Union Square Ventures

Union Square Ventures is a New York-based venture capital firm founded in 2003, specializing in early-stage and growth financing across various sectors, including financial services, healthcare, and technology. The firm exclusively invests in the internet ecosystem, focusing on web applications, internet services, and mobile technologies that leverage large user networks and network effects. Union Square Ventures typically makes initial investments ranging from $1 million to $3 million, with a maximum investment of up to $20 million in any single company. The firm prefers to act as a lead investor, targeting ownership levels of 15% to 20%, and actively engages with the entrepreneurs it funds. Its investment strategy includes seeking out companies that utilize innovative information technology to drive high growth in diverse fields such as media, marketing, fintech, climate tech, and blockchain. Union Square Ventures primarily invests in companies located in major urban centers, including New York, San Francisco, London, and Berlin.

John Buttrick

Partner

Past deals in Crowdfunding

Parallel Markets

Series A in 2022
Parallel Markets is an Identity verification and accreditation platform for financial platforms. The company works directly with investors and investment platforms to simplify the onboarding and verification process. Investors who are already using Parallel are able to sign up and share all of their investor credentials with a single click. The Company work with both individuals and entities and have a whole suite of identity products to help make our partner’s onboarding processes better.

Karat Financial

Series A in 2021
Karat Financial Technologies, Inc. specializes in providing tailored credit solutions for online creators and influencers through its innovative credit card, Karat. Based in the United States, the company focuses on offering digital financial cards that facilitate secure online transactions. Utilizing an algorithm that evaluates both financial and social metrics—such as reach, engagement, and recent earnings—Karat generates customized credit limits and rewards. This approach enables digital creators to access credit liquidity that aligns with their unique financial circumstances and industry demands.

auxmoney

Venture Round in 2020
auxmoney is a leading digital-lending platform for consumer credit in Europe. Through unique risk models and truly digital processes, auxmoney improves access to affordable credit while reducing the risk and cost of lending. auxmoney is at the forefront of promoting and improving financial inclusion.

C2FO

Series G in 2019
C2FO is the world’s on-demand working capital platform, providing fast, flexible and equitable access to low-cost capital to nearly 2 million businesses worldwide. Using patented Name Your Rate® technology and a suite of working capital solutions, companies can get paid sooner by the world’s largest enterprises — unlocking billions in risk-free capital. C2FO’s mission is to ensure that every business has the capital needed to thrive and has delivered more than $275 billion in funding around the world. Founded in 2008 and headquartered in Kansas City, USA, with offices around the globe, C2FO is working to build a better, more inclusive financial system every day.

PayJoy

Series B in 2019
PayJoy's mission is to deliver access to credit to the next billion people in emerging markets worldwide. Our unique mobile security technology gives customers the ability to afford their first smartphone on credit, using the phone itself as collateral, and then provides further access to credit to help weather life's unexpected financial surprises and climb the ladder of economic well-being. Founded in 2015, today PayJoy has reached over 10 million of customers in emerging markets around the globe, including Mexico, Brazil, Colombia, Ecuador, Panama, Peru, and South Africa, and is solidly profitable and growing.

RealtyShares

Series C in 2017
RealtyShares is a real estate investment platform that gives investors direct access to quality commercial real estate investment opportunities. It connects its network of individual and institutional investors with experienced real estate operators looking to raise capital to improve properties for higher, better use. Venture-backed by premier investors such as 500 Startups, Union Square Ventures, General Catalyst, Cross Creek Advisors, and Menlo Ventures, RealtyShares has deployed more than $840 million over 1,100 investment opportunities in 41 states.

PayJoy

Series A in 2016
PayJoy's mission is to deliver access to credit to the next billion people in emerging markets worldwide. Our unique mobile security technology gives customers the ability to afford their first smartphone on credit, using the phone itself as collateral, and then provides further access to credit to help weather life's unexpected financial surprises and climb the ladder of economic well-being. Founded in 2015, today PayJoy has reached over 10 million of customers in emerging markets around the globe, including Mexico, Brazil, Colombia, Ecuador, Panama, Peru, and South Africa, and is solidly profitable and growing.

C2FO

Venture Round in 2016
C2FO is the world’s on-demand working capital platform, providing fast, flexible and equitable access to low-cost capital to nearly 2 million businesses worldwide. Using patented Name Your Rate® technology and a suite of working capital solutions, companies can get paid sooner by the world’s largest enterprises — unlocking billions in risk-free capital. C2FO’s mission is to ensure that every business has the capital needed to thrive and has delivered more than $275 billion in funding around the world. Founded in 2008 and headquartered in Kansas City, USA, with offices around the globe, C2FO is working to build a better, more inclusive financial system every day.

Carta

Series B in 2015
Carta is a transfer agent for private companies that enables seed-stage to pre-IPO companies to manage equity electronically with the participation of their shareholders, employees, auditors, and legal counsel. It digitizes paper stock certificates along with stock options, warrants, and derivatives to create a real-time image of who owns what at a startup.

C2FO

Series E in 2015
C2FO is the world’s on-demand working capital platform, providing fast, flexible and equitable access to low-cost capital to nearly 2 million businesses worldwide. Using patented Name Your Rate® technology and a suite of working capital solutions, companies can get paid sooner by the world’s largest enterprises — unlocking billions in risk-free capital. C2FO’s mission is to ensure that every business has the capital needed to thrive and has delivered more than $275 billion in funding around the world. Founded in 2008 and headquartered in Kansas City, USA, with offices around the globe, C2FO is working to build a better, more inclusive financial system every day.

Carta

Series A in 2015
Carta is a transfer agent for private companies that enables seed-stage to pre-IPO companies to manage equity electronically with the participation of their shareholders, employees, auditors, and legal counsel. It digitizes paper stock certificates along with stock options, warrants, and derivatives to create a real-time image of who owns what at a startup.

Assembly

Venture Round in 2014
Assembly is a web collaboration platform that enables users to develop apps, widgets, platforms, and APIs with the help of other users. It is a global community that connects designers, developers, coders, writers, marketers, and more with each other and enables them retain the ownership of their software and receive profit for their contributions. The entire process is a collaborative effort, including vision, development, design, and marketing. Each product has App Coins, which are earned by contributing work. Assembly was launched by Dave Newman, Matthew Deiters, and Chris Lloyd in 2013 and is operated from California, United States.

CrowdRise

Series A in 2014
Crowdrise is the #1 online fundraising platform for charities, nonprofit organizations, corporate foundations, and events. Crowdrise has joined forces with GoFundMe, the world's largest social fundraising platform, to create the very best all-in-one social fundraising solution. With Crowdrise's powerful enterprise features and GoFundMe's community of over 40 million donors, it's never been easier to create massive impact. Tens of thousands of charities and events, and many of the most famous artists and athletes in the world use Crowdrise to creatively unlock the power of their crowd and raise hundreds of millions of dollars to support positive social missions. ​Some of our partners include ​American Cancer Society, the New York City Marathon, the Boston Marathon, Red Cross, UNICEF, Ironman, Tough Mudder, United Airlines, Huffington Post, Active, Live Nation, and Viacom​ as well as artists like ​Kristen Bell, Pearl Jam, ​Sean Penn, ​Big Sean, ​Seth Rogen, Jonah Hill, Paul Rudd​ ​and many more. The Crowdrise community was named a “Top 25 Best Global Philanthropist” by Barron’s and one of the best online fundraising websites by Mashable. We're trying to keep Crowdrise a secret so please don't tell anyone but know that, as soon as you create a fundraiser (which takes all of 19 seconds), you'll be a part of something really special.

CircleUp

Series B in 2014
CircleUp is an investment platform that provides capital and resources to innovative, early-stage consumer brands with a modern, scalable approach to private markets. CircleUp is comprised of internally-managed equity funds, a credit program, and an Insights and Connections team - all powered by Helio, CircleUp's proprietary machine learning platform. Helio collects and analyzes billions of data points to evaluates 1.3 million consumer businesses and predict future business success.

C2FO

Series C in 2013
C2FO is the world’s on-demand working capital platform, providing fast, flexible and equitable access to low-cost capital to nearly 2 million businesses worldwide. Using patented Name Your Rate® technology and a suite of working capital solutions, companies can get paid sooner by the world’s largest enterprises — unlocking billions in risk-free capital. C2FO’s mission is to ensure that every business has the capital needed to thrive and has delivered more than $275 billion in funding around the world. Founded in 2008 and headquartered in Kansas City, USA, with offices around the globe, C2FO is working to build a better, more inclusive financial system every day.

CircleUp

Series A in 2013
CircleUp is an investment platform that provides capital and resources to innovative, early-stage consumer brands with a modern, scalable approach to private markets. CircleUp is comprised of internally-managed equity funds, a credit program, and an Insights and Connections team - all powered by Helio, CircleUp's proprietary machine learning platform. Helio collects and analyzes billions of data points to evaluates 1.3 million consumer businesses and predict future business success.

C2FO

Series B in 2012
C2FO is the world’s on-demand working capital platform, providing fast, flexible and equitable access to low-cost capital to nearly 2 million businesses worldwide. Using patented Name Your Rate® technology and a suite of working capital solutions, companies can get paid sooner by the world’s largest enterprises — unlocking billions in risk-free capital. C2FO’s mission is to ensure that every business has the capital needed to thrive and has delivered more than $275 billion in funding around the world. Founded in 2008 and headquartered in Kansas City, USA, with offices around the globe, C2FO is working to build a better, more inclusive financial system every day.

Kickstarter

Venture Round in 2009
Kickstarter is an online crowdfunding platform and community that enables artists, musicians, filmmakers, designers, and other creators to raise funds for various community projects focused on movies, music, art, theater, games, comics, technology, fashion, food, design, and photography. Individuals who back these projects are offered tangible rewards and one-of-a-kind experiences in exchange for their pledges. Kickstarter applies a 5% fee on the total amount of the funds raised and their payments processor applies an additional 3–5% fee.

Wesabe

Series A in 2007
Wesabe is a personal finance management website designed to help users manage their daily finance.
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