christian Kaczmarczyk

Principal

Michael Kim

Partner

Owen Lu

Associate

Benji Rosenblatt

Associate

Past deals in Personal Finance

Fruitful

Series A in 2022
Fruitful is a financial wellness platform aimed at empowering individuals to manage their finances more effectively. The platform provides members with personalized financial advice from qualified specialists, hands-on investment management, and access to high-yield savings options. It also simplifies the banking experience by offering tools that integrate various third-party apps, bank accounts, and financial services into a single dashboard. This subscription-based model allows users to benefit from tailored banking services while enhancing their financial understanding and promoting a secure financial future.

January

Series A in 2022
January is a developer of a data-driven financial platform that focuses on providing end-to-end resolution services for delinquent and charged-off consumer loans. The platform aims to build and enforce trust in consumer finance by addressing the challenges faced by borrowers in delinquency and default, such as harassment, hidden fees, and damaged credit scores. At the same time, it helps creditors recover lost funds while mitigating compliance and operational risks. By utilizing technology, January offers a streamlined and effective resolution process that caters to the unique financial situations and preferences of borrowers, ultimately fostering a more trustworthy relationship between borrowers and creditors.

Jar

Series A in 2022
Jar is an investment technology startup founded in 2021 by Nishchay AG and Misbah Ashraf, based in Bangalore, Karnataka. The company offers a platform that enables users to save money by automatically investing spare change from online transactions into digital gold. This innovative approach not only facilitates daily savings but also encourages users to develop a habit of investing. Users can conveniently redeem their investments or withdraw funds through UPI at any time, making the process accessible and user-friendly.

Kafene

Series A in 2021
Kafene is a mission-driven startup focused on empowering flexible ownership for consumers, particularly those who may face challenges with traditional financing options. The company offers flexible payment solutions for a range of products, including furniture, appliances, electronics, and jewelry, while minimizing the risks associated with conventional debt. Kafene's innovative approach allows consumers to return items without incurring additional debt if they can no longer meet payment obligations. This consumer-friendly model is supported by a robust technology platform that features app-based point-of-sale virtual wallets and AI-driven underwriting, facilitating swift payment processing and approval across diverse credit profiles. By combining advanced data inputs with machine learning technologies, Kafene positions itself as a comprehensive payment partner for both consumers and retailers.

Octane

Series D in 2021
Octane Lending, Inc. operates an online lending platform that connects automobile dealers with customers seeking financing. Founded in 2013 and headquartered in New York, the company aims to streamline the vehicle purchasing process, particularly in the fast-paced $21 billion Powersports market. Octane facilitates the submission of credit applications to multiple lenders, including both prime and sub-prime options, and enhances sales of backend products through automated insurance estimates and warranty offerings. By leveraging innovative underwriting and credit products, Octane provides instant and frictionless financing options via its in-house lender, Roadrunner Financial. The platform not only assists consumers in securing loans but also supports dealers by routing customers to partner dealerships for efficient transactions and offering comprehensive loan servicing throughout the financing journey. Through its editorial brands, Octane reaches millions of enthusiasts, helping them connect with their passions while simplifying the financing experience.

Kafene

Series A in 2021
Kafene is a mission-driven startup focused on empowering flexible ownership for consumers, particularly those who may face challenges with traditional financing options. The company offers flexible payment solutions for a range of products, including furniture, appliances, electronics, and jewelry, while minimizing the risks associated with conventional debt. Kafene's innovative approach allows consumers to return items without incurring additional debt if they can no longer meet payment obligations. This consumer-friendly model is supported by a robust technology platform that features app-based point-of-sale virtual wallets and AI-driven underwriting, facilitating swift payment processing and approval across diverse credit profiles. By combining advanced data inputs with machine learning technologies, Kafene positions itself as a comprehensive payment partner for both consumers and retailers.

Octane

Series C in 2019
Octane’s mission is to connect people with their passions by making lifestyle purchases, like powersports vehicles, RVs, and outdoor power equipment, fast, easy, and accessible. Octane combines cutting-edge technology with innovative risk strategies to deliver a seamless, end-to-end buying experience. The company adds value throughout the customer journey: inspiring enthusiasts with its editorial brands, including Cycle World® and UTV Driver®, instantly prequalifying consumers for financing online with its suite of e-commerce tools, routing customers to partner dealerships for an easy closing experience, and supporting customers throughout their loan with superior loan servicing. Octane is a remote-first workplace with offices in New York, Irving, TX, Irvine, CA, and Knoxville, TN, and the company works with over 35 OEM and 4000 dealer partners across the United States. Octane made the 2022 Inc 5000 list of America’s Fastest Growing Private Companies in America and is Certified by Great Place to Work.

Climb Credit

Series A in 2019
Climb Credit, Inc. is a financial services company based in New York that focuses on providing educational loans to students pursuing career-oriented training in the United States. Established in 2014, Climb aims to make skill-based education more accessible and affordable by offering tailored payment options that cater to individuals regardless of their credit history. The company partners with various educational institutions that provide diverse programs, including cybersecurity, healthcare, data science, heavy machine operation, culinary arts, and artificial intelligence. By addressing the mismatch between traditional educational pathways and the evolving demands of the job market, Climb Credit facilitates connections between learners seeking practical career training and employers in need of a skilled workforce.

Kafene

Seed Round in 2019
Kafene is a mission-driven startup focused on empowering flexible ownership for consumers, particularly those who may face challenges with traditional financing options. The company offers flexible payment solutions for a range of products, including furniture, appliances, electronics, and jewelry, while minimizing the risks associated with conventional debt. Kafene's innovative approach allows consumers to return items without incurring additional debt if they can no longer meet payment obligations. This consumer-friendly model is supported by a robust technology platform that features app-based point-of-sale virtual wallets and AI-driven underwriting, facilitating swift payment processing and approval across diverse credit profiles. By combining advanced data inputs with machine learning technologies, Kafene positions itself as a comprehensive payment partner for both consumers and retailers.

Piecewise

Venture Round in 2019
Piecewise is a platform that uses machine learning to help student debt borrowers pay down their debt and avoid default. Piecewise is the provider of a student loan management and repayment application designed to help students save money. The company's platform offers mobile-based repayment options which help students to pay down loans with spare change from daily purchases, by sending a lump sum from their phone or by cashing out Venmo balance to loans, enabling students to take control of their student debt.

Petal

Series B in 2019
Petal is a credit card company that is built to help people financially succeed. It aims to make credit honest, simple, and accessible. The company uses machine learning to analyze a customer’s full digital financial record—not just their credit score. Petal has pioneered cash flow underwriting, as an alternative to credit scores, to make credit more accessible, and offers a simple, modern digital experience that encourages members to build credit, avoid debt, and spend responsibly. Petal is based in New York, New York, and Richmond, Virginia. The Petal credit card is issued by WebBank, Member FDIC.

Petal

Series A in 2018
Petal is a credit card company that is built to help people financially succeed. It aims to make credit honest, simple, and accessible. The company uses machine learning to analyze a customer’s full digital financial record—not just their credit score. Petal has pioneered cash flow underwriting, as an alternative to credit scores, to make credit more accessible, and offers a simple, modern digital experience that encourages members to build credit, avoid debt, and spend responsibly. Petal is based in New York, New York, and Richmond, Virginia. The Petal credit card is issued by WebBank, Member FDIC.

Octane

Series A in 2016
Octane’s mission is to connect people with their passions by making lifestyle purchases, like powersports vehicles, RVs, and outdoor power equipment, fast, easy, and accessible. Octane combines cutting-edge technology with innovative risk strategies to deliver a seamless, end-to-end buying experience. The company adds value throughout the customer journey: inspiring enthusiasts with its editorial brands, including Cycle World® and UTV Driver®, instantly prequalifying consumers for financing online with its suite of e-commerce tools, routing customers to partner dealerships for an easy closing experience, and supporting customers throughout their loan with superior loan servicing. Octane is a remote-first workplace with offices in New York, Irving, TX, Irvine, CA, and Knoxville, TN, and the company works with over 35 OEM and 4000 dealer partners across the United States. Octane made the 2022 Inc 5000 list of America’s Fastest Growing Private Companies in America and is Certified by Great Place to Work.
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