True Beauty Ventures

True Beauty Ventures, established in 2020, is a New York and Florida-based investment firm focusing on the beauty, wellness, and personal care sectors. The company aims to build a portfolio of 10 to 12 brands, having already invested in six startups, including Crown Affair (hair care) and Feals (CBD products). True Beauty Ventures targets early-stage companies across the United States, Canada, and Europe, supporting their growth through strategic investments.

Cristina Nuñez

Co-Founder and General Partner

19 past transactions

Crown Affair

Series B in 2024
Crown Affair, Inc. is a New York-based company that specializes in the online retail of luxury haircare products. Founded in 2019, the brand offers a diverse range of items, including shampoos, conditioners, hair oils, treatment masks, brushes, towels, scrunchies, and renewal masks. Crown Affair emphasizes the use of natural ingredients in its formulations, ensuring that products are free from harmful chemicals such as sulfates, parabens, and silicones. The company is committed to mindful practices, promoting self-care rituals and fostering a community that encourages consumers to redefine their relationship with their hair. Additionally, Crown Affair focuses on sustainability, offering vegan and cruelty-free products packaged in recyclable, reusable, and compostable materials, which are delivered directly to customers' homes.

Sofie Pavitt Face

Seed Round in 2024
Sofie Pavitt Face is a skincare brand focused on developing studio-grade products aimed at addressing problematic skin. The company offers a range of items, including micellar cleansing pads, cleansers, toner pods, serums, and headbands, all designed to help women achieve clearer and healthier skin. By combining effective formulations with practical accessories, Sofie Pavitt Face seeks to provide comprehensive solutions for skincare concerns.

Iris&Romeo

Series A in 2023
Iris&Romeo is a beauty brand focused on providing skincare solutions through a range of clean beauty products. The company offers an assortment of items including serums, moisturizers, sunscreens, and products designed to protect against blue light and pollution. These offerings allow customers to effectively care for their skin while also achieving complexion coverage.

The 7 Virtues Beauty

Venture Round in 2023
The 7 Virtues Beauty manufactures and markets perfumes to help finance causes for peace. Our contemporary collection includes: Orange Blossom Rose Amber, Vetiver Elemi, Grapefruit Lime, Patchouli Citrus, Jasmine Neroli and Vanilla Woods. We also have a peace blend box that empowers you to blend our fragrances and create your own signature peace fragrance.

YouthForia

Seed Round in 2023
YouthForia is a cosmetics manufacturer and online retailer specializing in personal care products designed for overnight wear. The company focuses on creating makeup products that align with green chemistry principles, utilizing biobased ingredients derived from renewable sources. Their product range includes items such as blush brushes, lip gloss, makeup bags, blending brushes, and bullet sponges, all aimed at providing customers with affordable and skin-friendly options. YouthForia emphasizes the importance of using safe and effective materials in its offerings, catering to a market that values both beauty and sustainability. For customer inquiries, the company provides support via telephone and email.

Vacation

Series A in 2023
Vacation is a company that specializes in the production of sunscreen products designed to protect the skin. The company emphasizes the use of natural moisturizers and strives to create products free from harmful ingredients. Its formulations have received approval from skin cancer specialists, ensuring that customers can confidently use its products for effective skincare protection. By focusing on clean ingredients, Vacation aims to enhance the leisure experience for its customers while promoting skin health.

Caliray

Series A in 2023
Caliray is a wellness-focused cosmetics brand that offers a range of clean makeup products designed to promote healthy skin while minimizing the use of heavy makeup. The company's product line includes innovative items such as a multi-purpose palette, setting spray, clean primer, mascara, highlighter, wellness tint, and lip plumper, all formulated with natural ingredients. Caliray emphasizes sustainability and the use of pure organic components, aiming to create a makeup regime that is both effective and gentle on the skin. In addition to cosmetics, the brand also offers accessories like waterproof pencils and apparel, further enhancing its lifestyle-oriented approach.

Maude

Venture Round in 2022
Maude, established in 2018, is a Brooklyn-based company specializing in sexual wellness products. It offers a range of body-safe items, including silicone toys, natural latex condoms, and paraben-free lubricants, aiming to enhance intimacy and destigmatize sexual health through quality, simplicity, and inclusivity.

Crown Affair

Series A in 2022
Crown Affair, Inc. is a New York-based company that specializes in the online retail of luxury haircare products. Founded in 2019, the brand offers a diverse range of items, including shampoos, conditioners, hair oils, treatment masks, brushes, towels, scrunchies, and renewal masks. Crown Affair emphasizes the use of natural ingredients in its formulations, ensuring that products are free from harmful chemicals such as sulfates, parabens, and silicones. The company is committed to mindful practices, promoting self-care rituals and fostering a community that encourages consumers to redefine their relationship with their hair. Additionally, Crown Affair focuses on sustainability, offering vegan and cruelty-free products packaged in recyclable, reusable, and compostable materials, which are delivered directly to customers' homes.

Cay Skin

Seed Round in 2022
Cay Skin is a manufacturer of skincare products designed for all skin types and tones. The company focuses on creating sustainable, skin-friendly products that are silicone-free, vegan, cruelty-free, and reef-friendly. Their offerings include a unique blend of gentle island-based ingredients combined with high-performance skincare actives. Cay Skin aims to empower consumers to feel confident in their skin every day. Customers can purchase products directly through the company's online platform.

Maude

Series A in 2021
Maude, established in 2018, is a Brooklyn-based company specializing in sexual wellness products. It offers a range of body-safe items, including silicone toys, natural latex condoms, and paraben-free lubricants, aiming to enhance intimacy and destigmatize sexual health through quality, simplicity, and inclusivity.

Feals

Pre Seed Round in 2021
Feals, Inc. is a wellness brand based in Denver, Colorado, that specializes in the production of hemp-based CBD products. Established in 2018, the company focuses on delivering cannabinoid-based health supplements designed to promote mental clarity and overall well-being. Feals sources its ingredients from Sativa-L Cannabis plants that contain less than 0.3 percent THC, ensuring that users can experience the benefits of CBD without the psychoactive effects. The company's offerings aim to provide a natural solution for managing stress, alleviating pain, and improving sleep quality.

BeautyStat.com

Venture Round in 2021
BeautyStat.com is a New York-based company that operates a beauty community and a deal alert service. Its online platform connects beauty brands, PR agencies, and retailers, facilitating product reviews and marketing solutions. Additionally, BeautyStat offers consumers a service that scours the web for beauty product deals and discounts, providing personalized alerts to help them find the best prices for their favorite products.

Dieux

Venture Round in 2021
Dieux is a skincare brand dedicated to providing clinically vetted products that focus on sustainable and scientifically-backed active ingredients. The company emphasizes radical transparency in its operations, offering clean formulations and clear pricing to consumers. Additionally, Dieux prioritizes the use of innovative sustainable packaging, setting a new standard in the beauty industry. Through its commitment to quality and environmental responsibility, Dieux aims to help customers effectively address their specific skin concerns.

Kinship

Venture Round in 2020
Kinship, Inc. is a company that specializes in natural skincare products aimed at individuals with sensitive skin. Founded in 2018 and based in Corte Madera, California, Kinship offers a range of products including face cleansers, face wipes, moisturizers, sunscreens, and acne treatment creams. The company focuses on creating science-backed formulations that incorporate bioactive ingredients and skin-soothing plant extracts. Their products are designed to enhance the skincare routine by promoting skin health through their clinically proven Kinbiome pre-probiotic technology, which supports the skin barrier. In addition to manufacturing, Kinship operates an e-commerce platform that sells its cruelty-free skin and beauty products.

K18 Hair

Series B in 2020
K18 Hair is a cosmetics manufacturer that offers a variety of products for nourishing and repairing hair.

AQUIS

Series B in 2020
AQUIS is a beauty tool manufacturer that specializes in haircare products aimed at restoring hair's natural strength and vitality. Founded in 2012 and headquartered in San Francisco, California, the company offers a range of innovative hair towels and turbans made from an absorbent fabric designed to wick water away without causing friction damage. These products are engineered to dry wet hair significantly faster than traditional cotton towels, promoting healthier hair while reducing reliance on damaging heat tools. AQUIS focuses on delivering effective solutions for hair care, prioritizing both functionality and user experience.

AQUIS

Series B in 2019
AQUIS is a beauty tool manufacturer that specializes in haircare products aimed at restoring hair's natural strength and vitality. Founded in 2012 and headquartered in San Francisco, California, the company offers a range of innovative hair towels and turbans made from an absorbent fabric designed to wick water away without causing friction damage. These products are engineered to dry wet hair significantly faster than traditional cotton towels, promoting healthier hair while reducing reliance on damaging heat tools. AQUIS focuses on delivering effective solutions for hair care, prioritizing both functionality and user experience.
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