True Ventures

True Ventures, established in 2005, is a prominent venture capital firm based in Palo Alto, California, with an additional office in San Francisco. The firm specializes in early-stage technology investments, focusing on seed and Series A financing. True Ventures invests in a broad range of sectors, including commerce, consumer, hardware, health, and infrastructure technologies, as well as emerging markets such as e-commerce, mobile, and software services. The firm typically invests between $0.25 million and $3 million per round, aiming for a stake of approximately 20%. With over $3.8 billion under management and a team of over 40 professionals, True Ventures has supported more than 350 companies, creating over 85,000 jobs worldwide. The firm was recognized as Venture Firm of the Year by the National Venture Capital Association in 2018.

Caroline Ciaramitaro

Associate

Gus Coldebella

Partner

Sahiti Enjeti

Associate

Ulrike Kellmereit

CFO

Om Malik

Partner

Fiona McCarthy

Principal

Michael Montano

Venture Partner

John O'Connell

Senior Associate

Natasha Sharma

Principal

James Stewart

COO and Partner

Priscilla Tyler

Vice President

Christiaan Vorkink

Vice President

Ann Weiss

Partner

Past deals in Predictive Analytics

Riley

Seed Round in 2025
Riley is an all-in-one parenting platform that combines AI technology and expert insights to deliver proactive, on-demand support.

Gridware

Series A in 2025
Gridware is focused on enhancing and safeguarding the electrical grid, a critical infrastructure that, when compromised, can lead to severe consequences such as wildfires, property damage, and loss of life. The company has developed an advanced monitoring system that employs high-precision sensor arrays, including microphones and other sensing technologies, to continuously analyze the electrical and mechanical behavior of grid assets. This system incorporates an artificial intelligence processing unit that detects anomalies in the environment around power poles, enabling utilities to proactively address potential faults. By facilitating timely repairs and rapid responses to climatic anomalies, Gridware's technology improves safety, reliability, and reduces outage durations for utility companies. Headquartered in the Bay Area of Northern California, Gridware is privately held and supported by notable climate-tech and Silicon Valley investors, positioning itself to meet the growing demand for power while contributing to the future resilience of the electrical grid.

RadiantGraph

Series A in 2024
RadiantGraph is a technology company specializing in AI-driven healthcare solutions. It aims to enhance healthcare accessibility and user experience by assisting leading healthcare organizations in establishing deeper, personalized connections with their patients. The company's platform employs machine learning and data modeling to deliver tailored engagement and improved clinical outcomes, while also reducing data engineering costs for healthcare providers.

Understory

Series A in 2024
Understory, Inc. is a weather infrastructure and analytics company that specializes in real-time datasets and graphical representations of weather events, focusing on their impact at the earth's surface. Founded in 2012 and based in Madison, Wisconsin, Understory builds and operates networks of patented RTi weather stations capable of measuring weather conditions such as rain, hail, wind, temperature, and humidity with high precision. These stations transmit data wirelessly and operate maintenance-free, providing advanced analytics for insurance companies, property owners, and educational institutions. Understory's solutions include detailed reports on hail, wind, and precipitation events, enabling clients to better understand and manage weather-related risks. The company's innovative technology has the potential to transform global weather understanding and assist businesses in mitigating the financial impacts of climate change.

RadiantGraph

Seed Round in 2023
RadiantGraph is a technology company specializing in AI-driven healthcare solutions. It aims to enhance healthcare accessibility and user experience by assisting leading healthcare organizations in establishing deeper, personalized connections with their patients. The company's platform employs machine learning and data modeling to deliver tailored engagement and improved clinical outcomes, while also reducing data engineering costs for healthcare providers.

Deduce

Funding Round in 2023
Deduce, Inc. is a cybersecurity company based in Philadelphia, Pennsylvania, established in 2019. It specializes in protecting businesses and their customers from unauthorized account access, identity fraud, and data leakage. The company offers a range of services that include developing an identity access platform capable of detecting sophisticated, AI-generated identities that can deceive traditional fraud detection systems. Deduce employs advanced risk algorithms and behavioral analytics to provide real-time fraud elimination and enhances user experiences by reducing friction in account security processes. By leveraging a comprehensive network of consumer identity data, Deduce enables organizations to utilize collective identity-based threat intelligence, improving their visibility into potential user threats and risks.

Gridware

Seed Round in 2023
Gridware is focused on enhancing and safeguarding the electrical grid, a critical infrastructure that, when compromised, can lead to severe consequences such as wildfires, property damage, and loss of life. The company has developed an advanced monitoring system that employs high-precision sensor arrays, including microphones and other sensing technologies, to continuously analyze the electrical and mechanical behavior of grid assets. This system incorporates an artificial intelligence processing unit that detects anomalies in the environment around power poles, enabling utilities to proactively address potential faults. By facilitating timely repairs and rapid responses to climatic anomalies, Gridware's technology improves safety, reliability, and reduces outage durations for utility companies. Headquartered in the Bay Area of Northern California, Gridware is privately held and supported by notable climate-tech and Silicon Valley investors, positioning itself to meet the growing demand for power while contributing to the future resilience of the electrical grid.

Nixtla

Venture Round in 2023
Nixtla is a company that specializes in providing advanced forecasting tools and software development platforms for businesses across various industries. Its mission is to democratize access to data-driven decision-making by enabling organizations of all sizes to harness the power of sophisticated algorithms and predictive analytics. Nixtla's platform allows developers and data scientists to build open-source forecasting software, facilitating the creation of time series processing services in the cloud. By utilizing continuous integration and deployment, clients can efficiently deploy APIs and develop features tailored to their temporal data needs. The company's focus on cutting-edge forecasting and anomaly detection empowers users to reduce uncertainty and enhance their decision-making capabilities, regardless of their team's size or technical expertise.

Keebo

Series A in 2022
Keebo is a venture-backed startup that provides a cloud-based data-learning platform designed to automate and accelerate data analytics for enterprises. Founded by leading researchers, the platform leverages advanced machine learning and artificial intelligence technologies to streamline data processes. By significantly reducing the time required for manual operations from weeks to mere minutes, Keebo allows data analysts to focus on enhancing core business functions. The platform seamlessly integrates with various business intelligence and data warehouse technologies, ensuring sub-second response times for both dashboard and ad-hoc queries. Through its innovative approach, Keebo delivers substantial time and cost savings, enabling clients to enhance their analytical capabilities without requiring alterations to their existing infrastructure.

Vanti AI

Series A in 2022
Vanti AI operates a self-service, no-code data science platform designed for non-data scientists, primarily serving the manufacturing and production sectors. Based in Tel Aviv, Israel, the platform facilitates data extraction and integration, allowing users to generate actionable insights without the need for coding skills. By leveraging intuitive technology, Vanti AI empowers users to implement predictive and maintenance models, thereby enhancing production yield, product quality, and process efficiency. This enables manufacturers to achieve their productivity goals and improve profitability, while also providing opportunities for continuous improvement and manufacturing agility in a timely manner.

InterVenn

Series C in 2021
InterVenn is a life science company focused on revolutionizing healthcare through the study of glycoproteomics, which involves glycosylated proteins that significantly influence protein function. By developing an innovative AI-powered platform, InterVenn decodes the complex glycoproteome, providing critical biological insights that were previously unattainable. This technology enables the identification, quantification, and classification of glycoproteomic signals in human blood and tissue, facilitating early detection and triaging of cancers, particularly ovarian cancer. InterVenn’s platform supports the creation of a diverse range of clinical applications, from disease screening to diagnostics, and has the potential to contribute to therapeutics. Founded by renowned experts, including Nobel Laureate Dr. Carolyn Bertozzi, InterVenn aims to advance personalized, predictive, and preventative healthcare solutions, enhancing patient outcomes and aiding pharmaceutical partners in their research and development efforts.

Deduce

Series A in 2021
Deduce, Inc. is a cybersecurity company based in Philadelphia, Pennsylvania, established in 2019. It specializes in protecting businesses and their customers from unauthorized account access, identity fraud, and data leakage. The company offers a range of services that include developing an identity access platform capable of detecting sophisticated, AI-generated identities that can deceive traditional fraud detection systems. Deduce employs advanced risk algorithms and behavioral analytics to provide real-time fraud elimination and enhances user experiences by reducing friction in account security processes. By leveraging a comprehensive network of consumer identity data, Deduce enables organizations to utilize collective identity-based threat intelligence, improving their visibility into potential user threats and risks.

Gridware

Seed Round in 2021
Gridware is focused on enhancing and safeguarding the electrical grid, a critical infrastructure that, when compromised, can lead to severe consequences such as wildfires, property damage, and loss of life. The company has developed an advanced monitoring system that employs high-precision sensor arrays, including microphones and other sensing technologies, to continuously analyze the electrical and mechanical behavior of grid assets. This system incorporates an artificial intelligence processing unit that detects anomalies in the environment around power poles, enabling utilities to proactively address potential faults. By facilitating timely repairs and rapid responses to climatic anomalies, Gridware's technology improves safety, reliability, and reduces outage durations for utility companies. Headquartered in the Bay Area of Northern California, Gridware is privately held and supported by notable climate-tech and Silicon Valley investors, positioning itself to meet the growing demand for power while contributing to the future resilience of the electrical grid.

Riva Health

Venture Round in 2021
Riva Health is a company focused on advancing cardiovascular healthcare through innovative technology. It has developed a digital therapeutics application that allows users to monitor and manage hypertension directly from their smartphones. Utilizing a technique known as photoplethysmography, the application leverages the phone's camera and graphics processing capabilities to measure blood pressure. Co-founded by Dag Kittlaus and Tuhin Sinha, Riva Health addresses heart disease, the leading cause of mortality in the United States, by providing an accessible and convenient solution for individuals to track their cardiovascular health from the comfort of their homes.

Orreco

Series B in 2021
Orreco Limited is a company that specializes in research-driven solutions combining science and analytics to enhance athlete performance and well-being. Founded in 2009 and based in Galway, Ireland, Orreco offers a range of services that include data science and sports science to create customized indicators for injury prevention, optimal training loads, and recovery strategies. Their offerings encompass biomarker analysis, GPS analytics, training load optimization, sleep analysis, performance nutrition, and recovery protocols. Additionally, Orreco provides blood profile testing services, which involve sample collection, transport, and reporting, alongside in-depth analysis of hematology and biochemistry data. By utilizing a cognitive platform that integrates physiological and biomarker data, Orreco supports coaches and teams in making informed decisions regarding player management and recovery strategies, ultimately aiming to enhance player availability and performance while reducing the risk of illness and injury.

Vanti AI

Seed Round in 2020
Vanti AI operates a self-service, no-code data science platform designed for non-data scientists, primarily serving the manufacturing and production sectors. Based in Tel Aviv, Israel, the platform facilitates data extraction and integration, allowing users to generate actionable insights without the need for coding skills. By leveraging intuitive technology, Vanti AI empowers users to implement predictive and maintenance models, thereby enhancing production yield, product quality, and process efficiency. This enables manufacturers to achieve their productivity goals and improve profitability, while also providing opportunities for continuous improvement and manufacturing agility in a timely manner.

InterVenn

Series B in 2020
InterVenn is a life science company focused on revolutionizing healthcare through the study of glycoproteomics, which involves glycosylated proteins that significantly influence protein function. By developing an innovative AI-powered platform, InterVenn decodes the complex glycoproteome, providing critical biological insights that were previously unattainable. This technology enables the identification, quantification, and classification of glycoproteomic signals in human blood and tissue, facilitating early detection and triaging of cancers, particularly ovarian cancer. InterVenn’s platform supports the creation of a diverse range of clinical applications, from disease screening to diagnostics, and has the potential to contribute to therapeutics. Founded by renowned experts, including Nobel Laureate Dr. Carolyn Bertozzi, InterVenn aims to advance personalized, predictive, and preventative healthcare solutions, enhancing patient outcomes and aiding pharmaceutical partners in their research and development efforts.

Deduce

Seed Round in 2020
Deduce, Inc. is a cybersecurity company based in Philadelphia, Pennsylvania, established in 2019. It specializes in protecting businesses and their customers from unauthorized account access, identity fraud, and data leakage. The company offers a range of services that include developing an identity access platform capable of detecting sophisticated, AI-generated identities that can deceive traditional fraud detection systems. Deduce employs advanced risk algorithms and behavioral analytics to provide real-time fraud elimination and enhances user experiences by reducing friction in account security processes. By leveraging a comprehensive network of consumer identity data, Deduce enables organizations to utilize collective identity-based threat intelligence, improving their visibility into potential user threats and risks.

Astradot

Seed Round in 2020
Astradot is a software-as-a-service (SaaS) company that develops a data capture platform focused on providing observability tools for businesses. Its platform captures the entire journey of requests within systems, maintaining a lightweight data format to facilitate swift analysis and correlation across isolated metrics. This enables clients to store vast amounts of data and query terabytes of it with sub-second latency as needed.

Understory

Series B in 2019
Understory, Inc. is a weather infrastructure and analytics company that specializes in real-time datasets and graphical representations of weather events, focusing on their impact at the earth's surface. Founded in 2012 and based in Madison, Wisconsin, Understory builds and operates networks of patented RTi weather stations capable of measuring weather conditions such as rain, hail, wind, temperature, and humidity with high precision. These stations transmit data wirelessly and operate maintenance-free, providing advanced analytics for insurance companies, property owners, and educational institutions. Understory's solutions include detailed reports on hail, wind, and precipitation events, enabling clients to better understand and manage weather-related risks. The company's innovative technology has the potential to transform global weather understanding and assist businesses in mitigating the financial impacts of climate change.

Orreco

Series A in 2019
Orreco Limited is a company that specializes in research-driven solutions combining science and analytics to enhance athlete performance and well-being. Founded in 2009 and based in Galway, Ireland, Orreco offers a range of services that include data science and sports science to create customized indicators for injury prevention, optimal training loads, and recovery strategies. Their offerings encompass biomarker analysis, GPS analytics, training load optimization, sleep analysis, performance nutrition, and recovery protocols. Additionally, Orreco provides blood profile testing services, which involve sample collection, transport, and reporting, alongside in-depth analysis of hematology and biochemistry data. By utilizing a cognitive platform that integrates physiological and biomarker data, Orreco supports coaches and teams in making informed decisions regarding player management and recovery strategies, ultimately aiming to enhance player availability and performance while reducing the risk of illness and injury.

InterVenn

Venture Round in 2018
InterVenn is a life science company focused on revolutionizing healthcare through the study of glycoproteomics, which involves glycosylated proteins that significantly influence protein function. By developing an innovative AI-powered platform, InterVenn decodes the complex glycoproteome, providing critical biological insights that were previously unattainable. This technology enables the identification, quantification, and classification of glycoproteomic signals in human blood and tissue, facilitating early detection and triaging of cancers, particularly ovarian cancer. InterVenn’s platform supports the creation of a diverse range of clinical applications, from disease screening to diagnostics, and has the potential to contribute to therapeutics. Founded by renowned experts, including Nobel Laureate Dr. Carolyn Bertozzi, InterVenn aims to advance personalized, predictive, and preventative healthcare solutions, enhancing patient outcomes and aiding pharmaceutical partners in their research and development efforts.

Petasense

Seed Round in 2018
Petasense Inc., founded in 2014 and based in Foster City, California, is an Industrial IoT startup focused on enhancing the reliability of industrial machinery. The company provides an innovative end-to-end solution that includes a patent-pending wireless vibration sensor, cloud-based software, and machine learning analytics. This technology allows clients to monitor and predict the health of critical machines in real-time, thereby reducing unplanned downtime and lowering repair costs. Petasense serves a diverse range of clients, including industry leaders such as JLL, C&W Services, Silicon Valley Power, and Stanford University. The founders, Abhinav Khushraj and Arun Santhebennur, bring extensive experience in building enterprise companies, bolstered by their educational backgrounds from MIT and IIT.

Orreco

Series A in 2017
Orreco Limited is a company that specializes in research-driven solutions combining science and analytics to enhance athlete performance and well-being. Founded in 2009 and based in Galway, Ireland, Orreco offers a range of services that include data science and sports science to create customized indicators for injury prevention, optimal training loads, and recovery strategies. Their offerings encompass biomarker analysis, GPS analytics, training load optimization, sleep analysis, performance nutrition, and recovery protocols. Additionally, Orreco provides blood profile testing services, which involve sample collection, transport, and reporting, alongside in-depth analysis of hematology and biochemistry data. By utilizing a cognitive platform that integrates physiological and biomarker data, Orreco supports coaches and teams in making informed decisions regarding player management and recovery strategies, ultimately aiming to enhance player availability and performance while reducing the risk of illness and injury.

Tend.ai

Seed Round in 2016
Tend.ai Inc. is a technology company that specializes in developing cloud robotics software specifically for machine tending. Founded in 2016 and headquartered in Bend, Oregon, the company provides an innovative solution through its in.view software, which enables users to remotely monitor and analyze the performance of production robots in real-time using mobile devices. Tend.ai's technology harnesses machine learning to predict failures in robots and factory equipment, facilitating efficient monitoring and control. The company’s intelligent control software simplifies smart manufacturing for businesses of all sizes, allowing them to manage any robot tending any machine from any location. Additionally, Tend.ai offers the Cell.Mate edge device, which ensures secure communication between the robot and the software without exposing vulnerabilities to the internet, thus enhancing operational security.

Understory

Series A in 2016
Understory, Inc. is a weather infrastructure and analytics company that specializes in real-time datasets and graphical representations of weather events, focusing on their impact at the earth's surface. Founded in 2012 and based in Madison, Wisconsin, Understory builds and operates networks of patented RTi weather stations capable of measuring weather conditions such as rain, hail, wind, temperature, and humidity with high precision. These stations transmit data wirelessly and operate maintenance-free, providing advanced analytics for insurance companies, property owners, and educational institutions. Understory's solutions include detailed reports on hail, wind, and precipitation events, enabling clients to better understand and manage weather-related risks. The company's innovative technology has the potential to transform global weather understanding and assist businesses in mitigating the financial impacts of climate change.

Vital Labs

Seed Round in 2015
Vital Labs is a mobile "digital therapeutics" platform for the cardiology industry. It operates a healthcare platform for patients and clinical care professionals to communicate, participate, and analyze data for better decision making. The company was founded in 2013 and is headquartered in Burlingame, California.

Petasense

Seed Round in 2015
Petasense Inc., founded in 2014 and based in Foster City, California, is an Industrial IoT startup focused on enhancing the reliability of industrial machinery. The company provides an innovative end-to-end solution that includes a patent-pending wireless vibration sensor, cloud-based software, and machine learning analytics. This technology allows clients to monitor and predict the health of critical machines in real-time, thereby reducing unplanned downtime and lowering repair costs. Petasense serves a diverse range of clients, including industry leaders such as JLL, C&W Services, Silicon Valley Power, and Stanford University. The founders, Abhinav Khushraj and Arun Santhebennur, bring extensive experience in building enterprise companies, bolstered by their educational backgrounds from MIT and IIT.

KryptonCloud

Seed Round in 2015
KryptonCloud, Inc. is a technology company that develops a cloud-based Software-as-a-Service (SaaS) platform designed for operations and maintenance (O&M) teams. The platform enables users to search, analyze, and monitor asset-related data in real-time, facilitating enhanced decision-making regarding asset performance. Key products include Krypton Collect, which aggregates and unifies data from various sources; Krypton Decision Engine, a scalable tool for real-time evaluation of O&M data; and Krypton Analytics, which provides insights into operational data such as time-series data and work history. Established in 2014 and based in San Francisco, California, KryptonCloud focuses on delivering automated analytics, real-time operational monitoring, and centralized data management, aiding businesses in optimizing asset performance and reducing maintenance costs. The company operates as a subsidiary of Splunk Inc.

Metamarkets Group

Series C in 2015
Metamarkets Group operates an interactive analytics platform designed for buyers and sellers of programmatic advertising. Founded in 2010 and headquartered in San Francisco, California, the company provides users with the capability to analyze real-time data within media marketplaces, enhancing their competitive edge. Its platform is utilized by notable clients such as Twitter, AOL, and Rubicon Project, enabling them to improve business performance through intuitive access to critical information. Metamarkets emphasizes self-service permissions for data and secure data transfers, empowering marketers with ad hoc data navigation and visualization tools to make informed decisions in the digital advertising landscape.

Neon Labs.

Series A in 2014
Neon Labs is a technology company that specializes in enhancing digital marketing through its innovative customer engagement platform. By leveraging a unique, neuroscience-based machine learning system, Neon predicts which images and videos will generate higher engagement rates, ultimately improving click-through rates and accelerating marketing pipelines. The platform offers solutions for real-time optimization of visual content, including a specific focus on video performance, which has demonstrated an average increase of 24% in video views. Neon's technology employs deep learning models to assess the emotional responses elicited by images, thereby extending the capabilities of visual AI beyond traditional object detection. The platform is designed for use by a diverse range of users, including marketers, journalists, engineers, and creatives, streamlining workflows by automating the selection of effective visual content.

Understory

Seed Round in 2014
Understory, Inc. is a weather infrastructure and analytics company that specializes in real-time datasets and graphical representations of weather events, focusing on their impact at the earth's surface. Founded in 2012 and based in Madison, Wisconsin, Understory builds and operates networks of patented RTi weather stations capable of measuring weather conditions such as rain, hail, wind, temperature, and humidity with high precision. These stations transmit data wirelessly and operate maintenance-free, providing advanced analytics for insurance companies, property owners, and educational institutions. Understory's solutions include detailed reports on hail, wind, and precipitation events, enabling clients to better understand and manage weather-related risks. The company's innovative technology has the potential to transform global weather understanding and assist businesses in mitigating the financial impacts of climate change.

Neon Labs.

Seed Round in 2013
Neon Labs is a technology company that specializes in enhancing digital marketing through its innovative customer engagement platform. By leveraging a unique, neuroscience-based machine learning system, Neon predicts which images and videos will generate higher engagement rates, ultimately improving click-through rates and accelerating marketing pipelines. The platform offers solutions for real-time optimization of visual content, including a specific focus on video performance, which has demonstrated an average increase of 24% in video views. Neon's technology employs deep learning models to assess the emotional responses elicited by images, thereby extending the capabilities of visual AI beyond traditional object detection. The platform is designed for use by a diverse range of users, including marketers, journalists, engineers, and creatives, streamlining workflows by automating the selection of effective visual content.

tenXer

Series B in 2012
tenXer is a company focused on enhancing personal productivity through a data-driven platform designed for individual employees. Founded by Jeff Ma, who is also known for his involvement in the story behind the film 21, tenXer aims to address the needs of everyday workers rather than upper management. The platform collects data from various tools and services that users already engage with, presenting this information in an engaging format. By combining productivity analytics with social and game-like motivational systems, tenXer helps users gain insights into their work habits, thereby fostering intrinsic motivation and improving overall performance. This innovative approach positions tenXer as a significant player in the human capital management industry, emphasizing the importance of individual contributions to organizational productivity.

Metamarkets Group

Series B in 2012
Metamarkets Group operates an interactive analytics platform designed for buyers and sellers of programmatic advertising. Founded in 2010 and headquartered in San Francisco, California, the company provides users with the capability to analyze real-time data within media marketplaces, enhancing their competitive edge. Its platform is utilized by notable clients such as Twitter, AOL, and Rubicon Project, enabling them to improve business performance through intuitive access to critical information. Metamarkets emphasizes self-service permissions for data and secure data transfers, empowering marketers with ad hoc data navigation and visualization tools to make informed decisions in the digital advertising landscape.

tenXer

Series A in 2011
tenXer is a company focused on enhancing personal productivity through a data-driven platform designed for individual employees. Founded by Jeff Ma, who is also known for his involvement in the story behind the film 21, tenXer aims to address the needs of everyday workers rather than upper management. The platform collects data from various tools and services that users already engage with, presenting this information in an engaging format. By combining productivity analytics with social and game-like motivational systems, tenXer helps users gain insights into their work habits, thereby fostering intrinsic motivation and improving overall performance. This innovative approach positions tenXer as a significant player in the human capital management industry, emphasizing the importance of individual contributions to organizational productivity.

Metamarkets Group

Series A in 2011
Metamarkets Group operates an interactive analytics platform designed for buyers and sellers of programmatic advertising. Founded in 2010 and headquartered in San Francisco, California, the company provides users with the capability to analyze real-time data within media marketplaces, enhancing their competitive edge. Its platform is utilized by notable clients such as Twitter, AOL, and Rubicon Project, enabling them to improve business performance through intuitive access to critical information. Metamarkets emphasizes self-service permissions for data and secure data transfers, empowering marketers with ad hoc data navigation and visualization tools to make informed decisions in the digital advertising landscape.

ADKU

Seed Round in 2010
Adku, founded by former Google employees in 2010 and acquired by Groupon in 2012, is a San Francisco-based startup specializing in Big Data for eCommerce. It operates as an AngelPad company (AP #1 2010). Adku offers services that analyze consumer behavior to optimize shopping experiences through personalized product recommendations.

Metamarkets Group

Seed Round in 2010
Metamarkets Group operates an interactive analytics platform designed for buyers and sellers of programmatic advertising. Founded in 2010 and headquartered in San Francisco, California, the company provides users with the capability to analyze real-time data within media marketplaces, enhancing their competitive edge. Its platform is utilized by notable clients such as Twitter, AOL, and Rubicon Project, enabling them to improve business performance through intuitive access to critical information. Metamarkets emphasizes self-service permissions for data and secure data transfers, empowering marketers with ad hoc data navigation and visualization tools to make informed decisions in the digital advertising landscape.

NextRoll

Seed Round in 2006
NextRoll is a marketing technology company based in San Francisco, California, that provides innovative products designed to help businesses grow. The company operates two main business units: RollWorks, which focuses on account-based marketing solutions for business-to-business teams, and AdRoll, an e-commerce marketing platform tailored for direct-to-consumer brands. Utilizing machine learning and integrated data platforms, NextRoll enables businesses to develop personalized advertising campaigns that maximize the return on their online marketing efforts. Its technology serves a diverse range of clients globally, empowering them to enhance their digital marketing strategies through advanced tracking, retargeting, and product recommendations.
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