Third Prime

Third Prime Capital is a New York-based venture capital firm established in 2016, with additional offices in Mount Pleasant, South Carolina and Nashville. The firm specializes in investing in seed and early-stage companies, primarily within the consumer, real estate services, and media sectors. Third Prime typically invests amounts ranging from $250,000 to $3 million, focusing on private companies. The firm employs a diversified investment strategy to support exceptional entrepreneurs in building transformative businesses.

Wes Barton

General Partner

Wesley W. Barton

Co-Founder and General Partner

Wes Barton

Managing Partner

Keith Hamlin

Managing Partner

Christian Kaczmarczyk

Principal

Michael Kim

General Partner

Owen Lu

Associate

Marc Murphy

Investor

Benji Rosenblatt

Senior Associate

Past deals in Personal Finance

Fruitful

Series A in 2022
Fruitful is a financial wellness platform that helps people take more control over their money. Fruitful members receive personalized financial advice from a qualified specialist, hands-on investment management, and access to ultra-high-yield savings.

January

Series A in 2022
Debtsy is building and enforcing trust in consumer finance. Borrowers in delinquency and default face harassment, hidden fees, and harmed credit scores. Creditors lose out on recoveries, expose themselves to compliance and operational risks, and compromise the trust on which their relationships with borrowers are built. Debtsy is designed from the ground up to utilize technology to provide a more streamlined, compliant, and effective resolution process for borrowers and creditors alike.

Jar

Series A in 2022
Developer of gold savings software intended to help users invest in digital gold. The company's platform helps to save money by taking spare change from online transactions and investing it in digital gold automatically which can be redeemed anytime, enabling users to create a habit of daily savings as investments in digital gold, which can be redeemed or withdrawn easily through UPI.

Paywatch

Seed Round in 2022
Developer of an earned wage access platform designed to offer low-cost financing directly to employees. The company's platform acts as a bridge for workers to access low-cost credit from major financial institutions that would normally be out of their reach, enabling employees to lead a healthy financial lifestyle.

Kafene

Series A in 2021
Kafene is a startup focused on providing flexible payment solutions to consumers, particularly those who may face difficulties with traditional debt products. The company offers a range of financing options for various products, including furniture, appliances, electronics, musical instruments, and jewelry. Kafene's innovative approach allows consumers to return items without incurring residual debt if they can no longer make payments, promoting financial freedom. The platform leverages advanced technology, including app-based point-of-sale systems and artificial intelligence for underwriting, to deliver near-instantaneous approval and payment capabilities. This enables Kafene to serve a wide customer base across the full credit spectrum, facilitating access to essential goods while maintaining a commitment to responsible lending practices.

Octane

Series D in 2021
Octane Lending, Inc. operates an online lending platform that connects automobile dealers with customers seeking financing. Founded in 2013 and headquartered in New York, the company aims to streamline the vehicle purchasing process, particularly in the fast-paced $21 billion Powersports market. Octane facilitates the submission of credit applications to multiple lenders, including both prime and sub-prime options, and enhances sales of backend products through automated insurance estimates and warranty offerings. By leveraging innovative underwriting and credit products, Octane provides instant and frictionless financing options via its in-house lender, Roadrunner Financial. The platform not only assists consumers in securing loans but also supports dealers by routing customers to partner dealerships for efficient transactions and offering comprehensive loan servicing throughout the financing journey. Through its editorial brands, Octane reaches millions of enthusiasts, helping them connect with their passions while simplifying the financing experience.

Kafene

Series A in 2021
Kafene is a startup focused on providing flexible payment solutions to consumers, particularly those who may face difficulties with traditional debt products. The company offers a range of financing options for various products, including furniture, appliances, electronics, musical instruments, and jewelry. Kafene's innovative approach allows consumers to return items without incurring residual debt if they can no longer make payments, promoting financial freedom. The platform leverages advanced technology, including app-based point-of-sale systems and artificial intelligence for underwriting, to deliver near-instantaneous approval and payment capabilities. This enables Kafene to serve a wide customer base across the full credit spectrum, facilitating access to essential goods while maintaining a commitment to responsible lending practices.

Octane

Series C in 2019
Octane Lending, Inc. operates an online lending platform that connects automobile dealers with customers seeking financing. Founded in 2013 and headquartered in New York, the company aims to streamline the vehicle purchasing process, particularly in the fast-paced $21 billion Powersports market. Octane facilitates the submission of credit applications to multiple lenders, including both prime and sub-prime options, and enhances sales of backend products through automated insurance estimates and warranty offerings. By leveraging innovative underwriting and credit products, Octane provides instant and frictionless financing options via its in-house lender, Roadrunner Financial. The platform not only assists consumers in securing loans but also supports dealers by routing customers to partner dealerships for efficient transactions and offering comprehensive loan servicing throughout the financing journey. Through its editorial brands, Octane reaches millions of enthusiasts, helping them connect with their passions while simplifying the financing experience.

Climb

Series A in 2019
Climb Credit, Inc. is a student lending platform founded in 2014 and based in New York City. The company specializes in providing educational loans to U.S. citizens and permanent residents, focusing on accessibility, affordability, and accountability in career development. Climb partners with a variety of educational institutions that offer programs aimed at enhancing graduates' earning potential, including fields such as cybersecurity, data science, culinary arts, and aviation. By identifying schools with a proven track record of improving student outcomes, Climb offers tailored financing options designed to meet the specific needs of individuals seeking to advance their careers, regardless of their credit history. This approach ensures that students have the resources necessary to pursue their career ambitions and successfully navigate an evolving job market.

Kafene

Seed Round in 2019
Kafene is a startup focused on providing flexible payment solutions to consumers, particularly those who may face difficulties with traditional debt products. The company offers a range of financing options for various products, including furniture, appliances, electronics, musical instruments, and jewelry. Kafene's innovative approach allows consumers to return items without incurring residual debt if they can no longer make payments, promoting financial freedom. The platform leverages advanced technology, including app-based point-of-sale systems and artificial intelligence for underwriting, to deliver near-instantaneous approval and payment capabilities. This enables Kafene to serve a wide customer base across the full credit spectrum, facilitating access to essential goods while maintaining a commitment to responsible lending practices.

Piecewise

Venture Round in 2019
Piecewise is a New York-based company founded in 2016 that specializes in a budgeting application aimed at assisting student debt borrowers in managing and repaying their loans. Utilizing machine learning, the platform helps users save money and avoid default by offering various mobile-based repayment options. Students can pay down their loans using spare change from daily purchases, send lump sums from their phones, or cash out their Venmo balances towards their debts. Additionally, Piecewise collaborates with financial institutions to enhance the management of student loan portfolios and improve the affordability of repayment plans, thereby empowering borrowers to take control of their financial futures.

Petal

Series B in 2019
Petal Card, Inc. is a credit card company focused on providing financial access to individuals without traditional credit histories, such as students and immigrants. Founded in 2015 and based in New York, the company utilizes machine learning to analyze users' digital financial records, allowing for cash flow underwriting as an alternative to conventional credit scoring. This innovative approach enables Petal to offer higher credit limits and lower rates compared to competing credit cards. The company's flagship product, the Petal Visa, is designed to promote responsible spending and credit-building, accompanied by a user-friendly digital application for managing payments. Petal aims to make credit more honest, simple, and accessible, fostering a financial environment that encourages users to succeed.

January

Seed Round in 2018
Debtsy is building and enforcing trust in consumer finance. Borrowers in delinquency and default face harassment, hidden fees, and harmed credit scores. Creditors lose out on recoveries, expose themselves to compliance and operational risks, and compromise the trust on which their relationships with borrowers are built. Debtsy is designed from the ground up to utilize technology to provide a more streamlined, compliant, and effective resolution process for borrowers and creditors alike.

Petal

Series A in 2018
Petal Card, Inc. is a credit card company focused on providing financial access to individuals without traditional credit histories, such as students and immigrants. Founded in 2015 and based in New York, the company utilizes machine learning to analyze users' digital financial records, allowing for cash flow underwriting as an alternative to conventional credit scoring. This innovative approach enables Petal to offer higher credit limits and lower rates compared to competing credit cards. The company's flagship product, the Petal Visa, is designed to promote responsible spending and credit-building, accompanied by a user-friendly digital application for managing payments. Petal aims to make credit more honest, simple, and accessible, fostering a financial environment that encourages users to succeed.

Octane

Series A in 2016
Octane Lending, Inc. operates an online lending platform that connects automobile dealers with customers seeking financing. Founded in 2013 and headquartered in New York, the company aims to streamline the vehicle purchasing process, particularly in the fast-paced $21 billion Powersports market. Octane facilitates the submission of credit applications to multiple lenders, including both prime and sub-prime options, and enhances sales of backend products through automated insurance estimates and warranty offerings. By leveraging innovative underwriting and credit products, Octane provides instant and frictionless financing options via its in-house lender, Roadrunner Financial. The platform not only assists consumers in securing loans but also supports dealers by routing customers to partner dealerships for efficient transactions and offering comprehensive loan servicing throughout the financing journey. Through its editorial brands, Octane reaches millions of enthusiasts, helping them connect with their passions while simplifying the financing experience.
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