Indewild
Seed Round in 2025
The First Ever Ayurvedic Beauty Brand, People Powered & Expert Backed. Combining 5000 Years Of Ayurvedic Rituals With Modern Dermatology & Clean Ingredients.
OneSkin is a biotechnology company focused on skin aging and longevity that develops testing platforms and consumer products. It uses animal-free three-dimensional human skin models to evaluate the safety and efficacy of cosmetic ingredients and anti-aging compounds, supporting research and validation for the cosmetic and ingredient supplier industries. The company has developed a proprietary peptide, OS-01, intended to reduce skin biological age by decreasing the accumulation of aged cells, improving cellular repair, and strengthening the epidermal barrier. Its consumer offering includes a vegan topical product based on OS-01 designed for all skin types, marketed through its website. The business combines in vitro testing services with product development to address root causes of skin aging and support proper skin cell function.
Oak Essentials
Series A in 2024
Oak Essentials is a premium skincare brand that focuses on delivering effective, hydrating products to promote daily skincare routines and achieve youthful, healthy skin. Their range, suitable for all ages, emphasizes natural ingredients and simplicity, encouraging a holistic approach to beauty and wellness.
Create Wellness
Series A in 2024
Create Wellness specializes in the production and sale of creatine monohydrate gummies, a unique offering in the health and wellness market. These gummies are designed to be taken daily, with each gummy containing 1.5g of creatine, aiming to improve focus, strength, and endurance. The product is vegan, gluten-free, and non-GMO, catering to a wide range of dietary preferences. Create Wellness is committed to reversing the stigma around creatine use by providing a convenient, pure, and effective form of creatine supplementation. The company operates online, offering monthly supplies of their product to customers seeking to enhance their fitness and wellness routines.
WishCare is a manufacturer and online retailer specializing in natural, toxin-free beauty and personal care products. The company provides a diverse selection of beauty kits and wellness items, including haircare and skincare solutions such as bond repair hair treatments, hair growth serums, face serums, sunscreens, and active-based body lotions. By focusing on sustainable and non-toxic formulations, WishCare aims to meet consumer needs while offering a unique and hassle-free shopping experience. The brand's commitment to health and sustainability enables customers to enhance their well-being and achieve a rejuvenated appearance.
What's Up Wellness
Seed Round in 2023
What's Up Wellness is a digital wellness brand focused on promoting health and well-being through its range of healthcare supplements. The company offers products such as biotin gummies and multivitamins designed to support hair growth, enhance skin brightness, and strengthen nails. Additionally, its offerings aim to foster relaxation and improve sleep quality, positioning themselves as effective solutions for both wellness and beauty needs. Through its products, What's Up Wellness seeks to create a healthy community that encourages individuals to prioritize their overall wellness.
HealthifyMe
Series D in 2023
HealthifyMe is a mobile and web-based health and fitness platform that helps users achieve fitness and weight management goals by tracking calories, nutrition, and physical activity. The app allows users to monitor weight, set healthy targets, and share data with nutritionists and fitness professionals for expert guidance. It features an AI-powered fitness coach that uses automated analytics to analyze food intake and activity, delivering personalized recommendations and progress insights. Founded in 2012 by doctors, nutritionists, and fitness trainers, HealthifyMe is based in Bangalore, India. In addition to consumer tools, the platform supports corporate wellness by offering online fitness consultations and tailored health programs for organizations.
Thesis offers personalized brain supplements that cater to all types of brains. They create potent nutritional compounds to improve mental function and provide individualized suggestions depending on their customers' goals and brain chemistry.
Thesis offers personalized brain supplements that cater to all types of brains. They create potent nutritional compounds to improve mental function and provide individualized suggestions depending on their customers' goals and brain chemistry.
Womaness
Seed Round in 2023
Womaness develops innovative products tailored to women's health needs, focusing on menopausal symptoms. Their range includes supplements, sexual wellness items, and skincare products, all free from common irritants and formulated to support women during this life stage.
Rael is a Los Angeles-based company offering menstrual care and feminine wellness products. Founded in 2017 by three female co-founders, Rael provides comfortable, high-quality products made from natural and organic ingredients. Their product range includes pads, tampons, pantyliners, period underwear, and feminine wash/wipes, available in 13 countries. Rael has expanded into clean beauty products, with a focus on empowering women worldwide with safe and healthy alternatives to conventional products.
Plum is a skincare and beauty company that focuses on providing chemical-free and vegan products designed for personal wellness. The company's offerings include a range of skincare items such as night gels, face washes, moisturizing creams, and face oils. Plum emphasizes the importance of safety and environmental responsibility by ensuring its products are free from harmful chemicals, including sodium lauryl sulfate, parabens, and phytates. Additionally, Plum's haircare line is specifically formulated to be silicone-free and sulfate-free, catering to individuals with damaged hair or dandruff concerns. Overall, Plum aims to deliver effective beauty solutions that prioritize health and sustainability.
Ombre specializes in microbiome testing kits that offer personalized probiotics based on individual test results. Their subscription-based service provides actionable insights into gut health, aiming to prevent chronic diseases such as obesity, cystic fibrosis, and Alzheimer's.
HealthifyMe
Series C in 2021
HealthifyMe is a mobile and web-based health and fitness platform that helps users achieve fitness and weight management goals by tracking calories, nutrition, and physical activity. The app allows users to monitor weight, set healthy targets, and share data with nutritionists and fitness professionals for expert guidance. It features an AI-powered fitness coach that uses automated analytics to analyze food intake and activity, delivering personalized recommendations and progress insights. Founded in 2012 by doctors, nutritionists, and fitness trainers, HealthifyMe is based in Bangalore, India. In addition to consumer tools, the platform supports corporate wellness by offering online fitness consultations and tailored health programs for organizations.
Womaness
Seed Round in 2021
Womaness develops innovative products tailored to women's health needs, focusing on menopausal symptoms. Their range includes supplements, sexual wellness items, and skincare products, all free from common irritants and formulated to support women during this life stage.
BYBI is a vegan skincare brand founded in 2017 by beauty bloggers Elsie and Dominika. They create natural, cruelty-free products such as lip scrubs, balms, face mists, and masks to optimize skin health.
Plum is a skincare and beauty company that focuses on providing chemical-free and vegan products designed for personal wellness. The company's offerings include a range of skincare items such as night gels, face washes, moisturizing creams, and face oils. Plum emphasizes the importance of safety and environmental responsibility by ensuring its products are free from harmful chemicals, including sodium lauryl sulfate, parabens, and phytates. Additionally, Plum's haircare line is specifically formulated to be silicone-free and sulfate-free, catering to individuals with damaged hair or dandruff concerns. Overall, Plum aims to deliver effective beauty solutions that prioritize health and sustainability.
Rael is a Los Angeles-based company offering menstrual care and feminine wellness products. Founded in 2017 by three female co-founders, Rael provides comfortable, high-quality products made from natural and organic ingredients. Their product range includes pads, tampons, pantyliners, period underwear, and feminine wash/wipes, available in 13 countries. Rael has expanded into clean beauty products, with a focus on empowering women worldwide with safe and healthy alternatives to conventional products.
Kopari Beauty
Series A in 2019
Kopari Beauty is a brand focused on creating a diverse range of beauty products that harness the benefits of 100% pure organic coconut oil. The company emphasizes a healthy and mindful lifestyle, offering products that enhance natural beauty and promote vitality. Kopari's product line includes deodorants, face cleansers, and body moisturizers, all formulated without harmful ingredients such as sulfates, silicones, and parabens. By using coconut oil as a key ingredient, Kopari aims to provide effective solutions that nourish and regenerate hair and skin, celebrating the natural radiance within each individual.
Scentials
Series A in 2019
Scentials is a beauty brands studio that specializes in the development of skincare and fragrance products, leveraging partnerships with prominent Indian celebrities from sports, film, and entertainment. This unique platform focuses on rapid innovation across various beauty categories, offering an extensive range of fragrances, skincare, makeup, and men's grooming items. By collaborating with well-known personalities, Scentials enhances its brand visibility and outreach through traditional and social media channels, ensuring that customers have access to authentic products at affordable prices.
SunBasket
Series E in 2019
SunBasket is a meal kit delivery service that focuses on providing healthy, organic ingredients and personalized recipes directly to consumers' homes. The company offers a variety of meal options, including Paleo, Gluten-Free, and Vegetarian plans, allowing customers to select meals each week or follow a curated menu. By sourcing organic and sustainable ingredients from numerous farms, ranches, and fishermen, SunBasket ensures the quality of its offerings, which include non-GMO produce, antibiotic and hormone-free meats, and sustainably sourced seafood. This approach not only simplifies meal planning and shopping but also encourages customers to prepare delicious and nutritious meals while promoting a healthier lifestyle.
Nutrafol is a prominent brand specializing in hair growth supplements for both men and women, founded in 2014 and based in New York. As the leading dermatologist-recommended company in this sector, Nutrafol adopts a comprehensive approach to wellness, targeting the internal factors that contribute to hair loss and overall hair health. Its product line features clinically-backed nutraceutical supplements that utilize a blend of natural botanicals, designed to address issues such as stress, hormonal imbalances, aging, and free radicals. Nutrafol's commitment to scientific research is supported by a team of doctors and researchers focused on advancements in genetics, biotechnology, and anti-aging medicine. The brand is endorsed by over 3,000 physicians, clinics, and stylists across the United States, establishing its reputation for reliable and effective hair health solutions.
Plum is a skincare and beauty company that focuses on providing chemical-free and vegan products designed for personal wellness. The company's offerings include a range of skincare items such as night gels, face washes, moisturizing creams, and face oils. Plum emphasizes the importance of safety and environmental responsibility by ensuring its products are free from harmful chemicals, including sodium lauryl sulfate, parabens, and phytates. Additionally, Plum's haircare line is specifically formulated to be silicone-free and sulfate-free, catering to individuals with damaged hair or dandruff concerns. Overall, Plum aims to deliver effective beauty solutions that prioritize health and sustainability.
Ombre specializes in microbiome testing kits that offer personalized probiotics based on individual test results. Their subscription-based service provides actionable insights into gut health, aiming to prevent chronic diseases such as obesity, cystic fibrosis, and Alzheimer's.
True Botanicals
Series A in 2018
True Botanicals, Inc. is a manufacturer of luxury natural skincare and personal care products based in San Francisco, California. Founded in 2014, the company specializes in creating nontoxic products that include cleansers, toners, face oils, serums, sunscreens, and hair care items. True Botanicals emphasizes the use of concentrated bio-active ingredients sourced from vegan materials, ensuring that its offerings are free from harmful toxins and fillers. The company's approach goes beyond traditional anti-aging skincare, targeting specific skin concerns such as acne, hyperpigmentation, and wrinkles. True Botanicals provides personalized skincare routines based on individual user profiles and offers ongoing support to enhance the overall user experience. Its products are available for purchase both online and in physical stores.
SunBasket
Series C in 2017
SunBasket is a meal kit delivery service that focuses on providing healthy, organic ingredients and personalized recipes directly to consumers' homes. The company offers a variety of meal options, including Paleo, Gluten-Free, and Vegetarian plans, allowing customers to select meals each week or follow a curated menu. By sourcing organic and sustainable ingredients from numerous farms, ranches, and fishermen, SunBasket ensures the quality of its offerings, which include non-GMO produce, antibiotic and hormone-free meats, and sustainably sourced seafood. This approach not only simplifies meal planning and shopping but also encourages customers to prepare delicious and nutritious meals while promoting a healthier lifestyle.
Nutrafol is a prominent brand specializing in hair growth supplements for both men and women, founded in 2014 and based in New York. As the leading dermatologist-recommended company in this sector, Nutrafol adopts a comprehensive approach to wellness, targeting the internal factors that contribute to hair loss and overall hair health. Its product line features clinically-backed nutraceutical supplements that utilize a blend of natural botanicals, designed to address issues such as stress, hormonal imbalances, aging, and free radicals. Nutrafol's commitment to scientific research is supported by a team of doctors and researchers focused on advancements in genetics, biotechnology, and anti-aging medicine. The brand is endorsed by over 3,000 physicians, clinics, and stylists across the United States, establishing its reputation for reliable and effective hair health solutions.
Attune Foods
Series B in 2007
Attune Foods, Inc. is a producer of organic snacks headquartered in San Francisco, California, with a focus on probiotic wellness products. Founded in 2006, the company offers a diverse range of wellness bars in multiple flavors, including dark chocolate, mint chocolate, blueberry vanilla, and chewy options such as chocolate peanut butter and mango peach. In addition to wellness bars, Attune Foods also provides granolas featuring chocolate or yogurt chips, muesli, cereals, and graham crackers. The company's mission is to support customers in their pursuit of healthy eating through customizable food options.
Brand New Brands
Series A in 2005
Brand New Brands is a groundbreaking new company that brings together the entrepreneurial spirit of a start-up and the resources of an established corporation to create new foods and beverages that promote health and wellness.
Brand New Brands uses a portfolio-based incubator model to develop and market the highest potential new functional food business opportunities for the U.S. marketplace. Core to their approach is the commitment to create food and beverage products that are efficacious (by medical standards), honest and transparent in their claims, and satisfying to eat or drink. By vetting and assessing the potential of scores of new product concepts, they take the most promising opportunities and fuse them with talented, passionate and proven entrepreneurial teams who turn ideas into thriving new ventures.
They focus their efforts and resources by innovating “category-creating” brand platforms that are capable of crossing over from niche markets to the mainstream in three to five years. They only pursue opportunities where they can claim distinct competitive advantages over large food companies through IP, brand creation or non-traditional distribution. Their strategy is to take the most promising new nutritional technologies and deliver them to the marketplace through great-tasting products with engaging “lifestyle” brands that educate and attract loyal customers and progressive retail partners. They take opportunities to market that are likely to scale quickly due to the convergence of scientific advances, consumer readiness and media attention.