Trax
Trax Technology Solutions Pte Ltd. specializes in providing in-store execution solutions, focusing on image recognition technology that transforms mobile images into actionable insights for the retail sector. Founded in 2010 and headquartered in Singapore, Trax serves tier-one manufacturers and channel partners both locally and internationally. Its innovative platform enables sales representatives to access detailed information about product availability, shelf share, pricing, and compliance swiftly through mobile devices. This technology enhances operational efficiency and effectiveness for consumer goods companies. Trax has established itself as a leader in computer vision solutions for the consumer packaged goods industry, partnering with various innovators in IoT technologies to capture retail realities. The company's clientele includes major global brands, and it operates offices across multiple regions, including APAC, Europe, the Middle East, North America, and South America.
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6 past transactions
Survey.com
Acquisition in 2020
Survey.com is a market research company based in San Jose, California, founded in 1991. It specializes in providing a variety of research solutions, including internet-based primary market research, telephone surveys, intercept surveys, and focus groups. The company's services encompass a broad range of areas such as advertising effectiveness, brand analysis, competitive analysis, customer satisfaction, and usability studies. In addition to traditional research methods, Survey.com leverages a crowdsourced workforce and mobile data collection technology to enhance retail execution. This workforce conducts audits and merchandising services across retailers in the United States, with results documented through an app that provides time-stamped, GPS-validated photos. Data is accessible in real-time via a custom dashboard, offering businesses immediate insights into their retail performance. As of March 2020, Survey.com operates as a subsidiary of Trax Technology Solutions Pte Ltd.
Qopius Technology
Acquisition in 2020
Qopius Technology is a Paris-based company founded in 2015 that specializes in developing an application programming interface for retailers, brands, and distributors to create and train artificial intelligence modules focused on image recognition. The company combines connected cameras with advanced AI to analyze in-store shelf compositions in hypermarkets and convenience stores. Its flagship product, the Qopius Retail Pulse platform, enables clients in the fast-moving consumer goods (FMCG) sector to monitor product behavior on shelves, enhancing shelf performance and productivity while minimizing out-of-stock situations. By constructing a sophisticated AI-powered image recognition engine, Qopius aims to facilitate a fully connected shopping experience, ensuring products are placed correctly and improving overall customer satisfaction. As of February 2020, Qopius operates as a subsidiary of Trax Technology Solutions Pte Ltd.
Planorama
Acquisition in 2019
Planorama digitalize retail execution and merchandising for manufacturers and retailers. their secret: they leverage the power of Artificial Intelligence. If you have heard of deep learning and neural networks, this is what they do. Based on shelf pictures from any source, their image recognition solutions can instantly analyze and recognize millions of product items and deliver immediate actionable retail insights for their clients and their teams. Today, they power multinational companies such as Unilever, Mondelez and Coca Cola. they are a fun, fast-growing, global start-up, with 110+ people, 5 offices worldwide, operating in over 60 countries. they are building an amazing team of very talented people, join us and build Planorama together!
Shopkick
Acquisition in 2019
Shopkick is a shopping reward application designed to enhance the consumer shopping experience by offering rewards for various activities, including shopping, dining, and engaging with brands. Users earn "kicks," the app's proprietary currency, by participating in different activities such as watching videos, browsing content, and making purchases, both online and in physical stores. The app aims to create a personalized and engaging shopping journey, allowing users to enjoy rewards simply for walking into stores. Shopkick partners with numerous well-known brands and retailers, providing them with valuable consumer engagement insights and targeting capabilities. Founded in 2009 and based in Redwood City, California, Shopkick has evolved into a prominent platform that enhances the interaction between consumers and brands while rewarding users for their everyday shopping activities. The app is available for free on both the App Store and Google Play.
LenzTech Technology
Acquisition in 2019
LenzTech is a prominent player in the field of image recognition technology, specifically catering to the consumer goods and retail sectors. The company has developed a comprehensive computer vision and data analytics platform that utilizes artificial intelligence and the Internet of Things (IoT) to enhance retail operations. LenzTech's innovative crowdsourcing platform enables clients to convert daily shelf images into real-time, actionable insights. This functionality allows retailers to optimize their in-store execution strategies and improve product availability, thereby enhancing overall operational efficiency and decision-making capabilities.
Quri
Acquisition in 2018
Quri Inc., established in 2009 and headquartered in San Francisco, specializes in providing real-time retail intelligence to brands and retailers. Its cloud-based analytics application, Performance Driven Merchandising, delivers actionable data by deploying a nationwide network of on-demand secret shoppers who monitor product performance and promotions across over 150,000 retail locations in the U.S. This enables businesses to optimize their merchandising strategies, maximize sales, and enhance profitability at the store level. As of January 2018, Quri operates as a subsidiary of Trax Technology Solutions Pte Ltd.
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