DFJ Growth

DFJ Growth, established in 2014 and based in Menlo Park, California, is a venture capital firm that invests in growth-stage technology companies. It focuses on partnering with visionary entrepreneurs who are scaling rapidly and poised for market leadership. The firm typically invests $2 million to $10 million initially, with a lifetime investment of around $15 million, across sectors such as software, consumer, enterprise, and healthcare technology. DFJ Growth is the later-stage investing practice of Threshold Ventures, which also manages early-stage funds.

Brian Akin

Associate

William (Bill) Bryant

Partner

Chirag Chotalia

Partner

Rob Ciechowski

Associate

Katie Evans

Investor

Sam Fort

Partner

Randall Glein

Co-Founder and Partner

Mohammad Islam

Partner

Justin Kao

Partner

Arpit Mittal

Principal

William Morrison

Principal

Heidi Roizen

Partner

Chris Shanahan

Principal

Sam Shapiro

Principal

Andreas Stavropoulos

Partner

Josh Stein

Co-Founder and Managing Partner

Kevin Tu

Principal

Ramin Sayar

Venture Partner

Past deals in Advertising

Foursquare

Series E in 2016
Foursquare Labs, Inc. is a location technology platform that provides a range of business solutions and consumer products focused on leveraging location intelligence. Founded in 2009 and headquartered in New York City, with additional offices in San Francisco and London, Foursquare offers tools such as Pinpoint for data-driven media planning, Placed for offline attribution, and the Pilgrim SDK for integrating location awareness into mobile applications. Its services also include Places, which provides access to detailed firmographic data and community-generated content on businesses worldwide, as well as analytics solutions that offer insights into consumer behavior and competitive dynamics. Foursquare's consumer apps, Foursquare and Swarm, enable users to track and share their favorite locations, while City Guide helps users discover the best places to visit in various cities. Overall, Foursquare's platform empowers brands to analyze customer trends, optimize advertising strategies, and enhance user engagement through advanced location-based insights.

RevX

Venture Round in 2015
RevX is a technology company based in Bengaluru, India, that specializes in mobile advertising solutions aimed at helping marketers acquire, engage, and retain users for their applications. The company provides predictive advertising software that leverages consumer behavior insights to facilitate one-to-one marketing. Key offerings include a Dynamic Product Ads engine that creates personalized ads based on user activity, an Optimization Engine that enhances advertising performance through predictive analytics, and a Self-Serve Interface that allows marketers to manage campaigns independently. Additionally, RevX features a Product Recommendation Engine that delivers real-time product suggestions tailored to user preferences. The company's platform supports programmatic media buying and utilizes data science to enhance marketing strategies, making it a valuable partner for app businesses looking to scale their growth and revenue in both established and emerging markets. RevX operates globally, providing support through multiple offices and is a subsidiary of Affle International Pte Ltd.

Campanja

Series A in 2014
Campanja AB, founded in 2009 and based in Stockholm, Sweden, specializes in search engine marketing solutions for online advertisers. The company provides a software platform designed to optimize advertising effectiveness through advanced technologies such as real-time tracking, predictive modeling, and high-frequency bidding. By leveraging these tools, Campanja aims to enhance the return on advertising spend for its clients. The company operates as a subsidiary of 24/7 Customer (Financial Services) Limited since 2015 and is recognized for its innovative approach to paid search and display advertising. Campanja's technology-driven solutions are trusted by global organizations, enabling them to harness the full potential of online advertising.

PubMatic

Venture Round in 2014
PubMatic, Inc. is a leading provider of cloud infrastructure for real-time programmatic advertising transactions, headquartered in Redwood City, California. Founded in 2006, the company offers an extensive suite of solutions that facilitate digital advertising, including PubMatic Cloud, an adaptable platform as a service, and various tools for header bidding and in-app bidding. The platform supports a diverse range of ad formats across multiple devices, including mobile, desktop, and connected television. PubMatic's publisher-first approach allows advertisers to access premium inventory at scale while helping publishers optimize ad fill rates and maximize revenue. With a global infrastructure that processes nearly one trillion ad impressions monthly, PubMatic plays a crucial role in connecting consumers, content, and brands in the evolving landscape of digital advertising. The company operates 12 offices and nine data centers worldwide, reflecting its commitment to data and technology innovation in the programmatic advertising industry.

Foursquare

Series D in 2013
Foursquare Labs, Inc. is a location technology platform that provides a range of business solutions and consumer products focused on leveraging location intelligence. Founded in 2009 and headquartered in New York City, with additional offices in San Francisco and London, Foursquare offers tools such as Pinpoint for data-driven media planning, Placed for offline attribution, and the Pilgrim SDK for integrating location awareness into mobile applications. Its services also include Places, which provides access to detailed firmographic data and community-generated content on businesses worldwide, as well as analytics solutions that offer insights into consumer behavior and competitive dynamics. Foursquare's consumer apps, Foursquare and Swarm, enable users to track and share their favorite locations, while City Guide helps users discover the best places to visit in various cities. Overall, Foursquare's platform empowers brands to analyze customer trends, optimize advertising strategies, and enhance user engagement through advanced location-based insights.

Flurry

Series D in 2013
Flurry, Inc. is a mobile application analytics and advertising platform that assists businesses in understanding and monetizing user interactions with their mobile applications. Founded in 2005 and headquartered in San Francisco, Flurry offers a comprehensive suite of products, including Flurry Analytics, which tracks consumer behavior across over 400,000 applications, providing insights into audience engagement and retention. The platform also features AppSpot for ad serving, AppCircle for audience building, Flurry Personas for targeted marketing, and Flurry Marketplace for streamlined access to advertisers. With more than 125,000 companies utilizing its services, Flurry handles over 1 billion end-user sessions monthly across various devices, including iOS, Android, and Windows Phone. Flurry is a subsidiary of Yahoo! Inc. as of 2014.

NinthDecimal

Venture Round in 2013
NinthDecimal, Inc. is a mobile audience intelligence platform that specializes in leveraging location data to enhance marketing strategies. Founded in 2003 and headquartered in San Francisco, California, the company provides solutions for audience targeting, measurement, insights, and data licensing. Its offerings include a comprehensive suite of advertising solutions designed to optimize customer engagement across various channels. The Audiences solution enables brands to access and activate customized audience segments based on both offline and online behaviors, while the Insights solution offers deep competitive analysis and brand performance evaluation. Additionally, NinthDecimal delivers innovative closed-loop TV planning and measurement tools, including TV retargeting and audience optimization for television advertising. The company serves a diverse range of clients, including Fortune 500 companies and major TV networks, helping them effectively measure the impact of their marketing efforts on consumer behavior and store visits. NinthDecimal was previously known as JiWire, Inc. and became a subsidiary of inMarket Media LLC in 2020.

Yub

Venture Round in 2013
Yub is an innovative offline affiliate network based in Mountain View, California, specializing in helping retailers and restaurants track consumer behavior from online interactions to actual purchases. By leveraging the online affiliate model, Yub facilitates a seamless connection between online engagement and in-store transactions, allowing businesses to effectively drive foot traffic and sales without requiring any integration or upgrades. The company offers user-friendly promotional options for consumers, positioning itself to transform how brick-and-mortar establishments attract and retain customers.

Komli Media

Private Equity Round in 2013
Komli Media is a prominent media technology company in the Asia Pacific region, specializing in digital advertising solutions for marketers, agencies, and publishers. The company offers a comprehensive advertisement network platform that utilizes advanced technology for lead acquisition, audience targeting, and rich media. Additionally, it focuses on online audience measurement and brand impact assessment. Komli Media is dedicated to simplifying and enhancing the transparency of advertising through next-generation platforms that harness the capabilities of programmatic buying across display, mobile, social, and video channels.

4INFO

Venture Round in 2013
4INFO, Inc. is an identity and activation solutions company specializing in mobile technology and audience targeting for national brand advertisers. Founded in 2004 and headquartered in San Mateo, California, with additional offices in New York, Los Angeles, Chicago, and Boston, 4INFO addresses the mobile attribution challenge by providing tools to measure sales lift at the cash register. The company's flagship product, Bullseye ID, connects consumer data with a vast network of devices, allowing for precise targeting across multiple platforms. Their AdHaven platform combines a mobile ad server, audience and data management, and analytics to facilitate advanced targeting and measurable results. 4INFO partners with leading data providers to enhance its offerings, enabling advertisers to leverage comprehensive consumer insights. The company has experienced significant growth, serving major brands across various industries, including consumer packaged goods, retail, and automotive. With a commitment to data privacy, 4INFO employs robust security measures to protect consumer information while ensuring effective ad targeting.

4INFO

Venture Round in 2013
4INFO, Inc. is an identity and activation solutions company specializing in mobile technology and audience targeting for national brand advertisers. Founded in 2004 and headquartered in San Mateo, California, with additional offices in New York, Los Angeles, Chicago, and Boston, 4INFO addresses the mobile attribution challenge by providing tools to measure sales lift at the cash register. The company's flagship product, Bullseye ID, connects consumer data with a vast network of devices, allowing for precise targeting across multiple platforms. Their AdHaven platform combines a mobile ad server, audience and data management, and analytics to facilitate advanced targeting and measurable results. 4INFO partners with leading data providers to enhance its offerings, enabling advertisers to leverage comprehensive consumer insights. The company has experienced significant growth, serving major brands across various industries, including consumer packaged goods, retail, and automotive. With a commitment to data privacy, 4INFO employs robust security measures to protect consumer information while ensuring effective ad targeting.

Retailigence

Series B in 2013
Retailigence Corporation operates an online-to-offline marketing platform that enhances in-store product sales through innovative technology. The company offers a software-as-a-service (SAAS) solution that utilizes machine learning for various applications, including store clustering, assortment optimization, in-store monitoring, and customer segmentation. Its adPOP Engine provides a seamless application programming interface that integrates data into programmatic advertising, enabling location-based user experiences across mobile and digital advertising channels. Additionally, Retailigence delivers a mobile application that displays local store-level product availability and serves as a central data distribution point for retailers, brands, and marketing solutions. The company caters to various clients, including advertising solutions providers, application developers, agencies, and brick-and-mortar stores in the United States. Founded in 2009 and based in Redwood City, California, Retailigence operates as a subsidiary of ShopAdvisor, Inc. after a strategic partnership with Gimbal, Inc.

Virool

Seed Round in 2013
Virool, Inc. operates a native video advertising platform that caters to brand marketers and publishers. Founded in 2011 and headquartered in San Francisco, the company provides tools for brands to host videos, design campaigns, target audiences, and analyze performance online. For publishers, Virool offers a supply-side platform optimized for video content, enhancing revenue through customizable layouts and designs. Advertisers benefit from programmatic video distribution, emotional insights, and real-time analytics, allowing for effective brand engagement. The platform has been utilized by over 30,000 global advertisers, including major brands like Coca-Cola and Disney, and has partnered with more than 100,000 online and mobile publisher properties. Virool has raised significant funding from prominent investors and has established a strong presence in the digital advertising space.

Flurry

Series D in 2012
Flurry, Inc. is a mobile application analytics and advertising platform that assists businesses in understanding and monetizing user interactions with their mobile applications. Founded in 2005 and headquartered in San Francisco, Flurry offers a comprehensive suite of products, including Flurry Analytics, which tracks consumer behavior across over 400,000 applications, providing insights into audience engagement and retention. The platform also features AppSpot for ad serving, AppCircle for audience building, Flurry Personas for targeted marketing, and Flurry Marketplace for streamlined access to advertisers. With more than 125,000 companies utilizing its services, Flurry handles over 1 billion end-user sessions monthly across various devices, including iOS, Android, and Windows Phone. Flurry is a subsidiary of Yahoo! Inc. as of 2014.

isocket

Series A in 2012
iSocket is a technology platform purpose-built to simplify the buying and selling of fixed price, premium, reserved inventory. iSocket For Publishers (iFP) sales automation and programmatic direct tools allow top publisher sales teams to focus on relationships and strategy, while iSocket For Advertisers (iFA) makes it easier for agencies, brands, and buying and planning platforms to execute orders of well-defined, guaranteed inventory directly with top publishers. Through automation, iSocket is able to eliminate many of the errors and overhead costs that plague the manual media sales process.

Komli Media

Series D in 2012
Komli Media is a prominent media technology company in the Asia Pacific region, specializing in digital advertising solutions for marketers, agencies, and publishers. The company offers a comprehensive advertisement network platform that utilizes advanced technology for lead acquisition, audience targeting, and rich media. Additionally, it focuses on online audience measurement and brand impact assessment. Komli Media is dedicated to simplifying and enhancing the transparency of advertising through next-generation platforms that harness the capabilities of programmatic buying across display, mobile, social, and video channels.

PubMatic

Series D in 2012
PubMatic, Inc. is a leading provider of cloud infrastructure for real-time programmatic advertising transactions, headquartered in Redwood City, California. Founded in 2006, the company offers an extensive suite of solutions that facilitate digital advertising, including PubMatic Cloud, an adaptable platform as a service, and various tools for header bidding and in-app bidding. The platform supports a diverse range of ad formats across multiple devices, including mobile, desktop, and connected television. PubMatic's publisher-first approach allows advertisers to access premium inventory at scale while helping publishers optimize ad fill rates and maximize revenue. With a global infrastructure that processes nearly one trillion ad impressions monthly, PubMatic plays a crucial role in connecting consumers, content, and brands in the evolving landscape of digital advertising. The company operates 12 offices and nine data centers worldwide, reflecting its commitment to data and technology innovation in the programmatic advertising industry.

Strike New Media Limited

Venture Round in 2012
Strike New Media Limited engages in providing online advertising services. The company was incorporated in 2010 and is based in London, United Kingdom.

4INFO

Venture Round in 2011
4INFO, Inc. is an identity and activation solutions company specializing in mobile technology and audience targeting for national brand advertisers. Founded in 2004 and headquartered in San Mateo, California, with additional offices in New York, Los Angeles, Chicago, and Boston, 4INFO addresses the mobile attribution challenge by providing tools to measure sales lift at the cash register. The company's flagship product, Bullseye ID, connects consumer data with a vast network of devices, allowing for precise targeting across multiple platforms. Their AdHaven platform combines a mobile ad server, audience and data management, and analytics to facilitate advanced targeting and measurable results. 4INFO partners with leading data providers to enhance its offerings, enabling advertisers to leverage comprehensive consumer insights. The company has experienced significant growth, serving major brands across various industries, including consumer packaged goods, retail, and automotive. With a commitment to data privacy, 4INFO employs robust security measures to protect consumer information while ensuring effective ad targeting.

Tremor Video

Venture Round in 2011
Provides video advertising solutions for advertisers and agencies, and publisher partners in the United States and internationally.

Telaria

Venture Round in 2011
Telaria, Inc., established in 2005 and headquartered in New York, specializes in providing a software platform for publishers worldwide to manage and maximize revenue from video advertising. Its platform offers real-time analytics, data-driven decisioning tools, and a monetization solution to optimize yield across digital video inventory. Telaria enables publishers to control their video advertising business through a single platform, supporting connected TV, mobile, and over-the-top content. The company generates revenue on a transactional basis, charging publishers each time an advertising impression is monetized on its platform. As of September 2017, the company operates as a subsidiary of The Rubicon Project, Inc., following its rebrand from Tremor Video, Inc.

Retailigence

Series A in 2011
Retailigence Corporation operates an online-to-offline marketing platform that enhances in-store product sales through innovative technology. The company offers a software-as-a-service (SAAS) solution that utilizes machine learning for various applications, including store clustering, assortment optimization, in-store monitoring, and customer segmentation. Its adPOP Engine provides a seamless application programming interface that integrates data into programmatic advertising, enabling location-based user experiences across mobile and digital advertising channels. Additionally, Retailigence delivers a mobile application that displays local store-level product availability and serves as a central data distribution point for retailers, brands, and marketing solutions. The company caters to various clients, including advertising solutions providers, application developers, agencies, and brick-and-mortar stores in the United States. Founded in 2009 and based in Redwood City, California, Retailigence operates as a subsidiary of ShopAdvisor, Inc. after a strategic partnership with Gimbal, Inc.

NinthDecimal

Venture Round in 2011
NinthDecimal, Inc. is a mobile audience intelligence platform that specializes in leveraging location data to enhance marketing strategies. Founded in 2003 and headquartered in San Francisco, California, the company provides solutions for audience targeting, measurement, insights, and data licensing. Its offerings include a comprehensive suite of advertising solutions designed to optimize customer engagement across various channels. The Audiences solution enables brands to access and activate customized audience segments based on both offline and online behaviors, while the Insights solution offers deep competitive analysis and brand performance evaluation. Additionally, NinthDecimal delivers innovative closed-loop TV planning and measurement tools, including TV retargeting and audience optimization for television advertising. The company serves a diverse range of clients, including Fortune 500 companies and major TV networks, helping them effectively measure the impact of their marketing efforts on consumer behavior and store visits. NinthDecimal was previously known as JiWire, Inc. and became a subsidiary of inMarket Media LLC in 2020.

AdXpose

Series C in 2011
AdXpose is the leader in digital advertising analytics solutions. The company's SaaS technology provides advertisers and publishers with greater transparency and confidence in the quality, safety, and performance of their digital advertising campaigns. The actionable optimization metrics captured by AdXpose solutions help its customers realize increased ROI, more profitable margins, and measurable ad effectiveness. AdXpose is headquartered in Seattle, WA, with offices in New York City, and is backed by Draper Fischer Jurvetson and Ignition Partners

Meebo

Series D in 2010
Meebo is a consumer internet company based in Mountain View, California, that specializes in enhancing user engagement across the web through an advertising-supported embedded social media platform. Launched in September 2005 by Sandy Jen, Seth Sternberg, and Elaine Wherry, Meebo's flagship product, the Meebo Bar, is integrated into various websites, allowing publishers and advertisers to weave content engagement and brand experiences into users' online interactions. The platform enables users to share pictures, videos, websites, and articles across multiple social networks, including Twitter and Facebook, while also providing insights into the performance of their shared content. Meebo has expanded its operations to six offices across major U.S. cities, including San Francisco, New York, Chicago, Atlanta, and Los Angeles, and aims to connect people and facilitate real-time communication through a simple, user-friendly solution.

Flurry

Series C in 2010
Flurry, Inc. is a mobile application analytics and advertising platform that assists businesses in understanding and monetizing user interactions with their mobile applications. Founded in 2005 and headquartered in San Francisco, Flurry offers a comprehensive suite of products, including Flurry Analytics, which tracks consumer behavior across over 400,000 applications, providing insights into audience engagement and retention. The platform also features AppSpot for ad serving, AppCircle for audience building, Flurry Personas for targeted marketing, and Flurry Marketplace for streamlined access to advertisers. With more than 125,000 companies utilizing its services, Flurry handles over 1 billion end-user sessions monthly across various devices, including iOS, Android, and Windows Phone. Flurry is a subsidiary of Yahoo! Inc. as of 2014.

Retailigence

Seed Round in 2010
Retailigence Corporation operates an online-to-offline marketing platform that enhances in-store product sales through innovative technology. The company offers a software-as-a-service (SAAS) solution that utilizes machine learning for various applications, including store clustering, assortment optimization, in-store monitoring, and customer segmentation. Its adPOP Engine provides a seamless application programming interface that integrates data into programmatic advertising, enabling location-based user experiences across mobile and digital advertising channels. Additionally, Retailigence delivers a mobile application that displays local store-level product availability and serves as a central data distribution point for retailers, brands, and marketing solutions. The company caters to various clients, including advertising solutions providers, application developers, agencies, and brick-and-mortar stores in the United States. Founded in 2009 and based in Redwood City, California, Retailigence operates as a subsidiary of ShopAdvisor, Inc. after a strategic partnership with Gimbal, Inc.

LiveMedia

Venture Round in 2010
LiveMedia Pvt Ltd. operates a Captive Audience Network in India, featuring a substantial installation of LCD screens in various environments where people with identifiable demographics gather. Since its incorporation in 2006 and based in New Delhi, the company has strategically positioned its screens in locations such as restaurants, coffee shops, pubs, lounges, corporate cafeterias, BPOs, gyms, salons, educational institutions, and hospitals. The content displayed on these screens focuses on entertainment and information, effectively engaging the audience while offering advertisers a targeted platform to reach potential customers. With a network encompassing over 2,900 locations and 6,000 screens across 80 cities and towns, LiveMedia addresses more than 60 million footfalls each month, making it one of the largest networks of its kind in India.

NinthDecimal

Debt Financing in 2010
NinthDecimal, Inc. is a mobile audience intelligence platform that specializes in leveraging location data to enhance marketing strategies. Founded in 2003 and headquartered in San Francisco, California, the company provides solutions for audience targeting, measurement, insights, and data licensing. Its offerings include a comprehensive suite of advertising solutions designed to optimize customer engagement across various channels. The Audiences solution enables brands to access and activate customized audience segments based on both offline and online behaviors, while the Insights solution offers deep competitive analysis and brand performance evaluation. Additionally, NinthDecimal delivers innovative closed-loop TV planning and measurement tools, including TV retargeting and audience optimization for television advertising. The company serves a diverse range of clients, including Fortune 500 companies and major TV networks, helping them effectively measure the impact of their marketing efforts on consumer behavior and store visits. NinthDecimal was previously known as JiWire, Inc. and became a subsidiary of inMarket Media LLC in 2020.

Komli Media

Series B in 2010
Komli Media is a prominent media technology company in the Asia Pacific region, specializing in digital advertising solutions for marketers, agencies, and publishers. The company offers a comprehensive advertisement network platform that utilizes advanced technology for lead acquisition, audience targeting, and rich media. Additionally, it focuses on online audience measurement and brand impact assessment. Komli Media is dedicated to simplifying and enhancing the transparency of advertising through next-generation platforms that harness the capabilities of programmatic buying across display, mobile, social, and video channels.

Tremor Video

Series D in 2010
Provides video advertising solutions for advertisers and agencies, and publisher partners in the United States and internationally.

Telaria

Series D in 2010
Telaria, Inc., established in 2005 and headquartered in New York, specializes in providing a software platform for publishers worldwide to manage and maximize revenue from video advertising. Its platform offers real-time analytics, data-driven decisioning tools, and a monetization solution to optimize yield across digital video inventory. Telaria enables publishers to control their video advertising business through a single platform, supporting connected TV, mobile, and over-the-top content. The company generates revenue on a transactional basis, charging publishers each time an advertising impression is monetized on its platform. As of September 2017, the company operates as a subsidiary of The Rubicon Project, Inc., following its rebrand from Tremor Video, Inc.

PubMatic

Series C in 2010
PubMatic, Inc. is a leading provider of cloud infrastructure for real-time programmatic advertising transactions, headquartered in Redwood City, California. Founded in 2006, the company offers an extensive suite of solutions that facilitate digital advertising, including PubMatic Cloud, an adaptable platform as a service, and various tools for header bidding and in-app bidding. The platform supports a diverse range of ad formats across multiple devices, including mobile, desktop, and connected television. PubMatic's publisher-first approach allows advertisers to access premium inventory at scale while helping publishers optimize ad fill rates and maximize revenue. With a global infrastructure that processes nearly one trillion ad impressions monthly, PubMatic plays a crucial role in connecting consumers, content, and brands in the evolving landscape of digital advertising. The company operates 12 offices and nine data centers worldwide, reflecting its commitment to data and technology innovation in the programmatic advertising industry.

Flurry

Series B in 2010
Flurry, Inc. is a mobile application analytics and advertising platform that assists businesses in understanding and monetizing user interactions with their mobile applications. Founded in 2005 and headquartered in San Francisco, Flurry offers a comprehensive suite of products, including Flurry Analytics, which tracks consumer behavior across over 400,000 applications, providing insights into audience engagement and retention. The platform also features AppSpot for ad serving, AppCircle for audience building, Flurry Personas for targeted marketing, and Flurry Marketplace for streamlined access to advertisers. With more than 125,000 companies utilizing its services, Flurry handles over 1 billion end-user sessions monthly across various devices, including iOS, Android, and Windows Phone. Flurry is a subsidiary of Yahoo! Inc. as of 2014.

Vizu Corporation

Venture Round in 2009
Vizu Corporation operates an enterprise technology platform designed to enhance the effectiveness of brand advertising in the digital media landscape. The platform enables advertisers and their partners to collaborate on optimizing Brand Lift metrics, guiding target audiences from initial awareness to intent and preference. Vizu's Brand Advertising Effectiveness platform facilitates real-time measurement and optimization throughout the advertising lifecycle, encompassing audience profiling and campaign assessment. By applying metrics traditionally used in offline advertising to the online environment, Vizu supports advertisers in making informed decisions that drive brand-building efforts. The platform can be utilized independently or in conjunction with other solutions to maximize advertising impact.

Technorati

Series D in 2009
Technorati, Inc., founded in 2002 and based in San Francisco, California, is a technology company that specializes in building advertising platforms designed to enhance programmatic revenues for high-level publishing firms. The company's primary offering includes an advanced advertising platform that leverages real-time market insights and technology to optimize digital advertising interactions across a publisher network. Additionally, Technorati provides Contango, a technology platform that supports publishers by aggregating and managing demand partnerships in real time. As of February 26, 2016, Technorati operates as a subsidiary of Synacor.

TargetCast Networks

Series B in 2009
TargetCast Networks is a digital advertising company that specializes in reaching away-from-home television viewers in public venues, such as restaurants and entertainment locations. The company utilizes its patented TargetCaster device to establish an IPTV public space network that merges the broad appeal of television with the precision and adaptability of internet advertising. This allows venue operators to create and display customized promotional messages directly on television screens, effectively promoting featured products and introducing new offerings tailored to their specific audiences. Through this innovative approach, TargetCast Networks enhances the advertising experience for both advertisers and venue operators, facilitating targeted marketing in high-traffic environments.

isocket

Seed Round in 2009
iSocket is a technology platform purpose-built to simplify the buying and selling of fixed price, premium, reserved inventory. iSocket For Publishers (iFP) sales automation and programmatic direct tools allow top publisher sales teams to focus on relationships and strategy, while iSocket For Advertisers (iFA) makes it easier for agencies, brands, and buying and planning platforms to execute orders of well-defined, guaranteed inventory directly with top publishers. Through automation, iSocket is able to eliminate many of the errors and overhead costs that plague the manual media sales process.

NearbyNow

Venture Round in 2009
NearbyNow is a provider of mobile shopping applications designed to assist consumers in locating products that match their size in nearby stores. The company serves a diverse clientele, including well-known magazines such as Cosmopolitan, Seventeen, GQ, and Brides, as well as major brands and retailers like Nike, Levi's, and Estee Lauder. NearbyNow enables users to search local store inventories via the Internet or mobile devices, offering a wide range of products, from baby items and maternity goods to clothing and accessories. The company boasts impressive performance metrics, with a click-through rate of 28% and a conversion-to-purchase rate of 5.8%, making it a leader in the mobile shopping sector. Brands and retailers can also leverage NearbyNow's ad network to reach over 2 million mobile shoppers through multimedia advertising.

Ripple TV

Series D in 2009
Ripple TV operates a national network of digital advertising screens targeting the areas of extended leisure time for people on-the-go. Ripple TV’s national network consists of thousands of screens located in places such as coffee shops, bookstores, and other high-traffic specialty retail locations for people who like to hang out and happen to have some attention to spare. Ripple TV was launched in 2006 and is headquartered in El Segundo, California.

PubMatic

Series B in 2009
PubMatic, Inc. is a leading provider of cloud infrastructure for real-time programmatic advertising transactions, headquartered in Redwood City, California. Founded in 2006, the company offers an extensive suite of solutions that facilitate digital advertising, including PubMatic Cloud, an adaptable platform as a service, and various tools for header bidding and in-app bidding. The platform supports a diverse range of ad formats across multiple devices, including mobile, desktop, and connected television. PubMatic's publisher-first approach allows advertisers to access premium inventory at scale while helping publishers optimize ad fill rates and maximize revenue. With a global infrastructure that processes nearly one trillion ad impressions monthly, PubMatic plays a crucial role in connecting consumers, content, and brands in the evolving landscape of digital advertising. The company operates 12 offices and nine data centers worldwide, reflecting its commitment to data and technology innovation in the programmatic advertising industry.

AdMob

Series C in 2009
AdMob is a mobile advertising network that helps app developers monetize and promote their mobile and tablet apps with ads. It provides solutions for discovery, branding, and monetization on the mobile Web. Its mobile advertising and monetization solutions include mobile sites; Mobile Analytics solution, which helps mobile site owners to gain insight into their traffic and site usage to make data-driven decisions about their mobile business; and Mobile Metrics Report, which offers insights into trends in the mobile ecosystem.

4INFO

Venture Round in 2009
4INFO, Inc. is an identity and activation solutions company specializing in mobile technology and audience targeting for national brand advertisers. Founded in 2004 and headquartered in San Mateo, California, with additional offices in New York, Los Angeles, Chicago, and Boston, 4INFO addresses the mobile attribution challenge by providing tools to measure sales lift at the cash register. The company's flagship product, Bullseye ID, connects consumer data with a vast network of devices, allowing for precise targeting across multiple platforms. Their AdHaven platform combines a mobile ad server, audience and data management, and analytics to facilitate advanced targeting and measurable results. 4INFO partners with leading data providers to enhance its offerings, enabling advertisers to leverage comprehensive consumer insights. The company has experienced significant growth, serving major brands across various industries, including consumer packaged goods, retail, and automotive. With a commitment to data privacy, 4INFO employs robust security measures to protect consumer information while ensuring effective ad targeting.

Ripple TV

Series C in 2008
Ripple TV operates a national network of digital advertising screens targeting the areas of extended leisure time for people on-the-go. Ripple TV’s national network consists of thousands of screens located in places such as coffee shops, bookstores, and other high-traffic specialty retail locations for people who like to hang out and happen to have some attention to spare. Ripple TV was launched in 2006 and is headquartered in El Segundo, California.

ContextWeb

Series D in 2008
ContextWeb is an advertising company based in New York, founded in 2000. It specializes in providing real-time contextual advertising solutions that help marketers and publishers reach a larger audience. By leveraging categories and keywords, ContextWeb enables advertisers to identify relevant matches for their campaigns and track audience engagement in real time. This approach allows clients to utilize valuable data points to enhance customer engagement and ultimately improve revenue. In 2011, ContextWeb was acquired by PulsePoint, further expanding its capabilities in the advertising space.

Technorati

Series D in 2008
Technorati, Inc., founded in 2002 and based in San Francisco, California, is a technology company that specializes in building advertising platforms designed to enhance programmatic revenues for high-level publishing firms. The company's primary offering includes an advanced advertising platform that leverages real-time market insights and technology to optimize digital advertising interactions across a publisher network. Additionally, Technorati provides Contango, a technology platform that supports publishers by aggregating and managing demand partnerships in real time. As of February 26, 2016, Technorati operates as a subsidiary of Synacor.

AdXpose

Series B in 2008
AdXpose is the leader in digital advertising analytics solutions. The company's SaaS technology provides advertisers and publishers with greater transparency and confidence in the quality, safety, and performance of their digital advertising campaigns. The actionable optimization metrics captured by AdXpose solutions help its customers realize increased ROI, more profitable margins, and measurable ad effectiveness. AdXpose is headquartered in Seattle, WA, with offices in New York City, and is backed by Draper Fischer Jurvetson and Ignition Partners

Yield Software

Series B in 2008
Yield Software is a provider of internet marketing software tailored for advertisers and digital media agencies. The company offers a comprehensive web marketing suite that integrates search engine optimization (SEO), pay-per-click (PPC) advertising, and landing page optimization into a unified platform. This suite aims to automate, simplify, and optimize online marketing processes. By enhancing web pages for better visibility, evaluating keywords and ad bids, and managing PPC campaigns, Yield Software helps users effectively drive traffic to their websites. Clients have reported significant time savings and cost reductions, alongside improved website traffic, conversion rates, and ultimately, increased revenues.

Meebo

Series C in 2008
Meebo is a consumer internet company based in Mountain View, California, that specializes in enhancing user engagement across the web through an advertising-supported embedded social media platform. Launched in September 2005 by Sandy Jen, Seth Sternberg, and Elaine Wherry, Meebo's flagship product, the Meebo Bar, is integrated into various websites, allowing publishers and advertisers to weave content engagement and brand experiences into users' online interactions. The platform enables users to share pictures, videos, websites, and articles across multiple social networks, including Twitter and Facebook, while also providing insights into the performance of their shared content. Meebo has expanded its operations to six offices across major U.S. cities, including San Francisco, New York, Chicago, Atlanta, and Los Angeles, and aims to connect people and facilitate real-time communication through a simple, user-friendly solution.

mBeat Media

Angel Round in 2008
mBeat Media, Inc. (“mBeat“) is a leading service provider in the emerging digital media industry. The founding team's deep domain knowledge, is providing premium SMS mobile content aggregation and distribution (ringtones and wallpaper) services and content, primarily focused on the urban market. Through the leadership of its experienced management team has it's many subscribers, using direct-to-consumer advertising via prominent African-American targeted publications and television stations. mBeat was among the first companies to enter the mobile market and developed some of the earliest commercially availible SMS and WAP applications in the US market. The company currently offers downloadable ringtones, wallpaper images, games, and chat services. mBeat markets its services through direct response advertising through it’s flagship brand, UrbMob, www.urbmob.com, and numerous affiliate networks and partners in web, wap, TV, print, radio, and on carrier decks.

CafeMedia

Series B in 2008
CafeMedia is the world’s largest ad management service, providing the technology and services that help the highest quality publishers grow their businesses and maximize success. Serving more than 3,000 high-quality publishers through its AdThrive and CafeMedia brands, the company exclusively manages all digital advertising sales and technology, empowering content creators to make a living doing what they love – producing great content. The company blends the best of both worlds: exceptional customer service and industry-leading monetization. The company’s collective force of content creators reaches 164 million monthly unique visitors in the US. CafeMedia publishers span a diversity of content at scale, and rank #1 in the food, home, parenting and family verticals. CafeMedia provides programmatic media solutions that connect brands to these deeply engaged audiences. Brand partners get access to a premium inventory with a focus on high viewability, brand-safety and the right context or audience to drive performance. CafeMedia is a portfolio company of ZMC ( www.zmclp.com ), a leading private equity firm comprised of experienced investors and executives that invests in and manages a diverse group of media and communications enterprises. Founded in 2001, ZMC’s investment philosophy centers on operational value creation driven by targeted investment themes, deep sector expertise, and strong partnerships with industry and operating executives.

Akimbo

Series D in 2008
Akimbo is a white label video solution. It includes an advertising system and "supports multiple business models including ad-supported, transactional, subscription, download-to-own, download-to-burn, pay-per-minute, gift cards and account credits."

Integrated Media Measurement (IMMI)

Series C in 2008
IMMI, a San Mateo, CA-based mobile-based ad tracking and research firm. The IMMI phone randomly samples 10 seconds of room audio every 30 seconds...these sample are uploaded continuously to the IMMI servers. IMMI also tracks all local TV and radio outlets, and then compares mobile-uploaded signatures with the IMMI-monitored TV and radio broadcasts. The mobile phone also receives a signal from an IMMI "Bluetooth beacon" when the panel member is at home, so the servers can interpret media exposure as "in" or "out-of-home."

Nottingham Technology

Series A in 2008
Nottingham Technology, Ltd. is a prominent manufacturer of light scattering light guiding plates and PMMA (acrylic) and polystyrene sheets in China. Founded in 2002 and based in Beijing, the company specializes in producing products under the Luxacryl brand, which are utilized across various applications, including public signage, advertisement panels, illumination, decoration, and electronic instruments. By offering a diverse range of plastic products, Nottingham Technology serves a wide array of markets, providing essential materials for advertising and decorative purposes.

Komli Media

Series A in 2008
Komli Media is a prominent media technology company in the Asia Pacific region, specializing in digital advertising solutions for marketers, agencies, and publishers. The company offers a comprehensive advertisement network platform that utilizes advanced technology for lead acquisition, audience targeting, and rich media. Additionally, it focuses on online audience measurement and brand impact assessment. Komli Media is dedicated to simplifying and enhancing the transparency of advertising through next-generation platforms that harness the capabilities of programmatic buying across display, mobile, social, and video channels.

PubMatic

Series A in 2008
PubMatic, Inc. is a leading provider of cloud infrastructure for real-time programmatic advertising transactions, headquartered in Redwood City, California. Founded in 2006, the company offers an extensive suite of solutions that facilitate digital advertising, including PubMatic Cloud, an adaptable platform as a service, and various tools for header bidding and in-app bidding. The platform supports a diverse range of ad formats across multiple devices, including mobile, desktop, and connected television. PubMatic's publisher-first approach allows advertisers to access premium inventory at scale while helping publishers optimize ad fill rates and maximize revenue. With a global infrastructure that processes nearly one trillion ad impressions monthly, PubMatic plays a crucial role in connecting consumers, content, and brands in the evolving landscape of digital advertising. The company operates 12 offices and nine data centers worldwide, reflecting its commitment to data and technology innovation in the programmatic advertising industry.

Gingersoft Media

Venture Round in 2007
Gingersoft Media operates mGinger, a pioneering mobile marketing platform in India that focuses on permission-based advertising. This service allows consumers to receive targeted advertisements on their mobile phones, specifically tailored to their interests and demographic information. Users opt into this platform by registering and specifying their preferences, including the maximum number of ads they wish to receive daily and preferred time slots. In return for engaging with the advertisements, consumers earn monetary incentives both for the ads received directly and for those shared within their referral network. mGinger provides a variety of promotional content, such as offers, deals, discounts, and news, delivered via SMS, ensuring that advertisements align with the users' interests and convenience.

CafeMedia

Series A in 2007
CafeMedia is the world’s largest ad management service, providing the technology and services that help the highest quality publishers grow their businesses and maximize success. Serving more than 3,000 high-quality publishers through its AdThrive and CafeMedia brands, the company exclusively manages all digital advertising sales and technology, empowering content creators to make a living doing what they love – producing great content. The company blends the best of both worlds: exceptional customer service and industry-leading monetization. The company’s collective force of content creators reaches 164 million monthly unique visitors in the US. CafeMedia publishers span a diversity of content at scale, and rank #1 in the food, home, parenting and family verticals. CafeMedia provides programmatic media solutions that connect brands to these deeply engaged audiences. Brand partners get access to a premium inventory with a focus on high viewability, brand-safety and the right context or audience to drive performance. CafeMedia is a portfolio company of ZMC ( www.zmclp.com ), a leading private equity firm comprised of experienced investors and executives that invests in and manages a diverse group of media and communications enterprises. Founded in 2001, ZMC’s investment philosophy centers on operational value creation driven by targeted investment themes, deep sector expertise, and strong partnerships with industry and operating executives.

Jaxtr

Series A in 2007
Jaxtr, Inc. is a social communications company based in Mountain View, California, established in 2005. It provides a range of services that blend global calling, SMS, and social networking. Jaxtr allows users to receive calls through a VOIP connection while keeping their personal phone numbers private. The company offers global SIM cards for travelers, a mobile app, and the Jaxtr Voice app. Users can bypass expensive international phone charges by obtaining free local numbers in the countries they call, with a nominal fee for connection. Jaxtr also promotes interaction through its social network, Cafe Jaxtr, where users can engage in conversations based on shared interests. This platform enhances user activity and generates advertising revenue. Jaxtr distinguishes itself from competitors by enabling calls from any phone, whether mobile or landline, without requiring additional software or Internet access, thus simplifying the calling process. Since June 2009, Jaxtr has operated as a subsidiary of Sabse Technologies Inc.

Ripple TV

Series B in 2007
Ripple TV operates a national network of digital advertising screens targeting the areas of extended leisure time for people on-the-go. Ripple TV’s national network consists of thousands of screens located in places such as coffee shops, bookstores, and other high-traffic specialty retail locations for people who like to hang out and happen to have some attention to spare. Ripple TV was launched in 2006 and is headquartered in El Segundo, California.

Jaxtr

Seed Round in 2007
Jaxtr, Inc. is a social communications company based in Mountain View, California, established in 2005. It provides a range of services that blend global calling, SMS, and social networking. Jaxtr allows users to receive calls through a VOIP connection while keeping their personal phone numbers private. The company offers global SIM cards for travelers, a mobile app, and the Jaxtr Voice app. Users can bypass expensive international phone charges by obtaining free local numbers in the countries they call, with a nominal fee for connection. Jaxtr also promotes interaction through its social network, Cafe Jaxtr, where users can engage in conversations based on shared interests. This platform enhances user activity and generates advertising revenue. Jaxtr distinguishes itself from competitors by enabling calls from any phone, whether mobile or landline, without requiring additional software or Internet access, thus simplifying the calling process. Since June 2009, Jaxtr has operated as a subsidiary of Sabse Technologies Inc.

Izea

Series B in 2007
IZEA Worldwide Inc is a marketing technology company that operates a leading online marketplace connecting brands with a wide range of content creators, including bloggers, social media influencers, and celebrities. The company specializes in the creator economy by providing software solutions and professional services that enable brands to engage with and compensate creators for producing unique content, such as articles, videos, and photographs. Through its platforms, including The Creator Marketplace and IZEA Flex, brands gain access to influential consumer content and engaging narratives that enhance brand awareness and drive consumer engagement. IZEA's services cater to various geographic regions, including North America and the Asia-Pacific, facilitating effective collaboration between brands and content creators.

4INFO

Series D in 2007
4INFO, Inc. is an identity and activation solutions company specializing in mobile technology and audience targeting for national brand advertisers. Founded in 2004 and headquartered in San Mateo, California, with additional offices in New York, Los Angeles, Chicago, and Boston, 4INFO addresses the mobile attribution challenge by providing tools to measure sales lift at the cash register. The company's flagship product, Bullseye ID, connects consumer data with a vast network of devices, allowing for precise targeting across multiple platforms. Their AdHaven platform combines a mobile ad server, audience and data management, and analytics to facilitate advanced targeting and measurable results. 4INFO partners with leading data providers to enhance its offerings, enabling advertisers to leverage comprehensive consumer insights. The company has experienced significant growth, serving major brands across various industries, including consumer packaged goods, retail, and automotive. With a commitment to data privacy, 4INFO employs robust security measures to protect consumer information while ensuring effective ad targeting.

Technorati

Series C in 2007
Technorati, Inc., founded in 2002 and based in San Francisco, California, is a technology company that specializes in building advertising platforms designed to enhance programmatic revenues for high-level publishing firms. The company's primary offering includes an advanced advertising platform that leverages real-time market insights and technology to optimize digital advertising interactions across a publisher network. Additionally, Technorati provides Contango, a technology platform that supports publishers by aggregating and managing demand partnerships in real time. As of February 26, 2016, Technorati operates as a subsidiary of Synacor.

CTS Media

Series B in 2007
CTS Media (Click To See Media) is a Sequoia-backed instream online video advertising network. It serves ads at the beginning, middle or end of any video programming. As of January 2008 the company has over 100 partner video publishers and remains the largest ad provider in China.

NearbyNow

Venture Round in 2007
NearbyNow is a provider of mobile shopping applications designed to assist consumers in locating products that match their size in nearby stores. The company serves a diverse clientele, including well-known magazines such as Cosmopolitan, Seventeen, GQ, and Brides, as well as major brands and retailers like Nike, Levi's, and Estee Lauder. NearbyNow enables users to search local store inventories via the Internet or mobile devices, offering a wide range of products, from baby items and maternity goods to clothing and accessories. The company boasts impressive performance metrics, with a click-through rate of 28% and a conversion-to-purchase rate of 5.8%, making it a leader in the mobile shopping sector. Brands and retailers can also leverage NearbyNow's ad network to reach over 2 million mobile shoppers through multimedia advertising.

Flurry

Series A in 2007
Flurry, Inc. is a mobile application analytics and advertising platform that assists businesses in understanding and monetizing user interactions with their mobile applications. Founded in 2005 and headquartered in San Francisco, Flurry offers a comprehensive suite of products, including Flurry Analytics, which tracks consumer behavior across over 400,000 applications, providing insights into audience engagement and retention. The platform also features AppSpot for ad serving, AppCircle for audience building, Flurry Personas for targeted marketing, and Flurry Marketplace for streamlined access to advertisers. With more than 125,000 companies utilizing its services, Flurry handles over 1 billion end-user sessions monthly across various devices, including iOS, Android, and Windows Phone. Flurry is a subsidiary of Yahoo! Inc. as of 2014.

Vizu Corporation

Series A in 2007
Vizu Corporation operates an enterprise technology platform designed to enhance the effectiveness of brand advertising in the digital media landscape. The platform enables advertisers and their partners to collaborate on optimizing Brand Lift metrics, guiding target audiences from initial awareness to intent and preference. Vizu's Brand Advertising Effectiveness platform facilitates real-time measurement and optimization throughout the advertising lifecycle, encompassing audience profiling and campaign assessment. By applying metrics traditionally used in offline advertising to the online environment, Vizu supports advertisers in making informed decisions that drive brand-building efforts. The platform can be utilized independently or in conjunction with other solutions to maximize advertising impact.

Meebo

Series B in 2007
Meebo is a consumer internet company based in Mountain View, California, that specializes in enhancing user engagement across the web through an advertising-supported embedded social media platform. Launched in September 2005 by Sandy Jen, Seth Sternberg, and Elaine Wherry, Meebo's flagship product, the Meebo Bar, is integrated into various websites, allowing publishers and advertisers to weave content engagement and brand experiences into users' online interactions. The platform enables users to share pictures, videos, websites, and articles across multiple social networks, including Twitter and Facebook, while also providing insights into the performance of their shared content. Meebo has expanded its operations to six offices across major U.S. cities, including San Francisco, New York, Chicago, Atlanta, and Los Angeles, and aims to connect people and facilitate real-time communication through a simple, user-friendly solution.

Ripple TV

Series A in 2007
Ripple TV operates a national network of digital advertising screens targeting the areas of extended leisure time for people on-the-go. Ripple TV’s national network consists of thousands of screens located in places such as coffee shops, bookstores, and other high-traffic specialty retail locations for people who like to hang out and happen to have some attention to spare. Ripple TV was launched in 2006 and is headquartered in El Segundo, California.

Izea

Series A in 2006
IZEA Worldwide Inc is a marketing technology company that operates a leading online marketplace connecting brands with a wide range of content creators, including bloggers, social media influencers, and celebrities. The company specializes in the creator economy by providing software solutions and professional services that enable brands to engage with and compensate creators for producing unique content, such as articles, videos, and photographs. Through its platforms, including The Creator Marketplace and IZEA Flex, brands gain access to influential consumer content and engaging narratives that enhance brand awareness and drive consumer engagement. IZEA's services cater to various geographic regions, including North America and the Asia-Pacific, facilitating effective collaboration between brands and content creators.

ContextWeb

Series C in 2006
ContextWeb is an advertising company based in New York, founded in 2000. It specializes in providing real-time contextual advertising solutions that help marketers and publishers reach a larger audience. By leveraging categories and keywords, ContextWeb enables advertisers to identify relevant matches for their campaigns and track audience engagement in real time. This approach allows clients to utilize valuable data points to enhance customer engagement and ultimately improve revenue. In 2011, ContextWeb was acquired by PulsePoint, further expanding its capabilities in the advertising space.

NearbyNow

Series A in 2006
NearbyNow is a provider of mobile shopping applications designed to assist consumers in locating products that match their size in nearby stores. The company serves a diverse clientele, including well-known magazines such as Cosmopolitan, Seventeen, GQ, and Brides, as well as major brands and retailers like Nike, Levi's, and Estee Lauder. NearbyNow enables users to search local store inventories via the Internet or mobile devices, offering a wide range of products, from baby items and maternity goods to clothing and accessories. The company boasts impressive performance metrics, with a click-through rate of 28% and a conversion-to-purchase rate of 5.8%, making it a leader in the mobile shopping sector. Brands and retailers can also leverage NearbyNow's ad network to reach over 2 million mobile shoppers through multimedia advertising.

Technorati

Series C in 2006
Technorati, Inc., founded in 2002 and based in San Francisco, California, is a technology company that specializes in building advertising platforms designed to enhance programmatic revenues for high-level publishing firms. The company's primary offering includes an advanced advertising platform that leverages real-time market insights and technology to optimize digital advertising interactions across a publisher network. Additionally, Technorati provides Contango, a technology platform that supports publishers by aggregating and managing demand partnerships in real time. As of February 26, 2016, Technorati operates as a subsidiary of Synacor.

NinthDecimal

Series A in 2006
NinthDecimal, Inc. is a mobile audience intelligence platform that specializes in leveraging location data to enhance marketing strategies. Founded in 2003 and headquartered in San Francisco, California, the company provides solutions for audience targeting, measurement, insights, and data licensing. Its offerings include a comprehensive suite of advertising solutions designed to optimize customer engagement across various channels. The Audiences solution enables brands to access and activate customized audience segments based on both offline and online behaviors, while the Insights solution offers deep competitive analysis and brand performance evaluation. Additionally, NinthDecimal delivers innovative closed-loop TV planning and measurement tools, including TV retargeting and audience optimization for television advertising. The company serves a diverse range of clients, including Fortune 500 companies and major TV networks, helping them effectively measure the impact of their marketing efforts on consumer behavior and store visits. NinthDecimal was previously known as JiWire, Inc. and became a subsidiary of inMarket Media LLC in 2020.

Vizu Corporation

Series A in 2005
Vizu Corporation operates an enterprise technology platform designed to enhance the effectiveness of brand advertising in the digital media landscape. The platform enables advertisers and their partners to collaborate on optimizing Brand Lift metrics, guiding target audiences from initial awareness to intent and preference. Vizu's Brand Advertising Effectiveness platform facilitates real-time measurement and optimization throughout the advertising lifecycle, encompassing audience profiling and campaign assessment. By applying metrics traditionally used in offline advertising to the online environment, Vizu supports advertisers in making informed decisions that drive brand-building efforts. The platform can be utilized independently or in conjunction with other solutions to maximize advertising impact.

ContextWeb

Series B in 2005
ContextWeb is an advertising company based in New York, founded in 2000. It specializes in providing real-time contextual advertising solutions that help marketers and publishers reach a larger audience. By leveraging categories and keywords, ContextWeb enables advertisers to identify relevant matches for their campaigns and track audience engagement in real time. This approach allows clients to utilize valuable data points to enhance customer engagement and ultimately improve revenue. In 2011, ContextWeb was acquired by PulsePoint, further expanding its capabilities in the advertising space.

4INFO

Series C in 2005
4INFO, Inc. is an identity and activation solutions company specializing in mobile technology and audience targeting for national brand advertisers. Founded in 2004 and headquartered in San Mateo, California, with additional offices in New York, Los Angeles, Chicago, and Boston, 4INFO addresses the mobile attribution challenge by providing tools to measure sales lift at the cash register. The company's flagship product, Bullseye ID, connects consumer data with a vast network of devices, allowing for precise targeting across multiple platforms. Their AdHaven platform combines a mobile ad server, audience and data management, and analytics to facilitate advanced targeting and measurable results. 4INFO partners with leading data providers to enhance its offerings, enabling advertisers to leverage comprehensive consumer insights. The company has experienced significant growth, serving major brands across various industries, including consumer packaged goods, retail, and automotive. With a commitment to data privacy, 4INFO employs robust security measures to protect consumer information while ensuring effective ad targeting.

Technorati

Series B in 2004
Technorati, Inc., founded in 2002 and based in San Francisco, California, is a technology company that specializes in building advertising platforms designed to enhance programmatic revenues for high-level publishing firms. The company's primary offering includes an advanced advertising platform that leverages real-time market insights and technology to optimize digital advertising interactions across a publisher network. Additionally, Technorati provides Contango, a technology platform that supports publishers by aggregating and managing demand partnerships in real time. As of February 26, 2016, Technorati operates as a subsidiary of Synacor.

Massive

Series B in 2004
Massive operates a prominent in-game advertising network that allows advertisers to engage with a large, unified gaming audience in real time across various platforms. Founded to enhance the advertising experience within video games, Massive enables publishers to monetize their content while maintaining the integrity and enjoyment of the gaming experience. The company has established itself as a leader in the field of in-game advertising since its acquisition by Microsoft in 2006.

Akimbo

Series B in 2004
Akimbo is a white label video solution. It includes an advertising system and "supports multiple business models including ad-supported, transactional, subscription, download-to-own, download-to-burn, pay-per-minute, gift cards and account credits."

ContextWeb

Series A in 2004
ContextWeb is an advertising company based in New York, founded in 2000. It specializes in providing real-time contextual advertising solutions that help marketers and publishers reach a larger audience. By leveraging categories and keywords, ContextWeb enables advertisers to identify relevant matches for their campaigns and track audience engagement in real time. This approach allows clients to utilize valuable data points to enhance customer engagement and ultimately improve revenue. In 2011, ContextWeb was acquired by PulsePoint, further expanding its capabilities in the advertising space.

Focus Media

Series C in 2004
Focus Media Holding Limited is a prominent digital media company based in Central, Hong Kong, specializing in out-of-home advertising through a diverse array of platforms. The company operates an extensive network of liquid crystal display (LCD) screens and other advertising formats strategically located in high-traffic areas, including malls, hotels, and residential buildings. Its offerings encompass video media in commercial buildings, digital displays in stores, advertising in elevators, and large outdoor LED screens, as well as traditional billboards and cinema advertising. With a significant presence across approximately 112 cities in China, Focus Media has established a vast network that includes over 172,000 digital displays, more than 505,000 traditional poster frames, and extensive cinema partnerships. The company is known for its innovative business models and targeted audience segmentation, making it a key player in the media advertising industry.

Amazing Media

Series B in 2000
Amazing Media operates and develops web marketing and advertising technology solutions. It allows users to buy, sell, or interact with advertisements without leaving the site they’re on. Amazing Media lets bands promote their music, allows consumers to purchase items or bid in auctions directly within the ad, and enables advertisers to conduct surveys and offer coupons seamlessly.

Amazing Media

Series A in 1999
Amazing Media operates and develops web marketing and advertising technology solutions. It allows users to buy, sell, or interact with advertisements without leaving the site they’re on. Amazing Media lets bands promote their music, allows consumers to purchase items or bid in auctions directly within the ad, and enables advertisers to conduct surveys and offer coupons seamlessly.

RealNames

Series B in 1998
RealNames is an online platform that provides internet naming solutions and a navigation system designed to simplify internet access for users. Founded in 1996 by Keith Teare and headquartered in San Carlos, California, with additional offices in major cities worldwide, RealNames offers a system that utilizes keywords for HTTP protocol navigation. This innovative approach enhances user experience by streamlining the process of finding websites. The company's services cater to a diverse clientele, including businesses of various sizes, advertising agencies, internet service providers, online services, search engines, and directory services. Additionally, RealNames offers ad-free email solutions compatible with popular email programs and accessible via web browsers and mobile devices.

RealNames

Series A in 1998
RealNames is an online platform that provides internet naming solutions and a navigation system designed to simplify internet access for users. Founded in 1996 by Keith Teare and headquartered in San Carlos, California, with additional offices in major cities worldwide, RealNames offers a system that utilizes keywords for HTTP protocol navigation. This innovative approach enhances user experience by streamlining the process of finding websites. The company's services cater to a diverse clientele, including businesses of various sizes, advertising agencies, internet service providers, online services, search engines, and directory services. Additionally, RealNames offers ad-free email solutions compatible with popular email programs and accessible via web browsers and mobile devices.
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