Trax

Trax provides offers in-store execution tools, market measurement services, and data science solutions for retail. Its mission is to enable brands and retailers to harness digital technologies' power to produce the best shopping experiences imaginable. Trax’s retail platform allows customers to understand what is happening on a shelf, in every store, all the time so they can focus on what they do best – delighting shoppers. Many of the world’s top CPG companies and retailers use Trax’s dynamic merchandising, in-store execution, shopper engagement, market measurement, analytics, and shelf monitoring solutions at scale to drive positive shopper experiences and unlock revenue opportunities at all points of sale. As a pioneer in computer vision, Trax continues to lead the industry in innovation and excellence through the development of advanced technologies and autonomous data collection methods. Trax is a global company with hubs in the United States, Singapore, and Israel, serving customers in more than 90 countries worldwide.

Delen Wong

Director of Corporate Development

6 past transactions

Survey.com

Acquisition in 2020
Survey.com is a market research company that specializes in providing comprehensive data collection and analysis solutions. Founded in 1991 and based in San Jose, California, it offers a range of services including primary market research, telephone and direct mail surveys, intercept surveys, and focus groups. The company conducts various research activities such as advertising effectiveness, brand analysis, customer satisfaction studies, and market forecasting. Utilizing a crowdsourced workforce and mobile data collection technology, Survey.com enables businesses to enhance retail execution by performing audits and merchandising services across the United States. Results are documented through an app that provides time-stamped, GPS-validated photos, with findings accessible in real-time via a custom dashboard. As of March 2020, Survey.com operates as a subsidiary of Trax Technology Solutions Pte Ltd.

Qopius Technology

Acquisition in 2020
Qopius Technology offers a retail computer vision platform that leverages artificial intelligence for image recognition and analysis, specifically tailored for the retail sector. Founded in 2015 and based in Paris, the company provides a solution that integrates connected cameras to monitor in-store shelf compositions in hypermarkets and convenience stores. By digitizing shelves, Qopius helps retailers, brands, and distributors measure shelf performance, enhance productivity, and minimize out-of-stock situations. Its platform, known as Retail Pulse, enables users to track product behavior in real-time and implement corrective measures to improve the shopping experience. As a subsidiary of Trax Technology Solutions, Qopius aims to create a fully connected store environment, facilitating a seamless shopping experience without delays or product misplacement.

Planorama

Acquisition in 2019
Planorama digitalize retail execution and merchandising for manufacturers and retailers. their secret: they leverage the power of Artificial Intelligence. If you have heard of deep learning and neural networks, this is what they do. Based on shelf pictures from any source, their image recognition solutions can instantly analyze and recognize millions of product items and deliver immediate actionable retail insights for their clients and their teams. Today, they power multinational companies such as Unilever, Mondelez and Coca Cola. they are a fun, fast-growing, global start-up, with 110+ people, 5 offices worldwide, operating in over 60 countries. they are building an amazing team of very talented people, join us and build Planorama together!

Shopkick

Acquisition in 2019
Engage. Reward. Delight. For millions of users, Shopkick helps consumers connect and engage with the brands, products, and experiences everyday in a rewarding and delightful manner. Here at Shopkick, we work to transcend the consumers’ physical and digital day by creating a personalized experience which rewards behavior and drives incrementality for our partners. For brands and retailers, Shopkick provides high consumer engagement along the entire path to purchase. Some of our leading brand and retail partners include Best Buy, Clorox, GSK, Georgia Pacific, Nestle, TJ Maxx and Unilever, amongst many others. Shopkicks’ mission is to create a seamless experience through every channel or device. The outcome? Shopping experiences are now engaging, rewarding, and delightful while simultaneously providing our brand and retail clients with innovative, impactful targeting capabilities and data insights. Shopkick creates a unique and fun shopping experience which is fueled by “kicks” (Shopkicks’ own currency). Shoppers are rewarded with kicks in a multitude of ways; from the comfort of their home, browsing content, watching videos to walking into stores, engaging with products at-shelf, and making purchases, both online and offline. Shopkick truly rewards its users for shopping anytime, anywhere. Based in Redwood City, California, Shopkick, a Trax Company, was founded in 2009 and has grown from five people in a basement to a vibrant community of engineers, designers, product managers, content curators, and partnership managers. Shopkick is available for free in the App Store and Google Play.

LenzTech Technology

Acquisition in 2019
LenzTech specializes in image recognition technology and data analytics for the retail sector. The company has developed a comprehensive platform that integrates artificial intelligence and the Internet of Things (IoT) to convert daily shelf images into real-time insights. This innovative approach enables retailers to enhance their in-store execution strategies and improve product availability through actionable data. Additionally, LenzTech operates the largest crowdsourcing platform in its field, further supporting its mission to optimize retail operations.

Quri

Acquisition in 2018
Quri, Inc. is a retail intelligence company that offers a web application designed to provide businesses with real-time insights into the performance of their products and promotions within retail environments. Founded in 2009 and based in San Francisco, California, Quri enables brands and retailers to enhance the in-store shopper experience, thereby maximizing product revenue and profitability. The company utilizes a nationwide mobile field force of secret shoppers who can be deployed swiftly to any retail location across the United States, delivering actionable data and analytics. By focusing on near real-time analysis of in-store product performance, Quri helps businesses optimize their promotional programs, ensuring they make the most of their marketing investments. As a subsidiary of Trax Technology Solutions Pte Ltd, Quri provides valuable visibility into the retail landscape, serving clients in over 150,000 retail locations across 6,000 cities.
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