True Beauty Ventures

True Beauty Ventures, a firm focused on investing in beauty and wellness startups. True Beauty intends to have a portfolio of 10 to 12 brands with this fund and has already invested in six companies, including hair care brand Crown Affair and CBD brand Feals.

Richard Gersten

Co-Founder and Managing Partner

Past deals in Beauty

Crown Affair

Series A in 2022
Crown Affair is a hair-care brand that specializes in luxury products and consumer goods. The company offers a variety of haircare products, including shampoos, conditioners, hair oils, and treatment masks. These products are formulated with natural ingredients and are free from harmful chemicals like sulfates, parabens, and silicones. Crown Affair emphasizes mindful practices and self-care rituals, aiming to transform the way people approach haircare.
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