Third Prime

Third Prime is a venture capital firm founded in 2016 and headquartered in New York. It focuses on early-stage investments in seed and startup companies, primarily in business-to-business and financial services, while also engaging with consumers, real estate services, and media sectors. The firm typically writes early capital rounds ranging from roughly 250000 to 3000000 and has assets under management exceeding 500000000. It maintains an additional office in the Southeast, reflecting a broader market footprint beyond its New York base.

Wes Barton

General Partner

Wesley Barton

Co-Founder and General Partner

Keith Hamlin

Managing Partner

Christian Kaczmarczyk

Principal

Michael Kim

Partner

Past deals in Retail Lending

Kafene

Series B in 2023
Kafene is a fintech platform that enables flexible purchase options and underwriting for consumers across a broad range of products, including furniture, appliances, electronics, musical instruments, and jewelry. The company combines data inputs with artificial intelligence and machine learning to underwrite and approve payments through a digital payments ecosystem that includes app-based wallets. It provides near-instantaneous decisioning and ongoing servicing for merchants and customers, offering flexible repayment terms and a no-obligation return option if a consumer cannot continue payments, helping avoid traditional debt traps. By integrating payment processing, underwriting, and servicing, Kafene helps merchants extend credit while giving buyers access to purchases with terms aligned to their credit profile.

Kafene

Series B in 2022
Kafene is a fintech platform that enables flexible purchase options and underwriting for consumers across a broad range of products, including furniture, appliances, electronics, musical instruments, and jewelry. The company combines data inputs with artificial intelligence and machine learning to underwrite and approve payments through a digital payments ecosystem that includes app-based wallets. It provides near-instantaneous decisioning and ongoing servicing for merchants and customers, offering flexible repayment terms and a no-obligation return option if a consumer cannot continue payments, helping avoid traditional debt traps. By integrating payment processing, underwriting, and servicing, Kafene helps merchants extend credit while giving buyers access to purchases with terms aligned to their credit profile.

Kafene

Series A in 2021
Kafene is a fintech platform that enables flexible purchase options and underwriting for consumers across a broad range of products, including furniture, appliances, electronics, musical instruments, and jewelry. The company combines data inputs with artificial intelligence and machine learning to underwrite and approve payments through a digital payments ecosystem that includes app-based wallets. It provides near-instantaneous decisioning and ongoing servicing for merchants and customers, offering flexible repayment terms and a no-obligation return option if a consumer cannot continue payments, helping avoid traditional debt traps. By integrating payment processing, underwriting, and servicing, Kafene helps merchants extend credit while giving buyers access to purchases with terms aligned to their credit profile.

Octane

Series D in 2021
Octane is a financing platform designed to facilitate lifestyle purchases, such as powersports vehicles, RVs, and outdoor power equipment, by enhancing the buying experience for consumers. The company employs advanced technology and innovative risk strategies to create a seamless, end-to-end process that supports customers throughout their purchasing journey. Octane inspires enthusiasts through its editorial brands, prequalifies consumers for financing online using its e-commerce tools, and connects customers with partner dealerships for efficient closing. Additionally, Octane provides comprehensive loan servicing to assist customers during the life of their loans. Operating as a remote-first organization, Octane maintains offices in New York, Irving, Irvine, and Knoxville, and collaborates with over 35 original equipment manufacturers and 4,000 dealer partners across the United States. The company has been recognized for its rapid growth, earning a spot on the 2022 Inc 5000 list of America's Fastest Growing Private Companies and being certified as a great place to work.

Kafene

Series A in 2021
Kafene is a fintech platform that enables flexible purchase options and underwriting for consumers across a broad range of products, including furniture, appliances, electronics, musical instruments, and jewelry. The company combines data inputs with artificial intelligence and machine learning to underwrite and approve payments through a digital payments ecosystem that includes app-based wallets. It provides near-instantaneous decisioning and ongoing servicing for merchants and customers, offering flexible repayment terms and a no-obligation return option if a consumer cannot continue payments, helping avoid traditional debt traps. By integrating payment processing, underwriting, and servicing, Kafene helps merchants extend credit while giving buyers access to purchases with terms aligned to their credit profile.

Octane

Series C in 2019
Octane is a financing platform designed to facilitate lifestyle purchases, such as powersports vehicles, RVs, and outdoor power equipment, by enhancing the buying experience for consumers. The company employs advanced technology and innovative risk strategies to create a seamless, end-to-end process that supports customers throughout their purchasing journey. Octane inspires enthusiasts through its editorial brands, prequalifies consumers for financing online using its e-commerce tools, and connects customers with partner dealerships for efficient closing. Additionally, Octane provides comprehensive loan servicing to assist customers during the life of their loans. Operating as a remote-first organization, Octane maintains offices in New York, Irving, Irvine, and Knoxville, and collaborates with over 35 original equipment manufacturers and 4,000 dealer partners across the United States. The company has been recognized for its rapid growth, earning a spot on the 2022 Inc 5000 list of America's Fastest Growing Private Companies and being certified as a great place to work.

Kafene

Seed Round in 2019
Kafene is a fintech platform that enables flexible purchase options and underwriting for consumers across a broad range of products, including furniture, appliances, electronics, musical instruments, and jewelry. The company combines data inputs with artificial intelligence and machine learning to underwrite and approve payments through a digital payments ecosystem that includes app-based wallets. It provides near-instantaneous decisioning and ongoing servicing for merchants and customers, offering flexible repayment terms and a no-obligation return option if a consumer cannot continue payments, helping avoid traditional debt traps. By integrating payment processing, underwriting, and servicing, Kafene helps merchants extend credit while giving buyers access to purchases with terms aligned to their credit profile.

Petal

Series B in 2019
Petal Card, Inc. is a credit card company focused on providing financial access to individuals without traditional credit histories, such as students and immigrants. Founded in 2015 and based in New York, the company utilizes machine learning to analyze users' digital financial records, allowing for cash flow underwriting as an alternative to conventional credit scoring. This innovative approach enables Petal to offer higher credit limits and lower rates compared to competing credit cards. The company's flagship product, the Petal Visa, is designed to promote responsible spending and credit-building, accompanied by a user-friendly digital application for managing payments. Petal aims to make credit more honest, simple, and accessible, fostering a financial environment that encourages users to succeed.

Petal

Series A in 2018
Petal Card, Inc. is a credit card company focused on providing financial access to individuals without traditional credit histories, such as students and immigrants. Founded in 2015 and based in New York, the company utilizes machine learning to analyze users' digital financial records, allowing for cash flow underwriting as an alternative to conventional credit scoring. This innovative approach enables Petal to offer higher credit limits and lower rates compared to competing credit cards. The company's flagship product, the Petal Visa, is designed to promote responsible spending and credit-building, accompanied by a user-friendly digital application for managing payments. Petal aims to make credit more honest, simple, and accessible, fostering a financial environment that encourages users to succeed.

Octane

Series A in 2016
Octane is a financing platform designed to facilitate lifestyle purchases, such as powersports vehicles, RVs, and outdoor power equipment, by enhancing the buying experience for consumers. The company employs advanced technology and innovative risk strategies to create a seamless, end-to-end process that supports customers throughout their purchasing journey. Octane inspires enthusiasts through its editorial brands, prequalifies consumers for financing online using its e-commerce tools, and connects customers with partner dealerships for efficient closing. Additionally, Octane provides comprehensive loan servicing to assist customers during the life of their loans. Operating as a remote-first organization, Octane maintains offices in New York, Irving, Irvine, and Knoxville, and collaborates with over 35 original equipment manufacturers and 4,000 dealer partners across the United States. The company has been recognized for its rapid growth, earning a spot on the 2022 Inc 5000 list of America's Fastest Growing Private Companies and being certified as a great place to work.
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