True Beauty Ventures

True Beauty Ventures, a firm focused on investing in beauty and wellness startups. True Beauty intends to have a portfolio of 10 to 12 brands with this fund and has already invested in six companies, including hair care brand Crown Affair and CBD brand Feals.

Richard Gersten

Co-Founder and Managing Partner

7 past transactions

Vacation

Series A in 2023
Producer of sunscreen products intended to provide skincare protection. The company's products are free from harmful ingredients, prepared with natural moisturizers, and approved by skin cancer doctors, enabling customers to use a clean skin product and enhance their leisure.

Maude

Venture Round in 2022
Launched in April 2018, maude is an essentials brand on a mission to make intimacy better for all people through quality, simplicity, and inclusivity. Working closely with best-in-class factories, each of maude's body-safe products are made to be both easy-to-use and to elevate an everyday experience destigmatizing and modernizing sexual health.

Crown Affair

Series A in 2022
Crown Affair is a hair-care brand that specializes in luxury products and consumer goods. The company offers a variety of haircare products, including shampoos, conditioners, hair oils, and treatment masks. These products are formulated with natural ingredients and are free from harmful chemicals like sulfates, parabens, and silicones. Crown Affair emphasizes mindful practices and self-care rituals, aiming to transform the way people approach haircare.

Moon Juice

Venture Round in 2022
Moon Juice's products and shops are here to help you find your calm. We bring adaptogens, mushrooms, and clinical-level actives into supplements and skin care. Moon Juice was established in 2011 by Amanda Chantal Bacon in Culver City, California.

Maude

Series A in 2021
Launched in April 2018, maude is an essentials brand on a mission to make intimacy better for all people through quality, simplicity, and inclusivity. Working closely with best-in-class factories, each of maude's body-safe products are made to be both easy-to-use and to elevate an everyday experience destigmatizing and modernizing sexual health.

Feals

Pre Seed Round in 2021
Feals is a modern wellness brand delivering thoughtful, cannabis-based health supplements designed to keep your head clear and help you feel your best. Our mission is to provide a simple, healthy, better way to feel better.

AQUIS

Series B in 2020
AQUIS is a beauty tool manufacturer that pioneers a science-based approach to restoring hair’s natural strength, vitality, and beauty. It was founded in 2012 and is based in San Francisco, California.
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