Traditum Private Equity

Traditum is a private equity investment firm established in 2019 and based in Leeds, United Kingdom. Regulated by the Financial Conduct Authority, the firm focuses on investing in families and businesses that demonstrate a history of profitability and effective management. Traditum aims to facilitate the continuity of family ownership, support growth expansion, and finance acquisitions, thereby enhancing the long-term sustainability of its investments.

Trevor Sherlock

Director

Past deals in Spirits

Harry Brompton's Ice Tea

Private Equity Round in 2025
Harry Brompton's Ice Tea is recognized as the world's first premium alcoholic iced tea, handcrafted in limited batches in London. The product features a distinctive blend of ethically sourced Kenyan black teas, crisp craft-distilled grain spirit, and natural citrus flavors, all without artificial colors, flavors, or preservatives. With an alcohol content of 4% ABV, this lightly sparkling beverage is also gluten-free. The unique character of the tea is derived from its cultivation in high-altitude regions of Kenya's Great Rift Valley, where the quality of the soil, weather, and careful plucking contribute to its exceptional flavor profile. In addition to its alcoholic offerings, the company also provides a range of zero-sugar fruit-flavored sparkling waters, catering to diverse consumer preferences for both alcoholic and non-alcoholic beverages.
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