Third Prime

Third Prime is a venture capital firm established in 2016, headquartered in New York with an additional office in Nashville. It specializes in early-stage investments, typically ranging from $250,000 to $3 million, focusing on consumer, real estate services, and media sectors. The firm manages over $500 million in assets and invests primarily in private companies.

Wes Barton

Managing Partner

Wesley Barton

Co-Founder and General Partner

Christian Kaczmarczyk

Principal

Michael Kim

Partner

Owen Lu

Associate

Marc Murphy

Limited Partner, Alpha Fund

Benji Rosenblatt

Senior Associate

Past deals in Retail Lending

Kafene

Series B in 2023
Kafene is a mission-driven startup focused on empowering flexible ownership for consumers, particularly those who may face challenges with traditional financing options. The company offers flexible payment solutions for a range of products, including furniture, appliances, electronics, and jewelry, while minimizing the risks associated with conventional debt. Kafene's innovative approach allows consumers to return items without incurring additional debt if they can no longer meet payment obligations. This consumer-friendly model is supported by a robust technology platform that features app-based point-of-sale virtual wallets and AI-driven underwriting, facilitating swift payment processing and approval across diverse credit profiles. By combining advanced data inputs with machine learning technologies, Kafene positions itself as a comprehensive payment partner for both consumers and retailers.

Kafene

Series B in 2022
Kafene is a mission-driven startup focused on empowering flexible ownership for consumers, particularly those who may face challenges with traditional financing options. The company offers flexible payment solutions for a range of products, including furniture, appliances, electronics, and jewelry, while minimizing the risks associated with conventional debt. Kafene's innovative approach allows consumers to return items without incurring additional debt if they can no longer meet payment obligations. This consumer-friendly model is supported by a robust technology platform that features app-based point-of-sale virtual wallets and AI-driven underwriting, facilitating swift payment processing and approval across diverse credit profiles. By combining advanced data inputs with machine learning technologies, Kafene positions itself as a comprehensive payment partner for both consumers and retailers.

Kafene

Series A in 2021
Kafene is a mission-driven startup focused on empowering flexible ownership for consumers, particularly those who may face challenges with traditional financing options. The company offers flexible payment solutions for a range of products, including furniture, appliances, electronics, and jewelry, while minimizing the risks associated with conventional debt. Kafene's innovative approach allows consumers to return items without incurring additional debt if they can no longer meet payment obligations. This consumer-friendly model is supported by a robust technology platform that features app-based point-of-sale virtual wallets and AI-driven underwriting, facilitating swift payment processing and approval across diverse credit profiles. By combining advanced data inputs with machine learning technologies, Kafene positions itself as a comprehensive payment partner for both consumers and retailers.

Rize

Series A in 2021
Rize develops customer-centric financial applications aimed at fintechs, established financial institutions, and non-financial brands. Its innovative technology features patent-pending Synthetic Account capabilities, which integrate checking, saving, and brokerage services into a single, flexible platform. This allows clients to create tailored products and user experiences that address the specific needs of their customers. By offering a unified application programming interface (API), Rize enables businesses to efficiently build across various account types, simplifying the development process and enhancing financial service delivery.

Octane

Series D in 2021
Octane is a financing platform focused on facilitating lifestyle purchases, such as powersports vehicles, RVs, and outdoor power equipment. The company aims to enhance the buying experience by integrating advanced technology and innovative risk strategies. Octane provides value at every stage of the customer journey, from inspiring enthusiasts through its editorial brands to offering a suite of e-commerce tools that enable instant online prequalification for financing. Additionally, it connects customers with partner dealerships for a streamlined closing process and delivers exceptional support throughout the loan servicing phase. Operating as a remote-first organization, Octane collaborates with over 35 original equipment manufacturers and 4,000 dealer partners across the United States, making significant strides in the industry and earning recognition as one of America's fastest-growing private companies.

Kafene

Series A in 2021
Kafene is a mission-driven startup focused on empowering flexible ownership for consumers, particularly those who may face challenges with traditional financing options. The company offers flexible payment solutions for a range of products, including furniture, appliances, electronics, and jewelry, while minimizing the risks associated with conventional debt. Kafene's innovative approach allows consumers to return items without incurring additional debt if they can no longer meet payment obligations. This consumer-friendly model is supported by a robust technology platform that features app-based point-of-sale virtual wallets and AI-driven underwriting, facilitating swift payment processing and approval across diverse credit profiles. By combining advanced data inputs with machine learning technologies, Kafene positions itself as a comprehensive payment partner for both consumers and retailers.

Octane

Series C in 2019
Octane is a financing platform focused on facilitating lifestyle purchases, such as powersports vehicles, RVs, and outdoor power equipment. The company aims to enhance the buying experience by integrating advanced technology and innovative risk strategies. Octane provides value at every stage of the customer journey, from inspiring enthusiasts through its editorial brands to offering a suite of e-commerce tools that enable instant online prequalification for financing. Additionally, it connects customers with partner dealerships for a streamlined closing process and delivers exceptional support throughout the loan servicing phase. Operating as a remote-first organization, Octane collaborates with over 35 original equipment manufacturers and 4,000 dealer partners across the United States, making significant strides in the industry and earning recognition as one of America's fastest-growing private companies.

Kafene

Seed Round in 2019
Kafene is a mission-driven startup focused on empowering flexible ownership for consumers, particularly those who may face challenges with traditional financing options. The company offers flexible payment solutions for a range of products, including furniture, appliances, electronics, and jewelry, while minimizing the risks associated with conventional debt. Kafene's innovative approach allows consumers to return items without incurring additional debt if they can no longer meet payment obligations. This consumer-friendly model is supported by a robust technology platform that features app-based point-of-sale virtual wallets and AI-driven underwriting, facilitating swift payment processing and approval across diverse credit profiles. By combining advanced data inputs with machine learning technologies, Kafene positions itself as a comprehensive payment partner for both consumers and retailers.

Rize

Seed Round in 2018
Rize develops customer-centric financial applications aimed at fintechs, established financial institutions, and non-financial brands. Its innovative technology features patent-pending Synthetic Account capabilities, which integrate checking, saving, and brokerage services into a single, flexible platform. This allows clients to create tailored products and user experiences that address the specific needs of their customers. By offering a unified application programming interface (API), Rize enables businesses to efficiently build across various account types, simplifying the development process and enhancing financial service delivery.

Octane

Series A in 2016
Octane is a financing platform focused on facilitating lifestyle purchases, such as powersports vehicles, RVs, and outdoor power equipment. The company aims to enhance the buying experience by integrating advanced technology and innovative risk strategies. Octane provides value at every stage of the customer journey, from inspiring enthusiasts through its editorial brands to offering a suite of e-commerce tools that enable instant online prequalification for financing. Additionally, it connects customers with partner dealerships for a streamlined closing process and delivers exceptional support throughout the loan servicing phase. Operating as a remote-first organization, Octane collaborates with over 35 original equipment manufacturers and 4,000 dealer partners across the United States, making significant strides in the industry and earning recognition as one of America's fastest-growing private companies.
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