TIFIN

TIFIN is a platform that conceives, creates, and operates fintech companies in the areas of wealth management, investments, and personal finance. Their operating companies are shaping the future of investor experience with intelligent products that recognize the uniqueness of each investor. TIFIN leverages the combined power of investment intelligence, data science, and technology to make investing a more powerful driver of financial well-being.

Stacy Carter

COO

Rob Pettman

Chief Revenue Officer and President

5 past transactions

Totum by TIFIN

Acquisition in 2021
Totum Risk provides a multi-scoring risk tolerance tool kit for financial advisors and investors. Totum is different, we focus on facts over feeling or bhow much risk an investor can take given their current life situation (risk capacity) instead of the traditional model that only looks at how much risk an investor is willing to take (risk preference). The Totum Risk toolkit includes integrations with the top custodians, broker/dealers, insurance companies, and other third party software providers. The integrations allow Totum to pull in the account level data to automatically score the clients portfolio and an advisors book of business to assess the portfolio risk. Other integrations allow for SSO(single sign on), push/pull data from APIs, usage, and custom. Totum has added a Model MarketPlace for asset managers to add their models for advisors to use and compare with their client's portfolios. Tactical asset managers can also add their own returns. Advisors can add and uplaod their own models or use the iRebal integration to pull and push their models. Totum offers custom Investment Policy Statements and proposals to meet their compliance needs and requirements. Totum helps advisors and institutions stay compliant by covering the SEC Best Interest Rule and FINRA's suitability rule. Built around the concept that each individual investor should fully understand their unique risk situation, Totum is the first to consider comprehensive Human Capital Factors in portfolio recommendation: geography, industry, health, family, balance sheet, and where they are on the road to retirement. With the addition of Big Data and Machine Learning Totum can now alert an advisor or investor of a life event that is impacting their investments and financial goals. This holistic context allows financial advisors to differentiate their proposals, targeting the specific risks that the client may not be aware of. Our institutional-quality turnkey proposal solution frees the advisor to focus on client acquisition and retention.

myFinancialAnswers

Acquisition in 2021
myFinancialAnswers is an online platform that provides financial solutions to its clients. The platform enables its users to input details on their financial status and objectives. It then proceeds to provide customized financial advice and strategies to them. Furthermore, it provides them with an activity center that enables them to view the amount saved, spent, and duration. myFinancialAnswers was launched in 2014 and is based in New Jersey.

Positivly

Seed Round in 2020
The world's first financial personality test, matching people to investments and advice.

Arbor Fintech

Seed Round in 2019
Arbor is a 360 degree financial wellness platform helping users to save, invest and cut debt through an easy to use and free to download app. Our purpose is clear, to improve our users financial wellness. Arbor integrates with the user's existing banks which means they don't even have to change banks! Users create personal saving goals to enhance the saving, investment or debt freedom experience, tracking their progress effortlessly through the app

Positivly

Pre Seed Round in 2019
The world's first financial personality test, matching people to investments and advice.
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