Underscore VC

Underscore is a Boston-based venture capital firm that specializes in seed and early-stage investments, primarily focusing on technology and cloud intelligence companies. Established in 2015, Underscore targets sectors such as sensor technologies, software for factories, home automation, healthcare, data storage, and cloud-based solutions for marketing and commerce. The firm aims to support bold entrepreneurs across the United States, with a particular emphasis on the Boston region. In addition to providing capital, Underscore offers an aligned community and project-focused development services tailored to meet the unique needs of each startup.

Sooah Cho

Principal

Craig Daniel

Venture Partner

Brian Devaney

Principal

Richard F. Dulude

Co-Founder and General Partner

Emalie Janney Hermans

Investment Associate

James Orsillo

Partner, CFO and COO

Osi Peters

Venture Partner

Past deals in Boston, MA

Goldcast

Seed Round in 2022
Goldcast Inc. operates an online events platform for performance driven event marketing. Its platform enables businesses to conduct online events with customers and prospects. The company’s platform is used for hosting workshops, annual conference, product launches, customer summits, webinars, etc. Goldcast Inc. was incorporated in 2020 and is based in Boston, Massachusetts.

Wonderment

Seed Round in 2022
Developer of an e-commerce management platform designed to get real-time insight into stalled shipments. The company's platform notifies customers about delayed or lost shipments and automates proactive shipping notifications via email and SMS, enabling e-commerce teams to improve customer satisfaction while reducing support costs.

Kudos

Seed Round in 2021
Kudos is a Boston-based company that specializes in the manufacture of natural disposable diapers for babies. Founded in 2019 by Amrita Saigal, Kudos produces diapers made from biobased, renewable materials, including cotton liners, which are designed to be chemical-free and non-toxic. The company's products cater to parents seeking eco-friendly and safe options for their children, particularly for those with sensitive skin. With a focus on clean and environmentally responsible baby care, Kudos aims to provide effective absorption and overnight protection in its diaper offerings.

BusRight

Seed Round in 2021
BusRight is a single, comprehensive, integrated solution to improve student transportation and customer experience by optimizing core processes for route planning, tracking and real-time reporting of School Bus locations, student ridership, and multi-channel communications between all committed stakeholders.

Hi Marley

Series B in 2021
Hi Marley, Inc. provides a conversation platform for the insurance industry. It offers Marley, a conversational service platform that connects insurance companies with customers through intelligent messaging and human touch. The company’s Marley web application enables insurers to build connections with their customers through messaging, as well as to update customers and respond to routine questions. It serves auto, home, and business insurance companies. Hi Marley, Inc. was founded in 2017 and is based in Boston, Massachusetts.

Routable AI Inc.

Seed Round in 2020
Routable AI Inc., founded in 2019 and based in Cambridge, Massachusetts, specializes in fleet management software designed for on-demand transportation services, including shuttles and buses. The company aims to address the evolving mobility landscape, targeting the high-capacity mobility-as-a-service market, which is projected to be worth $30 billion. By leveraging advanced AI and patent-pending routing algorithms developed from extensive research at MIT, Routable AI provides a platform that significantly enhances operational efficiency for fleet operators. This technology enables dynamic routing of transportation services, leading to reductions in fleet sizes by up to 80% while offering a cost-effective and convenient alternative for commuters and corporations alike.

Mable

Series A in 2020
Mable operates an online wholesale platform designed for independent grocers and small businesses, facilitating the ordering and discovery of products. Based in Boston, Massachusetts, the platform allows retailers and distributors to easily find and purchase a diverse range of goods from various suppliers, including well-known brands like Black Dinah Chocolatiers and Crown Maple. Mable's technology streamlines wholesale ordering and marketing, enabling users to manage their inventory and product sourcing efficiently in one location. By integrating mobile ordering capabilities, Mable enhances accessibility for retailers and supports emerging brands in reaching their target market effectively.

Salsify

Series E in 2020
Salsify is an e-commerce software startup based in Boston, Massachusetts, founded in 2012 by Jason Purcell, Jeremy Redburn, and Rob Gonzalez. The company provides brands with tools to manage and optimize their product information, inventory, and sales across various digital platforms. Its primary offering, Commerce Experience Management (CommerceXM), integrates Product Experience Management with commerce capabilities to facilitate sales through retailer and distributor channels, as well as marketplaces, social commerce, and direct-to-consumer sites. Salsify aims to empower brands to create engaging shopping experiences for consumers across all digital touchpoints. The company has received backing from notable investors, including Venrock, Matrix Partners, and Warburg Pincus.

Demand Sage

Seed Round in 2020
Demand Sage, Inc. is a Boston-based company that specializes in developing a revenue operations and sales insights platform. Founded in 2018, it offers a software as a service (SaaS) solution that integrates with HubSpot data to transform revenue information into spreadsheets for detailed data analytics. The platform features automated data reporting capabilities, allowing businesses to generate live reporting suites and perform in-depth analysis of sales and marketing data. Demand Sage provides tools for reporting, pipeline risk assessment, and sales and marketing insights, enabling clients to optimize productivity and enhance their business intelligence efforts.

HelloTeam

Seed Round in 2020
HelloTeam is a cloud-based engagement and talent management platform aimed at enhancing employee engagement and retention. The platform provides tools for driving employee goals, performance, and recognition, while also facilitating the development of data-driven people strategies. By leveraging real-time insights and analytics, HelloTeam helps organizations create a work environment where employees feel seen, heard, and valued. This focus on employee experience contributes to a more engaged and connected workforce, ultimately fostering a positive organizational culture.

TetraScience

Series A in 2020
TetraScience, Inc. develops hardware and software solutions designed to monitor and manage research experiments while logging data in the cloud. The company provides a range of products including sensors for temperature, humidity, and acceleration, as well as cameras for viewing experiments, electric switches, and adapters for connecting various hardware tools such as syringe pumps and wave generators. TetraScience's solutions cater to the needs of scientists, engineers, managers, and safety officers, enabling efficient data management in various research applications including bioprocessing and analytical chemistry. Established in 2014 and headquartered in Boston, Massachusetts, TetraScience has formed a strategic partnership with Dotmatics Limited to enhance its offerings.

Hi Marley

Series A in 2020
Hi Marley, Inc. provides a conversation platform for the insurance industry. It offers Marley, a conversational service platform that connects insurance companies with customers through intelligent messaging and human touch. The company’s Marley web application enables insurers to build connections with their customers through messaging, as well as to update customers and respond to routine questions. It serves auto, home, and business insurance companies. Hi Marley, Inc. was founded in 2017 and is based in Boston, Massachusetts.

Flare

Seed Round in 2020
Flare Jewelry, Inc. is a Boston-based company that specializes in personal safety solutions for women. Founded in 2016, Flare has developed a discreet smart bracelet designed to assist wearers in uncomfortable or unsafe situations. The bracelet features a secret escape button that, when pressed, activates a mobile application to alert designated contacts and utilizes global positioning tracking to enhance safety. This system empowers women by providing them with a sense of control and security, enabling them to navigate crowded environments more confidently. Flare's innovative approach combines personal safety with technology to create a user-friendly solution tailored to individual needs.

Arwen

Venture Round in 2020
Arwen gives protection while trade on cryptocurrency exchanges. They are a team of seasoned experts in cryptography, network and cloud security. Arwen aims to be the most secure standard of trading as a technology built for centralized cryptocurrency exchanges. Their protocol and system has been developed by a team with over a decade of expertise in cryptographic standards and network security. They are building better crypto trading infrastructure and have the best team in the business.

BastionZero

Seed Round in 2020
Commonwealth Crypto is developing technology to allow traders to maintain custody of their coins while trading at a cryptocurrency exchange. Their technology ensures that no one, even a compromised or hacked exchange, has the power to take custody of a trader’s digital assets. Instead, traders can keep their coins securely housed in their wallet or custodial service, even as they trade.Their technology is compatible with top cryptocurrencies including Bitcoin, Bitcoin Cash, Litecoin and ZCash.

Pluto

Seed Round in 2020
Pluto is powered by a humane AI designed to understand and support the dynamics of your different relationships and help you take action on the intentions you have. The company's mission is to revive true human connection and create shared moments of joy with friends and family. The founders are ex-Googlers who met while at MIT, sharing a vision to build software that supports human-powered solutions to being more intentional about who people are and who people are becoming. Pluto is a Techstars Boston 2019 and MIT Delta V 2018 company. The company was founded on 2018 and is headquartered in Boston, Massachusetts.

TetraScience

Series A in 2019
TetraScience, Inc. develops hardware and software solutions designed to monitor and manage research experiments while logging data in the cloud. The company provides a range of products including sensors for temperature, humidity, and acceleration, as well as cameras for viewing experiments, electric switches, and adapters for connecting various hardware tools such as syringe pumps and wave generators. TetraScience's solutions cater to the needs of scientists, engineers, managers, and safety officers, enabling efficient data management in various research applications including bioprocessing and analytical chemistry. Established in 2014 and headquartered in Boston, Massachusetts, TetraScience has formed a strategic partnership with Dotmatics Limited to enhance its offerings.

Vested

Seed Round in 2019
Vested, Inc. is a Boston-based company established in 2019 that focuses on providing automated financial planning tools through its software platform. The service is designed to assist employees in maximizing the value of their equity by offering solutions for the buying and liquidity of stocks or options. Vested emphasizes fairness and transparency in equity management, equipping users with relevant industry data and stock sale information to make informed financial decisions. The company aims to bridge the gap between employees and the complexities of equity compensation, fostering a more equitable environment in the workplace.

Hi Marley

Series A in 2019
Hi Marley, Inc. provides a conversation platform for the insurance industry. It offers Marley, a conversational service platform that connects insurance companies with customers through intelligent messaging and human touch. The company’s Marley web application enables insurers to build connections with their customers through messaging, as well as to update customers and respond to routine questions. It serves auto, home, and business insurance companies. Hi Marley, Inc. was founded in 2017 and is based in Boston, Massachusetts.

Forge.AI

Series A in 2018
Forge.AI specializes in activity-based intelligence, providing a platform that monitors global information in real time. This data is enhanced through natural language processing technology and a comprehensive knowledge base, resulting in structured and machine-readable data feeds. The platform allows clients to access information that is easily understandable and immediately usable by data science teams, facilitating informed decision-making. By transforming complex data into a format that supports analytical processes, Forge.AI empowers businesses to leverage actionable insights for improved operational outcomes.

LearnLux

Seed Round in 2018
LearnLux Inc. operates a digital platform focused on providing independent financial and benefits education, particularly aimed at millennials. Founded in 2014 and based in Boston, Massachusetts, the platform offers unbiased and customized financial education, guiding users through personal financial decisions while helping them understand their financial needs and options. Users can earn credits towards new accounts and connect with financial institutions through the platform. Additionally, LearnLux empowers employers to provide financial wellness as a benefit, integrating digital lessons, interactive tools, and resources with on-demand access to financial advisors, thereby promoting independent and holistic financial well-being among employees.

Frase

Seed Round in 2018
Frase, Inc. is a Boston-based company that offers an artificial intelligence-driven content creation platform designed to streamline the writing and research process. Founded in 2016, Frase provides tools that allow users to summarize web articles, conduct unsupervised searches, and receive topic recommendations tailored to specific research themes. Its platform integrates features such as document organization and versioning, enabling content marketers and teams to enhance their research capabilities, improve search engine optimization, and drive conversions. Additionally, Frase employs Natural Language Processing (NLP) technology to facilitate large-scale content analysis, customized monitoring systems, and content aggregation.

Salsify

Series D in 2018
Salsify is an e-commerce software startup based in Boston, Massachusetts, founded in 2012 by Jason Purcell, Jeremy Redburn, and Rob Gonzalez. The company provides brands with tools to manage and optimize their product information, inventory, and sales across various digital platforms. Its primary offering, Commerce Experience Management (CommerceXM), integrates Product Experience Management with commerce capabilities to facilitate sales through retailer and distributor channels, as well as marketplaces, social commerce, and direct-to-consumer sites. Salsify aims to empower brands to create engaging shopping experiences for consumers across all digital touchpoints. The company has received backing from notable investors, including Venrock, Matrix Partners, and Warburg Pincus.

Zaius

Series B in 2018
Zaius, Inc. is a company that develops an engagement platform aimed at enhancing consumer experiences across various channels. Founded in 2012 and headquartered in Boston, Massachusetts, Zaius provides a single customer view platform that processes customer interactions across devices, allowing marketers to resolve identities effectively. Its intelligent marketing automation tool enables real-time, behaviorally-triggered messaging and lifecycle segmentation. Additionally, Zaius offers cross-channel attribution and analytics, unifying data from various marketing channels to provide comprehensive insights. The company serves e-commerce and direct-to-consumer businesses, providing a suite of services that includes strategic consulting, creative services, and tactical execution. Formerly known as Voodoo Lunchbox, Inc., Zaius reflects a commitment to empowering marketers to optimize revenue from existing customers by integrating customer data and campaign execution into a cohesive platform.

Hourwork

Seed Round in 2018
Syrg helps hourly workplaces make operations more efficient, compliant, and human. The company develops a management application platform for employers of hourly work who seek to transform and optimize their workforce. Syrg's technologies integrate with existing HR software with enterprise-grade security, allowing businesses to reduce cost, improve compliance, and increase engagement.

Moltin

Series A in 2018
Moltin Limited offers a cloud-based eCommerce platform that provides developers with a comprehensive set of APIs to create online stores and mobile applications. The platform facilitates various functions such as inventory management, shopping cart integration, streamlined checkout processes, and payment processing. Additionally, it enables the development of virtual reality retail experiences. Moltin's tools support the management of product categorization, imagery, and collections, while also allowing for the customization and extension of data models. The platform includes Forge, an administration dashboard for store management. Founded in 2013 and based in Newcastle upon Tyne, United Kingdom, Moltin Limited operates as a subsidiary of Elastic Path Software Inc., focusing on enhancing the flexibility and efficiency of eCommerce solutions for developers and store owners.

BastionZero

Seed Round in 2017
Commonwealth Crypto is developing technology to allow traders to maintain custody of their coins while trading at a cryptocurrency exchange. Their technology ensures that no one, even a compromised or hacked exchange, has the power to take custody of a trader’s digital assets. Instead, traders can keep their coins securely housed in their wallet or custodial service, even as they trade.Their technology is compatible with top cryptocurrencies including Bitcoin, Bitcoin Cash, Litecoin and ZCash.

CloudZero

Series A in 2017
CloudZero, Inc. is a Boston-based company that specializes in cloud cost management solutions designed for engineering teams in cloud software organizations. Founded in 2016, CloudZero's platform integrates real-time data from various AWS accounts, providing insights that help teams control and optimize their cloud spending. By leveraging machine learning, the platform enhances visibility and context for engineers, allowing them to make informed decisions without sacrificing efficiency. Key features include automated cost anomaly tracking, AI-driven cost mapping, and user-friendly dashboards. This enables organizations to understand their operational costs at an architectural level, facilitating collaboration across products, teams, and departments. Ultimately, CloudZero empowers engineers to manage costs proactively, addressing issues as they arise and ensuring that cost-related information is easily accessible and interpretable throughout the organization.

Zaius

Venture Round in 2017
Zaius, Inc. is a company that develops an engagement platform aimed at enhancing consumer experiences across various channels. Founded in 2012 and headquartered in Boston, Massachusetts, Zaius provides a single customer view platform that processes customer interactions across devices, allowing marketers to resolve identities effectively. Its intelligent marketing automation tool enables real-time, behaviorally-triggered messaging and lifecycle segmentation. Additionally, Zaius offers cross-channel attribution and analytics, unifying data from various marketing channels to provide comprehensive insights. The company serves e-commerce and direct-to-consumer businesses, providing a suite of services that includes strategic consulting, creative services, and tactical execution. Formerly known as Voodoo Lunchbox, Inc., Zaius reflects a commitment to empowering marketers to optimize revenue from existing customers by integrating customer data and campaign execution into a cohesive platform.

Salsify

Series C in 2017
Salsify is an e-commerce software startup based in Boston, Massachusetts, founded in 2012 by Jason Purcell, Jeremy Redburn, and Rob Gonzalez. The company provides brands with tools to manage and optimize their product information, inventory, and sales across various digital platforms. Its primary offering, Commerce Experience Management (CommerceXM), integrates Product Experience Management with commerce capabilities to facilitate sales through retailer and distributor channels, as well as marketplaces, social commerce, and direct-to-consumer sites. Salsify aims to empower brands to create engaging shopping experiences for consumers across all digital touchpoints. The company has received backing from notable investors, including Venrock, Matrix Partners, and Warburg Pincus.

CloudZero

Seed Round in 2016
CloudZero, Inc. is a Boston-based company that specializes in cloud cost management solutions designed for engineering teams in cloud software organizations. Founded in 2016, CloudZero's platform integrates real-time data from various AWS accounts, providing insights that help teams control and optimize their cloud spending. By leveraging machine learning, the platform enhances visibility and context for engineers, allowing them to make informed decisions without sacrificing efficiency. Key features include automated cost anomaly tracking, AI-driven cost mapping, and user-friendly dashboards. This enables organizations to understand their operational costs at an architectural level, facilitating collaboration across products, teams, and departments. Ultimately, CloudZero empowers engineers to manage costs proactively, addressing issues as they arise and ensuring that cost-related information is easily accessible and interpretable throughout the organization.

Zaius

Venture Round in 2016
Zaius, Inc. is a company that develops an engagement platform aimed at enhancing consumer experiences across various channels. Founded in 2012 and headquartered in Boston, Massachusetts, Zaius provides a single customer view platform that processes customer interactions across devices, allowing marketers to resolve identities effectively. Its intelligent marketing automation tool enables real-time, behaviorally-triggered messaging and lifecycle segmentation. Additionally, Zaius offers cross-channel attribution and analytics, unifying data from various marketing channels to provide comprehensive insights. The company serves e-commerce and direct-to-consumer businesses, providing a suite of services that includes strategic consulting, creative services, and tactical execution. Formerly known as Voodoo Lunchbox, Inc., Zaius reflects a commitment to empowering marketers to optimize revenue from existing customers by integrating customer data and campaign execution into a cohesive platform.

Goldcast

Seed Round in 2016
Goldcast Inc. operates an online events platform for performance driven event marketing. Its platform enables businesses to conduct online events with customers and prospects. The company’s platform is used for hosting workshops, annual conference, product launches, customer summits, webinars, etc. Goldcast Inc. was incorporated in 2020 and is based in Boston, Massachusetts.
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